Form 990 for tax year 2024

Revenue

Part VIII, the statement of revenue.

• 1b · Membership dues

  $1,724,502

• 1e · Government grants (contributions)

  $18,060,627

• 2a · Program service revenue: TOURISM SUPPORT ASSESSMENT REVENU

  total $22,008,701 · related or exempt $22,008,701

• 2b · Program service revenue: STATE OF LA FUNDING

  total $12,413,570 · related or exempt $12,413,570

• 2c · Program service revenue: SHORT TERM RENTAL TAX

  total $2,885,901 · related or exempt $2,885,901

• 2d · Program service revenue: HARRAH'S MARKETING FUND

  total $1,000,000 · related or exempt $1,000,000

• 2e · Program service revenue: CEA WITH LA OFFICE OF TOURISM

  total $500,000 · related or exempt $500,000

• 2f · All other program service revenue

  total $650,341 · related or exempt $650,341

• 3 · Investment income

  total $1,522,762 · excluded $1,522,762

• 7a · Gross sales of assets other than inventory

  securities $7,516,225

• 7b · Less cost or other basis and sales expenses

  securities $7,325,333 · other assets $428

• 7c · Gain or loss

  securities $190,892 · other assets -$428

• 7d · Net gain or loss

  total $190,464 · excluded $190,464

Functional expenses

Part IX, the statement of functional expenses.

• 1 · Grants to domestic organizations and governments

  total $500,000

• 5 · Compensation of officers, directors and key employees

  total $3,219,609

• 7 · Other salaries and wages

  total $8,466,361

• 8 · Pension plan contributions

  total $304,607

• 9 · Other employee benefits

  total $1,453,872

• 10 · Payroll taxes

  total $786,165

• 11b · Fees: legal

  total $10,736

• 11c · Fees: accounting

  total $40,650

• 11d · Fees: lobbying

  total $185,465

• 11g · Fees: other

  total $193,441

• 12 · Advertising and promotion

  total $14,545,988

• 13 · Office expenses

  total $529,601

• 14 · Information technology

  total $819,161

• 16 · Occupancy

  total $576,295

• 17 · Travel

  total $2,275,936

• 19 · Conferences, conventions and meetings

  total $2,093,263

• 20 · Interest

  total $299,054

• 22 · Depreciation, depletion and amortization

  total $659,418

• 23 · Insurance

  total $384,520

• 24a · Other expenses: SPONSORSHIPS/PRODUCT DE

  total $2,143,142

• 24b · Other expenses: PUBLIC RELATIONS

  total $1,506,473

• 24c · Other expenses: INTERNATIONAL REPRESENT

  total $1,468,347

• 24d · Other expenses: EXTERNAL COMMITMENTS

  total $1,425,000

• 24e · All other expenses

  total $3,384,844

Balance sheet

Part X, book values.

• 1 · Cash, non-interest-bearing

  beginning of year $58,843,774 · end of year $39,203,282

• 2 · Savings and temporary cash investments

  beginning of year $7,815,610 · end of year $16,117,753

• 4 · Accounts receivable

  beginning of year $4,506,242 · end of year $6,137,216

• 8 · Inventories for sale or use

  beginning of year $27,194 · end of year $40,152

• 9 · Prepaid expenses and deferred charges

  beginning of year $730,154 · end of year $2,091,416

• 10a · Land, buildings and equipment: cost or other basis

  $27,021,112

• 10b · Land, buildings and equipment: accumulated depreciation

  $6,633,620

• 10c · Land, buildings and equipment, net

  beginning of year $18,893,061 · end of year $20,387,492

• 11 · Investments: publicly traded securities

  beginning of year $22,782,759 · end of year $25,729,921

• 14 · Intangible assets

  beginning of year $1,200,000 · end of year $1,200,000

• 15 · Other assets

  beginning of year $165,454 · end of year $120,773

• 17 · Accounts payable and accrued expenses

  beginning of year $2,452,491 · end of year $3,214,121

• 19 · Deferred revenue

  beginning of year $18,111,403 · end of year $112,918

• 23 · Secured mortgages and notes payable

  beginning of year $7,036,726 · end of year $7,039,206

• 25 · Other liabilities

  beginning of year $3,315,819 · end of year $1,022,051

• 27 · Net assets without donor restrictions

  beginning of year $64,580,208 · end of year $83,149,424

• 28 · Net assets with donor restrictions

  beginning of year $19,467,601 · end of year $16,490,285

The filer's explanations (Part III)

