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Nonprofiteer
← PARENTSTOGETHER FOUNDATION

Form 990 for tax year 2025

Filed by PARENTSTOGETHER FOUNDATION.

Totals

Total revenue
$6,336,944
Total expenses
$3,724,700
Contributions and grants received
$5,730,339
Grants paid
$423,351
Program service revenue
$21,590
Investment income
$578,301
Other revenue
$6,714
Total assets, end of year
$5,529,765
Total liabilities, end of year
$544,737
Net assets or fund balances, end of year
$4,985,028
Program services expenses (Part IX)
$2,864,469
Management and general expenses
$645,883
Fundraising expenses
$214,348
Program service expenses (Part III)
$2,864,469

Program services were 76.9% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $5,730,339

  • 2a · Program service revenue: Survey Referral Fees

    total $20,840 · related or exempt $20,840

  • 2b · Program service revenue: Consulting Services

    total $500 · related or exempt $500

  • 2c · Program service revenue: Program Service Fees

    total $250 · related or exempt $250

  • 3 · Investment income

    total $52,468 · excluded $52,468

  • 7a · Gross sales of assets other than inventory

    securities $750,206

  • 7b · Less cost or other basis and sales expenses

    securities $224,373

  • 7c · Gain or loss

    securities $525,833

  • 7d · Net gain or loss

    total $525,833 · excluded $525,833

  • 11a · Other revenue: CC Rewards/Refunds

    total $5,284 · excluded $5,284

  • 11b · Other revenue: Advertising income

    total $1,430 · unrelated business $1,430

  • 11e · Other revenue, total

    $6,714

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $423,351 · program services $423,351

  • 5 · Compensation of officers, directors and key employees

    total $172,687 · program services $134,956 · management and general $31,046 · fundraising $6,685

  • 7 · Other salaries and wages

    total $1,802,710 · program services $1,408,829 · management and general $324,099 · fundraising $69,782

  • 8 · Pension plan contributions

    total $41,899 · program services $32,744 · management and general $7,533 · fundraising $1,622

  • 9 · Other employee benefits

    total $240,301 · program services $187,797 · management and general $43,202 · fundraising $9,302

  • 10 · Payroll taxes

    total $164,169 · program services $128,299 · management and general $29,515 · fundraising $6,355

  • 11b · Fees: legal

    total $25,887 · management and general $25,887

  • 11c · Fees: accounting

    total $110,428 · management and general $110,428

  • 11e · Fees: professional fundraising services

    total $105,750 · fundraising $105,750

  • 11g · Fees: other

    total $387,086 · program services $336,417 · management and general $40,344 · fundraising $10,325

  • 12 · Advertising and promotion

    total $32,041 · program services $29,642 · management and general $614 · fundraising $1,785

  • 13 · Office expenses

    total $16,976 · program services $6,486 · management and general $10,340 · fundraising $150

  • 14 · Information technology

    total $144,938 · program services $130,273 · management and general $14,261 · fundraising $404

  • 16 · Occupancy

    total $842 · program services $124 · management and general $718

  • 17 · Travel

    total $48,903 · program services $43,972 · management and general $2,941 · fundraising $1,990

  • 19 · Conferences, conventions and meetings

    total $1,405 · program services $1,405

  • 23 · Insurance

    total $1,370 · management and general $1,370

  • 24a · Other expenses: State registration fees

    total $2,523 · management and general $2,523

  • 24b · Other expenses: Books, Subscriptions, r

    total $1,434 · program services $174 · management and general $1,062 · fundraising $198

Balance sheet

Part X, book values.

