Form 990 for tax year 2024

Totals

Total revenue

$17,830,255

Total expenses

$3,039,412

Contributions and grants received

$17,295,528

Grants paid

$0

Program service revenue

$454,035

Investment income

$58,564

Other revenue

$22,128

Total assets, end of year

$18,484,629

Total liabilities, end of year

$9,594

Net assets or fund balances, end of year

$18,475,035

Program services expenses (Part IX)

$2,527,639

Management and general expenses

$511,773

Fundraising expenses

$0

Program service expenses (Part III)

$2,527,639

Program services were 83.2% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Mission and programs · 2024

• GREENWOOD RISING EXISTS TO EDUCATE THE PEOPLE ABOUT TULSA'S HISTORIC GREENWOOD DISTRICT, THE BLACK WALL STREET MINDSET, AND AMERICA'S HARD RACIAL HISTORY TO INSPIRE THEM TO WORK TOWARD SOCIAL JUSTICE AND RACIAL RECONCILIATION AT HOME AND BEYOND. THIS MISSION IS ACCOMPLISHED FIRST AND FOREMOST BY ENGAGING VISITORS IN AN INTERACTIVE, THOUGHT PROVOKING, AND HISTORICALLY FACTUAL EXPERIENCE INVOLVING PICTURES, VIDEOS, ARTIFACTS, ETC. DOCENTS LEAD GUESTS ON TOURS THROUGH THE HISTORY CENTER AND GUESTS ARE PROVIDED WITH PAMPHLETS THAT ASK CHALLENGING QUESTIONS TO EVOKE THOUGHTFUL ACTIONS WHICH GUESTS ARE ENCOURAGED TO COMMUNICATE VIA THE COMMITMENT WALL. SINCE OPENING ITS DOORS ON AUGUST 4TH, 2021, GREENWOOD RISING HAS WELCOMED NEARLY 60,000 VISITORS FROM AROUND THE GLOBE.

  Expenses $533,226 · Revenue $454,035

• GREENWOOD RISING LAUNCHED A NEW DIGITAL GUIDE ON BLOOMBERG CONNECTS, THE FREE ARTS AND CULTURAL APP CREATED BY BLOOMBERG PHILANTHROPIES. THE BLOOMBERG CONNECTS APP, AVAILABLE FOR DOWNLOAD FROM GOOGLE PLAY OR THE APP STORE, MAKES GREENWOOD RISING ACCESSIBLE FOR EITHER ONSITE OR OFFSITE VISITS THROUGH PHOTO, AUDIO AND VIDEO FEATURES OFFERING INSIGHTS INTO THE HISTORY OF BLACK WALL STREET, THE 1921 TULSA RACE MASSACRE, AND THE CONTINUED ROAD TO RECONCILIATION. USERS OF THE APP ACCESS VIRTUAL REALITY EXPERIENCES THAT SHOWCASE WHAT BLACK WALL STREET WAS LIKE BEFORE THE 1921 MASSACRE. USERS HAVE ACCESS TO GREENWOOD RISING EXHIBITS LIKE THE VIRTUAL BARBERSHOP AND MEET THE EARLY ENTREPRENEURS IN HISTORIC GREENWOOD THROUGH ORAL AND WRITTEN HISTORIES.

  Expenses $13,459

• GREENWOOD RISING HAS PARTNERED WITH TULSA PUBLIC SCHOOLS ("TPS") TO CURATE CURRICULUM FOR SCHOOL FIELD TRIPS AND BEGAN HOSTING TOURS FOR ALL TPS EIGHTH GRADERS DURING EACH SCHOOL YEAR. THIS COLLABORATION COVERS BOTH PEDAGOGY AND THE CURRICULUM TAUGHT IN CLASS BEFORE THE FIELD TRIPS, THE CURRICULUM BASED TOURS GIVEN TO STUDENTS DURING EACH VISIT, AS WELL AS LOGISTICS INCLUDING SCHEDULING, TRANSPORTATION, LUNCHES PROVIDED, ETC. ALTHOUGH THE CURRENT PROGRAM FOCUSES ON TPS EIGHTH GRADE STUDENTS, GREENWOOD RISING LOOKS FORWARD TO WELCOMING OTHER SCHOOL DISTRICTS FROM THE AREA IN THE COMING YEARS.

  Expenses $7,207

• GREENWOOD RISING PARTNERED WITH THE OKLAHOMA CENTER FOR COMMUNITY AND JUSTICE TO HOST LOCAL HIGH SCHOOL STUDENTS IN THE YOUTH LEADERSHIP FORUM FOR COMMUNITY TRANSFORMATION. THIS PROGRAM SEEKS TO CREATE SPACE FOR YOUNG PEOPLE TO TALK OPENLY AND HONESTLY ABOUT THEIR COMMUNITIES AND WORK COLLABORATIVELY TO CREATE CHANGE IN THOSE COMMUNITIES. THE PRIMARY SOCIAL IMPACT OF CREATING THIS SPACE IS INCREASED SELF AND SOCIAL AWARENESS OF THE PARTICIPANTS, CREATING GLOBAL CITIZENS. THE INNOVATION OF THIS PROGRAM EXISTS IN ITS APPROACH TO STUDENT SOCIAL-EMOTIONAL LEARNING THROUGH THE LENS OF DIVERSITY, EQUITY, AND INCLUSION. GREENWOOD RISING ALSO PARTNERED WITH THE OKLAHOMA CITY NATIONAL MEMORIAL & MUSEUM TO PROVIDE TULSA AND OKLAHOMA CITY-BASED NINTH GRADE STUDENTS WITH TRANSPORTATION AND ADMISSION TO VISIT BOTH MUSEUMS IN ONE DAY. STUDENTS EXPERIENCE THE POWERFUL STORIES EACH PROVIDES, INCLUDING THE RESILIENCE OF THE HUMAN SPIRIT AND THE SENSELESSNESS OF VIOLENCE, AND THEN VIRTUALLY COME TOGETHER TO DEBRIEF THEIR EXPERIENCES.

  Expenses $1,973,747

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type

form_990

Tax year

2024

Filed

1 October 2025

IRS schema version

2024v5.0

Source object

202533159349301958

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

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