Skip to content
Nonprofiteer
← KINDNESS ORG INC

Form 990 for tax year 2024

Filed by KINDNESS ORG INC.

What the amendment changed

Compared with the return it replaced , filed 21 April 2025. matched by us Only the return's totals, a 990-PF's accounting method and the names listed in Part VII (Part VIII on a 990-PF) are compared. We relate returns by organization, tax year and form, and order them by each return's own timestamp; the filer's own "amended return" checkbox is a separate fact.

Total revenue
$352,926 changed to $989,890
Total expenses
$517,733 changed to $1,048,541
Contributions and grants received
$352,926 changed to $988,090
Program service revenue
$0 changed to $1,800
Total assets, end of year
$535,366 changed to $470,287
Total liabilities, end of year
$40,847 changed to $34,419
Net assets or fund balances, end of year
$494,519 changed to $435,868
Program services expenses
$401,726 changed to $849,811
Management and general expenses
$86,631 changed to $156,572
Fundraising expenses
$29,376 changed to $42,158
Program service expenses (Part III)
$401,726 changed to $849,811

Listed only on the earlier return

  • Gelila Bekele
  • Jen Lackard
  • Rana Diorio

Listed only on the later return

  • Brent Ridge
  • Drew Sheinman
  • Isaac Levy
  • Jennifer Lackard
  • Rana Dorio
  • Sylvia Mathis

Totals

Total revenue
$989,890
Total expenses
$1,048,541
Contributions and grants received
$988,090
Grants paid
$0
Program service revenue
$1,800
Investment income
$0
Other revenue
$0
Total assets, end of year
$470,287
Total liabilities, end of year
$34,419
Net assets or fund balances, end of year
$435,868
Program services expenses (Part IX)
$849,811
Management and general expenses
$156,572
Fundraising expenses
$42,158
Program service expenses (Part III)
$849,811

Program services were 81.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $988,090

  • 2a · Program service revenue: PROGRAM SERVICE REVENUE

    total $1,800 · related or exempt $1,800

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $192,200 · program services $124,930 · management and general $64,750 · fundraising $2,520

  • 7 · Other salaries and wages

    total $299,255 · program services $263,595 · management and general $4,173 · fundraising $31,487

  • 9 · Other employee benefits

    total $25,213 · program services $19,981 · management and general $3,585 · fundraising $1,647

  • 10 · Payroll taxes

    total $40,032 · program services $31,652 · management and general $5,618 · fundraising $2,762

  • 11b · Fees: legal

    total $3,175 · management and general $3,175

  • 11c · Fees: accounting

    total $70,720 · management and general $70,720

  • 11g · Fees: other

    total $154,741 · program services $154,741

  • 12 · Advertising and promotion

    total $111,000 · program services $111,000

  • 13 · Office expenses

    total $11,064 · program services $9,256 · management and general $1,212 · fundraising $596

  • 14 · Information technology

    total $15,097 · program services $14,930 · management and general $112 · fundraising $55

  • 16 · Occupancy

    total $12,058 · program services $10,120 · management and general $1,299 · fundraising $639

  • 17 · Travel

    total $10,905 · program services $8,413 · management and general $663 · fundraising $1,829

  • 22 · Depreciation, depletion and amortization

    total $45,725 · program services $45,725

  • 23 · Insurance

    total $653 · program services $499 · management and general $103 · fundraising $51

  • 24a · Other expenses: RESEARCH

    total $47,557 · program services $47,557

  • 24b · Other expenses: PROGRAM SUPPLIES

    total $864 · program services $864

  • 24e · All other expenses

    total $8,282 · program services $6,548 · management and general $1,162 · fundraising $572

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $132,100 · end of year $202,304

  • 3 · Pledges and grants receivable

    beginning of year $347,084 · end of year $250,000

  • 10a · Land, buildings and equipment: cost or other basis

    $212,926

  • 10b · Land, buildings and equipment: accumulated depreciation

    $196,377

  • 10c · Land, buildings and equipment, net

    beginning of year $56,182 · end of year $16,549

  • 15 · Other assets

    beginning of year $0 · end of year $1,434

  • 17 · Accounts payable and accrued expenses

    beginning of year $40,847 · end of year $34,419

  • 27 · Net assets without donor restrictions

    beginning of year $147,435 · end of year $212,868

  • 28 · Net assets with donor restrictions

    beginning of year $347,084 · end of year $223,000

Mission and programs · 2024

Mission

OUR MISSION IS TO EDUCATE AND INSPIRE PEOPLE TO CHOOSE KINDNESS. WE FULFILL THIS MISSION BY CONDUCTING RIGOROUS SCIENTIFIC RESEARCH THROUGH KINDLAB, OUR RESEARCH HUB DEDICATED TO ADVANCING THE SCIENCE OF KINDNESS. THE INSIGHTS WE GENERATE INFORM THE DEVELOPMENT OF EVIDENCE-BASED PROGRAMS AND PRODUCTS DESIGNED TO HELP PEOPLE UNDERSTAND, MEASURE AND GROW THEIR KINDNESS.

