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Nonprofiteer
← MARBLES KIDS MUSEUM

Form 990 for tax year 2023

Filed by MARBLES KIDS MUSEUM.

Totals

Total revenue
$9,240,181
Total expenses
$7,396,361
Contributions and grants received
$4,235,541
Grants paid
$0
Program service revenue
$4,658,103
Investment income
$149
Other revenue
$346,388
Total assets, end of year
$31,337,740
Total liabilities, end of year
$4,032,378
Net assets or fund balances, end of year
$27,305,362
Program services expenses (Part IX)
$4,859,222
Management and general expenses
$1,946,545
Fundraising expenses
$590,594
Program service expenses (Part III)
$4,859,222

Program services were 65.7% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1b · Membership dues

    $874,535

  • 1c · Fundraising events

    $285,660

  • 1e · Government grants (contributions)

    $908,816

  • 1f · All other contributions, gifts and grants

    $2,166,530

  • 1g · Noncash contributions included above

    $104,680

  • 2a · Program service revenue: ADMISSION AND OTHER FEES

    total $4,649,764 · related or exempt $4,159,935 · unrelated business $489,829

  • 2f · All other program service revenue

    total $8,339 · related or exempt $8,339

  • 3 · Investment income

    total $149 · excluded $149

  • 8a · Fundraising events: gross income

    $59,669

  • 8a · Fundraising events: contributions included on line 1c

    $285,660

  • 8b · Fundraising events: direct expenses

    $163,547

  • 8c · Net income from fundraising events

    total -$103,878 · excluded -$103,878

  • 10a · Gross sales of inventory

    $851,002

  • 10b · Cost of goods sold

    $400,736

  • 10c · Net income from sales of inventory

    total $450,266 · related or exempt $450,266

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $523,660 · program services $239,391 · management and general $131,956 · fundraising $152,313

  • 7 · Other salaries and wages

    total $3,270,977 · program services $2,255,220 · management and general $732,629 · fundraising $283,128

  • 8 · Pension plan contributions

    total $25,820 · program services $15,028 · management and general $7,834 · fundraising $2,958

  • 9 · Other employee benefits

    total $371,242 · program services $275,382 · management and general $84,905 · fundraising $10,955

  • 10 · Payroll taxes

    total $269,916 · program services $200,898 · management and general $49,620 · fundraising $19,398

  • 11c · Fees: accounting

    total $39,584 · management and general $39,584

  • 11d · Fees: lobbying

    total $12,000 · management and general $12,000

  • 11e · Fees: professional fundraising services

    total $93,478 · fundraising $93,478

  • 11g · Fees: other

    total $470,280 · program services $196,901 · management and general $273,379

  • 12 · Advertising and promotion

    total $83,509 · program services $79,967 · management and general $70 · fundraising $3,472

  • 13 · Office expenses

    total $85,337 · program services $34,022 · management and general $45,395 · fundraising $5,920

  • 14 · Information technology

    total $163,182 · program services $14,325 · management and general $148,857

  • 16 · Occupancy

    total $39,317 · management and general $39,317

  • 17 · Travel

    total $28,078 · program services $17,971 · management and general $10,106 · fundraising $1

  • 19 · Conferences, conventions and meetings

    total $29,401 · program services $9,861 · management and general $18,190 · fundraising $1,350

  • 20 · Interest

    total $107,111 · program services $102,638 · management and general $4,473

  • 22 · Depreciation, depletion and amortization

    total $424,791 · program services $318,593 · management and general $106,198

  • 23 · Insurance

    total $65,215 · management and general $65,215

  • 24a · Other expenses: FILM EXPENSE

    total $255,434 · program services $254,943 · management and general $491

  • 24b · Other expenses: SUPPLIES EXPENSE

    total $255,215 · program services $207,011 · management and general $47,550 · fundraising $654

  • 24c · Other expenses: FOOD PURCHASES

    total $178,164 · program services $164,955 · management and general $12,325 · fundraising $884

  • 24d · Other expenses: REPAIRS AND MAINTENANCE

    total $165,787 · program services $114,709 · management and general $51,078

  • 24e · All other expenses

    total $438,863 · program services $357,407 · management and general $65,373 · fundraising $16,083

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $2,622,282 · end of year $4,800,147

