Form 990 for tax year 2025
Filed by AMERICAN DAIRY ASSN & DAIRY COUNCIL OF NY INC EMPIRE BUILDING.
Totals
- Total revenue
- $18,998,758
- Total expenses
- $19,407,677
- Contributions and grants received
- $0
- Grants paid
- $0
- Program service revenue
- $18,834,831
- Investment income
- $163,927
- Other revenue
- $0
- Total assets, end of year
- $6,728,752
- Total liabilities, end of year
- $1,494,778
- Net assets or fund balances, end of year
- $5,233,974
- Program services expenses (Part IX)
- not reported
- Management and general expenses
- not reported
- Fundraising expenses
- not reported
- Program service expenses (Part III)
- not reported
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
2a · Program service revenue: NEW YORK
total $10,300,000 · related or exempt $10,300,000
-
2b · Program service revenue: DIRECT PRODUCER ASSESSMENTS
total $6,272,695 · related or exempt $6,272,695
-
2c · Program service revenue: PENNSYLVANIA
total $2,139,088 · related or exempt $2,139,088
-
2d · Program service revenue: NEW JERSEY
total $70,000 · related or exempt $70,000
-
2e · Program service revenue: OTHER INCOME
total $53,048 · related or exempt $53,048
-
3 · Investment income
total $163,927 · excluded $163,927
Functional expenses
Part IX, the statement of functional expenses.
-
5 · Compensation of officers, directors and key employees
total $307,591
-
7 · Other salaries and wages
total $5,165,007
-
8 · Pension plan contributions
total $516,681
-
9 · Other employee benefits
total $474,541
-
10 · Payroll taxes
total $420,344
-
11b · Fees: legal
total $6,640
-
11c · Fees: accounting
total $43,625
-
11g · Fees: other
total $44,265
-
12 · Advertising and promotion
total $6,942,593
-
13 · Office expenses
total $364,726
-
16 · Occupancy
total $97,675
-
17 · Travel
total $714,935
-
19 · Conferences, conventions and meetings
total $6,145
-
21 · Payments to affiliates
total $125,000
-
22 · Depreciation, depletion and amortization
total $19,662
-
23 · Insurance
total $101,839
-
24a · Other expenses: COMMUNICATIONS
total $1,986,445
-
24b · Other expenses: RETAIL MARKETING PROGRA
total $1,375,962
-
24c · Other expenses: ROCHESTER HEALTH FOUNDA
total $273,892
-
24d · Other expenses: PENNSYLVANIA DAIRY PRIN
total $166,048
-
24e · All other expenses
total $254,061
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $5,712,863 · end of year $4,973,450
-
4 · Accounts receivable
beginning of year $1,000,989 · end of year $1,112,913
-
9 · Prepaid expenses and deferred charges
beginning of year $69,049 · end of year $134,016
-
10a · Land, buildings and equipment: cost or other basis
$158,669
-
10b · Land, buildings and equipment: accumulated depreciation
$124,036
-
10c · Land, buildings and equipment, net
beginning of year $34,363 · end of year $34,633
-
11 · Investments: publicly traded securities
beginning of year $23,100 · end of year $23,181
-
15 · Other assets
beginning of year $115,088 · end of year $450,559
-
17 · Accounts payable and accrued expenses
beginning of year $1,148,691 · end of year $999,847
-
25 · Other liabilities
beginning of year $163,868 · end of year $494,931
-
27 · Net assets without donor restrictions
beginning of year $5,619,793 · end of year $5,210,793
-
28 · Net assets with donor restrictions
beginning of year $23,100 · end of year $23,181
Mission and programs · 2025
Mission
THE MISSION OF THE AMERICAN DAIRY ASSOCIATION AND DAIRY COUNCIL, INC. IS TO ECONOMICALLY BENEFIT DAIRY FARMERS BY ENCOURAGING THE CONSUMPTION OF MILK AND DAIRY PRODUCTS THROUGH ADVERTISING, EDUCATION AND PROMOTION AND TO REACH CONSUMERS WITH PRODUCT BENEFITS AND ADVANTAGES.
Activities or mission (Part I)
TO ECONOMICALLY BENEFIT DAIRY FARMERS BY ENCOURAGING THE CONSUMPTION OF MILK AND DAIRY PRODUCTS THROUGH ADVERTISING, EDUCATION AND PROMOTION AND TO REACH CONSUMERS WITH PRODUCT BENEFITS AND ADVANTAGES.
