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← WXXI PUBLIC BROADCASTING COUNCIL

Form 990 for tax year 2023

Filed by WXXI PUBLIC BROADCASTING COUNCIL.

Totals

Total revenue
$13,291,468
Total expenses
$15,298,939
Contributions and grants received
$11,107,138
Grants paid
$0
Program service revenue
$652,328
Investment income
$1,200,555
Other revenue
$331,447
Total assets, end of year
$27,908,367
Total liabilities, end of year
$10,977,818
Net assets or fund balances, end of year
$16,930,549
Program services expenses (Part IX)
$10,489,706
Management and general expenses
$3,160,989
Fundraising expenses
$1,648,244
Program service expenses (Part III)
$10,489,706

Program services were 68.6% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1b · Membership dues

    $4,549,787

  • 1e · Government grants (contributions)

    $3,415,454

  • 1f · All other contributions, gifts and grants

    $3,141,897

  • 2a · Program service revenue: PROGRAM SALES

    total $651,286 · related or exempt $651,286

  • 2b · Program service revenue: SALE OF PREMIUMS

    total $1,042 · excluded $1,042

  • 3 · Investment income

    total $309,116 · excluded $309,116

  • 5 · Royalties

    total $2,660 · excluded $2,660

  • 6a · Gross rents

    personal property $28,455

  • 6b · Less rental expenses

    personal property $0

  • 6c · Rental income or loss

    personal property $28,455

  • 6d · Net rental income or loss

    total $28,455 · unrelated business $28,455

  • 7a · Gross sales of assets other than inventory

    securities $1,708,917

  • 7b · Less cost or other basis and sales expenses

    securities $817,478

  • 7c · Gain or loss

    securities $891,439

  • 7d · Net gain or loss

    total $891,439 · excluded $891,439

  • 11a · Other revenue: DEVELOPMENT PROMOTIONS

    total $300,332 · related or exempt $300,332

  • 11e · Other revenue, total

    $300,332

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $832,504 · management and general $832,504

  • 7 · Other salaries and wages

    total $5,565,152 · program services $4,157,463 · management and general $596,772 · fundraising $810,917

  • 8 · Pension plan contributions

    total $303,075 · program services $212,080 · management and general $54,350 · fundraising $36,645

  • 9 · Other employee benefits

    total $827,357 · program services $673,089 · management and general $37,966 · fundraising $116,302

  • 10 · Payroll taxes

    total $437,616 · program services $306,227 · management and general $78,477 · fundraising $52,912

  • 11e · Fees: professional fundraising services

    total $58,124 · fundraising $58,124

  • 11g · Fees: other

    total $309,436 · program services $118,317 · management and general $190,823 · fundraising $296

  • 12 · Advertising and promotion

    total $166,634 · program services $159,838 · management and general $2,095 · fundraising $4,701

  • 13 · Office expenses

    total $500,743 · program services $180,507 · management and general $52,924 · fundraising $267,312

  • 16 · Occupancy

    total $480,681 · program services $480,681

  • 17 · Travel

    total $68,904 · program services $37,630 · management and general $27,667 · fundraising $3,607

  • 20 · Interest

    total $483,629 · management and general $483,629

  • 22 · Depreciation, depletion and amortization

    total $1,081,747 · program services $825,845 · management and general $254,114 · fundraising $1,788

  • 24a · Other expenses: PROGRAM ACQUISITION

    total $1,987,799 · program services $1,987,799

  • 24b · Other expenses: CONTRACT SERVICES

    total $1,147,706 · program services $846,204 · management and general $262,536 · fundraising $38,966

  • 24c · Other expenses: OTHER

    total $249,669 · program services $62,682 · management and general $166,220 · fundraising $20,767

  • 24d · Other expenses: MEMBERSHIP FEES

    total $217,741 · program services $132,990 · management and general $70,661 · fundraising $14,090

  • 24e · All other expenses

    total $580,422 · program services $308,354 · management and general $50,251 · fundraising $221,817

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $645,731 · end of year $392,043

