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Nonprofiteer
← VISIT NEWPORT BEACH INC

Form 990 for tax year 2023

Filed by VISIT NEWPORT BEACH INC.

Totals

Total revenue
$10,635,074
Total expenses
$11,142,160
Contributions and grants received
$0
Grants paid
$0
Program service revenue
$10,382,835
Investment income
$223,839
Other revenue
$28,400
Total assets, end of year
$3,931,844
Total liabilities, end of year
$237,852
Net assets or fund balances, end of year
$3,693,992
Program services expenses (Part IX)
not reported
Management and general expenses
not reported
Fundraising expenses
not reported
Program service expenses (Part III)
$11,142,159

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 2a · Program service revenue: TRANSIENT OCCUPANCY TAX (TOT)

    total $6,826,001 · related or exempt $6,826,001

  • 2b · Program service revenue: TOURISM BUSINESS IMPROVEMENT DIST

    total $3,556,834 · related or exempt $3,556,834

  • 3 · Investment income

    total $223,839 · excluded $223,839

  • 11a · Other revenue: OTHER INCOME

    total $28,400 · excluded $28,400

  • 11e · Other revenue, total

    $28,400

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $357,416

  • 7 · Other salaries and wages

    total $550,915

  • 9 · Other employee benefits

    total $197,993

  • 10 · Payroll taxes

    total $67,562

  • 11c · Fees: accounting

    total $82,477

  • 12 · Advertising and promotion

    total $9,552,691

  • 13 · Office expenses

    total $6,633

  • 16 · Occupancy

    total $128,095

  • 17 · Travel

    total $18,522

  • 22 · Depreciation, depletion and amortization

    total $24,185

  • 23 · Insurance

    total $2,518

  • 24a · Other expenses: POSTAGE & SHIPPING

    total $85,008

  • 24b · Other expenses: EQUIPMENT

    total $53,794

  • 24c · Other expenses: MEETING & EDUCATION

    total $12,156

  • 24d · Other expenses: REPAIRS & MAINTENANCE

    total $2,195

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $2,601,955 · end of year $1,217,431

  • 2 · Savings and temporary cash investments

    beginning of year $5,313,443 · end of year $2,222,415

  • 4 · Accounts receivable

    beginning of year $48,279 · end of year $1,185

  • 7 · Other notes and loans receivable

    beginning of year $0 · end of year $22,645

  • 9 · Prepaid expenses and deferred charges

    beginning of year $601,564 · end of year $387,669

  • 10a · Land, buildings and equipment: cost or other basis

    $35,514

  • 10b · Land, buildings and equipment: accumulated depreciation

    $32,888

  • 10c · Land, buildings and equipment, net

    beginning of year $143,258 · end of year $2,626

  • 15 · Other assets

    beginning of year $1,229,083 · end of year $77,873

  • 17 · Accounts payable and accrued expenses

    beginning of year $420,975 · end of year $237,852

  • 25 · Other liabilities

    beginning of year $1,348,834 · end of year $0

  • 27 · Net assets without donor restrictions

    beginning of year $8,167,773 · end of year $3,693,992

Mission and programs · 2023

Mission

AS THE CITY OF NEWPORT BEACH'S OFFICIAL DESTINATION MARKETING ORGANIZATION, THE MISSION OF VISIT NEWPORT BEACH, INC. IS TO PARTNER WITH THE TOURISM AND HOSPITALITY INDUSTRY BY PROTECTING AND NURTURING THE DESTINATION BRAND AND TO DELIVER ADDITIONAL SPENDING BY LEISURE AND CONFERENCE VISITORS, LEADING TO ENHANCED COMMUNITY ECONOMIC VITALITY AND QUALITY OF LIFE.

Activities or mission (Part I)

VISIT NEWPORT BEACH INC. IS A NONPROFIT 501(C)(6) MARKETING ORGANIZATION UNDER CONTRACT WITH THE CITY OF NEWPORT BEACH TO MARKET AND PROMOTE THE NEWPORT BEACH BRAND AND TO PROMOTE TOURISM IN, AND SERVE THE NEEDS OF, VISITORS TO NEWPORT BEACH.

  • THE ORGANIZATION RECEIVES A TRANSIT OCCUPANCY TAX (TOT) FROM THE CITY OF NEWPORT BEACH, AND IS RESPONSIBLE TO DEVELOP, PLAN, CARRY OUT AND SUPERVISE A PROGRAM TO MARKET AND PROMOTE THE NEWPORT BEACH BRAND AND TO PROMOTE TOURISM IN, AND SERVE THE NEEDS OF, VISITORS TO THE CITY OF NEWPORT BEACH, AS WELL AS INCREASE THE AMOUNT OF TOT COLLECTED THROUGH ITS PROMOTIONAL ACTIVITIES.

    Expenses $7,549,927 · Revenue $6,826,001

  • THE ORGANIZATION ADMINISTERS THE CITY OF NEWPORT BEACH TOURISM BUSINESS IMPROVEMENT DISTRICT (TBID), WHICH WAS ESTABLISHED ON APRIL 28, 2009. TBID IS FUNDED BY CERTAIN LODGING BUSINESSES THROUGH AN ASSESSMENT ON SHORT-TERM ROOM RENTAL REVENUE. THE ORGANIZATION PROVIDES MARKETING AND DIRECT SALES PROGRAMS TO INCREASE OVERNIGHT TOURISM, AND MARKET THE ASSESSED BUSINESSES AS TOURIST, MEETING AND EVENT DESTINATIONS, THEREBY INCREASING ROOM NIGHT SALES.