-
UNITED DAIRY INDUSTRY ASSOCIATION - NATIONAL PROGRAMS TO FURTHER THE INTEREST OF THE DAIRY INDUSTRY
-
MARKET ADVERTISING & SALES PROMOTION PROGRAM - MARKETING OF DAIRY PRODUCTS THROUGH ADVERTISING AND SALES PROMOTION
-
IN MARKET PROGRAMS - SERVICES TO COUNTY FARMER'S GROUPS, LOCAL SALES PROMOTIONS, GENERAL INTEREST OF DAIRY INDUSTRY, PROMOTIONS OF DAIRY COUNCIL UNITS AND NUTRITIONAL EDUCATION OF DAIRY PRODUCTS
As filed on the 2025 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
Julie RichardsonJULIE RICHARDSON
DIRECTOR (PART YEAR)
- Total calculated
- $0
- Hours/week
- 1
-
David HardieDAVID HARDIE
DIRECTOR
- Total calculated
- $800
- From this org
- $800
- From related orgs
- $0
- Other
- $0
- Hours/week
- 1
-
Richard BymaRICHARD BYMA
DIRECTOR
- Total calculated
- $600
- From this org
- $600
- From related orgs
- $0
- Other
- $0
- Hours/week
- 1
-
Barbara HanselmanBARBARA HANSELMAN
SECRETARY
- Total calculated
- $1,480
- From this org
- $1,480
- From related orgs
- $0
- Other
- $0
- Hours/week
- 1
-
Michele KleinMICHELE KLEIN
DIRECTOR
- Total calculated
- $1,400
- From this org
- $1,400
- From related orgs
- $0
- Other
- $0
- Hours/week
- 1
-
Theresa PhillipsTHERESA PHILLIPS
DIRECTOR (PART YEAR)
- Total calculated
- $0
- Hours/week
- 1
-
Ernie GelsingerERNIE GELSINGER
DIRECTOR
- Total calculated
- $1,850
- From this org
- $1,850
- From related orgs
- $0
- Other
- $0
- Hours/week
- 1
-
Renee Norman KennyRENEE NORMAN KENNY
DIRECTOR
- Total calculated
- $4,825
- From this org
- $4,825
- From related orgs
- $0
- Other
- $0
- Hours/week
- 1
-
Joan SmithJOAN SMITH
DIRECTOR
- Total calculated
- $1,800
- From this org
- $1,800
- From related orgs
- $0
- Other
- $0
- Hours/week
- 1
-
Patricia BikowskyPATRICIA BIKOWSKY
DIRECTOR
- Total calculated
- $1,800
- From this org
- $1,800
- From related orgs
- $0
- Other
- $0
- Hours/week
- 1
-
Richard HillRICHARD HILL
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Terence IvesTERENCE IVES
DIRECTOR (PART YEAR)
- Total calculated
- $0
- Hours/week
- 1
-
Eric ZuberERIC ZUBER
DIRECTOR
- Total calculated
- $840
- From this org
- $840
- From related orgs
- $0
- Other
- $0
- Hours/week
- 1
-
Norman GustafsonNORMAN GUSTAFSON
DIRECTOR (PART YEAR)
- Total calculated
- $0
- Hours/week
- 1
-
Kristine BrockKRISTINE BROCK
2ND VICE PRESIDENT (PART YEAR)
- Total calculated
- $0
- Hours/week
- 1
-
Audrey DonahoeAUDREY DONAHOE
PRESIDENT
- Total calculated
- $1,950
- From this org
- $1,950
- From related orgs
- $0
- Other
- $0
- Hours/week
- 1
-
Jesslyn BalmerJESSLYN BALMER
DIRECTOR
- Total calculated
- $1,200
- From this org
- $1,200
- From related orgs
- $0
- Other
- $0
- Hours/week
- 1
-
George AndrewGEORGE ANDREW
DIRECTOR
- Total calculated
- $840
- From this org
- $840
- From related orgs
- $0
- Other
- $0
- Hours/week
- 1
-
Jim BiddleJIM BIDDLE
DIRECTOR
- Total calculated
- $5,010
- From this org
- $3,260
- From related orgs
- $1,750
- Other
- $0
- Hours/week
- 1
-
Lolly LesherLOLLY LESHER
FIRST VICE PRESIDENT
- Total calculated
- $1,250
- From this org
- $0
- From related orgs
- $1,250
- Other
- $0
- Hours/week
- 1
-
Gary TruckenmillerGARY TRUCKENMILLER
DIRECTOR (PART YEAR)
- Total calculated
- $0
- Hours/week
- 1
-
Louie Alvin Diamond JrLOUIE ALVIN DIAMOND JR
DIRECTOR
- Total calculated
- $2,200
- From this org
- $0
- From related orgs
- $2,200
- Other
- $0
- Hours/week
- 1
-
Dina ZugDINA ZUG
TREASURER
- Total calculated
- $2,050
- From this org
- $0
- From related orgs
- $2,050
- Other
- $0
- Hours/week
- 1
-
Bruce BartleyBRUCE BARTLEY
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Elaine NobleELAINE NOBLE
DIRECTOR
- Total calculated
