Form 990 for tax year 2023
Filed by LOS ANGELES TOURISM & CONVENTION BOARD.
Totals
- Total revenue
- $69,225,069
- Total expenses
- $67,988,899
- Contributions and grants received
- $30,990,117
- Grants paid
- $0
- Program service revenue
- $38,041,780
- Investment income
- $165,087
- Other revenue
- $28,085
- Total assets, end of year
- $36,029,896
- Total liabilities, end of year
- $17,696,796
- Net assets or fund balances, end of year
- $18,333,100
- Program services expenses (Part IX)
- not reported
- Management and general expenses
- not reported
- Fundraising expenses
- not reported
- Program service expenses (Part III)
- not reported
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1e · Government grants (contributions)
$30,990,117
-
2a · Program service revenue: LOS ANGELES TOURISM MARKETING DISTRICT
total $30,834,150 · related or exempt $30,834,150
-
2b · Program service revenue: LATMD RESTRICTED PROGRAMMING
total $3,063,354 · related or exempt $3,063,354
-
2c · Program service revenue: PARTNERSHIP/SPONSORSHIP
total $1,909,819 · related or exempt $1,909,819
-
2d · Program service revenue: MEMBERSHIP DUES
total $1,238,661 · related or exempt $1,238,661
-
2e · Program service revenue: LOS ANGELES WORLD AIRPORTS (LAWA)
total $995,796 · related or exempt $995,796
-
3 · Investment income
total $165,087 · excluded $165,087
-
4 · Income from investment of tax-exempt bond proceeds
total $0
-
5 · Royalties
total $0
-
6c · Rental income or loss
real property $0 · personal property $0
-
6d · Net rental income or loss
total $0
-
7d · Net gain or loss
total $0
-
8a · Fundraising events: gross income
$0
-
8b · Fundraising events: direct expenses
$0
-
8c · Net income from fundraising events
total $0
-
9a · Gaming: gross income
$0
-
9b · Gaming: direct expenses
$0
-
9c · Net income from gaming
total $0
-
10a · Gross sales of inventory
$0
-
10b · Cost of goods sold
$0
-
10c · Net income from sales of inventory
total $0
-
11a · Other revenue: MISCELLANEOUS REVENUE
total $28,085 · excluded $28,085
-
11e · Other revenue, total
$28,085
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $0
-
2 · Grants to domestic individuals
total $0
-
3 · Grants to foreign organizations and individuals
total $0
-
4 · Benefits paid to or for members
total $0
-
5 · Compensation of officers, directors and key employees
total $3,034,949
-
6 · Compensation of disqualified persons
total $0
-
7 · Other salaries and wages
total $13,430,488
-
8 · Pension plan contributions
total $396,654
-
9 · Other employee benefits
total $2,198,845
-
10 · Payroll taxes
total $870,808
-
11a · Fees: management
total $0
-
11b · Fees: legal
total $225,660
-
11c · Fees: accounting
total $351,472
-
11d · Fees: lobbying
total $0
-
11e · Fees: professional fundraising services
total $0
-
11f · Fees: investment management
total $0
-
11g · Fees: other
total $603,320
-
12 · Advertising and promotion
total $41,845,389
-
13 · Office expenses
total $488,118
-
14 · Information technology
total $814,193
-
15 · Royalties
total $0
-
16 · Occupancy
total $1,091,934
-
17 · Travel
total $581,548
-
18 · Travel or entertainment for public officials
total $0
-
19 · Conferences, conventions and meetings
total $79,459
-
20 · Interest
total $8,026
-
21 · Payments to affiliates
total $0
-
22 · Depreciation, depletion and amortization
total $201,787
-
23 · Insurance
total $265,516
-
24a · Other expenses: TRAINING & DEVELOPMENT
total $532,600
-
24b · Other expenses: MAINTENANCE & REPAIRS
total $499,773
-
24c · Other expenses: DUES AND SUBSCRIPTIONS
total $317,687
-
24d · Other expenses: VENDOR SERVICES
total $81,199
-
24e · All other expenses
total $69,474