  • 2 · Savings and temporary cash investments

    beginning of year $2,883,458 · end of year $3,761,733

  • 3 · Pledges and grants receivable

    beginning of year $8,000 · end of year $520,500

  • 4 · Accounts receivable

    beginning of year $11,371 · end of year $1,540

  • 7 · Other notes and loans receivable

    beginning of year $0 · end of year $40,688

  • 9 · Prepaid expenses and deferred charges

    beginning of year $24,792 · end of year $34,265

  • 13 · Investments: program-related

    end of year $1,162,994

  • 15 · Other assets

    beginning of year $0 · end of year $8,045

  • 17 · Accounts payable and accrued expenses

    beginning of year $193,981 · end of year $228,369

  • 25 · Other liabilities

    beginning of year $60,169 · end of year $316,368

  • 27 · Net assets without donor restrictions

    beginning of year $1,360,920 · end of year $1,588,425

  • 28 · Net assets with donor restrictions

    beginning of year $1,312,551 · end of year $3,396,603

Mission and programs · 2025

Mission

ParentsTogether is a national non-profit impact media platform that provides resources, connections, and community that help all kids and parents thrive. As we unite parents together, we are creating a force for change on issues affecting kids and families.

  • Supporting Parents with Helpful, Accessible Parenting News and Resources - ParentsTogether shares helpful parenting news, updates, and content in an easily digestible way with families via mobile messaging, email, social media, and our website. We send parents with children of all ages the latest tips, resources, activities and ideas that help them stay positive, patient, and connected to their kids. ParentsTogether also shares resources about issues of importance to families, such as pandemic relief programs, racial justice and equity, affordable childcare, and paid family leave. ParentsTogether is committed to serving diverse families, especially families of color and low-income parents and children.

    Expenses $2,434,799 · Grants $359,848 · Revenue $21,940

  • Educating Parents about Keeping Their Kids Safe Online While Holding Big Tech Companies Accountable - ParentsTogether educates families about how Big Tech companies and social media platforms wield increasing power over children's lives, and the ways in which their decisions can threaten children's health and wellbeing. ParentsTogether shares tools and resources to help parents keep their kids safe, and mobilizes parents across the country to make the case for tech accountability and demand reform together.

    Expenses $429,670 · Grants $63,503

As filed on the 2025 return.

Listed in Part VII

  • Bethany Robertson

    Board Chair

    Total calculated
    $0
    Hours/week
    2
  • Kim Hohman

    Board Vice Chair

    Total calculated
    $0
    Hours/week
    1
  • Julia Silbergeld

    Board Treasurer

    Total calculated
    $0
    Hours/week
    1
  • Eva Ruiz

    Board Member

    Total calculated
    $0
    Hours/week
    1
  • Veronika Geronimo

    Board Member

    Total calculated
    $0
    Hours/week
    1
  • Ailen Arreaza

    Executive Director

    Total calculated
    $172,687
    From this org
    $151,450
    From related orgs
    $0
    Other
    $21,237
    Hours/week
    33.41

    Schedule J breakdown matched by us

    Base
    $151,450
    Bonus
    $0
    Other
    $0
    Deferred
    $5,968
    Nontaxable benefits
    $15,269
    Filer's total
    $172,687
  • Jill Price Marshall

    Chief Operating Officer

    Total calculated
    $126,032
    From this org
    $116,452
    From related orgs
    $0
    Other
    $9,580
    Hours/week
    27.71
  • Ellen Carmichael

    Managing Director

    Total calculated
    $147,660
    From this org
    $134,879
    From related orgs
    $0
    Other
    $12,781
    Hours/week
    33.1
  • Katherine Madhuri-Asencio

    Lead Data Engineer

    Total calculated
    $129,392
    From this org
    $121,843
    From related orgs
    $0
    Other
    $7,549
    Hours/week
    33.03
  • Robyn Welling

    Digital Content Director

    Total calculated
    $127,873
    From this org
    $108,064
    From related orgs
    $0
    Other
    $19,809
    Hours/week
    32.89
  • Adam Ukman

    Director of Civic Engagement

    Total calculated
    $121,656
    From this org
    $102,655
    From related orgs
    $0
    Other
    $19,001
    Hours/week
    31.66

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

None.

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Related corporations and trusts

Part IV: related organizations taxable as a corporation or trust.

  • PT Holdings Inc

    C · Online Media Network disseminating content of interest and value to parents · DE · 48.65% owned · share of income $1,087,151 · share of assets $945,807

    Directly controlled by No

Provenance

Return type
form_990
Tax year
2025
IRS schema version
2025v4.2
Source object
202632319349301513

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