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Nonprofiteer
← DESTINATION MARKETING ASSOCIATION INTERNATIONAL

Form 990 for tax year 2022

Filed by DESTINATION MARKETING ASSOCIATION INTERNATIONAL.

Totals

Total revenue
$10,116,795
Total expenses
$9,356,218
Contributions and grants received
$1,543,755
Grants paid
$0
Program service revenue
$8,553,658
Investment income
$19,382
Other revenue
$0
Total assets, end of year
$5,530,345
Total liabilities, end of year
$4,476,697
Net assets or fund balances, end of year
$1,053,648
Program services expenses (Part IX)
$6,663,703
Management and general expenses
$2,692,515
Fundraising expenses
$0
Program service expenses (Part III)
$4,321,789

Program services were 71.2% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $1,543,755

  • 2a · Program service revenue: MEMBERSHIP AND DUES AND FEES

    total $4,935,316 · related or exempt $4,935,316

  • 2b · Program service revenue: MEETINGS AND EDUCATION PROGRAMS

    total $2,407,956 · related or exempt $2,407,956

  • 2c · Program service revenue: PRODUCTS AND SERVICES

    total $1,210,386 · related or exempt $1,210,386

  • 3 · Investment income

    total $19,382 · excluded $19,382

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $2,300,431 · program services $1,495,280 · management and general $805,151

  • 7 · Other salaries and wages

    total $805,217 · program services $528,831 · management and general $276,386

  • 9 · Other employee benefits

    total $1,048,517 · program services $481,396 · management and general $567,121

  • 10 · Payroll taxes

    total $255,582 · program services $117,343 · management and general $138,239

  • 11b · Fees: legal

    total $29,981 · management and general $29,981

  • 11c · Fees: accounting

    total $74,312 · management and general $74,312

  • 11f · Fees: investment management

    total $5,332 · management and general $5,332

  • 11g · Fees: other

    total $433,589 · program services $323,937 · management and general $109,652

  • 12 · Advertising and promotion

    total $66,649 · program services $66,649

  • 14 · Information technology

    total $175,821 · program services $145,549 · management and general $30,272

  • 16 · Occupancy

    total $367,400 · program services $264,870 · management and general $102,530

  • 17 · Travel

    total $332,155 · program services $153,738 · management and general $178,417

  • 19 · Conferences, conventions and meetings

    total $1,773,987 · program services $1,739,979 · management and general $34,008

  • 22 · Depreciation, depletion and amortization

    total $12,748 · management and general $12,748

  • 23 · Insurance

    total $45,967 · management and general $45,967

  • 24a · Other expenses: MEMBERSHIP DEVELOPMENT

    total $575,331 · program services $575,331

  • 24b · Other expenses: RESEARCH

    total $301,232 · program services $301,232

  • 24c · Other expenses: DUES AND SUBSCRIPTIONS

    total $228,150 · program services $109,272 · management and general $118,878

  • 24e · All other expenses

    total $523,817 · program services $360,296 · management and general $163,521

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $756,012 · end of year $2,409,172

  • 2 · Savings and temporary cash investments

    beginning of year $1,902,441 · end of year $1,302,592

  • 4 · Accounts receivable

    beginning of year $116,726 · end of year $518,727

  • 9 · Prepaid expenses and deferred charges

    beginning of year $551,924 · end of year $475,162

  • 10a · Land, buildings and equipment: cost or other basis

    $700,584

  • 10b · Land, buildings and equipment: accumulated depreciation

    $663,506

  • 10c · Land, buildings and equipment, net

    beginning of year $23,957 · end of year $37,078

  • 11 · Investments: publicly traded securities

    beginning of year $3,727 · end of year $462,459

  • 14 · Intangible assets

    beginning of year $300,220 · end of year $300,220

  • 15 · Other assets

    beginning of year $59,881 · end of year $24,935

  • 17 · Accounts payable and accrued expenses

    beginning of year $699,863 · end of year $1,592,492

  • 19 · Deferred revenue

    beginning of year $2,147,383 · end of year $2,880,340

  • 23 · Secured mortgages and notes payable

    beginning of year $519,252

  • 25 · Other liabilities

    beginning of year $3,727 · end of year $3,865

  • 27 · Net assets without donor restrictions

    beginning of year $318,284 · end of year $1,027,269

  • 28 · Net assets with donor restrictions

    beginning of year $26,379 · end of year $26,379

Mission and programs · 2022

Mission

DESTINATIONS INTERNATIONAL ASSOCIATION, DBA DESTINATIONS INTERNATIONAL, ADVOCATES FOR THE PROFESSIONALISM, EFFECTIVENESS, AND SIGNIFICANCE OF DESTINATION MARKETING ORGANIZATIONS WORLDWIDE.

