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Nonprofiteer
← VISIT BALTIMORE INC

Form 990 for tax year 2024

Filed by VISIT BALTIMORE INC.

Totals

Total revenue
$17,838,147
Total expenses
$21,395,473
Contributions and grants received
$1,720,731
Grants paid
$0
Program service revenue
$15,705,756
Investment income
$380,299
Other revenue
$31,361
Total assets, end of year
$12,437,841
Total liabilities, end of year
$9,261,843
Net assets or fund balances, end of year
$3,175,998
Program services expenses (Part IX)
not reported
Management and general expenses
not reported
Fundraising expenses
not reported
Program service expenses (Part III)
not reported

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1e · Government grants (contributions)

    $1,720,731

  • 2a · Program service revenue: BALTIMORE CITY HOTEL TAX SUBSIDY

    total $8,731,027 · related or exempt $8,731,027

  • 2b · Program service revenue: TOURISM IMPROVEMENT DISTRICT

    total $5,356,994 · related or exempt $5,356,994

  • 2c · Program service revenue: CONVENTION SERVICES

    total $696,449 · related or exempt $696,449

  • 2d · Program service revenue: STATE MARKETING SUBSIDY

    total $533,643 · related or exempt $533,643

  • 2e · Program service revenue: MEMBERSHIPS

    total $195,583 · related or exempt $195,583

  • 2f · All other program service revenue

    total $192,060 · related or exempt $192,060

  • 3 · Investment income

    total $380,299 · excluded $380,299

  • 11a · Other revenue: MISCELLANEOUS INCOME

    total $31,361 · related or exempt $31,361

  • 11e · Other revenue, total

    $31,361

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $2,615,372

  • 7 · Other salaries and wages

    total $3,807,320

  • 8 · Pension plan contributions

    total $286,488

  • 9 · Other employee benefits

    total $487,838

  • 10 · Payroll taxes

    total $440,628

  • 11b · Fees: legal

    total $37,967

  • 11c · Fees: accounting

    total $130,922

  • 11g · Fees: other

    total $1,094,788

  • 12 · Advertising and promotion

    total $5,141,976

  • 13 · Office expenses

    total $513,804

  • 14 · Information technology

    total $268,616

  • 16 · Occupancy

    total $520,374

  • 17 · Travel

    total $600,801

  • 19 · Conferences, conventions and meetings

    total $1,180,775

  • 22 · Depreciation, depletion and amortization

    total $531,226

  • 23 · Insurance

    total $151,646

  • 24a · Other expenses: CLIENT MEMBER RELATIONS

    total $1,154,660

  • 24b · Other expenses: SECURITY

    total $672,692

  • 24c · Other expenses: DUES AND SUBSCRIPTIONS

    total $657,756

  • 24d · Other expenses: REGISTRATION

    total $556,904

  • 24e · All other expenses

    total $542,920

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $584,618 · end of year $673,583

  • 2 · Savings and temporary cash investments

    beginning of year $7,474,435 · end of year $5,781,946

  • 4 · Accounts receivable

    beginning of year $3,003,436 · end of year $1,455,921

  • 9 · Prepaid expenses and deferred charges

    beginning of year $627,154 · end of year $1,035,095

  • 10a · Land, buildings and equipment: cost or other basis

    $5,431,440

  • 10b · Land, buildings and equipment: accumulated depreciation

    $4,255,249

  • 10c · Land, buildings and equipment, net

    beginning of year $1,654,543 · end of year $1,176,191

  • 11 · Investments: publicly traded securities

    beginning of year $291,612 · end of year $418,990

  • 15 · Other assets

    beginning of year $2,221,020 · end of year $1,896,115

  • 17 · Accounts payable and accrued expenses

    beginning of year $2,911,025 · end of year $2,255,718

  • 19 · Deferred revenue

    beginning of year $2,764,975 · end of year $3,867,620

  • 25 · Other liabilities

    beginning of year $3,476,067 · end of year $3,138,505

  • 27 · Net assets without donor restrictions

    beginning of year $6,704,751 · end of year $3,175,998

Mission and programs · 2024

Mission

VISIT BALTIMORE IS THE TOURISM ARM OF BALTIMORE, RESPONSIBLE FOR GENERATING INCREMENTAL ECONOMIC BENEFITS THROUGH ATTRACTION OF CONVENTION AND LEISURE VISITORS, AND WORKS TO PROVIDE EXPERIENCE FOR ALL GUESTS.

  • VISIT BALTIMORE SERVES AS THE LIAISON BETWEEN CUSTOMERS AND STAKEHOLDERS. CUSTOMERS INCLUDE MEETING PLANNERS, TOUR OPERATORS, INDIVIDUAL TOURISTS AND MEDIA. STAKEHOLDERS INCLUDE GOVERNMENT, CITIZENS AND MEMBER ORGANIZATIONS. MEMBER ORGANIZATIONS REPRESENTED INCLUDE LODGING, DINING, ARTS, ATTRACTIONS, SHOPPING, TRANSPORTATION, ASSOCIATIONS AND GOVERNMENT AGENCIES.

