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← THE SOCIETY FOR THE PROMOTION OF JAPANESE ANIMATION

Form 990 for tax year 2025

Filed by THE SOCIETY FOR THE PROMOTION OF JAPANESE ANIMATION.

Totals

Total revenue
$27,464,935
Total expenses
$22,917,796
Contributions and grants received
$163
Grants paid
$123,617
Program service revenue
$26,035,809
Investment income
$1,152,492
Other revenue
$276,471
Total assets, end of year
$41,265,927
Total liabilities, end of year
$957,825
Net assets or fund balances, end of year
$40,308,102
Program services expenses (Part IX)
$20,210,889
Management and general expenses
$2,706,907
Fundraising expenses
$0
Program service expenses (Part III)
$20,210,889

Program services were 88.2% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $163

  • 2a · Program service revenue: REGISTRATION REVENUE

    total $15,186,908 · related or exempt $15,186,908

  • 2b · Program service revenue: EXHIBIT HALL

    total $6,538,662 · related or exempt $6,538,662

  • 2c · Program service revenue: SPONSORSHIP INCOME

    total $3,365,118 · related or exempt $3,365,118

  • 2d · Program service revenue: CONVENTION COMMISSIONS

    total $689,917 · related or exempt $689,917

  • 2e · Program service revenue: LOCATION AGREEMENTS

    total $195,856 · related or exempt $195,856

  • 2f · All other program service revenue

    total $59,348 · related or exempt $59,348

  • 3 · Investment income

    total $1,137,019 · excluded $1,137,019

  • 7a · Gross sales of assets other than inventory

    securities $8,029,093

  • 7b · Less cost or other basis and sales expenses

    securities $8,013,585 · other assets $35

  • 7c · Gain or loss

    securities $15,508 · other assets -$35

  • 7d · Net gain or loss

    total $15,473 · excluded $15,473

  • 10a · Gross sales of inventory

    $444,252

  • 10b · Cost of goods sold

    $177,532

  • 10c · Net income from sales of inventory

    total $266,720 · related or exempt $266,720

  • 11a · Other revenue: CREDIT CARD REWARDS

    total $9,751 · excluded $9,751

  • 11e · Other revenue, total

    $9,751

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $123,617 · program services $123,617

  • 5 · Compensation of officers, directors and key employees

    total $812,775 · program services $667,484 · management and general $145,291

  • 7 · Other salaries and wages

    total $2,600,184 · program services $2,210,157 · management and general $390,027

  • 8 · Pension plan contributions

    total $70,523 · program services $59,944 · management and general $10,579

  • 9 · Other employee benefits

    total $219,961 · program services $186,967 · management and general $32,994

  • 10 · Payroll taxes

    total $221,796 · program services $188,527 · management and general $33,269

  • 11b · Fees: legal

    total $486,140 · program services $199,567 · management and general $286,573

  • 11c · Fees: accounting

    total $63,084 · program services $6,500 · management and general $56,584

  • 11g · Fees: other

    total $1,548,576 · program services $1,441,762 · management and general $106,814

  • 12 · Advertising and promotion

    total $503,937 · program services $501,336 · management and general $2,601

  • 13 · Office expenses

    total $1,265,533 · program services $1,000,088 · management and general $265,445

  • 14 · Information technology

    total $135,568 · program services $19,800 · management and general $115,768

  • 16 · Occupancy

    total $8,253,932 · program services $7,628,119 · management and general $625,813

  • 17 · Travel

    total $966,021 · program services $878,413 · management and general $87,608

  • 19 · Conferences, conventions and meetings

    total $4,939,340 · program services $4,939,340

  • 22 · Depreciation, depletion and amortization

    total $639,341 · program services $127,167 · management and general $512,174

  • 24a · Other expenses: TRAINING

    total $40,541 · program services $5,174 · management and general $35,367

  • 24b · Other expenses: VOLUNTEER EXPENSES

    total $24,514 · program services $24,514

  • 24e · All other expenses

    total $2,413 · program services $2,413

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $71,552 · end of year $471,377

