Form 990 for tax year 2023
Filed by KNOXVILLE CONVENTION & VISITORS BUREAU INC.
Totals
- Total revenue
- $11,794,858
- Total expenses
- $8,927,174
- Contributions and grants received
- $9,636,302
- Grants paid
- $0
- Program service revenue
- $1,464,476
- Investment income
- $312,337
- Other revenue
- $381,743
- Total assets, end of year
- $13,597,737
- Total liabilities, end of year
- $1,061,934
- Net assets or fund balances, end of year
- $12,535,803
- Program services expenses (Part IX)
- $8,183,567
- Management and general expenses
- $743,607
- Fundraising expenses
- $0
- Program service expenses (Part III)
- $8,183,567
Program services were 91.7% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1e · Government grants (contributions)
$9,635,101
-
1f · All other contributions, gifts and grants
$1,201
-
2a · Program service revenue: CORPORATE PARTNERSHIPS
total $679,730 · related or exempt $679,730
-
2b · Program service revenue: SPORTS PARTNERSHIPS
total $468,914 · related or exempt $468,914
-
2c · Program service revenue: ADVERTISING & GUIDEBOOK
total $228,057 · related or exempt $228,057
-
2f · All other program service revenue
total $87,775 · related or exempt $87,775
-
3 · Investment income
total $312,337 · excluded $312,337
-
10a · Gross sales of inventory
$472,555
-
10b · Cost of goods sold
$124,410
-
10c · Net income from sales of inventory
total $348,145 · related or exempt $348,145
-
11a · Other revenue: MISCELLANEOUS
total $33,598 · excluded $33,598
-
11e · Other revenue, total
$33,598
Functional expenses
Part IX, the statement of functional expenses.
-
5 · Compensation of officers, directors and key employees
total $249,383 · program services $99,753 · management and general $149,630
-
7 · Other salaries and wages
total $1,711,028 · program services $1,559,908 · management and general $151,120
-
8 · Pension plan contributions
total $133,361 · program services $124,328 · management and general $9,033
-
9 · Other employee benefits
total $122,132 · program services $114,410 · management and general $7,722
-
10 · Payroll taxes
total $144,014 · program services $124,334 · management and general $19,680
-
11a · Fees: management
total $37,084 · program services $29,667 · management and general $7,417
-
11b · Fees: legal
total $2,250 · management and general $2,250
-
11c · Fees: accounting
total $66,780 · management and general $66,780
-
12 · Advertising and promotion
total $4,058,134 · program services $4,058,134
-
13 · Office expenses
total $321,091 · program services $254,865 · management and general $66,226
-
14 · Information technology
total $37,508 · program services $35,536 · management and general $1,972
-
16 · Occupancy
total $173,797 · program services $139,038 · management and general $34,759
-
17 · Travel
total $153,188 · program services $150,395 · management and general $2,793
-
22 · Depreciation, depletion and amortization
total $220,968 · program services $176,774 · management and general $44,194
-
24a · Other expenses: SALES EXPENSE
total $1,316,425 · program services $1,316,425
-
24b · Other expenses: WRITE-OFF OF EMPLOYEE R
total $180,031 · management and general $180,031
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $46,502 · end of year $201,071
-
2 · Savings and temporary cash investments
beginning of year $4,760,000 · end of year $7,440,000
-
4 · Accounts receivable
beginning of year $3,398,162 · end of year $2,990,815
-
8 · Inventories for sale or use
beginning of year $85,469 · end of year $79,418
-
9 · Prepaid expenses and deferred charges
beginning of year $409,865 · end of year $169,765
-
10a · Land, buildings and equipment: cost or other basis
$5,238,733
-
10b · Land, buildings and equipment: accumulated depreciation
$2,680,054
-
10c · Land, buildings and equipment, net
beginning of year $1,987,802 · end of year $2,558,679
-
14 · Intangible assets
end of year $54,711
-
15 · Other assets
beginning of year $20,592 · end of year $103,278
-
17 · Accounts payable and accrued expenses
beginning of year $967,254 · end of year $1,024,429
-
19 · Deferred revenue
beginning of year $63,651 · end of year $47
-
25 · Other liabilities
beginning of year $9,368 · end of year $37,458
-
27 · Net assets without donor restrictions
beginning of year $9,237,619 · end of year $11,988,803
-
28 · Net assets with donor restrictions
beginning of year $430,500 · end of year $547,000
Mission and programs · 2023
Mission
KNOXVILLE CONVENTION & VISITORS BUREAU, INC. D/B/A VISIT KNOXVILLE (THE ORGANIZATION") IS A NOT-FOR-PROFIT ORGANIZATION WHOSE PRINCIPAL PURPOSE IS TO PROMOTE THE KNOXVILLE/KNOX COUNTY AREA AS A PREMIER DESTINATION FOR CONVENTIONS, FILM, SPORTS-RELATED EVENTS AND LEISURE TRAVELERS, WHILE ENHANCING THE QUALITY OF LIFE FOR THE RESIDENTS OF THE CITY AND COUNTY AND GENERATING ECONOMIC IMPACT AND DEVELOPMENT. VISIT KNOXVILLE IS PRIMARILY FUNDED BY A PORTION OF HOTEL/MOTEL TAXES COLLECTED THROUGH AGREEMENTS WITH THE CITY OF KNOXVILLE AND KNOX COUNTY.
