Form 990 for tax year 2022
Filed by HIGH POINT CONVENTION & VISTORS BUREAU INC.
Totals
- Total revenue
- $2,543,832
- Total expenses
- $2,167,795
- Contributions and grants received
- $2,493,942
- Grants paid
- $368,018
- Program service revenue
- $25,864
- Investment income
- $24,026
- Other revenue
- $0
- Total assets, end of year
- $2,317,514
- Total liabilities, end of year
- $30,115
- Net assets or fund balances, end of year
- $2,287,399
- Program services expenses (Part IX)
- $0
- Management and general expenses
- $0
- Fundraising expenses
- $0
- Program service expenses (Part III)
- not reported
Program services were 0.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1e · Government grants (contributions)
$2,493,942
-
2a · Program service revenue: SPONSORSHIPS
total $25,864 · related or exempt $25,864
-
3 · Investment income
total $33,572 · excluded $33,572
-
4 · Income from investment of tax-exempt bond proceeds
total $0
-
5 · Royalties
total $0
-
6d · Net rental income or loss
total $0
-
7a · Gross sales of assets other than inventory
other assets $64,901
-
7b · Less cost or other basis and sales expenses
other assets $74,447
-
7c · Gain or loss
other assets -$9,546
-
7d · Net gain or loss
total -$9,546 · excluded -$9,546
-
8c · Net income from fundraising events
total $0
-
9c · Net income from gaming
total $0
-
10c · Net income from sales of inventory
total $0
-
11e · Other revenue, total
$0
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $320,702
-
2 · Grants to domestic individuals
total $0
-
3 · Grants to foreign organizations and individuals
total $47,316
-
4 · Benefits paid to or for members
total $0
-
5 · Compensation of officers, directors and key employees
total $137,675
-
6 · Compensation of disqualified persons
total $0
-
7 · Other salaries and wages
total $380,940
-
8 · Pension plan contributions
total $15,615
-
9 · Other employee benefits
total $49,762
-
10 · Payroll taxes
total $38,874
-
11a · Fees: management
total $0
-
11b · Fees: legal
total $0
-
11c · Fees: accounting
total $8,650
-
11d · Fees: lobbying
total $0
-
11e · Fees: professional fundraising services
total $0
-
11f · Fees: investment management
total $0
-
11g · Fees: other
total $47,127
-
12 · Advertising and promotion
total $528,102
-
13 · Office expenses
total $59,666
-
14 · Information technology
total $73,392
-
15 · Royalties
total $0
-
16 · Occupancy
total $100,364
-
17 · Travel
total $27,466
-
18 · Travel or entertainment for public officials
total $0
-
19 · Conferences, conventions and meetings
total $89,059
-
20 · Interest
total $0
-
21 · Payments to affiliates
total $0
-
22 · Depreciation, depletion and amortization
total $37,797
-
23 · Insurance
total $9,217
-
24a · Other expenses: Printing and Publications
total $71,739
-
24b · Other expenses: STAFF COSTS/EVENTS
total $54,300
-
24c · Other expenses: special projects
total $28,448
-
24d · Other expenses: equipment
total $16,408
-
24e · All other expenses
total $25,176
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
end of year $6,878
-
2 · Savings and temporary cash investments
beginning of year $1,273,378 · end of year $1,453,665
-
3 · Pledges and grants receivable
beginning of year $342,703 · end of year $378,194
-
4 · Accounts receivable
beginning of year $5,650 · end of year $0
-
5 · Loans and receivables from officers and key people
end of year $0
-
6 · Loans and receivables from disqualified persons
end of year $0
-
7 · Other notes and loans receivable
end of year $0
-
8 · Inventories for sale or use
end of year $0
-
9 · Prepaid expenses and deferred charges
beginning of year $105,820 · end of year $299,211
-
10a · Land, buildings and equipment: cost or other basis
$513,113
-
10b · Land, buildings and equipment: accumulated depreciation
$344,222
-
10c · Land, buildings and equipment, net
beginning of year $191,001 · end of year $168,891
-
11 · Investments: publicly traded securities
end of year $0
-
12 · Investments: other securities
end of year $0
-
13 · Investments: program-related
end of year $0
-
14 · Intangible assets
beginning of year $16,012 · end of year $10,675
-
15 · Other assets
beginning of year $2 · end of year $0
-
17 · Accounts payable and accrued expenses
beginning of year $23,204 · end of year $30,115
-
27 · Net assets without donor restrictions
beginning of year $1,911,362 · end of year $2,287,399
Mission and programs · 2022
Mission
The mission of Visit High Point is to position High Point as a destination that visitors will enjoy and that locals will want to promote.
-
Visit High Point is the official destination management and marketing organization that positions High Point as a vibrant destination that visitors will enjoy, and locals will want to promote. Our vision is to leverage High Points reputation as the Home Furnishings Capital of the WorldTM and the home of a world-class University to further the evolution of High Point as a unique destination. While the focus is to increase economic impact by providing first-class service to our visitors and meeting planners, Visit High Point also works to develop our city as a year-round destination that is competitive in the marketplace, generating more brand ambassadors and fans. We want each visitor to make yourself at home in High Point, NC. Established by state legislation in 1984, Visit High Point, a non-profit 501 c 6 organization, is funded by a self-imposed three percent room occupancy tax on local hotels. No local taxpayer funds city, county, or state are used to fund Visit High Point. The Regional Visitors Center is located at 1634 N. Main St., Suite 102, High Point, N.C. For more information, visit www.visithighpoint.com.
As filed on the 2022 return.
Listed in Part VII
-
Melody BurnettMELODY BURNETT
President
- Total calculated
- $135,005
- From this org
- $117,250
- From related orgs
- $0
- Other
- $17,755
- Hours/week
- 40
-
Derek CressDEREK CRESS
Director
- Total calculated
- $0
- Hours/week
- 0
-
Tom Van DesselTOM VAN DESSEL
ASST TREASURER
- Total calculated
- $0
- Hours/week
- 0
-
Amoy Lindo-ColemanAMOY LINDO-COLEMAN
Director
- Total calculated
- $0
- Hours/week
- 0
-
Chris AmosCHRIS AMOS
CHAIR ELECT
- Total calculated
- $0
- Hours/week
- 0
-
Carlvena FosterCARLVENA FOSTER
Director
- Total calculated
- $0
- Hours/week
- 0
-
Victor JonesVICTOR JONES
Director
- Total calculated
- $0
- Hours/week
- 0
-
Brandi CrumleyBRANDI CRUMLEY
Director
- Total calculated
- $0
- Hours/week
- 0
-
Erin Rogers-BarkerERIN ROGERS-BARKER
Director
- Total calculated
- $0
- Hours/week
- 0
-
David Nicoletta GiannosDAVID NICOLETTA GIANNOS
CHAIR
- Total calculated
- $0
- Hours/week
- 0
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.
Grants on this return
-
CITY OF HIGH POINT
$250,000
TOURISM
-
$50,000
tourism
-
$12,480
TOURISM
Related organizations on this return
Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.
-
501(C)(3) · PROVIDING GRANTS TO PROMOTE TOURISM · NC
Provenance
- Return type
- form_990
- Tax year
- 2022
- Filed
- 10 January 2024
- IRS schema version
- 2022v5.0
- Source object
- 202410169349301911
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