  • 2 · Savings and temporary cash investments

    beginning of year $2,241,687 · end of year $1,500,176

  • 3 · Pledges and grants receivable

    beginning of year $226,831 · end of year $668,441

  • 4 · Accounts receivable

    beginning of year $63,818 · end of year $45,742

  • 8 · Inventories for sale or use

    beginning of year $96,325 · end of year $132,254

  • 9 · Prepaid expenses and deferred charges

    beginning of year $99,300 · end of year $69,997

  • 10a · Land, buildings and equipment: cost or other basis

    $10,803,468

  • 10b · Land, buildings and equipment: accumulated depreciation

    $5,904,038

  • 10c · Land, buildings and equipment, net

    beginning of year $4,559,360 · end of year $4,899,430

  • 15 · Other assets

    beginning of year $21,121,969 · end of year $19,221,553

  • 17 · Accounts payable and accrued expenses

    beginning of year $442,861 · end of year $725,949

  • 19 · Deferred revenue

    beginning of year $838,926 · end of year $987,274

  • 23 · Secured mortgages and notes payable

    beginning of year $2,401,205 · end of year $2,319,155

  • 27 · Net assets without donor restrictions

    beginning of year $5,953,032 · end of year $6,360,768

  • 28 · Net assets with donor restrictions

    beginning of year $21,395,548 · end of year $20,944,594

Mission and programs · 2023

Mission

SEE SCHEDULE OMARBLES SPARKS IMAGINATION, DISCOVERY AND LEARNING THROUGH PLAY. 1. READY SET LEARN. PLAY BUILDS INTELLECTUAL, SOCIAL AND EMOTIONAL SKILLS FOR SUCCESS IN LEARNING AND IN LIFE. 2. BE HEALTHY BE ACTIVE. PLAY PROMOTES PHYSICAL DEVELOPMENT AND HEALTH. 3. CREATE INNOVATE. PLAY ENCOURAGES IMAGINATION, CREATIVITY AND SELF-EXPRESSION. 4. EXPLORE EXPERIMENT. PLAY LEADS TO DISCOVERY AND KINDLES CURIOSITY. 5. CONNECT. PLAY TEACHES COOPERATION AND COLLABORATION, STRENGTHENS FAMILIES AND UNITES OUR COMMUNITY.

Activities or mission (Part I)

MARBLES SPARKS IMAGINATION, DISCOVERY, AND LEARNING THROUGH PLAY.

  • IN FY2023-2024 (FY24), MARBLES WELCOMED OVER 517,000 VISITORS FROM ALL 50 STATES, ALL 100 NORTH CAROLINA COUNTIES AND EVERY CORNER OF WAKE COUNTY TO EXPERIENCE THE POWER OF PLAY. HIGHLIGHTS INCLUDE OPENING UNDER THE WAVES, A BRAND-NEW EXHIBIT FOCUSED ON SENSORY EXPLORATION, IN DECEMBER 2023. THIS CALMING SPACE FEATURING A LARGER-THAN-LIFE WEIGHTED OCTOPUS, SHADOW PLAY, AND BUBBLE TUBES IS DESIGNED TO ENGAGE KIDS WITH SENSORY SENSITIVITIES AND DEVELOPMENTAL DIFFERENCE, OR THOSE NEEDING A RESPITE FROM THE STIMULATING MUSEUM. MARBLES RECEIVED THE ROY L. SHAFER LEADING EDGE AWARD FROM THE ASSOCIATION OF SCIENCE & TECHNOLOGY CENTERS FOR UNDER THE WAVES RECOGNIZING THE EXHIBIT'S CONTRIBUTIONS TO OUR COMMUNITY AND OUR FIELD AT LARGE. IN FY24, MARBLES WELCOMED 49,400 FIELD TRIP PARTICIPANTS, AN INCREASE OF 80% OVER FY23. FIELD TRIP PROGRAMS WELCOMED STUDENTS IN PRESCHOOL THROUGH 8TH GRADE FROM NEAR AND FAR, WITH GROUPS VISITING FROM 50 DIFFERENT COUNTIES. MUSEUM FIELD TRIPS OFFER OPEN-ENDED MUSEUM EXPLORATION OF OUR EDUCATIONAL EXHIBITS AS WELL AS HANDS-ON SPECIALTY PROGRAMS ON TOPICS LIKE STEM, FINANCIAL LITERACY, NUTRITION, AND WEATHER. MARBLES ALSO OFFERS CURRICULUM-ALIGNED EDUCATIONAL FIELD TRIPS THAT INTEGRATE AWARD-WINNING IMAX DOCUMENTARIES WITH HANDS-ON LEARNING LABS FOR STUDENTS IN GRADES 5-8, BRINGING CONTENT TO LIFE THROUGH HANDS-ON ACTIVITIES. IN SUPPORT OF OUR MISSION TO SPARK IMAGINATION, DISCOVERY, AND LEARNING THROUGH PLAY, MARBLES DELIVERS POWERFUL PLAY EXPERIENCES ALIGNED WITH FIVE CORE CONTENT INITIATIVES: READY SET LEARN, BE HEALTHY BE ACTIVE, CREATE INNOVATE, EXPLORE EXPERIMENT, AND CONNECT. CONTENT IS DELIVERED THROUGH INNOVATIVE AND INTERACTIVE EXHIBITS, DAILY EDUCATIONAL PROGRAMS, FIELD TRIPS, CAMPS, SPECIAL ACCESS PROGRAMS AND GIANT SCREEN IMAX DOCUMENTARY MOVIES. IN FY24, MARBLES KIDS MUSEUM SERVED OVER 517,000 VISITORS. CAMP MARBLES ENGAGED MORE THAN 2,800 KIDS IN FUN, INTERACTIVE LEARNING AND PLAY THROUGH CREATING, BUILDING, AND EXPERIMENTING. MARBLES ACCESS AND OUTREACH PROGRAMS PROVIDED OVER 75,700 FREE AND REDUCED RATE MUSEUM VISITS IN FY24 FOR TRADITIONALLY UNDERSERVED POPULATIONS, ENSURING ALL CHILDREN HAVE ACCESS TO MARBLES, DESPITE FINANCIAL OR PHYSICAL LIMITATIONS. MARBLES ACCESS PROGRAMS INCLUDE MUSEUM ACCESS FOR AT-RISK TITLE I AND PRESCHOOL GROUPS, EXTENDED HOURS FOR WORKING FAMILIES, FREE EVENTS FOR RISING KINDERGARTENERS AND THEIR FAMILIES AND FREE EVENTS FOR CHILDREN WITH SPECIAL NEEDS. IN FY24 MARBLES WON THE FOLLOWING AWARD AND ACCOLADES: WRAL VOTER'S CHOICE AWARD: MUSEUM & GALLERY FINALIST (AUGUST 2023); NEWS & OBSERVER RALEIGH'S BEST ATTRACTION, BRONZE (OCTOBER 2023); USA TODAY'S TOP 10 BEST CHILDREN'S MUSEUM (JANUARY 2024); MIDTOWN MAGAZINE 2024 DIAMOND AWARDS BEST MUSEUM, SILVER (JANUARY 2024); AND WRAL COMMUNITY CARES AWARD (JUNE 2024).