  • 4 · Accounts receivable

    beginning of year $968,416 · end of year $1,180,919

  • 7 · Other notes and loans receivable

    beginning of year $453,897 · end of year $438,799

  • 8 · Inventories for sale or use

    beginning of year $1,266,375 · end of year $1,233,789

  • 9 · Prepaid expenses and deferred charges

    beginning of year $54,525 · end of year $42,274

  • 10a · Land, buildings and equipment: cost or other basis

    $32,540,422

  • 10b · Land, buildings and equipment: accumulated depreciation

    $26,797,396

  • 10c · Land, buildings and equipment, net

    beginning of year $6,481,091 · end of year $5,743,026

  • 11 · Investments: publicly traded securities

    beginning of year $12,632,184 · end of year $13,331,475

  • 13 · Investments: program-related

    beginning of year $464,808 · end of year $582,653

  • 14 · Intangible assets

    beginning of year $1,005,510 · end of year $1,005,510

  • 15 · Other assets

    beginning of year $3,814,103 · end of year $3,957,879

  • 17 · Accounts payable and accrued expenses

    beginning of year $1,923,703 · end of year $2,498,364

  • 19 · Deferred revenue

    beginning of year $24,700 · end of year $24,700

  • 23 · Secured mortgages and notes payable

    beginning of year $6,242,896 · end of year $7,690,860

  • 25 · Other liabilities

    beginning of year $873,942 · end of year $763,894

  • 27 · Net assets without donor restrictions

    beginning of year $6,509,597 · end of year $3,902,894

  • 28 · Net assets with donor restrictions

    beginning of year $12,211,802 · end of year $13,027,655

Mission and programs · 2023

Mission

WXXI IS THE ESSENTIAL, LIFE-LONG EDUCATIONAL PUBLIC MEDIA RESOURCE FOR THE GREATER ROCHESTER AREA. WXXI ENGAGES THE COMMUNITY WITH PROGRAMMING THAT STIMULATES AND EXPANDS THOUGHT, INSPIRES THE SPIRIT, OPENS CULTURAL HORIZONS AND PROMOTES UNDERSTANDING OF DIVERSE ISSUES.

Activities or mission (Part I)

AS ROCHESTER'S PUBLIC TELEVISION AND PUBLIC RADIO STATION, WXXI STRIVES TO BE THE ESSENTIAL, LIFE-LONG EDUCATIONAL MEDIA RESOURCE FOR THE GREATER ROCHESTER AREA. WXXI PUTS THE COMMUNITY FIRST WITH PROGRAMMING THAT STIMULATES AND EXPANDS THOUGHT, INSPIRES THE SPIRIT, OPENS CULTURAL HORIZONS AND PROMOTES UNDERSTANDING OF DIVERSE COMMUNITY ISSUES.

  • PROGRAMMING/PRODUCTION:WXXI PROVIDES A RANGE OF NATIONAL PROGRAMMING AND ORIGINAL PRODUCTIONS ACROSS ALL ITS SERVICES, WHICH INCLUDES FOUR TELEVISION STATIONS AND SIX RADIO STATIONS. WXXI-TV PRESENTS A PBS SCHEDULE, RICH IN HISTORY, SCIENCE, NATURE, ARTS AND NON-VIOLENT, COMMERCIAL-FREE CHILDREN'S PROGRAMMING WHICH IS ALSO LIVE STREAMED. WXXI-KIDS 24/7 IS A 24-HOUR CHILDREN'S EDUCATIONAL CHANNEL, SHOWCASING THE BEST OF PBS KIDS AND LOCAL EDUCATION PROGRAMMING WHICH IS ALSO LIVE STREAMED. WXXI-CREATE IS A 24/7 HOW-TO CHANNEL, AND WXXI-WORLD IS A 24/7 NEWS AND PUBLIC AFFAIRS CHANNEL. OUR TV PRODUCTIONS INCLUDE ARTS INFOCUS, A COLLABORATIVE ARTS AND CULTURE PROGRAM WITH SPECIALS ON-AIR AND ONLINE, VOICE OF THE VOTER DEBATE, AND WXXI FORUMS, AS WELL AS MANY AWARD-WINNING DOCUMENTARIES. OUR RADIO STATIONS INCLUDE WXXI-FM 105.9/AM 1370, AN NPR MEMBER STATION, WHICH PROVIDES IN-DEPTH LOCAL, REGIONAL AND STATEWIDE NEWS COVERAGE, AND A DAILY TWO-HOUR CALL-IN PROGRAM CONNECTIONS WITH EVAN DAWSON. WXXO-FM CLASSICAL 91.5, BROADCAST AND STREAMED LIVE IS ROCHESTER'S ONLY FULL-TIME CLASSICAL MUSIC STATION, OFFERING LOCAL, NATIONAL AND INTERNATIONAL RECORDINGS, AS WELL AS LOCAL PRODUCTIONS LIKE LIVE FROM HOCHSTEIN, AND A NATIONALLY SYNDICATED PROGRAM WITH HEART AND VOICE. PROGRAMMING ON WXXI CLASSICAL IS ALSO SIMULCAST ON WXXY-FM 90.3 FOR OUR SOUTHERN TIER LISTENERS.WRUR-FM 88.5, A BROADCAST PARTNERSHIP BETWEEN WXXI AND THE UNIVERSITY OF ROCHESTER, PROVIDES A MIX OF MUSIC ALONG WITH NPR'S MORNING EDITION IN THE MORNINGS AND NPR NEWS BREAKS IN THE AFTERNOON. LOCAL PRODUCTIONS INCLUDE TWO DAILY MUSIC SHOW, OPEN TUNINGS WITH SCOTT REGAN AND AFTERNOONS WITH YARMS, PLUS NIGHTLY MUSIC PROGRAMS INCLUDING IN THE FOLD WITH MICHAEL BLACK, ROAD TO JOY WITH MAUREEN RICH, BLACKS AND BLUES WITH DOUG CURRY AND REJUVENATION WITH SCOTT WALLACE. THE STATION ALSO STREAMS LIVE.IN PARTNERSHIP WITH HOBART & WILLIAM SMITH COLLEGES, WXXI BROADCASTS WITH-FM 90.1 IN ITHACA, NY, A MUSIC AND NEWS STATION THAT STRENGTHENS PUBLIC RADIO IN THE FINGER LAKES REGION. WEOS-FM 89.5, ALSO A BROADCAST PARTNERSHIP BETWEEN HOBART & WILLIAM SMITH COLLEGES, PROVIDES NPR NEWS AND ECLECTIC MUSIC PROGRAMMING IN GENEVA, NY. BOTH STATIONS ARE BROADCAST AND STREAMED LIVE.