Activities or mission (Part I)

TO EDUCATE AND INSPIRE PEOPLE TO CHOOSE KINDNESS.

  • THROUGH OUR RESEARCH HUB KINDLAB, WE CONTINUED TO ADVANCE UNDERSTANDING OF KINDNESS AND ITS MEASURABLE IMPACT ON INDIVIDUALS, COMMUNITIES AND ORGANIZATIONS. THIS YEAR'S RESEARCH PRIORITIES WERE MOVING ALL RESEARCH INTO THE FINAL STAGE, WHICH IS PUBLICATION. WE SUCCESSFULLY PUBLISHED FIVE ACADEMIC RESEARCH PAPERS. AT THE HEART OF OUR WORK IS LIVE KIND - OUR GLOBAL PLATFORM AND MOVEMENT THAT EMPOWERS PEOPLE TO TAKE EVERYDAY ACTION TOWARD A KINDER WORLD. THROUGH LIVE KIND, WE HAVE CULTIVATED A NETWORK OF APPROXIMATELY 500,000 KINDMAKERS: INDIVIDUALS, EDUCATORS AND PARTNERS COMMITTED TO LEARNING ABOUT, PRACTICING AND AMPLIFYING KINDNESS. THIS YEAR, WE LAUNCHED THE KINDNESS QUOTIENT (KQ), A PIONEERING TOOL THAT ENABLES PEOPLE TO DISCOVER HOW KIND THEY ARE AND IDENTIFY WAYS TO GROW THEIR KINDNESS. NEARLY 10,000 PEOPLE COMPLETED THE KQ, COLLECTIVELY ACTIVATING THOUSANDS OF KIND ACTS AND PROVIDING NEW BEHAVIORAL DATA TO INFORM FUTURE RESEARCH AND PROGRAMMING.BUILDING FROM THIS FOUNDATION, LEARN KIND REACHED 105,000 STUDENTS ACROSS ALL STATES AND MORE THAN 20 COUNTRIES, DELIVERING SOCIAL-EMOTIONAL LEARNING (SEL) CURRICULUM THAT FOSTERS EMPATHY, INCLUSION, AND COOPERATION IN CLASSROOMS WORLDWIDE.OUR WORK KIND INITIATIVE CONTINUES TO EVOLVE AS WE APPLY SCIENTIFIC INSIGHTS TO HELP ORGANIZATIONS BUILD CULTURES OF KINDNESS AND PSYCHOLOGICAL SAFETY TO DEMONSTRATE THAT KINDNESS IS NOT ONLY GOOD FOR PEOPLE, BUT ALSO FOR PERFORMANCE.THE WHY KINDNESS? PODCAST EXPANDED ITS REACH, AMPLIFYING STORIES OF EVERYDAY KINDNESS AND INSPIRING ACTION, WITH STREAMS IN OVER 70 COUNTRIES AND RANKED IN THE TOP 5% OF GLOBAL PODCASTS.

    Expenses $849,811 · Revenue $1,800

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Jaclyn Lindsey

    CEO

    Total calculated
    $188,246
    From this org
    $181,046
    From related orgs
    $0
    Other
    $7,200
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $181,046
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $7,200
    Filer's total
    $188,246

  • Debbie Wasserman

    BOARD CHAIR

    Total calculated
    $0
    Hours/week
    2

  • Rana Dorio

    TREASURER

    Total calculated
    $0
    Hours/week
    5

  • Sergio Navarro

    SECRETARY

    Total calculated
    $0
    Hours/week
    2

  • Neil Hutchinson

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Lisa Katayama

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Yukari Pass

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Jennifer Lackard

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Isaac Levy

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Sylvia Mathis

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Brent Ridge

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Drew Sheinman

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

PART I, LINE 3
THE BOARD OF DIRECTORS REVIEWS AND APPROVES THE ANNUAL SALARY OF THE CEO AND OTHER KEY STAFF DURING THE BUDGETING PROCESS. THEY USE THE PNP STAFFING SURVEY TO GUIDE THE SALARIES. THEY EVALUATE PERFORMANCE AGAINST THE ORGANIZATION'S STRATEGY AND KPIS.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2024
Filed
20 March 2026
IRS schema version
2024v5.5
Source object
202600829349301500

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

The source document this was parsed from is served over the API, which is where bulk and document access live.