Totals
- Total revenue
- $1,723,761
- Total expenses
- $1,124,236
- Contributions and grants received
- $1,661,811
- Grants paid
- $0
- Program service revenue
- $61,850
- Investment income
- $0
- Other revenue
- $100
- Total assets, end of year
- $1,385,291
- Total liabilities, end of year
- $785,766
- Net assets or fund balances, end of year
- $599,525
- Program services expenses (Part IX)
- $743,486
- Management and general expenses
- $348,527
- Fundraising expenses
- $32,223
- Program service expenses (Part III)
- $743,486
Program services were 66.1% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1d · Related organizations
$6,000
-
1f · All other contributions, gifts and grants
$1,655,811
-
2a · Program service revenue: SERVICE INCOME
total $61,850 · related or exempt $61,850
-
11a · Other revenue: OTHER INCOME
total $100 · related or exempt $100
-
11e · Other revenue, total
$100
Functional expenses
Part IX, the statement of functional expenses.
-
5 · Compensation of officers, directors and key employees
total $264,586 · program services $49,093 · management and general $215,493
-
7 · Other salaries and wages
total $397,798 · program services $372,876 · fundraising $24,922
-
9 · Other employee benefits
total $116,902 · program services $76,089 · management and general $37,974 · fundraising $2,839
-
10 · Payroll taxes
total $46,039 · program services $35,435 · management and general $8,977 · fundraising $1,627
-
11b · Fees: legal
total $8,651 · management and general $8,651
-
11g · Fees: other
total $153,488 · program services $136,650 · management and general $16,643 · fundraising $195
-
12 · Advertising and promotion
total $29,769 · program services $29,519 · management and general $250
-
13 · Office expenses
total $1,376 · program services $142 · management and general $865 · fundraising $369
-
14 · Information technology
total $20,100 · management and general $20,100
-
17 · Travel
total $25,305 · program services $5,867 · management and general $17,998 · fundraising $1,440
-
23 · Insurance
total $1,752 · program services $1,420 · management and general $266 · fundraising $66
-
24a · Other expenses: SOFTWARE, SUBS, AND LICEN
total $21,502 · program services $15,894 · management and general $5,053 · fundraising $555
-
24b · Other expenses: MISCELLANEOUS EXPENSES
total $10,731 · management and general $10,731
-
24c · Other expenses: CONTENT PRODUCTION
total $9,775 · program services $9,775
-
24d · Other expenses: BANK AND SERVICE FEES
total $9,243 · program services $6,578 · management and general $2,455 · fundraising $210
-
24e · All other expenses
total $7,219 · program services $4,148 · management and general $3,071
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
end of year $1,385,291
-
17 · Accounts payable and accrued expenses
end of year $785,766
-
27 · Net assets without donor restrictions
end of year $599,525
Mission and programs · 2024
Mission
OUR MISSION IS TO INCREASE THE POLITICAL POWER OF THE PROJECTED 36 MILLION ELIGIBLE LATINO VOTERS IN THE UNITED STATES.
-
OVER THE COURSE OF THE LAST FISCAL YEAR, PULSO ACCOMPLISHED THE FOLLOWING: -WE LAUNCHED TWO SUCCESSFUL FOR-DIGITAL SERIES. THE FIRST, LEGENDARY LATINOS, FOCUSES ON ELEVATING LATINOS IN HISTORY WHOSE CONTRIBUTIONS SHAPED THE U.S. BUT WHO WE WERE NEVER TAUGHT ABOUT IN SCHOOL. THE SECOND, GOOD OR BAD LATINO, IS A GAME SHOW MAN-ON-THE-STREET FORMAT THAT BREAKS WITH NEGATIVE STEREOTYPES ABOUT OUR COMMUNITY AND INVITES MILLENNIALS AND GEN Z TO BE VULNERABLE ABOUT THEIR EVERYDAY EXPERIENCES AS LATINOS. -WE PARTNERED WITH LIKE-MINDED BRANDS INCLUDING LOISA FOODS AND OLLIN, A LATINO FOOD COMPANY AND LATINO-FOUNDED CROWDFUNDING PLATFORM TO TELL THEIR STORIES ACROSS OUR PLATFORMS IN A CONVERSATIONAL, CULTURALLY RELEVANT WAY. -WE RAN NON-PARTISAN GET OUT THE VOTE CAMPAIGNS WITH LEAGUE OF WOMEN VOTERS, HEADCOUNT, AND A HALF DOZEN LATINO LIFESTYLE CONTENT CREATORS ACROSS TIKTOK AND INSTAGRAM URGING OUR AUDIENCE TO PARTICIPATE IN THE ELECTIONS.
Expenses $743,486 · Revenue $61,850
As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
Krysta VilledaKRYSTA VILLEDA
COO
- Total calculated
- $70,986
- From this org
- $62,777
- From related orgs
- $0
- Other
- $8,209
- Hours/week
- 40
-
Liz AlarconLIZ ALARCON
FOUNDER AND
- Total calculated
- $64,913
- From this org
- $56,969
- From related orgs
- $0
- Other
- $7,944
- Hours/week
- 40
-
Gustavo GrandeGUSTAVO GRANDE
TREASURER
- Total calculated
- $0
- Hours/week
- 1
-
Melany ValderramaMELANY VALDERRAMA
SECRETARY
- Total calculated
- $0
- Hours/week
- 1
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.
Grants on this return
No itemized grants to organizations on this return.
Related organizations on this return
Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.
-
501C4 · SUPPORT · DE
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 8 May 2026
- IRS schema version
- 2024v5.0
- Source object
- 202611329349302036
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