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $9,147,688 · end of year $15,654,879
-
2 · Savings and temporary cash investments
beginning of year $7,148,399 · end of year $5,331,346
-
3 · Pledges and grants receivable
beginning of year $0 · end of year $0
-
4 · Accounts receivable
beginning of year $13,196,814 · end of year $10,164,964
-
5 · Loans and receivables from officers and key people
beginning of year $0 · end of year $0
-
6 · Loans and receivables from disqualified persons
beginning of year $0 · end of year $0
-
7 · Other notes and loans receivable
beginning of year $0 · end of year $0
-
8 · Inventories for sale or use
beginning of year $0 · end of year $0
-
9 · Prepaid expenses and deferred charges
beginning of year $536,924 · end of year $851,021
-
10a · Land, buildings and equipment: cost or other basis
$2,544,502
-
10b · Land, buildings and equipment: accumulated depreciation
$2,141,571
-
10c · Land, buildings and equipment, net
beginning of year $610,365 · end of year $402,931
-
11 · Investments: publicly traded securities
beginning of year $0 · end of year $0
-
12 · Investments: other securities
beginning of year $0 · end of year $0
-
13 · Investments: program-related
beginning of year $0 · end of year $0
-
14 · Intangible assets
beginning of year $0 · end of year $0
-
15 · Other assets
beginning of year $4,115,543 · end of year $3,624,755
-
17 · Accounts payable and accrued expenses
beginning of year $4,753,679 · end of year $6,745,590
-
18 · Grants payable
beginning of year $0 · end of year $0
-
19 · Deferred revenue
beginning of year $6,157,840 · end of year $1,437,602
-
20 · Tax-exempt bond liabilities
beginning of year $0 · end of year $0
-
21 · Escrow or custodial account liability
beginning of year $0 · end of year $0
-
22 · Loans and payables to officers and key people
beginning of year $0 · end of year $0
-
23 · Secured mortgages and notes payable
beginning of year $0 · end of year $0
-
24 · Unsecured notes and loans payable
beginning of year $0 · end of year $0
-
25 · Other liabilities
beginning of year $7,498,435 · end of year $9,513,604
-
27 · Net assets without donor restrictions
beginning of year -$244,423 · end of year $381,125
-
28 · Net assets with donor restrictions
beginning of year $16,590,202 · end of year $17,951,975
Mission and programs · 2023
Mission
Advance the prosperity of L.A.'s visitor economy and the livelihoods that depend on it. As the official Destination Marketing Organization for the City of Los Angeles, conduct worldwide sales and marketing efforts focused on the meetings & conventions industry, individual leisure travelers and travel trade and consumer media. Represent 969 Member businesses from the area's hospitality and tourism community to promote Los Angeles as one of the world's preferred travel destinations.
Activities or mission (Part I)
SEE SCHEDULE O
-
THROUGH SALES & MARKETING ACTIVITIES TO MEETING PLANNERS, EVENT ATTENDEES, LEISURE TRAVELERS AND CONSUMER & TRAVEL TRADE MEDIA, THE BOARD HELPED LOS ANGELES COUNTY GENERATE 49.14MM VISITORS IN 2023.
-
WITH THE GOAL OF INCREASING HOTEL STAYS IN THE CITY OF LOS ANGELES, THE BOARD CONDUCTED SALES & MARKETING ACTIVITIES TARGETING MEETING PLANNERS, EVENT ATTENDEES, LEISURE TRAVELERS AND CONSUMER & TRAVEL TRADE MEDIA. AS A RESULT, THE BOARD HELPED LOS ANGELES AREA HOTELS BOOK 30.17MM ROOM NIGHTS IN 2023.
-
WITH THE GOAL OF DRIVING INCREASED INTERNATIONAL TRAFFIC TO LOS ANGELES INTERNATIONAL AIRPORT (LAX), THE BOARD CONDUCTED SALES & MARKETING ACTIVITIES TARGETING NON-U.S. MEETING PLANNERS, LEISURE TRAVELERS AND CONSUMER & TRAVEL TRADE MEDIA. AS A RESULT, THE BOARD HELPED LAX WELCOME OVER 75.05MM TRAVELERS IN 2023.