  • VISIT BALTIMORE HELPS GENERATE ECONOMIC BENEFITS FOR THE GREATER BALTIMORE REGION THROUGH THE POWER OF COLLABORATION AND PARTNERSHIP.

  • VISIT BALTIMORE INSPIRES PEOPLE TO VISIT OUR GREAT DESTINATION AND TO EXPERIENCE THE PRODUCTS AND SERVICES OFFERED BY OUR STAKEHOLDERS.

As filed on the 2024 return.

Listed in Part VII

  • Charles G Tildon III

    BOARD CHAIR

    Total calculated
    $0
    Hours/week
    2
  • Rob Arthur

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Parag Athavale

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Greg Bader

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Rob Boidock

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • P David Bramble

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Richard Bryant

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Harry Coker Jr

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Janet Currie

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Lynnette Dodson

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Terry Donahue

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Vanessa A Finney

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Tony Foreman

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Kirby Fowler

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Terri L Freeman

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Michael Frenz

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Scott Hamilton

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Antonio Hayes

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Ted Jabara

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Mohannad Mo Jishi

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Patrick Miner

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Asma Naeem

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Tracey Omogbehin

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Thomas Penny

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Frank Remesch

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Eric Reyes

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Otis Rolley

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Alex Smith

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Shelonda Stokes

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Cindy Van Rensburg

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Juan Webster

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Justin A Williams

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Margot Amelia

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Mac Campbell

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Al Hutchinson

    CHIEF EXECUTIVE OFFICER

    Total calculated
    $637,159
    From this org
    $597,582
    From related orgs
    $0
    Other
    $39,577
    Hours/week
    40 + 10 related

    Schedule J breakdown matched by us

    Base
    $467,194
    Bonus
    $130,388
    Other
    $0
    Deferred
    $31,148
    Nontaxable benefits
    $8,429
    Filer's total
    $637,159
  • Craig D Walters-Vay

    CHIEF FINANCIAL OFFICER

    Total calculated
    $250,893
    From this org
    $213,393
    From related orgs
    $0
    Other
    $37,500
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $184,501
    Bonus
    $28,892
    Other
    $0
    Deferred
    $20,006
    Nontaxable benefits
    $17,494
    Filer's total
    $250,893
  • Patricia McClean

    CHIEF MARKETING OFFICER

    Total calculated
    $219,412
    From this org
    $197,325
    From related orgs
    $0
    Other
    $22,087
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $168,433
    Bonus
    $28,892
    Other
    $0
    Deferred
    $19,549
    Nontaxable benefits
    $2,538
    Filer's total
    $219,412
  • Kireem Swinton

    VP OF SALES & CUSTOMER EXPERIENCE

    Total calculated
    $249,824
    From this org
    $239,025
    From related orgs
    $0
    Other
    $10,799
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $201,234
    Bonus
    $37,791
    Other
    $0
    Deferred
    $8,590
    Nontaxable benefits
    $2,209
    Filer's total
    $249,824
  • Sherry Vale

    DIRECTOR OF MIDWEST SALES

    Total calculated
    $190,981
    From this org
    $175,092
    From related orgs
    $0
    Other
    $15,889
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $127,852
    Bonus
    $47,240
    Other
    $0
    Deferred
    $7,341
    Nontaxable benefits
    $8,548
    Filer's total
    $190,981
  • Aurelia Welsh

    SR. DIRECTOR OF SALES & SP

    Total calculated
    $184,176
    From this org
    $162,185
    From related orgs
    $0
    Other
    $21,991
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $135,257
    Bonus
    $26,928
    Other
    $0
    Deferred
    $7,057
    Nontaxable benefits
    $14,934
    Filer's total
    $184,176
  • Jennifer Dwyer

    DIRECTOR OF SALES

    Total calculated
    $185,895
    From this org
    $162,826
    From related orgs
    $0
    Other
    $23,069
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $138,346
    Bonus
    $24,480
    Other
    $0
    Deferred
    $3,356
    Nontaxable benefits
    $19,713
    Filer's total
    $185,895
  • Brian Chung

    DIRECTOR OF MID-ATLANTIC SALES

    Total calculated
    $173,420
    From this org
    $165,068
    From related orgs
    $0
    Other
    $8,352
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $118,910
    Bonus
    $46,158
    Other
    $0
    Deferred
    $6,309
    Nontaxable benefits
    $2,043
    Filer's total
    $173,420
  • Laurie Nelson-Choice

    DIR. OF DIV. & NATIONAL SALES

    Total calculated
    $165,598
    From this org
    $151,043
    From related orgs
    $0
    Other
    $14,555
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $119,276
    Bonus
    $31,767
    Other
    $0
    Deferred
    $4,909
    Nontaxable benefits
    $9,646
    Filer's total
    $165,598

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Provenance

Return type
form_990
Tax year
2024
Filed
5 May 2026
IRS schema version
2024v5.5
Source object
202601259349301975

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