Form 990 for tax year 2023

Totals

Total revenue

$801,363

Total expenses

$974,789

Contributions and grants received

$800,555

Grants paid

$239,719

Program service revenue

$0

Investment income

$808

Other revenue

$0

Total assets, end of year

$281,545

Total liabilities, end of year

$157,286

Net assets or fund balances, end of year

$124,259

Program services expenses (Part IX)

$818,959

Management and general expenses

$54,545

Fundraising expenses

$101,285

Program service expenses (Part III)

$818,959

Program services were 84.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Mission and programs · 2023

• Withheld by Nonprofiteer: this text may name a private individual.

  Expenses $323,483 · Grants $189,273

• MYTHALI:MYTHALI IS A NUTRITIONAL TOOL THAT WAS DEVELOPED BASED ON INDIA'S NATIONAL INSTITUTE OF NUTRITION GUIDELINES. IT ADDRESSES THE MOST COMMON CHALLENGE TO HEALTHY EATING, TEACHING PEOPLE ABOUT THE IMPORTANCE OF GOOD NUTRITION AND EATING. IT ACCOMPLISHES THIS IN PICTURE FORM, SHOWING WHAT COOKED FOODWHAT COOKED FOOD, SOMEONE SHOULD EAT, AND IN WHAT QUANTITIES, AT EACH MEAL.MYTHALI WAS FIRST DEVELOPED FOR URBAN WOMEN TO EMPOWER THEM TO PREPARE HEALTHY MEALS FOR THEMSELVES AND THEIR FAMILIES. WITH A RECURRING ANNUAL GRANT FROM THE CIGNA FOUNDATION, THE ORGANIZATION HAS LEVERAGED SOCIAL MEDIA, INFLUENCERS, CELEBRITY CHEFS, AS WELL AS THE ORGANIZATION'S HEALTHY WORKPLACES AND DISSEMINATED EDUCATIONAL ARTICLES WRITTEN BY THE ORGANIZATION'S NUTRITIONIST, TO PROMOTE EATING RIGHT AMONG URBAN INDIANS. THE MYTHALI CAMPAIGN HAS BEEN ONE OF THE MOST SUCCESSFUL HEALTHY EATING CONSUMER AWARENESS PROGRAMS. IN 2023, THE ORGANIZATION CONTINUED WITH THE SUCCESS OF THEIR 2022 MYTHALI CAMPAIGNS: RED SAREE CHALLENGE FOR WOMEN'S HEART HEALTH IN MARCH WHERE MALE INFLUENCERS SHOWED THEIR SUPPORT FOR WOMEN'S HEART HEALTH BY WEARING A RED SAREE; AND THE HIGHLY SUCCESSFUL ANNUAL #HEALTHYWALIDIWALI CAMPAIGN IN NOVEMBER. #HEALTHYWALIDIWALI, IS A MONTH-LONG ANNUAL CAMPAIGN, WHICH AMASSED A HUGE REACH ON SOCIAL MEDIA PLATFORMS. THE ORGANIZATION HELD A SUPER CHEF CHALLENGE WITH STUDENT CHEFS FROM 20 CULINARY AND HOTEL MANAGEMENT COLLEGES IN BANGALORE. THE ORGANIZATION ALSO ENGAGED WITH THEIR HEALTHY WORKPLACE PROGRAM EMPLOYEES AND SHARED INFORMATION ABOUT THE IMPORTANCE OF HEALTHY LIVING, READING FOOD LABELS ETC. THE ORGANIZATION STARTED TO ASSESS THE IMPACT OF ITS MY THALI PROGRAM BY FORGING PARTNERSHIPS WITH UNIVERSITIES TO INITIATE PILOT STUDIES AND TEST EFFECTIVENESS OF MYTHALI. THROUGH ITS PARTNERSHIP WITH M.S. UNIVERSITY OF BARODA, A STUDY WAS INITIATED TO ASSESS THE IMPACT OF MYTHALI PROGRAM (VIA SOCIAL MEDIA) ON THE EATING HABITS OF 18-45 YEAR OLD WOMEN IN BARODA. IN ADDITION, THE ORGANIZATION ALSO RECEIVED A MULTI-YEAR GRANT FROM TOGETHER WOMEN RISE TO STUDY THE EFFECTIVENESS OF THE MYTHALI PROGRAM IN A RURAL SETTING. THIS IS AN INNOVATIVE PROGRAM INTEGRATING THE RURAL MYTHALI AND WITH HEALTHY SCHOOLS' PROGRAMS. FOR THIS IMPACT STUDY, THE ORGANIZATION IS PARTNERING WITH THE M.S. UNIVERSITY OF BARODA (GUJARAT) TO TEST THE FEASIBILITY, EFFECTIVENESS AND IMPACT OF THIS INTEGRATIVE PROGRAM AMONG RURAL ADOLESCENT GIRLS IN SCHOOLS. THE STUDY IS EXPECTED TO BE COMPLETED BY THE END OF 2024.THE ORGANIZATION ALSO LAUNCHED A NEW NUTRITION TOOL CALLED MYDESIPLATE HELPING INDIAN AMERICANS EAT RIGHT DURING THE DIWALI HOLIDAYS USING SOCIAL MEDIA AND PARTNERING WITH INDIASPORA AND SOUTH ASIAN HEART CENTER. MYDESIPLATE IS BASED ON USDA NUTRITION GUIDELINES. THE LAUNCH EVENT WAS HELD IN SEPTEMBER AND INCLUDED A PANEL DISCUSSION ON "THE CHALLENGES OF EATING RIGHT" WITH INVITED NUTRITIONAL EXPERTS. THE ORGANIZATION ALSO LAUNCHED AN INNOVATIVE HEALTHY RECIPES SHOPPING TOOL WITH INSTACART IN THE U.S.