PART I, LINE 3

NEW ORLEANS & COMPANY COMPENSATION COMMITTEE CHARTER THE BOARD OF DIRECTORS SHALL HAVE A COMPENSATION COMMITTEE COMPOSED OF THE CHAIR, WHO SHALL SERVE AS COMMITTEE CHAIR, THE VICE CHAIR, THE TWO IMMEDIATE PAST-CHAIRS. THE COMPENSATION COMMITTEE SHALL HAVE SUCH AUTHORITY AND RESPONSIBILITY TO ESTABLISH THE COMPENSATION OF THE PRESIDENT & CEO AS SHALL BE STATED IN THE COMMITTEE'S CHARTER ADOPTED BY THE BOARD OF DIRECTORS. PURPOSE: THE PURPOSES OF THE COMPENSATION COMMITTEE ARE TO DISCHARGE THE RESPONSIBILITIES OF THE BOARD OF DIRECTORS RELATING TO COMPENSATION OF THE COMPANY'S PRESIDENT & CEO. DUTIES AND RESPONSIBILITES: THE COMPENSATION COMMITTEE IS DIRECTLY RESPONSIBLE FOR ESTABLISHING ANNUAL AND LONG-TERM PERFORMANCE GOALS AND OBJECTIVES FOR THE PRESIDENT & CEO. THE COMPENSATION COMMITTEE SHALL HAVE THE RESPONSIBILTY TO: 1. REVIEW AND APPROVE CORPORATE GOALS AND OBJECTIVES RELEVANT TO CEO COMPENSATION AND EVALUATE THE PERFORMANCE OF THE PRESIDENT & CEO. 2. REVIEW AND SET THE COMPENSATION OF THE PRESIDENT & CEO BASED UPON THE EVALUATION, FOCUSING ON: A. WHETHER THE PRESIDENT & CHIEF EXECUTIVE OFFICER IS APPROPRIATELY COMPENSATED. B. WHETHER HIS COMPENSATION IS REASONABLY RELATED TO PERSONAL AND CORPORATE PERFORMANCE. C. WHETHER SEVERANCE AND POST EMPLOYMENT BENEFITS ARE PROPERLY RELATED TO THE COMPANY'S INTERESTS AND REASONABLE IN AMOUNT. 3. CONSIDER WHETHER THE PRESIDENT & CEO'S COMPENSATION AND BENEFIT PACKAGE IS APPROPRIATE FOR ATTRACTING AND RETAINING A QUALITY EXECUTIVE FOR THE COMPANY, AND MOTIVATING THE PRESIDENT & CHIEF EXECUTIVE OFFICER TO ACHIEVE THE OBJECTIVES OF THE COMPANY. 4. THE COMPENSATION COMMITTEE MAY, IN ITS SOLE DISCRETION, PREPARE OR OBTAIN COMPENSATION STUDIES OR SURVEYS OR EMPLOY A COMPENSATION CONSULTANT TO ASSIST IN THE EVALUATION OF THE COMPENSATION OF THE COMPANY'S PRESIDENT & CHIEF EXECUTIVE OFFICER. THE COMPENSATION COMMITTEE SHALL HAVE THE SOLE AUTHORITY TO APPROVE THE FEES AND OTHER RETENTION TERMS WITH RESPECT TO SUCH A COMPENSATION CONSULTANT. THE COMPENSATION COMMITTEE ALSO HAS THE AUTHORITY, AS NECESSARY AND APPROPRIATE, TO CONSULT WITH OTHER OUTSIDE ADVISORS TO ASSIST IN ITS DUTIES TO THE COMPANY. MEETINGS: THE COMPENSATION COMMITTEE SHALL MEET AT LEAST TWICE EACH YEAR AND AT SUCH OTHER TIMES AS IT DEEMS NECESSARY TO FULFILL ITS RESPONSIBILITES AND SHALL MAKE PERIODIC REPORTS TO THE BOARD OF DIRECTORS, AS APPROPRIATE.

PART I, LINE 4B

DURING THE YEAR ENDED DECEMBER 31, 2024 NEW ORLEANS & COMPANY OFFERED WALTER J. LEGER III, THE PRESIDENT AND CEO, A PARTICIPATION IN THE EXECUTIVE 457(F) PLAN. THE PLAN PROVIDES FOR EMPLOYER CONTRIBUTIONS UP TO 25% OF PARTICIPANT'S GROSS ANNUAL BONUS RECEIVED. CONTRIBUTIONS FOR THE YEAR ENDED DECEMBER 31, 2024 WERE $28,125.