Form 990 for tax year 2024

Totals

Total revenue

$4,366,654

Total expenses

$2,773,779

Contributions and grants received

$4,340,612

Grants paid

$169,000

Program service revenue

$0

Investment income

$26,042

Other revenue

$0

Total assets, end of year

$2,737,244

Total liabilities, end of year

$228,956

Net assets or fund balances, end of year

$2,508,288

Program services expenses (Part IX)

$2,313,861

Management and general expenses

$269,755

Fundraising expenses

$190,163

Program service expenses (Part III)

$2,313,861

Program services were 83.4% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Mission and programs · 2024

• FAIRPLAY LEADS THE DESIGNED WITH KIDS IN MIND (DWKIM) COALITION - COMPRISED OF ORGANIZATIONS WHO COLLABORATE TO EDUCATE THE PUBLIC, LAWMAKERS, AND POLICY MAKERS ABOUT THE HARMFUL IMPACTS OF BIG TECH'S MANIPULATIVE BUSINESS MODEL UPON YOUNG PEOPLE, AND ADVOCATE FOR ENACTMENT AND ENFORCEMENT OF PROTECTIONS ON THE NATIONAL AND STATE LEVELS. MEMBER ORGANIZATIONS ARE: FAIRPLAY; ACCOUNTABLE TECH; THE AMERICAN ACADEMY OF PEDIATRICS; CENTER FOR DIGITAL DEMOCRACY; CENTER FOR HUMANE TECH; CHILDREN AND SCREENS: INSTITUTE OF DIGITAL MEDIA AND CHILD DEVELOPMENT; COMMON SENSE; ELECTRONIC PRIVACY INFORMATION CENTER (EPIC); EXPOSURE LABS, CREATORS OF THE SOCIAL DILEMMA; PARENTSTOGETHER ACTION; AND RAINN (RAPE, ABUSE AND INCEST NATIONAL NETWORK).

  Expenses $1,375,933 · Grants $169,000

• THE SCREEN TIME ACTION NETWORK AT FAIRPLAY IS A GLOBAL COLLABORATIVE OF PRACTITIONERS, EDUCATORS, ADVOCATES, AND PARENTS WORKING TO REDUCE EXCESSIVE AND HARMFUL SCREEN USE IN CHILDHOOD AND PROTECT KIDS ONLINE. OUR FIVE WORK GROUPS ARE THE HEART OF THE NETWORK, CREATING SMALLER COMMUNITIES FOCUSSING ON COMPLEX TOPICS RELATED TO CHILDREN'S SCREEN TIME, ONLINE HARMS PREVENTION, SCREENS IN SCHOOLS, MENTAL HEALTH, EARLY CHILDHOOD AND NATURE & PLAY. WORK GROUP MEMBERS SUPPORT EACH OTHER'S INDIVIDUAL WORK AND CONCERNS AND COLLABORATE TO CREATE RESOURCES AND ADVOCACY PROJECTS TO HELP MANY CHILDREN AND FAMILIES.

  Expenses $247,545

• FAIRPLAY COMPLETED A QUALITATIVE RESEARCH REPORT ON THE UNFAIR IMPACTS OF MARKETING IN SOCIAL GAMING SPACES, LIKE ROBLOX AND FORTNITE. THE REPORT SUPPORTS FAIRPLAY'S MISSION TO ELIMINATE EXPLOITATIVE AND HARMFUL BUSINESS PRACTICES BY CALLING OUT SPECIFIC PRACTICES AND HOW THEY HARM ADOLESCENTS. THE REPORT WILL BE USED TO BOLSTER FUTURE CAMPAIGNS FOR CORPORATE ACCOUNTABILITY IN ORDER TO PROTECT KIDS FROM RELATED HARMS. THE REPORT WAS PUBLISHED IN FEBRUARY 2025 (HTTPS://FAIRPLAYFORKIDS.ORG/WP-CONTENT/UPLOADS/2025/02/BUYING-TO-BELONG.PDF).

  Expenses $30,197

• FAIRPLAY'S "YOUNG CHILDREN THRIVE OFFLINE" WORKS TO ELIMINATE THE HARMFUL AND EXPLOITATIVE BUSINESS PRACTICES OF BIG TECH AND MARKETERS THAT IMPACT YOUNG CHILDREN. ACTIVITIES INCLUDE NARRATIVE CHANGE WORK, PUBLIC AWARENESS AND CORPORATE ACCOUNTABILITY CAMPAIGNS, AND COALITION-BUILDING.AFTER ESTABLISHING POLICIES, PROCEDURES, AND STAFFING THE PROGRAM, FAIRPLAY'S YOUNG CHILDREN THRIVE OFFLINE PROGRAM CONDUCTED RESEARCH AND PUBLISHED A WHITE PAPER, "HOOKED FROM BIRTH: PROMOTING STRUCTURAL CHANGE AND AVOIDING PARENTAL SHAME IN THE BATTLE TO REDUCE EARLY CHILDHOOD SCREEN TIME," ALONG WITH A MESSAGING GUIDE FOR PARTNERS. THE PROGRAM DISSEMINATED THIS NEW NARRATIVE FRAMEWORK THROUGH TRAININGS, CONFERENCE PRESENTATIONS, AND MEETINGS WITH PARTNERS. TO ADDRESS HARMFUL BUSINESS PRACTICES IMPACTING YOUNG CHILDREN, FAIRPLAY CALLED OUT GOOGLE FOR OPENING ITS GEMINI AI CHATBOT TO YOUNG CHILDREN UNDER 13, INCLUDING FILING A FTC COMPLAINT AND LETTER TO GOOGLE'S CEO. ADDITIONAL CAMPAIGNS WERE DEVELOPED FOR IMPLEMENTATION IN FY26. THE PROGRAM ALSO CONVENED CROSS-SECTOR EXPERTS THROUGH ROUNDTABLE EVENTS AND LED NEW INITIATIVES WITHIN FAIRPLAY'S SCREEN TIME ACTION NETWORK EARLY CHILDHOOD WORKGROUP.

  Expenses $660,186

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

• PHONE FREE SCHOOLS MOVEMENT FOUNDATION

  $119,000

  SUPPORT ACTIVITIES FOR BELL TO BELL PHONE REMOVAL IN SCHOOLS INCLUDING DEVELOPING TOOLKITS AND TRAINING EDUCATORS.

• FAIRPLAY FORWARD

  $50,000

  RESEARCH, EDUCATION AND LOBBYING ACTIVITY

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

• FAIRPLAY FORWARD INC

  501(C)(4) · SOCIAL WELFARE · DE · controlled entity

  Directly controlled by FAIRPLAY INC

Provenance

Return type

form_990

Tax year

2024

Filed

6 May 2026

IRS schema version

2024v5.5

Source object

202621279349303257

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