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Nonprofiteer
← MADISON PUBLIC MARKET FOUNDATION

Form 990 for tax year 2024

Filed by MADISON PUBLIC MARKET FOUNDATION.

Totals

Total revenue
$683,246
Total expenses
$245,608
Contributions and grants received
$577,646
Grants paid
$0
Program service revenue
$0
Investment income
$105,600
Other revenue
$0
Total assets, end of year
$3,106,530
Total liabilities, end of year
$86,728
Net assets or fund balances, end of year
$3,019,802
Program services expenses (Part IX)
$0
Management and general expenses
$245,608
Fundraising expenses
$0
Program service expenses (Part III)
not reported

Program services were 0.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1e · Government grants (contributions)

    $206,049

  • 1f · All other contributions, gifts and grants

    $371,597

  • 1g · Noncash contributions included above

    $15,110

  • 3 · Investment income

    total $105,600 · excluded $105,600

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $66,308 · management and general $66,308

  • 8 · Pension plan contributions

    total $1,329 · management and general $1,329

  • 9 · Other employee benefits

    total $2,759 · management and general $2,759

  • 10 · Payroll taxes

    total $6,345 · management and general $6,345

  • 11b · Fees: legal

    total $7,765 · management and general $7,765

  • 11c · Fees: accounting

    total $34,761 · management and general $34,761

  • 11g · Fees: other

    total $101,425 · management and general $101,425

  • 13 · Office expenses

    total $2,622 · management and general $2,622

  • 14 · Information technology

    total $10,546 · management and general $10,546

  • 16 · Occupancy

    total $20 · management and general $20

  • 17 · Travel

    total $2,773 · management and general $2,773

  • 23 · Insurance

    total $1,896 · management and general $1,896

  • 24a · Other expenses: EVENT EXPENSES

    total $6,000 · management and general $6,000

  • 24b · Other expenses: DUES AND SUBSCRIPTIONS

    total $715 · management and general $715

  • 24c · Other expenses: MISCELLANEOUS FEES

    total $288 · management and general $288

  • 24d · Other expenses: FEES AND PERMITS

    total $56 · management and general $56

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $4,430 · end of year $14,401

  • 2 · Savings and temporary cash investments

    beginning of year $2,418,262 · end of year $2,751,363

  • 4 · Accounts receivable

    beginning of year $383,333 · end of year $249,166

  • 9 · Prepaid expenses and deferred charges

    end of year $3,750

  • 10a · Land, buildings and equipment: cost or other basis

    $79,750

  • 10b · Land, buildings and equipment: accumulated depreciation

    $0

  • 10c · Land, buildings and equipment, net

    beginning of year $0 · end of year $79,750

  • 15 · Other assets

    beginning of year $8,100 · end of year $8,100

  • 17 · Accounts payable and accrued expenses

    beginning of year $2,544 · end of year $38,360

  • 19 · Deferred revenue

    beginning of year $229,417 · end of year $48,368

  • 27 · Net assets without donor restrictions

    beginning of year $265,638 · end of year $766,836

  • 28 · Net assets with donor restrictions

    beginning of year $2,316,526 · end of year $2,252,966

Mission and programs · 2024

Mission

OUR VISION IS TO CREATE A VIBRANT, YEAR-ROUND PUBLIC MARKETPLACE WHERE NEW ENTREPRENEURS AND LONG-ESTABLISHED MADISON FAVORITES WILL GROW THEIR BUSINESSES AND FIND SUCCESS. THE MARKET EMPHASIZES EQUITY THROUGH ENTREPRENEURSHIP. THE PUBLIC MARKET WILL BE A PLACE IN MADISON WHERE BUSINESSES OWNED AND OPERATED BY WOMEN, PEOPLE OF COLOR AND FIRST GENERATION IMMIGRANTS CAN GET THEIR START. MARKETREADY HALL WILL HOUSE A FOOD INNOVATION BUSINESS CENTER THAT WILL SUPPORT THE GROWTH OF SMALL BUSINESSES THAT WISH TO CREATE FOOD RELATED PRODUCTS. ENTREPRENEURS WILL BE OFFERED SHARED, AFFORDABLE ACCESS TO COMMERCIAL FOOD PRODUCTION EQUIPMENT AND INFRASTRUCTURE THAT ARE OFTEN BEYOND THE REACH OF TYPICAL LOW-CAPITAL START-UPS.

Activities or mission (Part I)

OUR VISION IS TO CREATE A VIBRANT, YEAR-ROUND PUBLIC MARKETPLACE WHERE NEW ENTREPRENEURS AND LONG-ESTABLISHED MADISON FAVORITES WILL GROW THEIR BUSINESSES AND FIND SUCCESS. THE MARKET EMPHASIZES EQUITY THROUGH ENTREPRENEURSHIP.

  • PROMOTION OF THE MARKET AND GARNERING COMMUNITY SUPPORT THROUGH HOSTING PRELIMINARY EVENTS OPEN TO THE PUBLIC, FEATURING POTENTIAL MARKET VENDORS ENGAGED IN PRODUCING UNIQUE CULINARY AND ARTISAN EXPERIENCES. ORGANIZATION IS IN THE START UP PHASE AND IS CONDUCTING A CAPITAL CAMPAIGN. PROGRAMS ARE SET TO BEGIN IN 2025.

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Karen Crossley

    PRESIDENT

    Total calculated
    $0
    Hours/week
    5

  • Nichole Crust

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    5

  • Nathan Acevedo

    SECRETARY

    Total calculated
    $0
    Hours/week
    5

  • Willa Aldstadt

    TREASURER

    Total calculated
    $0
    Hours/week
    5

  • Javier Acevedo

    DIRECTOR

    Total calculated
    $0
    Hours/week
    5

  • Sujhey Beisser

    DIRECTOR

    Total calculated
    $0
    Hours/week
    5

  • Anne Reynolds

    DIRECTOR

    Total calculated
    $0
    Hours/week
    5

  • Adam Haen

    DIRECTOR

    Total calculated
    $0
    Hours/week
    5

  • Vanessa Ineza

    DIRECTOR

    Total calculated
    $0
    Hours/week
    5

  • Rachel Kerr

    DIRECTOR (THRU 9/2024)

    Total calculated
    $0
    Hours/week
    5

  • Sarah Larson

    DIRECTOR

    Total calculated
    $0
    Hours/week
    5

  • Larry Palm

    DIRECTOR

    Total calculated
    $0
    Hours/week
    5

  • James Shulkin

    DIRECTOR

    Total calculated
    $0
    Hours/week
    5

  • Jamaal Stricklin

    DIRECTOR

    Total calculated
    $0
    Hours/week
    5

  • Amanda White

    DIRECTOR

    Total calculated
    $0
    Hours/week
    5

  • Anya Firszt

    DIRECTOR

    Total calculated
    $0
    Hours/week
    5

  • Keisha Harrison

    CEO

    Total calculated
    $70,396
    From this org
    $66,308
    From related orgs
    $0
    Other
    $4,088
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

No itemized grants to organizations on this return.

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Disregarded entities

Part I: entities that legally are the filer and file no return of their own.

  • TRUSTAGE MARKETREADY HALL LLC

    TRUSTAGE MARKETREADY HALL FOOD INITIATIVES · WI · income $0 · assets $0

    Directly controlled by MADISON PUBLIC MARKET FOUNDATION INC

Provenance

Return type
form_990
Tax year
2024
Filed
7 April 2025
IRS schema version
2024v5.1
Source object
202520999349300222

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