Form 990 for tax year 2023

Totals

Total revenue

$1,255,952

Total expenses

$1,191,871

Contributions and grants received

$969,705

Grants paid

$0

Program service revenue

$288,094

Investment income

$0

Other revenue

-$1,847

Total assets, end of year

$248,202

Total liabilities, end of year

$60,961

Net assets or fund balances, end of year

$187,241

Program services expenses (Part IX)

$968,103

Management and general expenses

$73,539

Fundraising expenses

$150,229

Program service expenses (Part III)

$968,103

Program services were 81.2% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Mission and programs · 2023

• IN FY24 THE GREAT NORTHERN (TGN) CONTINUED ITS MISSION TO HOST AN ANNUAL WINTER FESTIVAL ACROSS THE TWIN CITIES, INSPIRING CONVERSATIONS, FOSTERING COMMUNITY, AND BRINGING PEOPLE TOGETHER DURING THE MOST ISOLATING TIME OF THE YEAR: MINNESOTA'S LONG, COLD WINTERS. TGN ENCOURAGES OUR AUDIENCE TO GET OUTDOORS, BUILD CONNECTIONS, STAY ACTIVE, AND CELEBRATE THE PERSPECTIVES, COMMUNITIES, CULTURES, AND ECOSYSTEMS THAT MAKE THIS REGION SPECIAL. THROUGH MULTIDISCIPLINARY EVENTS, TGN HIGHLIGHTS THE URGENCY OF CLIMATE CHANGE, ENCOURAGING AWARENESS, ACTION, AND SHARED RESPONSIBILITY. BY CULTIVATING AUTHENTIC, RECIPROCAL RELATIONSHIPS WITH OUR AUDIENCE AND PARTNERS, WE CONTRIBUTE TO A BROADER CULTURAL SHIFT TOWARD ENVIRONMENTAL STEWARDSHIP AND COLLECTIVE CARE. IN MAY 2023, THE GREAT NORTHERN HIRED JOVAN REBOLLAR AS EXECUTIVE DIRECTOR, INCREASING ITS LEADERSHIP CAPACITY ALONGSIDE KATE NORDSTRUM, WHO ADOPTED THE ROLE OF CHIEF PROGRAMMING OFFICER. REBOLLAR AMPLIFIED TGN'S INFRASTRUCTURE, ADMINISTRATION, OPERATIONS, AND FUNDRAISING CAPACITY WHILE FOCUSING ON STRATEGIC PLANNING WITH THE BOARD TOWARD GROWTH AND SUSTAINABILITY. TGN'S 2024 FESTIVAL PROGRAMMING CONTINUED TO CELEBRATE WHAT WINTER GIVES US, WHILE EXPLORING OUR CHANGING CLIMATE THROUGH THE LENSES OF CULTURE/HERITAGE, THE ECONOMY, AND SOCIAL EQUITY. TGN HOSTED 50 FESTIVAL EVENTS INCLUDING MEANINGFUL ARTS PRESENTATIONS, INVIGORATING OUTDOOR EVENTS, AND UNIQUE DINING EXPERIENCES. 25 EVENTS WERE PRODUCED BY TGN, 14 EVENTS WERE FEATURED BY PARTNER ORGANIZATIONS, 7 EVENTS WERE COPRODUCED BY TGN AND 4 EVENTS WERE PRESENTED BY FESTIVAL SPONSORS. MORE THAN 50% OF THESE EVENTS WERE FREE AND OPEN TO THE PUBLIC. THE GREAT NORTHERN PRODUCED AND COPRODUCED EVENTS THAT DREW OVER 11,000 ATTENDEES INTO THE COLD TO EXPERIENCE THE FESTIVAL. THE WAY THE GREAT NORTHERN COMBINES ARTS EVENTS WITH A CLIMATE FOCUS IS UNIQUE AND TRANSFORMATIVE. OUR ATTENDEES CAN EXPERIENCE THE BEAUTY OF WINTER ON A CELLULAR LEVEL AND BE INSPIRED AND MOTIVATED TO PRESERVE IT. THE FESTIVAL'S CLIMATE SOLUTIONS SERIES FEATURED A DOZEN IN-PERSON CONVERSATIONS THAT INVESTIGATED CLIMATE ACTION AND ADVOCACY FROM MULTIPLE PERSPECTIVES.THESE CONVERSATIONS WERE ATTENDED BY OVER 3000 PEOPLE. OUR OUTDOOR PROGRAMMING REMAINS THE MOST POPULAR WITH MORE THAN 5,000 PEOPLE