  Expenses $187,243 · Grants $31,604

• GLOBAL ADVOCACY AND AWARENESS:THE ORGANIZATION PIONEERED BANGALORE AS INDIA'S FIRST AROGYA CITY IN 2022 WITH PARTNERS ROTARY AND BPAC. AROGYA CITY IS A PROGRAM WHERE THE CITY'S GOVERNMENT, CORPORATIONS, START-UPS, EDUCATIONAL INSTITUTES AND CIVIL SOCIETY COLLABORATE TO IMPROVE THE HEALTH AND WELL-BEING OF THE PEOPLE/ MEANINGFUL EFFORTS THAT ADDRESS NCD PREVENTION AND CONTROL, MENTAL HEALTH AND LEVERAGE THE USE OF TECHNOLOGY. IN 2023, PLEDGEMAKERSPLEDGE MAKERS CELEBRATED THE HALF-WAY MARK AND FEATURED SEVERAL OF THEM WHO PERFORMED REALLY WELL. CATALYST 2030 AND INDIASPORA JOINED THE ORGANIZATION AS NEW PARTNERS AND WILL HELP THE ORGANIZATION EXPAND THIS PROGRAM TO OTHER CITIES. THE AROGYA CITY BENGALARU CAMPAIGN WON THE GOLD LEVEL AWARD AT THE PRESTIGIOUS 2023 ET KALEIDO AWARD AND WAS INVITED TO BE PART OF THE BANGALORE DESIGN WEEK'23. THROUGHOUT 2023, AROGYA WORLD CONTINUED TO ADVANCE THE "HEALTHY DIALOGUE" IN INDIA AND GLOBALLY. THE ORGANIZATION ENGAGED IN AND SPOKE AND/OR CHAIRED AT NOTABLE FORUMS AND CONFERENCES. THE ORGANIZATION WAS INVITED TO PARTICIPATE IN STRATEGIC FORUMS INCLUDING ASHOKA ASPIRE HUDDLE, ET WOMEN'S CONCLAVE 2023, WHO SOUTH EAST ASIA CONFERENCE, ANEMIA SBCC COLLABORATIVE THINK TANK, CATALYST 2030 INDIA NUTRITION COLLABORATIVE, NASSCOM HEALTHTECH AND OTHERS.THE ORGANIZATION WON THE PRESTIGIOUS INNOVATION AWARD PRESENTED BY GLOBAL DIGITAL HEALTH SUMMIT, EXPO AND AWARDS AND IMPORTANTLY THE CSR IMPACT AWARDS CREATING IMPACT IN NCDS. THE ORGANIZATION'S CEO WAS INVITED TO JOIN THE CII NATIONAL PUBLIC HEALTH COUNCIL.