  • 2 · Savings and temporary cash investments

    beginning of year $6,521,668 · end of year $4,729,079

  • 4 · Accounts receivable

    beginning of year $472,927 · end of year $42,108

  • 8 · Inventories for sale or use

    beginning of year $21,717 · end of year $10,002

  • 9 · Prepaid expenses and deferred charges

    beginning of year $561,277 · end of year $577,342

  • 10a · Land, buildings and equipment: cost or other basis

    $14,302,298

  • 10b · Land, buildings and equipment: accumulated depreciation

    $1,397,943

  • 10c · Land, buildings and equipment, net

    beginning of year $12,688,511 · end of year $12,904,355

  • 11 · Investments: publicly traded securities

    beginning of year $19,774,712 · end of year $22,528,747

  • 14 · Intangible assets

    beginning of year $3,416 · end of year $2,917

  • 17 · Accounts payable and accrued expenses

    beginning of year $1,028,341 · end of year $957,825

  • 19 · Deferred revenue

    beginning of year $3,781,897

  • 27 · Net assets without donor restrictions

    beginning of year $35,305,542 · end of year $40,308,102

Mission and programs · 2025

Mission

THE MISSION OF THE ORGANIZATION IS TO INSPIRE THE WORLD THROUGH JAPANESE ANIMATION AND CULTURE BY PROMOTING PUBLIC AWARENESS AND APPRECIATION OF AND EDUCATING THE PUBLIC ABOUT JAPANESE ANIMATION, MANGA, AND RELATED CULTURAL AND ARTISTIC FORMS.

Activities or mission (Part I)

TO INSPIRE THE WORLD THROUGH JAPANESE ANIMATION AND CULTURE.

  • THE ORGANIZATION RECEIVES ITS REVENUES FROM REGISTRATION FEES COLLECTED TO ENTER THE EVENTS, FEES PAID BY EXHIBITORS FOR BOOTH RENTALS AT THE EVENTS, ARTISTS' ALLEY WHERE ASPIRING ANIME ARTISTS CAN EXHIBIT THEIR WORK, SPONSORSHIPS FROM ANIME INDUSTRY AND OTHER BUSINESSES THAT BENEFIT FROM THE OPPORTUNITY TO CONNECT DIRECTLY WITH ANIME FANS FROM AROUND THE WORLD, LICENSING, AND FROM OTHER CONCERTS AND PROGRAMS. WITH EACH UNIQUE EVENT THE ORGANIZATION PRODUCES, THE PURPOSE AIMS TO PROMOTE, CELEBRATE, AND EDUCATE THE PUBLIC ABOUT JAPANESE ANIMATION AND POP CULTURE.THE ORGANIZATION HAS COMMITTED THE MAJORITY OF ITS TIME AND RESOURCES, INCLUDING, IN RECENT YEARS, TENS OF THOUSANDS OF HOURS FROM APPROXIMATELY 800 VOLUNTEERS, TO PLANNING, PREPARING FOR, AND HOSTING ANIME EXPO ("AX"). THIS FOUR-DAY CONVENTION IS HELD ANNUALLY IN SOUTHERN CALIFORNIA AND INCLUDES HUNDREDS OF HOURS OF EDUCATIONAL, ARTISTIC, CULTURAL, AND COMMUNITY EVENTS DESIGNED TO ALLOW MEMBERS OF THE GENERAL PUBLIC, FANS OF ANIME, AND MEMBERS OF THE ANIME INDUSTRY TO CELEBRATE AND LEARN ABOUT JAPANESE ANIMATION AND POPULAR CULTURE. SINCE 2004, AX HAS BEEN THE LARGEST ANIME CONVENTION IN NORTH AMERICA, WITH MORE THAN 100,000 ATTENDEES OVER THE FOUR DAYS OF EVENTS.STARTING 2022, THE ORGANIZATION PRODUCED ANIME EXPO CHIBI ("AXC") IN ONTARIO, CALIFORNIA. THIS CONVENTION IS A SMALLER-SCALE CONVENTION THAT WILL AFFORD FANS AN ADDITIONAL OPPORTUNITY TO SHARE IN THE AWARENESS AND APPRECIATION OF JAPANESE ANIMATION AND POPULAR CULTURE. THE EVENT SERVES AS A MARKETPLACE SHOWCASING THE EXHIBIT HALL AND ARTIST ALLEY.