- $1,800
- From this org
- $0
- From related orgs
- $1,800
- Other
- $0
- Hours/week
- 1
-
Marilyn HersheyMARILYN HERSHEY
DIRECTOR
- Total calculated
- $1,250
- From this org
- $0
- From related orgs
- $1,250
- Other
- $0
- Hours/week
- 1
-
Tim KurtzTIM KURTZ
DIRECTOR
- Total calculated
- $1,700
- From this org
- $1,700
- From related orgs
- $0
- Other
- $0
- Hours/week
- 1
-
Val LavigneVAL LAVIGNE
DIRECTOR
- Total calculated
- $9,135
- From this org
- $9,135
- From related orgs
- $0
- Other
- $0
- Hours/week
- 1
-
Donald BartchDONALD BARTCH
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
John KlineJOHN KLINE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Jennifer LawrenceJENNIFER LAWRENCE
DIRECTOR
- Total calculated
- $1,240
- From this org
- $1,240
- From related orgs
- $0
- Other
- $0
- Hours/week
- 1
-
Jed BarnesJED BARNES
DIRECTOR
- Total calculated
- $1,400
- From this org
- $1,400
- From related orgs
- $0
- Other
- $0
- Hours/week
- 1
-
John ChrismanJOHN CHRISMAN
CHIEF EXECUTIVE OFFICER
- Total calculated
- $271,471
- From this org
- $210,526
- From related orgs
- $0
- Other
- $60,945
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $210,526
- Bonus
- $0
- Other
- $0
- Deferred
- $23,805
- Nontaxable benefits
- $37,140
- Filer's total
- $271,471
-
Joanne TillsJOANNE TILLS
CHIEF FINANCIAL OFFICER
- Total calculated
- $224,291
- From this org
- $195,279
- From related orgs
- $0
- Other
- $29,012
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $195,279
- Bonus
- $0
- Other
- $0
- Deferred
- $19,071
- Nontaxable benefits
- $9,941
- Filer's total
- $224,291
-
Andrea HouseANDREA HOUSE
SENIOR VP OF YOUTH PROGRAM
- Total calculated
- $216,663
- From this org
- $195,715
- From related orgs
- $0
- Other
- $20,948
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $195,715
- Bonus
- $0
- Other
- $0
- Deferred
- $17,963
- Nontaxable benefits
- $2,985
- Filer's total
- $216,663
-
Gail StreetGAIL STREET
SENIOR VP OF INTEGRATED MA
- Total calculated
- $189,847
- From this org
- $156,047
- From related orgs
- $0
- Other
- $33,800
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $156,047
- Bonus
- $0
- Other
- $0
- Deferred
- $16,385
- Nontaxable benefits
- $17,415
- Filer's total
- $189,847
-
Nicholas DepalmaNICHOLAS DEPALMA
SENIOR VP OF RETAIL SERVIC
- Total calculated
- $200,766
- From this org
- $144,241
- From related orgs
- $0
- Other
- $56,525
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $144,241
- Bonus
- $0
- Other
- $0
- Deferred
- $17,317
- Nontaxable benefits
- $39,208
- Filer's total
- $200,766
-
Leah ScottLEAH SCOTT
VP OF YOUTH NUTRITION SERVICES
- Total calculated
- $183,003
- From this org
- $135,157
- From related orgs
- $0
- Other
- $47,846
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $135,157
- Bonus
- $0
- Other
- $0
- Deferred
- $15,762
- Nontaxable benefits
- $32,084
- Filer's total
- $183,003
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 3 · Approval by the board or compensation committee
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
No itemized grants to organizations on this return.
Related organizations on this return
Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.
-
PENNSYLVANIA DAIRY PROMOTION PROGRAM
QUASI GOVERNMENT · PROMOTIONAL PROGRAMS AND ADVERTISING OF DAIRY PRODUCTS · PA
Provenance
- Return type
- form_990
- Tax year
- 2025
- Filed
- 13 July 2026
- IRS schema version
- 2025v4.2
- Source object
- 202612379349301016
Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.
The source document this was parsed from is served over the API, which is where bulk and document access live.