  • PRODUCTS & SERVICES:THE EVENT IMPACT CALCULATOR MEASURES THE ECONOMIC VALUE OF AN EVENT AND CALCULATES ITS RETURN ON INVESTMENT TO LOCAL TAXES. THERE ARE FOUR DISTINCT MODULES: MEETINGS, SPORTS, FESTIVALS & CULTURAL EVENTS AND LOCAL & PUBLIC EVENTS. WITH MORE THAN 244 DESTINATION ORGANIZATIONS USING THE TOOL IN OVER 12 COUNTRIES, THE EVENT IMPACT CALCULATOR HAS BEEN ESTABLISHED AS AN INDUSTRY STANDARD WITH OVER 89,000 EVENTS ANALYZED IN 2021. IN ADDITION, WE HAVE INDUSTRY COLLABORATIONS WITH SPORTSETA AND IAVM SO THEIR MEMBERS CAN SUBSCRIBE TO THE TOOL. 2021 WAS THE 10TH ANNIVERSARY OF THE MEETINGS MODULE LAUNCH. 5 STATEWIDE MODELS ARE CURRENTLY IN USE.DESTINATIONNEXT IS A STRATEGIC PLANNING TOOL THAT PROVIDES DESTINATION ORGANIZATIONS WITH PRACTICAL ACTIONS AND STRATEGIES FOR SUSTAINABLE SUCCESS IN A DRAMATICALLY CHANGING WORLD. OVER 280 DESTINATIONS HAVE UTILIZED DESTINATIONNEXT TO STRATEGICALLY ASSESS THEIR DESTINATIONS. 29 ASSESSMENTS WERE COMPLETED IN 2021.THE GLOBALLY RECOGNIZED DESTINATION MARKETING ACCREDITATION PROGRAM (DMAP) SERVES AS A VISIBLE INDUSTRY DISTINCTION THAT DEFINES QUALITY AND PERFORMANCE STANDARDS IN DESTINATION MARKETING AND MANAGEMENT. ACHIEVING DMAP ACCREDITATION POSITIONS A DESTINATION ORGANIZATION OR CVB AS A VALUED AND RESPECTED ORGANIZATION IN LOCAL COMMUNITIES AND INCREASES CREDIBILITY AMONG STAKEHOLDERS. SINCE 2006, THE DESTINATION MARKETING ACCREDITATION PROGRAM BOARD OF DIRECTORS HAS ACCREDITED MORETHAN 225 ORGANIZATIONS WITH MORE THAN 197 ORGANIZATIONS CURRENTLY REGISTERED. IN 2021, 10 ORGANIZATIONS COMPLETED THE ACCREDITATION PROCESS AND RECEIVED THEIR DMAP DESIGNATION.