IN ATTENDANCE. THE GREAT NORTHERN SAUNA VILLAGE ATTRACTED MORE THAN 4,000 GUESTS TO 22 DIFFERENT SAUNA STRUCTURES. THE EXPERIENCE INVITED VISITORS TO INTERACT WITH HEAT, STEAM, AROMATHERAPY, AND COLD EXPOSURE, ALL WHILE CONNECTING WITH COMMUNITY IN THIS DEEP WINTER TRADITION. IN 2024, IN RESPONSE TO COMMUNITY FEEDBACK, WE INCREASED OUR FAMILY PROGRAMMING WITH FAMILY DAYS AT SAUNA VILLAGE AND A CO-PRESENTATION OF MIDWINTER MELT AT SILVERWOOD PARK WHICH FEATURED OUTDOOR LUMINARIES, FOOT GOLF AND INDOOR ACTIVITIES, GAMES AND CREATIVE WORKSHOPS ON SOLAR LAMP MAKING. TGN PARTNERED WITH CARIBOU COFFEE ON NATIONAL HOT CHOCOLATE DAY TO PASS OUT FREE HOT COCOA TO VISITORS TO THE 100 FOOT GREAT NORTHERN ICE BAR IN DOWNTOWN MINNEAPOLIS. TGN'S FAMILY PROGRAMMING DREW OVER 1500 ATTENDEES AND WILL BE A MAINSTAY OF THE FESTIVAL. OUR DANCE PERFORMANCES, LIVE MUSIC AND VISUAL ART EXPERIENCE DREW NEARLY 2000 ATTENDEES. ARTS PROGRAMMING INCLUDED A COMMISSIONED DANCE PERFORMANCE ON A FROZEN LAKE, THE FIRST ALL INDIGENOUS/NATIVE AMERICAN MUSICIAN LINE-UP AT FIRST AVE, A COMMISSIONED MUSIC COMPOSITION PERFORMED IN THE DARK IN AN INTIMATE EXPERIENCE AT THE MINNEAPOLIS INSTITUTE OF ART, FILM SCREENINGS, A CO- PRESENTED THEATRICAL PRODUCTION AND MORE. IN THE LEAD-UP TO AND DURING THE GREAT NORTHERN'S 2024 FESTIVAL, WE SECURED 81 PIECES OF COVERAGE THAT GARNERED 11.1 MILLION ESTIMATED VIEWS (AND AN AUDIENCE OF AN ESTIMATED 1.42 MILLION). THE GREAT NORTHERN'S SAUNA VILLAGE FEATURED PROMINENTLY IN ARTICLES PUBLISHED BY BOTH NATIONAL AND LOCAL MEDIA OUTLETS. THE GREAT NORTHERN HAD AN ORGANIC REACH OF 258,000, WITH 15,000 INTERACTIONS AND 7,900 LINK CLICKS. OUR FOLLOWER COUNT INCREASED BY 15.5%. WITH THE WARM WINTER CAUSING CANCELLATIONS TO SOME OF OUR PARTNER EVENTS, TGN AND ITS PARTNERS REACHED MORE THAN 50,000 ATTENDEES.

  Expenses $968,103 · Revenue $288,094

As filed on the 2023 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

• KATE NORDSTRUM

  CHIEF PROG.

  Total calculated

  $125,000

  From this org

  $125,000

  From related orgs

  $0

  Other

  $0

  Hours/week

  40

• JOVAN REBOLLAR

  EXECUTIVE DI

  Total calculated

  $84,856

  From this org

  $84,856

  From related orgs

  $0

  Other

  $0

  Hours/week

  40

• ERIC DAYTON

  PRESIDENT/TR

  Total calculated

  $0

  Hours/week

  5

• MAXINE BEDAT

  BOARD MEMBER

  Total calculated

  $0

  Hours/week

  1

• CARSON KIPFER

  BOARD MEMBER

  Total calculated

  $0

  Hours/week

  1

• JOTHSNA HARRIS

  BOARD MEMBER

  Total calculated

  $0

  Hours/week

  1

• CLAIRE WILSON THRU 1023

  BOARD MEMBER

  Total calculated

  $0

  Hours/week

  1

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type

form_990

Tax year

2023

Filed

18 February 2024

IRS schema version

2023v6.0

Source object

202510499349302106

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

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