    Expenses $3,592,232 · Revenue $3,556,834

As filed on the 2023 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Amy Deift

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Andre Brose

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Annie Painting

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Anthony Hartwell

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Antonella Castro

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Candace Bisconte

    TREASURER

    Total calculated
    $0
    Hours/week
    1
  • Charlene Reynolds

    EX-OFFICIO MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Cindy Racco

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • David Beek

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • David Hoffman

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Debbie Snavely

    CHAIRPERSON

    Total calculated
    $0
    Hours/week
    1
  • Gerard Widder

    VICE CHAIRPERSON

    Total calculated
    $0
    Hours/week
    1
  • Greg Schwenk

    EX-OFFICIO MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Henry Pyle

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Homer Bludau

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Jason Al-Imam

    EX-OFFICIO MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Jon Lewis

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Linda Beimfohr

    SECRETARY

    Total calculated
    $0
    Hours/week
    1
  • Marina Dutton

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Mario Marovic

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Markus Kohn

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Phil Ravenna

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Rush Hill

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Sharon Wood

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Steve Rosansky

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Tanya Thomas

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Tony Petros

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Wasim Kazi

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Ashley Johnson

    CHIEF MARKETING OFFICER

    Total calculated
    $243,347
    From this org
    $0
    From related orgs
    $220,375
    Other
    $22,972
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $0 + $220,375 related
    Bonus
    $0
    Other
    $0
    Deferred
    $0 + $9,269 related
    Nontaxable benefits
    $0 + $13,703 related
    Filer's total
    $0 + $243,347 related
  • Gary Sherwin

    PRESIDENT/CEO

    Total calculated
    $462,685
    From this org
    $189,751
    From related orgs
    $189,751
    Other
    $83,183
    Hours/week
    20 + 20 related

    Schedule J breakdown matched by us

    Base
    $189,751 + $189,751 related
    Bonus
    $0
    Other
    $0
    Deferred
    $5,526 + $30,527 related
    Nontaxable benefits
    $23,565 + $23,565 related
    Filer's total
    $218,842 + $243,843 related
  • Lily Pearson

    CHIEF FINANCIAL OFFICER

    Total calculated
    $219,894
    From this org
    $95,406
    From related orgs
    $95,405
    Other
    $29,083
    Hours/week
    20 + 20 related

    Schedule J breakdown matched by us

    Base
    $95,406 + $95,405 related
    Bonus
    $0
    Other
    $0
    Deferred
    $4,315 + $4,315 related
    Nontaxable benefits
    $10,226 + $10,227 related
    Filer's total
    $109,947 + $109,947 related
  • Michelle Donahue

    CHIEF SALES OFFICER

    Total calculated
    $272,429
    From this org
    $239,681
    From related orgs
    $0
    Other
    $32,748
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $239,681
    Bonus
    $0
    Other
    $0
    Deferred
    $10,191
    Nontaxable benefits
    $22,557
    Filer's total
    $272,429
  • Amanda Kliem

    DIRECTOR OF SALES

    Total calculated
    $171,579
    From this org
    $149,271
    From related orgs
    $0
    Other
    $22,308
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $149,271
    Bonus
    $0
    Other
    $0
    Deferred
    $6,256
    Nontaxable benefits
    $16,052
    Filer's total
    $171,579
  • Enrique Paulo

    NATIONAL ACCOUNT DIRECTOR

    Total calculated
    $155,291
    From this org
    $134,355
    From related orgs
    $0
    Other
    $20,936
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $134,355
    Bonus
    $0
    Other
    $0
    Deferred
    $5,398
    Nontaxable benefits
    $15,538
    Filer's total
    $155,291
  • Jane Dryden

    GROUP MARKETING DIRECTOR

    Total calculated
    $148,270
    From this org
    $126,564
    From related orgs
    $0
    Other
    $21,706
    Hours/week
    40
  • Jennifer Brannon

    NATIONAL ACCOUNT DIRECTOR

    Total calculated
    $122,132
    From this org
    $104,830
    From related orgs
    $0
    Other
    $17,302
    Hours/week
    40
  • Michelle Devine

    NATIONAL ACCOUNT DIRECTOR

    Total calculated
    $162,811
    From this org
    $141,282
    From related orgs
    $0
    Other
    $21,529
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $141,282
    Bonus
    $0
    Other
    $0
    Deferred
    $6,701
    Nontaxable benefits
    $14,828
    Filer's total
    $162,811

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 2 · Substantiation required before reimbursing expenses
  • 3 · Compensation committee
  • 3 · Written employment contract
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement

The filer's explanations (Part III)

PART I, LINE 3
THE BOARD CHAIRPERSON APPROVES ALL CEO MONTHLY EXPENSES AND COMPENSATION IS APPROVED BY THE COMPENSATION COMMITTEE.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Provenance

Return type
form_990
Tax year
2023
Filed
15 November 2024
IRS schema version
2023v5.1
Source object
202403209349326430

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

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