As filed on the 2023 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
Adam BurkeADAM BURKE
PRESIDENT & CEO
- Total calculated
- $853,756
- From this org
- $792,562
- From related orgs
- $0
- Other
- $61,194
- Hours/week
- 40 + 10 related
Schedule J breakdown matched by us
- Base
- $495,407
- Bonus
- $285,000
- Other
- $12,155
- Deferred
- $19,800
- Nontaxable benefits
- $41,394
- Filer's total
- $853,756
-
Donald SkeochDONALD SKEOCH
CHIEF MARKETING OFFICER
- Total calculated
- $548,792
- From this org
- $514,499
- From related orgs
- $0
- Other
- $34,293
- Hours/week
- 25 + 25 related
Schedule J breakdown matched by us
- Base
- $367,241
- Bonus
- $144,289
- Other
- $2,969
- Deferred
- $19,720
- Nontaxable benefits
- $14,573
- Filer's total
- $548,792
-
Darren GreenDARREN GREEN
CHIEF SALES OFFICER
- Total calculated
- $470,073
- From this org
- $436,525
- From related orgs
- $0
- Other
- $33,548
- Hours/week
- 25 + 25 related
Schedule J breakdown matched by us
- Base
- $303,956
- Bonus
- $120,000
- Other
- $12,569
- Deferred
- $17,785
- Nontaxable benefits
- $15,763
- Filer's total
- $470,073
-
Carolyn SteffenCAROLYN STEFFEN
CHIEF OPERATING & FIN. OFFICER
- Total calculated
- $443,402
- From this org
- $414,716
- From related orgs
- $0
- Other
- $28,686
- Hours/week
- 25 + 25 related
Schedule J breakdown matched by us
- Base
- $283,507
- Bonus
- $110,000
- Other
- $21,209
- Deferred
- $19,770
- Nontaxable benefits
- $8,916
- Filer's total
- $443,402
-
Patricia MacjennettPATRICIA MACJENNETT
CHIEF STAKEHOLDERS OFFICER
- Total calculated
- $416,274
- From this org
- $385,120
- From related orgs
- $0
- Other
- $31,154
- Hours/week
- 25 + 25 related
Schedule J breakdown matched by us
- Base
- $278,159
- Bonus
- $92,650
- Other
- $14,311
- Deferred
- $0
- Nontaxable benefits
- $31,154
- Filer's total
- $416,274
-
Kathryn SmitsKATHRYN SMITS
SVP, GLOBAL TOURISM DEVELOPEME
- Total calculated
- $381,309
- From this org
- $320,127
- From related orgs
- $0
- Other
- $61,182
- Hours/week
- 25 + 25 related
Schedule J breakdown matched by us
- Base
- $244,048
- Bonus
- $75,000
- Other
- $1,079
- Deferred
- $19,788
- Nontaxable benefits
- $41,394
- Filer's total
- $381,309
-
Erinn WhitesideERINN WHITESIDE
SVP, HUMAN RESOURCES
- Total calculated
- $357,648
- From this org
- $328,893
- From related orgs
- $0
- Other
- $28,755
- Hours/week
- 25 + 25 related
Schedule J breakdown matched by us
- Base
- $252,298
- Bonus
- $75,000
- Other
- $1,595
- Deferred
- $15,208
- Nontaxable benefits
- $13,547
- Filer's total
- $357,648
-
Kathleen Backley McAdamsKATHLEEN BACKLEY MCADAMS
SVP, CITYWIDES
- Total calculated
- $333,369
- From this org
- $305,120
- From related orgs
- $0
- Other
- $28,249
- Hours/week
- 50
Schedule J breakdown matched by us
- Base
- $234,944
- Bonus
- $69,000
- Other
- $1,176
- Deferred
- $14,198
- Nontaxable benefits
- $14,051
- Filer's total
- $333,369
-
Bryan ChurchillBRYAN CHURCHILL
SVP, HOTEL SALES
- Total calculated
- $327,028
- From this org
- $303,914
- From related orgs
- $0
- Other
- $23,114
- Hours/week
- 25 + 25 related
Schedule J breakdown matched by us
- Base
- $235,215
- Bonus
- $67,620
- Other
- $1,079
- Deferred
- $14,198
- Nontaxable benefits
- $8,916
- Filer's total
- $327,028
-
Jenny ChavezJENNY CHAVEZ
SVP, STAKEHOLDER RELATIONS
- Total calculated
- $310,291
- From this org
- $305,086
- From related orgs
- $0
- Other
- $5,205
- Hours/week
- 25 + 25 related
Schedule J breakdown matched by us
- Base
- $257,048
- Bonus
- $47,521
- Other
- $517
- Deferred
- $0
- Nontaxable benefits
- $5,205
- Filer's total
- $310,291
-
Alan RothenbergALAN ROTHENBERG
BOARD CHAIRMAN
- Total calculated
- $0
- Hours/week
- 1 + 0.25 related
-
Carl SchusterCARL SCHUSTER
SECRETARY-TREASURER
- Total calculated
- $0
- Hours/week
- 0.5 + 0.5 related
-
Javier CanoJAVIER CANO
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.25 + 1 related
-
Grant CoonleyGRANT COONLEY
DIRECTOR (THRU 05/2024)
- Total calculated
- $0
- Hours/week
- 0.15
-
Peter KwongPETER KWONG
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.15 + 0.25 related
-
Jeffrey RudolphJEFFREY RUDOLPH
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.25 + 0.25 related
-
Bill DoakBILL DOAK
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.15
-
Charles BassettCHARLES BASSETT
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.25
-