    Expenses $2,711,297 · Revenue $2,407,956

  • MEETINGS & EDUCATION:CERTIFIED DESTINATION MANAGEMENT EXECUTIVE (CDME) IS THE INDUSTRY'S HIGHEST INDIVIDUAL EDUCATIONAL ACHIEVEMENT. THE PROGRAM FOCUSES ON VISION, LEADERSHIP, PRODUCTIVITY AND IMPLEMENTING BUSINESS STRATEGIES. IN 2021, 6 INDIVIDUALS COMPLETED THE REQUIREDCOURSE WORK AND ACHIEVED THEIR CDME DESIGNATION.IN 2021 DESTINATIONS INTERNATIONAL OFFERED FACETOFACE, VIRTUAL AND HYBRID EVENTS. OVER 16 INDUSTRY WEBINARS WERE OFFERED IN 2021. THE 2021 ANNUAL CONVENTION WAS A HYBRID EVENT WITH OVER 1,138 ATTENDEES. FOUR VIRTUAL, FOUR HYBRID AND TWO FACETOFACE SUMMITS WERE DESIGNED TO PROVIDE DESTINATION MEMBERS WITH THE OPPORTUNITY TO LEARN MORE ABOUT SPECIFIC TRENDS AND ISSUES THROUGH PEERTOPEER NETWORKING AND LEARNING. THE SUMMITS WERE ATTENDED BY APPROXIMATELY 2538 DESTINATION PROFESSIONALS. SUBJECTS COVERED INCLUDED CEO, CMO, MEMBERSHIP, SALES & SERVICES, VISITOR SERVICES AND ADVOCACY. IN 2021, DESTINATIONS INTERNATIONAL LAUNCHED THE PROFESSIONAL IN DESTINATION MANAGEMENT (PDM)

    Expenses $689,087

  • COMMUNICATIONS:IN 2021, DESTINATIONS INTERNATIONAL'S ONLINE COMMUNITY HAD 13,967 LOGINS, 667 POSTS, 415 RESPONSES, AND 252 DISCUSSION THREADS. IN 2021, WE SERVED 5675 DESTINATION PROFESSIONALS, 570 MEMBER ORGANIZATIONS AND 37 BUSINESS MEMBERS AND PARTNERS. OUR WEBSITE, WWW.DESTINATIONSINTERNATIONAL.ORG, HAD OVER 311,161 VISITS AND OVER 557,616PAGE VIEWS.

    Expenses $921,405

As filed on the 2022 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Bradley Sonya

    DIRECTOR (FROM 7/1/22)

    Total calculated
    $0
    Hours/week
    1
  • Brown Bennish

    DIRECTOR (FROM 7/1/22)

    Total calculated
    $0
    Hours/week
    1
  • Bruce Leslie

    DIRECTOR (TO 6/30/22)

    Total calculated
    $0
    Hours/week
    1
  • Burgess David

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Calvert Julie

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Chin Ellie Westman

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Compagnone Craig

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Corrada Santiago

    DIRECTOR (FROM 7/1/22)

    Total calculated
    $0
    Hours/week
    1
  • Crockatt Michael

    DIRECTOR (FROM 7/1/22)

    Total calculated
    $0
    Hours/week
    1
  • Davison Chuck

    DIRECTOR (TO 6/30/22)

    Total calculated
    $0
    Hours/week
    1
  • Dean Brad

    DIRECTOR (TO 6/30/22)

    Total calculated
    $0
    Hours/week
    1
  • Dixon Fred

    SECRETARY / TREASURER / CHAIR ELECT

    Total calculated
    $0
    Hours/week
    1
  • Edmiston Kyle

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Erickson Beth

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Eylon Amir

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Flota Dario

    DIRECTOR (TO 6/30/22)

    Total calculated
    $0
    Hours/week
    1
  • Francis-Cummings Erin

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Gast Maura Allen

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • George Ryan

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Hall Gretchen

    DIRECTOR (TO 3/31/22) / CHAIR

    Total calculated
    $0
    Hours/week
    1
  • Hutchinson Al

    CHAIR ELECT / CHAIR

    Total calculated
    $0
    Hours/week
    1
  • Jamison Barbara

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Jarnagin Reynolds Kristen

    DIRECTOR (FROM 7/1/22)

    Total calculated
    $0
    Hours/week
    1
  • Karamat Sherrif

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Lewis-Smith Lyn

    DIRECTOR (FROM 7/1/22)

    Total calculated
    $0
    Hours/week
    1
  • Noble Rose

    DIRECTOR (FROM 7/1/22)

    Total calculated
    $0
    Hours/week
    1
  • Noonan Thomas

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Nursey Paul

    DIRECTOR (TO 6/30/22)

    Total calculated
    $0
    Hours/week
    1
  • Oetting Brett

    DIRECTOR (FROM 7/1/22)

    Total calculated
    $0
    Hours/week
    1
  • Reeves Melissa

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Ross Brian

    DIRECTOR (TO 6/30/22)

