Totals
- Total revenue
- $10,756,730
- Total expenses
- $9,737,965
- Contributions and grants received
- $9,600,342
- Grants paid
- $0
- Program service revenue
- $263,722
- Investment income
- $366,683
- Other revenue
- $525,983
- Total assets, end of year
- $19,090,764
- Total liabilities, end of year
- $1,218,159
- Net assets or fund balances, end of year
- $17,872,605
- Program services expenses (Part IX)
- $6,833,978
- Management and general expenses
- $1,054,002
- Fundraising expenses
- $1,849,985
- Program service expenses (Part III)
- $6,833,978
Program services were 70.2% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1b · Membership dues
$4,540,813
-
1e · Government grants (contributions)
$1,834,443
-
1f · All other contributions, gifts and grants
$3,225,086
-
2a · Program service revenue: MEMBERSHIP BENEFITS
total $119,381 · related or exempt $119,381
-
2b · Program service revenue: CONFERENCES
total $89,531 · related or exempt $89,531
-
2c · Program service revenue: TICKET REVENUE
total $54,810 · related or exempt $54,810
-
3 · Investment income
total $273,861 · unrelated business -$178 · excluded $274,039
-
5 · Royalties
total $1,750 · excluded $1,750
-
6a · Gross rents
real property $803,586
-
6b · Less rental expenses
real property $282,756
-
6c · Rental income or loss
real property $520,830
-
6d · Net rental income or loss
total $520,830 · unrelated business $37,761 · excluded $483,069
-
7a · Gross sales of assets other than inventory
securities $3,712,707
-
7b · Less cost or other basis and sales expenses
securities $3,619,885
-
7c · Gain or loss
securities $92,822
-
7d · Net gain or loss
total $92,822 · excluded $92,822
-
11a · Other revenue: MISCELLANEOUS REVENUE
total $3,347 · excluded $3,347
-
11b · Other revenue: INSURANCE PROCEEDS
total $56 · related or exempt $56
-
11e · Other revenue, total
$3,403
Functional expenses
Part IX, the statement of functional expenses.
-
5 · Compensation of officers, directors and key employees
total $596,541 · program services $202,811 · management and general $273,324 · fundraising $120,406
-
7 · Other salaries and wages
total $3,435,909 · program services $2,585,951 · management and general $262,787 · fundraising $587,171
-
8 · Pension plan contributions
total $43,982 · program services $34,604 · management and general $2,102 · fundraising $7,276
-
9 · Other employee benefits
total $463,224 · program services $335,728 · management and general $48,415 · fundraising $79,081
-
10 · Payroll taxes
total $287,669 · program services $201,595 · management and general $36,575 · fundraising $49,499
-
11b · Fees: legal
total $39,622 · program services $39,622
-
11c · Fees: accounting
total $150,250 · management and general $150,250
-
11d · Fees: lobbying
total $22,394 · fundraising $22,394
-
11e · Fees: professional fundraising services
total $415,868 · fundraising $415,868
-
11f · Fees: investment management
total $160,713 · program services $33,191 · management and general $57,497 · fundraising $70,025
-
11g · Fees: other
total $857,884 · program services $555,469 · management and general $93,270 · fundraising $209,145
-
12 · Advertising and promotion
total $44,033 · program services $42,004 · fundraising $2,029
-
13 · Office expenses
total $309,795 · program services $212,196 · management and general $16,170 · fundraising $81,429
-
16 · Occupancy
total $623,073 · program services $431,250 · management and general $38,042 · fundraising $153,781
-
17 · Travel
total $30,312 · program services $17,375 · management and general $12,144 · fundraising $793
-
20 · Interest
total $2,947 · program services $23 · management and general $2,913 · fundraising $11
-
22 · Depreciation, depletion and amortization
total $588,581 · program services $519,173 · management and general $47,567 · fundraising $21,841
-
23 · Insurance
total $158,185 · program services $158,185
-
24a · Other expenses: PROGRAMMING COSTS
total $1,463,509 · program services $1,444,217 · management and general $12,864 · fundraising $6,428
-
24b · Other expenses: OTHER EXPENSES
total $77,277 · program services $20,584 · management and general $35,659 · fundraising $21,034
-