    Expenses $20,210,889 · Grants $123,617 · Revenue $26,302,529

As filed on the 2025 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Lawrence Lein

    TREASURER AND DIRECTOR

    Total calculated
    $6,500
    From this org
    $6,500
    From related orgs
    $0
    Other
    $0
    Hours/week
    2
  • Stanley Huang

    DIRECTOR

    Total calculated
    $5,500
    From this org
    $5,500
    From related orgs
    $0
    Other
    $0
    Hours/week
    2
  • Eric Phan

    VICE CHAIRMAN AND DIRECTOR

    Total calculated
    $5,500
    From this org
    $5,500
    From related orgs
    $0
    Other
    $0
    Hours/week
    2
  • Marvin Aquino

    DIRECTOR

    Total calculated
    $4,500
    From this org
    $4,500
    From related orgs
    $0
    Other
    $0
    Hours/week
    2
  • Mark Manansala

    CHAIRMAN AND DIRECTOR

    Total calculated
    $5,500
    From this org
    $5,500
    From related orgs
    $0
    Other
    $0
    Hours/week
    2
  • Jiin Kuo

    SECRETARY AND DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Raymond Chiang

    CEO

    Total calculated
    $788,623
    From this org
    $770,385
    From related orgs
    $0
    Other
    $18,238
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $545,385
    Bonus
    $225,000
    Other
    $0
    Deferred
    $12,250
    Nontaxable benefits
    $5,988
    Filer's total
    $788,623
  • Corinna Wong

    SENIOR VP OF ACCOUNTING

    Total calculated
    $294,364
    From this org
    $283,689
    From related orgs
    $0
    Other
    $10,675
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $226,439
    Bonus
    $57,250
    Other
    $0
    Deferred
    $9,929
    Nontaxable benefits
    $746
    Filer's total
    $294,364
  • Azusa Matsuda

    VP OF BUSINESS DEVELOPMENT

    Total calculated
    $261,775
    From this org
    $246,985
    From related orgs
    $0
    Other
    $14,790
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $189,735
    Bonus
    $57,250
    Other
    $0
    Deferred
    $8,644
    Nontaxable benefits
    $6,146
    Filer's total
    $261,775
  • Matthew Thomas

    VP OF OPERATIONS

    Total calculated
    $269,633
    From this org
    $253,487
    From related orgs
    $0
    Other
    $16,146
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $196,237
    Bonus
    $57,250
    Other
    $0
    Deferred
    $8,872
    Nontaxable benefits
    $7,274
    Filer's total
    $269,633
  • Alida Ta

    DIRECTOR, ADMINISTRATION

    Total calculated
    $199,315
    From this org
    $186,854
    From related orgs
    $0
    Other
    $12,461
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $129,604
    Bonus
    $57,250
    Other
    $0
    Deferred
    $6,540
    Nontaxable benefits
    $5,921
    Filer's total
    $199,315
  • Leo Amador

    DIRECTOR, OPERATIONS

    Total calculated
    $141,429
    From this org
    $130,708
    From related orgs
    $0
    Other
    $10,721
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation committee
  • 3 · Independent compensation consultant
  • 3 · Form 990 of other organizations
  • 3 · Written employment contract
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee
  • 7 · Other non-fixed payments

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

PART I, LINE 7
SOME COMPENSATED INDIVIDUALS LISTED ON PART VII WERE PAID A DISCRETIONARY BONUS UP TO A CERTAIN PERCENTAGE. THE BONUSES WERE PAID FOR RETENTION OR PERFORMANCE, AND ARE ALL SPECIFIED IN THEIR CONTRACTS.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Disregarded entities

Part I: entities that legally are the filer and file no return of their own.

  • 408 N MAIN ST LLC

    REAL ESTATE HOLDINGS · CA · assets $5,966,600

    Directly controlled by THE SOCIETY FOR THE PROMOTION OF JAPANESE ANIMATION

  • 337 N SACRAMENTO AVE LLC

    REAL ESTATE HOLDINGS · CA · income $0 · assets $2,600,518

    Directly controlled by THE SOCIETY FOR THE PROMOTION OF JAPANESE ANIMATION

Provenance

Return type
form_990
Tax year
2025
Filed
21 August 2026
IRS schema version
2025v4.2
Source object
202642369349301374

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