Form 990 for tax year 2022

Totals

Total revenue

$277,784

Total expenses

$212,041

Contributions and grants received

$237,118

Grants paid

$0

Program service revenue

$0

Investment income

$0

Other revenue

$40,666

Total assets, end of year

$174,086

Total liabilities, end of year

$0

Net assets or fund balances, end of year

$174,086

Program services expenses (Part IX)

$185,733

Management and general expenses

$19,101

Fundraising expenses

$7,207

Program service expenses (Part III)

$185,733

Program services were 87.6% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Mission and programs · 2022

• DIGITAL MARKETING CAMPAIGN MISSION: PROVIDE EDUCATION ABOUT COLON CANCER, THE SECOND DEADLIEST CANCER AMONG MEN AND WOMEN, ACROSS KENTUCKY AND SOUTHERN INDIANA. WE LAUNCHED A DIGITAL OUTREACH CAMPAIGN TO PROMOTE ROUTINE CANCER SCREENINGS FOR YOUNGER INDIVIDUALS RESIDING IN LOUISVILLE AND SOUTHERN INDIANA. THE CAMPAIGN RAN FOR 3-6 MONTHS (DEPENDING ON LOCATION) AND UTILIZED TARGETED EMAIL MARKETING, STREAMING OTT VIDEO ADS, AND ONLINE PRE-ROLL VIDEO ADS. THE CAMPAIGN FOCUSED ON THE AFRICAN AMERICAN AND HISPANIC POPULATION. THE RESULTS WERE THAT 2.3 MILLION DIGITAL ADS WERE DELIVERED. AD CLICK THROUGH RATE EXCEEDED NATIONAL BENCHMARKS (RANGING 10%-110% HIGHER). ADS THAT SHOWED ACTUAL PEOPLE OR FAMILIES PERFORMED BETTER THAN ANIMATED ADS. MESSAGING RELATED TO SCREENINGS DID IN FACT RESONATE WITH YOUNGER DEMOGRAPHICS (30-50) WITHIN BOTH POPULATIONS. DURING THE 3-6-MONTH WINDOW OUR WEBSITE RECEIVED 200% MORE TRAFFIC. TOTAL SPENT ON THIS PROGRAM WAS 40,102.38.

  Expenses $173,345

• Withheld by Nonprofiteer: this text may name a private individual.

  Expenses $12,388

• SURVIVOR SUPPORT GROUP MISSION: PROVIDE SURVIVOR SUPPORT, INCLUDING GRANTS TO PATIENTS BATTLING COLON CANCER. OUR LOCAL SURVIVOR SUPPORT GROUP MEETS ONCE PER MONTH AND GAINED UP TO 16 MEMBERS. WE ALSO DID A SPECIAL EVENT AT CHURCHILL DOWNS AND INVITED PATIENTS AT SHAWNEE HEALTH THAT WEREN'T USUALLY ABLE TO ATTEND MEETINGS. OUR SUPPORT GROUP FACILITATOR HAS CREATED AN ENVIRONMENT OF SHARING THAT SUPPORTS MENTAL HEALTH THAT CANCER PATIENTS SO DESPERATELY NEED. 900 DOLLARS WAS SPENT ON THIS PROGRAM, AND MANY VOLUNTEER HOURS WERE GIVEN BY THE BOARD AND STAFF.

As filed on the 2022 return. The filer continues this part on Schedule O, which is not shown here. A text marked withheld matched a screen for wording that may name a private individual, such as an honorific or "in memory of". Most of what it withholds names no one; it is withheld so that what does is never shown.

Listed in Part VII

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type

form_990

Tax year

2022

Filed

18 May 2023

IRS schema version

2022v5.0

Source object

202341389349300019

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

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