    Expenses $4,859,222 · Revenue $4,618,540

As filed on the 2023 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Jason Herndon

    CHAIR

    Total calculated
    $0
    Hours/week
    1
  • Julie Paul

    IMMEDIATE PAST CHAIR

    Total calculated
    $0
    Hours/week
    1
  • Lennie Austin

    TREASURER & FINANCE CHAIR

    Total calculated
    $0
    Hours/week
    1
  • Ericka Santos

    SECRETARY & COMMUNICATIONS CHAIR

    Total calculated
    $0
    Hours/week
    1
  • Sharon Crawford

    DEVELOPMENT CHAIR

    Total calculated
    $0
    Hours/week
    1
  • Skip Hill

    FACILITIES CHAIR

    Total calculated
    $0
    Hours/week
    1
  • Shirley Huang

    LEARNING CHAIR

    Total calculated
    $0
    Hours/week
    1
  • Jennifer Badham

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Lorie Barnes

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Preston Bergen

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Christian Bigsby

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Korrie Blanchard

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Stacey Buescher

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Jed Byrne

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Connie Carrigan

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Heather Cozart

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Sara Daniel

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Deanna Hawkes

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Leslie Ann Jackson

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Gail Jones

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Kristine Lane

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Naeill Leigh

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Sarah Morgan

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Jennifer Pittman

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Mariarosa Rangel

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Grace Rountree

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Mary Beck Skinner

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Bernette Stivers

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Tim Whitney

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Jeane Whittington Powers

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Jonathan Frederick

    CEO

    Total calculated
    $220,171
    From this org
    $202,802
    From related orgs
    $0
    Other
    $17,369
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $202,802
    Bonus
    $0
    Other
    $0
    Deferred
    $1,743
    Nontaxable benefits
    $15,626
    Filer's total
    $220,171
  • Britt Thomas

    CHIEF ACTIVATION OFFICER

    Total calculated
    $162,312
    From this org
    $137,700
    From related orgs
    $0
    Other
    $24,612
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $137,700
    Bonus
    $0
    Other
    $0
    Deferred
    $2,867
    Nontaxable benefits
    $21,745
    Filer's total
    $162,312
  • Leila Thomas

    VP OF DEVELOPMENT & STRATEGY

    Total calculated
    $116,786
    From this org
    $102,576
    From related orgs
    $0
    Other
    $14,210
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2023
Filed
4 May 2025
IRS schema version
2023v6.0
Source object
202501269349300015

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