Activities or mission (Part I)
TO AID AND SUPPORT GOVERNMENTS AND CITIZENS OF THE CITY OF KNOXVILLE AND KNOX COUNTY.
-
MARKETING & DEVELOPMENT:IN THE 2024 FISCAL YEAR, THE VISIT KNOXVILLE WEBSITE HOSTED OVER 2.5 MILLION SESSIONS (UP ROUGHLY 7% OVER STLY). A TOTAL OF 89% OF THE AUDIENCE SESSIONS ORIGINATED FROM OUTSIDE OF THE CITY OF KNOXVILLE. UNIQUE VISITORS INCREASED BY 9.81%, PAGEVIEWS INCREASED BY 22% AND THE SITE AVERAGED 16,719 PAGEVIEWS PER DAY. SOCIAL MEDIA CHANNELS CONTINUE TO SEE INCREASED AUDIENCE GROWTH AND ENGAGEMENT. WE CONTINUE TO TRACK BOOKINGS GENERATED BY DIGITAL AD PLACEMENT, WITH OVER 24,421 BOOKINGS GENERATED IN FY24.
Expenses $4,991,611 · Revenue $228,057
-
SALES: THE ORGANIZATION HOSTED APPROXIMATELY 23 SITE VISITS REPRESENTING VARIOUS ASSOCIATIONS AND ORGANIZATIONS FROM ALL OVER THE COUNTRY AND PERFORMED FOUR (4) SCOUTING TRIPS FOR POSSIBLE UPCOMING SPORTING EVENTS. THE SALES STAFF ATTENDED 17 TRADE SHOWS AND CONDUCTED MORE THAN 610 SALES APPOINTMENTS/MEETINGS WHILE PROMOTING KNOXVILLE TO MEETING PLANNERS. THESE EFFORTS GENERATED 671 SALES LEADS AND BOOKED 227 EVENTS/GROUPS.
Expenses $3,191,956 · Revenue $1,584,564
As filed on the 2023 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
Joseph MackJOSEPH MACK
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Becky HuckabyBECKY HUCKABY
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Jay KramerJAY KRAMER
TREASURER
- Total calculated
- $0
- Hours/week
- 1
-
Robin PateROBIN PATE
SECRETARY
- Total calculated
- $0
- Hours/week
- 1
-
Chris OotenCHRIS OOTEN
CHAIRMAN
- Total calculated
- $0
- Hours/week
- 1
-
Lola AlapoLOLA ALAPO
VICE CHAIRMAN
- Total calculated
- $0
- Hours/week
- 1
-
Margaret CountsMARGARET COUNTS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Kristen FarleyKRISTEN FARLEY
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Courtney BergmeierCOURTNEY BERGMEIER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Paul JordanPAUL JORDAN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Linda BillmanLINDA BILLMAN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Kelly MathisKELLY MATHIS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Kim Bumpas Cdme CmpKIM BUMPAS CDME CMP
PRESIDENT
- Total calculated
- $257,290
- From this org
- $209,433
- From related orgs
- $0
- Other
- $47,857
- Hours/week
- 45
Schedule J breakdown matched by us
- Base
- $205,333
- Bonus
- $4,100
- Other
- $0
- Deferred
- $21,184
- Nontaxable benefits
- $26,673
- Filer's total
- $257,290
-
Chad CulverCHAD CULVER
SR DIRECTOR SPORTS COMMISS
- Total calculated
- $141,000
- From this org
- $109,379
- From related orgs
- $0
- Other
- $31,621
- Hours/week
- 40
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 3 · Compensation committee
- 3 · Compensation survey or study
- 3 · Approval by the board or compensation committee
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
- 5a · Pay contingent on this organization's revenues
- 5b · Pay contingent on a related organization's revenues
- 6a · Pay contingent on this organization's net earnings
- 6b · Pay contingent on a related organization's net earnings
- 7 · Other non-fixed payments
- 8 · Paid under the initial-contract exception
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
No itemized grants to organizations on this return.
Provenance
- Return type
- form_990
- Tax year
- 2023
- Filed
- 17 April 2025
- IRS schema version
- 2023v6.0
- Source object
- 202511149349302251
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