    Expenses $6,668,153 · Revenue $13,871

  • BROADCASTING:WXXI OPERATES FOUR PUBLIC TELEVISION STATIONS (WXXI-TV, WXXI-KIDS 24/7, WXXI-CREATE, WXXI-WORLD); MANAGES THE CABLE CHANNEL, CITY 12 (PROVIDING THE CITY OF ROCHESTER RESIDENTS WITH 14 HOURS A DAY OF TARGETED, INFORMATIVE AND ENTERTAINING PROGRAMMING); SIX PUBLIC RADIO STATIONS (WXXI-FM 105.9/AM 1370, WXXO-FM 91.5, WXXY-FM 90.3, WRUR-FM 88.5, WEOS-FM 98.7 AND WITH-FM 90.1), AND TWO HD RADIO CHANNELS (FM-HD 91.5-1 AND FM-HD 91.5-2).

    Expenses $2,514,486 · Revenue $300,332

  • CITY IS ROCHESTER'S ARTS, MUSIC, AND CULTURE MAGAZINE, A MONTHLY PRINT AND ONLINE NEWS SERVICE, WHICH HAS BEEN PUBLISHED SINCE 1972 AND IS AVAILABLE THROUGHOUT THE CITY FOR FREE. WXXI PURCHASED CITY FROM ITS FOUNDERS IN MAY 2019 AND OPERATES CITY AS A SUBSIDIARY. WXXI RECOGNIZES THE VALUE OF CITY, AS THE ACQUISITION PRESERVES AND EXPANDS THE QUALITY AND DEPTH OF LOCAL REPORTING AND PRIORITIZES COVERAGE OF THE ARTS AND CULTURE IN THE GREATER ROCHESTER AREA.

    Expenses $1,003,875 · Revenue $637,415

  • Expenses $303,192

As filed on the 2023 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • David Still

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Yolanda Benitez

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Sonya Allen

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Kristin Duran

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Andrew Germanow

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Ajamu Kitwana

    TREASURER

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Shaun Nelms

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Kristin Hocker

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Sandeep Mannava

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Joy Ryen Plotnik

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • John Richardson

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Julio Saenz

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Steve Sulkes

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • David Tang

    CHAIR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Nicole Vangorder

    SECRETARY

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Norm Silverstein

    PRESIDENT AND CEO

    Total calculated
    $464,195
    From this org
    $399,247
    From related orgs
    $0
    Other
    $64,948
    Hours/week
    40 + 5 related

    Schedule J breakdown matched by us

    Base
    $315,836
    Bonus
    $76,659
    Other
    $6,752
    Deferred
    $38,416
    Nontaxable benefits
    $26,532
    Filer's total
    $464,195
  • Robert Attardo