  Expenses $129,907

• MDIABETES (MHEALTH/TECHNOLOGY):IN 2023, AROGYA CONTINUED TO EXPAND ITS MDIABETES PROGRAM BY LEVERAGING MOBILE HEALTH TECHNOLOGY AS A SMART SOLUTION TO THE NCD CRISIS. MDIABETES IS THE ORGANIZATION'S MOBILE PHONE MESSAGING SYSTEM USING TEXT MESSAGES/WHAT'S APP THAT HAS A CUMULATIVE REACH OF 1.5 MILLION PEOPLE TO DATE. THE ORGANIZATION HAS HELPED PEOPLE LEAD HEALTHIER LIVES BY SENDING THEM TEXT AND VOICE MESSAGES IN THEIR LOCAL LANGUAGE, EDUCATING THEM ABOUT DIABETES PREVENTION AND HEALTHY LIVING.WITH THE SUPPORT OF RURAL INDIA SUPPORTING TRUST (RIST), THE ORGANIZATION FORGED A NEW PARTNERSHIP IN 2021 WITH THE RENOWNED LV PRASAD EYE INSTITUTE (LVPEI) IN HYDERABAD, INDIA TO EDUCATE VILLAGERS OVER TWO YEARS THROUGH MDIABETES VOICE MESSAGES SENT IN THEIR LOCAL LANGUAGE, TELUGU. THIS PROJECT BUILT UPON PAST MDIABETES PROJECTS WITH THE INTEGRATION INTO A COMMUNITY HEALTH EDUCATION EFFORT AND REINFORCEMENT OF THE MESSAGES BY FRONTLINE HEALTH WORKERS. THIS PROJECT WAS COMPLETED IN 20222022, BUT FOLLOW-UP MEASUREMENTS WERE DONE IN 2023 AND A MANUSCRIPT WAS DEVELOPED BY LV PRASAD EYE INSTITUTE. IN ADDITION, CATALYST 2030 FUNDED AN MDIABETES PROGRAM WHICH WE IMPLEMENTED IN PARTNERSHIP WITH ISAP FOUNDATION AND SRI SATYA SARLA MEMORIAL HOSPITAL. THE ORGANIZATION TESTED A NEW MODEL, USING FRONTLINE WORKERS TO GET 3,000 VILLAGERS TO OP-IN TO ITS MDIABETES PROGRAM. PROGRAM IS COMPLETED AND DATA HAVEHAS BEEN ANALYZEDALSO, RESULTS FROM THE ORGANIZATION'S GOOGLE AI FOR SOCIAL GOOD PROJECT WERE PUBLISHED IN THE INTERNATIONAL JOINT CONFERENCE ON ARTIFICIAL INTELLIGENCE PAPER IN 2023. HTTPS://WWW.IJCAI.ORG/PROCEEDINGS/2023/668 THE PROJECT LEVERAGED THE USE OF AI TO CUSTOMIZE MESSAGES VIA WHAT'S APP. THE RESULTS SHOWED THAT WITH THE USE OF AI, SIGNIFICANT IMPROVEMENTS IN THE PARTICIPANTS' DIABETES-RELATED KNOWLEDGE, PHYSICAL ACTIVITY LEVELS, AND HIGH-FAT FOOD AVOIDANCE WERE ACHIEVED WHEN COMPARED TO A STATIC MESSAGE SET.

  Expenses $58,224 · Grants $18,842

• HEALTHY WORKPLACESTHROUGHOUT 2023, AROGYA WORLD CONTINUED TO ADVANCE THE "HEALTHY DIALOGUE" IN INDIA AND GLOBALLY. THE ORGANIZATION ENGAGED IN AND SPOKE AND/OR CHAIRED AT NOTABLE FORUMS AND CONFERENCES. THE ORGANIZATION WAS INVITED TO PARTICIPATE IN STRATEGIC FORUMS INCLUDING ASHOKA ASPIRE HUDDLE, ET WOMEN'S CONCLAVE 2023, WHO SOUTH EAST ASIA CONFERENCE, ANEMIA SBCC COLLABORATIVE THINK TANK, CATALYST 2030 INDIA NUTRITION COLLABORATIVE, NASSCOM HEALTHTECH AND OTHERS.THE ORGANIZATION WON THE PRESTIGIOUS INNOVATION AWARD PRESENTED BY GLOBAL DIGITAL HEALTH SUMMIT, EXPO AND AWARDS AND IMPORTANTLY THE CSR IMPACT AWARDS CREATING IMPACT IN NCDS. THE ORGANIZATION'S CEO WAS INVITED TO JOIN THE CII NATIONAL PUBLIC HEALTH COUNCIL.

  Expenses $120,102

As filed on the 2023 return. The filer continues this part on Schedule O, which is not shown here. A text marked withheld matched a screen for wording that may name a private individual, such as an honorific or "in memory of". Most of what it withholds names no one; it is withheld so that what does is never shown.

Listed in Part VII

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type

form_990

Tax year

2023

Filed

15 November 2024

IRS schema version

2023v5.1

Source object

202413209349307441

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

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