James HolleranJAMES HOLLERAN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.15
-
Lori-Bettison VargaLORI-BETTISON VARGA
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.25
-
Mark BeccariaMARK BECCARIA
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.15 + 0.25 related
-
Mark DavisMARK DAVIS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.15
-
Robert AlterROBERT ALTER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.25
-
Scott MillsSCOTT MILLS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.15 + 0.25 related
-
Susan FenigerSUSAN FENIGER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.15
-
Todd GoldsteinTODD GOLDSTEIN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.25
-
Tom GilmoreTOM GILMORE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.25
-
Clay AndrewsCLAY ANDREWS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.25
-
Cedd MosesCEDD MOSES
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.15
-
Danny KahnDANNY KAHN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.15
-
Larry FreedmanLARRY FREEDMAN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.15
-
Marianne LowenthalMARIANNE LOWENTHAL
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.15
-
Mark EberweinMARK EBERWEIN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.15 + 0.25 related
-
Michael WashingtonMICHAEL WASHINGTON
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.15
-
Vaughn DavisVAUGHN DAVIS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.15
-
Althea AbdallahALTHEA ABDALLAH
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.15
-
Chris HenryCHRIS HENRY
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.15
-
Connie WangCONNIE WANG
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.15
-
Don JacintoDON JACINTO
DIRECTOR (THRU 04/2024)
- Total calculated
- $0
- Hours/week
- 0.15 + 0.25 related
-
Mistyka FloresMISTYKA FLORES
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.15
-
Rachel MooreRACHEL MOORE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.15
-
Sandra Jackson-DumontSANDRA JACKSON-DUMONT
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.15
-
Bill KramerBILL KRAMER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.15
-
Bonnie Kirin-PerezBONNIE KIRIN-PEREZ
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.15 + 0.25 related
-
Adam SydenhamADAM SYDENHAM
DIRECTOR (THRU 09/2023)
- Total calculated
- $0
- Hours/week
- 0.15
-
Alexandra ValdesALEXANDRA VALDES
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.32
-
Andrew Te WhaitiANDREW TE WHAITI
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.15
-
Jason FosterJASON FOSTER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.15
-
Leticia Rhi BuckleyLETICIA RHI BUCKLEY
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.15
-
Lilly RochaLILLY ROCHA
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.15
-
Maria SalinasMARIA SALINAS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.15
-
Richard PinkRICHARD PINK
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.15
-
Scott SantoroSCOTT SANTORO
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.15
-
Sheldon DuncanSHELDON DUNCAN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.15
-
Stephen CheungSTEPHEN CHEUNG
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.15
-
Christy Castillo ButcherCHRISTY CASTILLO BUTCHER
DIRECTOR (AS OF 08/2023)
- Total calculated
- $0
- Hours/week
- 0.15
-
Jon PurpuraJON PURPURA
DIRECTOR (AS OF 08/2023)
- Total calculated
- $0
- Hours/week
- 0.15
-
Kara BarteltKARA BARTELT
DIRECTOR (AS OF 08/2023)
- Total calculated
- $0
- Hours/week
- 0.15
-
Jeff HartJEFF HART
DIRECTOR (THRU 06/2023)
- Total calculated
- $0
- Hours/week
- 0.15
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 3 · Compensation committee
- 3 · Written employment contract
- 3 · Compensation survey or study
- 3 · Approval by the board or compensation committee
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
No itemized grants to organizations on this return.
Related organizations on this return
Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.
-
LA TOURISM MARKETING DISTRICT CORP
501(c)(6) · MARKETING · CA
Directly controlled by NA
Provenance
- Return type
- form_990
- Tax year
- 2023
- Filed
- 5 May 2025
- IRS schema version
- 2023v6.0
- Source object
- 202521279349301777
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