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Patricia Philips

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Laurie Haelen

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Daan Braveman

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Kay Benjamin

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Susan Rogers

    EXECUTIVE VP & GENERAL MAN

    Total calculated
    $224,586
    From this org
    $186,160
    From related orgs
    $0
    Other
    $38,426
    Hours/week
    40 + 5 related

    Schedule J breakdown matched by us

    Base
    $186,160
    Bonus
    $0
    Other
    $0
    Deferred
    $30,000
    Nontaxable benefits
    $8,426
    Filer's total
    $224,586
  • Lancelot Thomas

    CFO

    Total calculated
    $139,313
    From this org
    $108,160
    From related orgs
    $0
    Other
    $31,153
    Hours/week
    40 + 5 related
  • Evan Dawson

    TALK SHOW HOST

    Total calculated
    $128,666
    From this org
    $112,570
    From related orgs
    $0
    Other
    $16,096
    Hours/week
    40
  • Kathleen Reed

    VP OF DEVELOPMENT

    Total calculated
    $153,556
    From this org
    $113,298
    From related orgs
    $0
    Other
    $40,258
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $113,298
    Bonus
    $0
    Other
    $0
    Deferred
    $16,428
    Nontaxable benefits
    $23,830
    Filer's total
    $153,556
  • Alison Jones

    DIRECTOR, COPORATE SPONSORSHIP

    Total calculated
    $120,739
    From this org
    $111,575
    From related orgs
    $0
    Other
    $9,164
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 1a · Health or social club dues or initiation fees
  • 1b · Written policy on the line-1a expenses
  • 2 · Substantiation required before reimbursing expenses
  • 3 · Independent compensation consultant
  • 3 · Written employment contract
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee
  • 4b · Supplemental nonqualified retirement plan
  • 7 · Other non-fixed payments

Answered no

  • 4a · Severance or change-of-control payment
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

PART I, LINE 3
THE EXECUTIVE COMMITTEE OF WXXI MEETS ANNUALLY TO REVIEW THE PERFORMANCE AND COMPENSATION FOR THE PRESIDENT & CHIEF EXECUTIVE OFFICER. THE ASSESSMENT IS ACCOMPLISHED THROUGH TWO PRIMARY VEHICLES: THE CEO'S SELF EVALUATION AND WXXI'S FULL BOARD'S EVALUATION ON THE PRESIDENT'S COMPETENCIES AS CEO AS THEY RELATE TO OPERATIONAL, FINANCIAL, FUNDRAISING, AND STAFF/BOARD RELATIONS. EVERY FEW YEARS, AN EXTERNAL EXECUTIVE COMPENSATION PROGRAM IS OFFERED TO THE PRESIDENT & CEO. THE WXXI EXECUTIVE COMMITTEE ALSO REVIEWS THE COMPENSATION FOR OTHER OFFICERS AND KEY EMPLOYEES TO ENSURE THEIR COMPENSATION IS APPROPRIATE COMPARED WITH DATA COLLECTED FOR LIKE POSITIONS IN SIMILAR ORGANIZATIONS. THE WXXI EXECUTIVE COMMITTEE DOES NOT ESTABLISH THE COMPENSATION LEVELS (THAT IS DONE BY THE PRESIDENT & CEO) BUT REVIEWS THESE OTHER EMPLOYEES' SALARY LEVELS FOR REASONABLENESS.
PART I, LINE 4B
NORM SILVERSTEIN RECEIVED $8,416 IN SECTION 457 DEFERRED COMPENSATION CONTRIBUTIONS.
PART I, LINE 7
A BONUS IS PAID TO THE CEO BASED UPON PERFORMANCE AND GOAL ACHIEVEMENT. THIS BONUS IS LIMITED BY THE CONTRACT AND APPROVED BY THE EXECUTIVE COMMITTEE ON AN ANNUAL BASIS.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Disregarded entities

Part I: entities that legally are the filer and file no return of their own.

  • ROCHESTER AREA MEDIA PARTNERS LLC

    LOCAL COMMUNITY NEWSPAPER PRIORITIZING COVERAGE OF THE ARTS AND CULTURE · NY · income $637,415 · assets $279,743

    Directly controlled by WXXI PUBLIC BROADCASTING COUNCIL

Provenance

Return type
form_990
Tax year
2023
Filed
12 February 2025
IRS schema version
2023v6.0
Source object
202500459349301675

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