24c · Other expenses: BAD DEBT EXPENSE
total $1,774 · fundraising $1,774
-
24d · Other expenses: RENTAL ALLOCATIONS
total -$35,577 · management and general -$35,577
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $2,353,387 · end of year $4,713,889
-
2 · Savings and temporary cash investments
beginning of year $1,760,000 · end of year $50,000
-
3 · Pledges and grants receivable
beginning of year $1,233,483 · end of year $2,791,147
-
4 · Accounts receivable
beginning of year $231,803 · end of year $334,187
-
9 · Prepaid expenses and deferred charges
beginning of year $111,462 · end of year $215,775
-
10a · Land, buildings and equipment: cost or other basis
$20,990,745
-
10b · Land, buildings and equipment: accumulated depreciation
$15,611,565
-
10c · Land, buildings and equipment, net
beginning of year $5,609,651 · end of year $5,379,180
-
11 · Investments: publicly traded securities
beginning of year $4,626,371 · end of year $5,328,065
-
14 · Intangible assets
beginning of year $89,777 · end of year $64,051
-
15 · Other assets
beginning of year $200,494 · end of year $214,470
-
17 · Accounts payable and accrued expenses
beginning of year $510,071 · end of year $788,125
-
19 · Deferred revenue
beginning of year $325,063 · end of year $364,731
-
25 · Other liabilities
beginning of year $197,845 · end of year $65,303
-
27 · Net assets without donor restrictions
beginning of year $12,499,659 · end of year $13,419,755
-
28 · Net assets with donor restrictions
beginning of year $2,683,790 · end of year $4,452,850
Mission and programs · 2024
Mission
WJCT'S MISSION IS TO USE OUR UNIQUE ASSETS AS A RESOURCE FOR CITIZENS TO COME TOGETHER TO CELEBRATE HUMAN DIVERSITY, EXPERIENCE LIFELONG LEARNING, AND ACTIVELY ENGAGE IN MATTERS OF CIVIC IMPORTANCE, ALL TO IMPROVE THE QUALITY OF OUR LIVES AND OUR COMMUNITY.
Activities or mission (Part I)
WJCT IS THE COMMUNITY-OWNED AND OPERATED PUBLIC MEDIA ORGANIZATION SERVING JACKSONVILLE AND THE FIRST COAST SINCE 1958, USING TELEVISION, RADIO, DIGITAL MEDIA, AND LIVE EVENTS TO HELP COMMUNITY MEMBERS LEARN, SHARE, AND GROW.
-
COMMUNITY ENRICHMENT:AT WJCT PUBLIC MEDIA, WE ARE DEDICATED TO DELIVERING INTELLIGENT AND INNOVATIVE PROGRAMMING AND SERVICES OF THE HIGHEST QUALITY. OUR MISSION IS TO BRING NEWS AND INFORMATION, EDUCATION, AND ENTERTAINMENT DIRECTLY TO HOMES ACROSS THE FIRST COAST. WE SERVE AS AN ACCESSIBLE FORUM FOR PUBLIC DIALOGUE AND DEBATE, STRIVING TO OPEN MINDS, FOSTER INTELLECTUAL CURIOSITY, AND ENHANCE THE QUALITY OF LIFE IN OUR COMMUNITY.STEWARDSHIP:SINCE OUR FIRST TELEVISION BROADCAST IN SEPTEMBER 1958 AND OUR FIRST RADIO BROADCAST IN APRIL 1972, WE HAVE STRIVED TO REFLECT AND RESPOND TO THE DIVERSE VOICES OF OUR FIRST COAST COMMUNITY WITH DISTINCTION, BALANCE, AND RESPECT. WE RECOGNIZE THE POWER OF PUBLIC MEDIA AND HONOR OUR HERITAGE BY STAYING RESPONSIVE TO CITIZENS OF ALL AGES, ABILITIES, CULTURES, AND VALUES.EDUCATION:NOTHING SURPASSES OUR COMMITMENT TO YOUNG LEARNERS. MORE THAN 60 YEARS AGO, WHEN "COMMERCIAL-FREE TELEVISION" WAS STILL A NOVELTY, WJCT ADDED THEN CUTTING-EDGE PROGRAMMING TO ITS SCHEDULE: SESAME STREET AND MISTER ROGERS' NEIGHBORHOOD. IN BOTH THEIR STYLE AND CONTENT, THESE PROGRAMS MODELED GOOD CHARACTER AND GAVE RISE TO THE TERM "SAFE HAVEN." PARENTS SOON LEARNED THAT THEY COULD TRUST THEIR KIDS TO JAX PBS, A LEVEL OF CONFIDENCE THAT HAS NEVER WAVERED. TODAY, WJCT OFFERS A FULL SUITE OF TELEVISION PROGRAMMING, DIGITAL RESOURCES, AND LIVE EVENTS FOR CHILDREN, PARENTS, AND EDUCATORS. WITH UNIVERSAL ACCESS REACHING ACROSS THE "DIGITAL DIVIDE," WJCT'S EDUCATION SERVICES ARE WIDELY USED AND PROVEN EFFECTIVE IN STUDY AFTER STUDY. PBS KIDS CONTENT HAS BEEN PROVEN TO ENHANCE EARLY LITERACY SKILLS LIKE NAMING LETTERS, SOUNDS, AND UNDERSTANDING STORIES. CHILDREN USING PBS CONTENT AT HOME OUTSCORED A COMPARISON GROUP ON WIDELY USED STANDARDIZED TESTS THAT MEASURE MATH CONCEPTS SUCH AS NUMBERS AND COUNTING. CHILDREN IN CLASSROOMS USING THE FLORIDA PBS LEARNING MEDIA CONTENT OUTPERFORMED NATIONAL ASSESSMENT NORMS BY 10%. PARENTS AT ALL INCOME LEVELS AND DIVERSE ETHNICITIES TRUST PBS AS AN EDUCATIONAL RESOURCE FAR MORE THAN ANY OTHER MEDIA BRAND.