    Total calculated
    $0
    Hours/week
    1
  • Scharf Richard

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Segarra Milton

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Sherwin Gary

    DIRECTOR (FROM 7/1/22)

    Total calculated
    $0
    Hours/week
    1
  • Smith Monica

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Spyridon Butch

    CHAIR / PATT CHAIR

    Total calculated
    $0
    Hours/week
    1
  • Thigpen Rickey

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Thompson Christopher

    DIRECTOR (TO 6/30/22)

    Total calculated
    $0
    Hours/week
    1
  • White Scott

    SECRETARY / TREASURER

    Total calculated
    $0
    Hours/week
    1
  • Jack Johnson

    CHIEF OF ADVOCACY

    Total calculated
    $308,738
    From this org
    $266,134
    From related orgs
    $0
    Other
    $42,604
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $232,622
    Bonus
    $0
    Other
    $33,512
    Deferred
    $25,936
    Nontaxable benefits
    $16,668
    Filer's total
    $308,738
  • Donald Welsh

    PRESIDENT + CEO

    Total calculated
    $711,258
    From this org
    $654,761
    From related orgs
    $0
    Other
    $56,497
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $482,511
    Bonus
    $135,000
    Other
    $37,250
    Deferred
    $29,782
    Nontaxable benefits
    $26,715
    Filer's total
    $711,258
  • Becky Heath

    VP OF FINANCE

    Total calculated
    $175,888
    From this org
    $151,617
    From related orgs
    $0
    Other
    $24,271
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $140,386
    Bonus
    $0
    Other
    $11,231
    Deferred
    $9,237
    Nontaxable benefits
    $15,034
    Filer's total
    $175,888
  • Rori Ferensic

    SR VP OF EDUCATION

    Total calculated
    $184,477
    From this org
    $159,635
    From related orgs
    $0
    Other
    $24,842
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $133,200
    Bonus
    $0
    Other
    $26,435
    Deferred
    $8,669
    Nontaxable benefits
    $16,173
    Filer's total
    $184,477
  • Sophia Hyder Hock

    CHIEF DIVERSITY OFFICER

    Total calculated
    $227,426
    From this org
    $193,303
    From related orgs
    $0
    Other
    $34,123
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $162,553
    Bonus
    $0
    Other
    $30,750
    Deferred
    $18,465
    Nontaxable benefits
    $15,658
    Filer's total
    $227,426
  • Gretchen Hall

    CHIEF OPERATING OFFICER

    Total calculated
    $239,011
    From this org
    $212,342
    From related orgs
    $0
    Other
    $26,669
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $176,308
    Bonus
    $10,000
    Other
    $26,034
    Deferred
    $20,773
    Nontaxable benefits
    $5,896
    Filer's total
    $239,011
  • Andreas Weissenborn

    VP RESEARCH AND ADVOCACY

    Total calculated
    $142,736
    From this org
    $119,600
    From related orgs
    $0
    Other
    $23,136
    Hours/week
    40
  • Chelsea Dunlop Welter

    SR VP OF GOVERNANCE

    Total calculated
    $162,637
    From this org
    $129,884
    From related orgs
    $0
    Other
    $32,753
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $118,077
    Bonus
    $0
    Other
    $11,807
    Deferred
    $7,397
    Nontaxable benefits
    $25,356
    Filer's total
    $162,637
  • Pam Hanner-Richardson

    VP OF INFO TECH

    Total calculated
    $154,536
    From this org
    $133,061
    From related orgs
    $0
    Other
    $21,475
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $131,846
    Bonus
    $0
    Other
    $1,215
    Deferred
    $1,215
    Nontaxable benefits
    $20,260
    Filer's total
    $154,536
  • Gabe Seder

    VP OF GLOBAL DEVELOPMENT

    Total calculated
    $135,484
    From this org
    $121,000
    From related orgs
    $0
    Other
    $14,484
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 1a · Health or social club dues or initiation fees
  • 3 · Written employment contract
  • 3 · Approval by the board or compensation committee

Answered no

  • 1b · Written policy on the line-1a expenses
  • 2 · Substantiation required before reimbursing expenses
  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Provenance

Return type
form_990
Tax year
2022
Filed
13 November 2023
IRS schema version
2022v5.0
Source object
202343189349302819

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