Totals
- Total revenue
- $497,648
- Total expenses
- $654,707
- Contributions and grants received
- $494,737
- Grants paid
- $0
- Program service revenue
- $1,500
- Investment income
- $1,313
- Other revenue
- $98
- Total assets, end of year
- $203,053
- Total liabilities, end of year
- $6,404
- Net assets or fund balances, end of year
- $196,649
- Program services expenses (Part IX)
- $335,906
- Management and general expenses
- $173,999
- Fundraising expenses
- $144,802
- Program service expenses (Part III)
- $335,906
Program services were 51.3% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1e · Government grants (contributions)
$247,054
-
1f · All other contributions, gifts and grants
$247,683
-
2a · Program service revenue: ADVERTISING REVENUE
total $1,500 · related or exempt $1,500
-
3 · Investment income
total $1,211 · related or exempt $1,211
-
4 · Income from investment of tax-exempt bond proceeds
total $102 · related or exempt $102
-
11a · Other revenue: CASH REBATES
total $98 · unrelated business $98
-
11e · Other revenue, total
$98
Functional expenses
Part IX, the statement of functional expenses.
-
5 · Compensation of officers, directors and key employees
total $101,222 · program services $101,222
-
10 · Payroll taxes
total $9,181 · program services $9,094 · management and general $87
-
11b · Fees: legal
total $100 · management and general $100
-
11c · Fees: accounting
total $7,505 · management and general $7,505
-
11e · Fees: professional fundraising services
total $138,120 · fundraising $138,120
-
11g · Fees: other
total $335,538 · program services $199,175 · management and general $132,093 · fundraising $4,270
-
12 · Advertising and promotion
total $7,346 · program services $420 · management and general $6,476 · fundraising $450
-
17 · Travel
total $3,302 · program services $1,308 · management and general $1,317 · fundraising $677
-
23 · Insurance
total $2,230 · management and general $2,230
-
24a · Other expenses: SUPPLIES
total $11,954 · program services $9,306 · management and general $2,550 · fundraising $98
-
24b · Other expenses: SOFTWARE EXPENSES
total $10,791 · program services $107 · management and general $10,684
-
24c · Other expenses: PRODUCTION EXPENSES
total $9,362 · program services $9,362
-
24d · Other expenses: FISCAL SPONSOR FEE
total $7,711 · management and general $7,711
-
24e · All other expenses
total $10,345 · program services $5,912 · management and general $3,246 · fundraising $1,187
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
end of year $203,053
-
17 · Accounts payable and accrued expenses
end of year $4,963
-
25 · Other liabilities
beginning of year $0 · end of year $1,441
-
27 · Net assets without donor restrictions
end of year $196,649
Mission and programs · 2024
Mission
TO ADVANCE EARLY LEARNING IN CHILDREN OF COLOR THROUGH MEDIA AND TELEVISION. OUR PROGRAMMING IS ROOTED IN BRAIN DEVELOPMENT RESEARCH, RACIAL EQUITY, AND RADICAL JOY.
-
LOOK, LISTEN +LEARN TELEVISION SERIES (12 EPS IN 2024 AIRED)
Expenses $192,000
-
PAL PLAYDATE (PAL= POSSUM AND AUNTIE LENA): INSPIRED BY THE EARLY LEARNING SEGMENTS FROM THE TELEVISION SERIES, THIS FREE FAMILY EVENT IS A FUN-FILLED DAY FOR CHILDREN, FRIENDS, AND FAMILIES TO PARTICIPATE IN THE SAME ACTIVITIES SEEN ON THE SHOW.
Expenses $4,500
-
SIP, SAVOR AND SHARE YEAR END FUNDRAISER
Expenses $5,000
-
Expenses $134,406
As filed on the 2024 return.
Listed in Part VII
-
KIOTTA REYNOLDS
PRESIDENT
- Total calculated
- $0
- Hours/week
- 1
-
NOLAN PHELPS
VICE PRESIDENT
- Total calculated
- $0
- Hours/week
- 1
-
KEVIN CARROLL
SECRETARY
- Total calculated
- $0
- Hours/week
- 1
-
CYNTHIA CHAVEZ
TREASURER
- Total calculated
- $0
- Hours/week
- 1
-
MAILE HADLEY
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
SARAH WALCZYK
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
ANN ROGERS-WILLIAMS
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
MERCEDES LUNA
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
BRENDA FINCHER
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
GENE YOON
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
TERI NGUYEN
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
VALDA THOMAS-MATSON
EXECUTIVE DIRECTOR
- Total calculated
- $101,222
- From this org
- $101,222
- From related orgs
- $0
- Other
- $0
- Hours/week
- 40
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.
Grants on this return
No itemized grants to organizations on this return.
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 21 May 2025
- IRS schema version
- 2024v5.1
- Source object
- 202531549349301128
Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.
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