Expenses $6,833,978 · Revenue $263,778
As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
Farley KernFARLEY KERN
CHAIR
- Total calculated
- $0
- Hours/week
- 1
-
Bill HendrichBILL HENDRICH
CHAIR-ELECT
- Total calculated
- $0
- Hours/week
- 1
-
Anne MadsenANNE MADSEN
TREASURER
- Total calculated
- $0
- Hours/week
- 1
-
Asghar SyedASGHAR SYED
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Brian BushBRIAN BUSH
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Kimmie WinstonKIMMIE WINSTON
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Debbie BucklandDEBBIE BUCKLAND
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Frank DentonFRANK DENTON
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Greg AndersonGREG ANDERSON
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Karen FeaginsKAREN FEAGINS
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Kia WarrenKIA WARREN
TRUSTEE, UNTIL 9/2025
- Total calculated
- $0
- Hours/week
- 1
-
Latanya Wynn-HallLATANYA WYNN-HALL
TRUSTEE, AS OF 1/2025
- Total calculated
- $0
- Hours/week
- 1
-
Lawsikia HodgesLAWSIKIA HODGES
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Martha BakerMARTHA BAKER
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Neera ShettyNEERA SHETTY
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Dan FoleyDAN FOLEY
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
David LoebDAVID LOEB
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Patti McElroyPATTI MCELROY
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Jerry WilsonJERRY WILSON
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Austin StatonAUSTIN STATON
TRUSTEE, AS OF 9/2025
- Total calculated
- $0
- Hours/week
- 1
-
Sam InmanSAM INMAN
TRUSTEE, AS OF 9/2025
- Total calculated
- $0
- Hours/week
- 1
-
David McGowanDAVID MCGOWAN
PRESIDENT & CEO
- Total calculated
- $239,141
- From this org
- $226,922
- From related orgs
- $0
- Other
- $12,219
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $196,922
- Bonus
- $30,000
- Other
- $0
- Deferred
- $12,219
- Nontaxable benefits
- $0
- Filer's total
- $239,141
-
Carlos SemideiCARLOS SEMIDEI
SECRETARY & EXEC ASSISTANT
- Total calculated
- $53,988
- From this org
- $50,738
- From related orgs
- $0
- Other
- $3,250
- Hours/week
- 40
-
Anthony AliceaANTHONY ALICEA
VP
- Total calculated
- $150,369
- From this org
- $142,785
- From related orgs
- $0
- Other
- $7,584
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $142,785
- Bonus
- $0
- Other
- $0
- Deferred
- $7,584
- Nontaxable benefits
- $0
- Filer's total
- $150,369
-
Geraldine CirilloGERALDINE CIRILLO
SENIOR VP & COO
- Total calculated
- $167,555
- From this org
- $149,355
- From related orgs
- $0
- Other
- $18,200
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $149,355
- Bonus
- $0
- Other
- $0
- Deferred
- $18,200
- Nontaxable benefits
- $0
- Filer's total
- $167,555
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 3 · Approval by the board or compensation committee
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
- 5a · Pay contingent on this organization's revenues
- 5b · Pay contingent on a related organization's revenues
- 6a · Pay contingent on this organization's net earnings
- 6b · Pay contingent on a related organization's net earnings
- 7 · Other non-fixed payments
- 8 · Paid under the initial-contract exception
The filer's explanations (Part III)
- PART I, LINE 3
- THE EXECUTIVE COMMITTEE OF THE BOARD OF DIRECTORS SETS THE PAY FOR THE TOP MANAGEMENT OFFICIAL.
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
No itemized grants to organizations on this return.
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 26 June 2026
- IRS schema version
- 2024v5.5
- Source object
- 202621969349301232
Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.
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