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Nonprofiteer
← NEW MEXICO FARMERS MARKETING ASSOCIATION

Form 990 for tax year 2024

Filed by NEW MEXICO FARMERS MARKETING ASSOCIATION.

Totals

Total revenue
$3,330,995
Total expenses
$3,390,352
Contributions and grants received
$3,321,738
Grants paid
$0
Program service revenue
$4,210
Investment income
$305
Other revenue
$4,742
Total assets, end of year
$1,373,181
Total liabilities, end of year
$188,982
Net assets or fund balances, end of year
$1,184,199
Program services expenses (Part IX)
$3,029,036
Management and general expenses
$254,762
Fundraising expenses
$106,554
Program service expenses (Part III)
$3,029,036

Program services were 89.3% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1e · Government grants (contributions)

    $1,782,761

  • 1f · All other contributions, gifts and grants

    $1,538,977

  • 2a · Program service revenue: MEMBERSHIP & MARKET DUES

    total $4,210 · related or exempt $4,210

  • 3 · Investment income

    total $305 · excluded $305

  • 11a · Other revenue: OTHER INCOME

    total $4,742 · related or exempt $4,742

  • 11e · Other revenue, total

    $4,742

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $291,291 · program services $225,443 · management and general $40,367 · fundraising $25,481

  • 7 · Other salaries and wages

    total $815,787 · program services $628,724 · management and general $113,562 · fundraising $73,501

  • 8 · Pension plan contributions

    total $6,349 · program services $5,601 · management and general $748

  • 9 · Other employee benefits

    total $43,786 · program services $38,628 · management and general $5,158

  • 10 · Payroll taxes

    total $77,356 · program services $58,085 · management and general $11,699 · fundraising $7,572

  • 11g · Fees: other

    total $740,910 · program services $720,710 · management and general $20,200

  • 12 · Advertising and promotion

    total $405,806 · program services $405,806

  • 13 · Office expenses

    total $10,907 · management and general $10,907

  • 16 · Occupancy

    total $11,910 · management and general $11,910

  • 17 · Travel

    total $51,407 · program services $51,407

  • 19 · Conferences, conventions and meetings

    total $27,297 · program services $27,297

  • 23 · Insurance

    total $402 · management and general $402

  • 24a · Other expenses: DOUBLE UP FOOD BUCKS DOLL

    total $866,758 · program services $866,758

  • 24b · Other expenses: MISCELLANEOUS EXPENSES

    total $31,054 · program services $577 · management and general $30,477

  • 24c · Other expenses: TELEPHONE

    total $3,597 · management and general $3,597

  • 24d · Other expenses: EQUIPMENT

    total $3,155 · management and general $3,155

  • 24e · All other expenses

    total $2,580 · management and general $2,580

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $185,197 · end of year $48,140

  • 2 · Savings and temporary cash investments

    beginning of year $120,321 · end of year $129,272

  • 3 · Pledges and grants receivable

    beginning of year $1,171,456 · end of year $1,185,900

  • 9 · Prepaid expenses and deferred charges

    beginning of year $38,005 · end of year $8,869

  • 10a · Land, buildings and equipment: cost or other basis

    $1,621

  • 10b · Land, buildings and equipment: accumulated depreciation

    $1,621

  • 15 · Other assets

    beginning of year $450 · end of year $1,000

  • 17 · Accounts payable and accrued expenses

    beginning of year $238,237 · end of year $145,879

  • 19 · Deferred revenue

    beginning of year $33,636 · end of year $43,103

  • 27 · Net assets without donor restrictions

    beginning of year $702,494 · end of year $804,749

  • 28 · Net assets with donor restrictions

    beginning of year $541,062 · end of year $379,450

Mission and programs · 2024

Mission

TO STRENGTHEN THE LOCAL FOOD SYSTEM BY SUPPORTING NEW MEXICO'S AGRICULTURAL PRODUCERS AND CREATING STRONG NETWORKS FOR A HEALTHIER STATE. THIS INVOLVES EDUCATING THE PUBLIC ABOUT EATING HEALTHY, LOCALLY GROWN AND PRODUCED FOOD; ENGAGING LOW-INCOME AND LIMITED-RESOURCE INDIVIDUALS AND FAMILIES IN CREATING HEALTHY EATING HABITS; PROMOTING NURITION ACCESS PROGRAMS AT FARMERS' MARKETS AND OTHER RETAIL OUTLETS; PROVIDING MARKETING SUPPORT TO FARMERS, RANCHERS, MARKET MANAGERS, VALUE CHAIN COORDINATORS, AND OTHER STAKEHOLDERS WHO WORK WITHIN THE LOCAL FOOD SYSTEM THROUGHOUT NEW MEXICO. THE NMFMA ALSO PROVIDES WIDE-RANGING TECHNICAL ASSISTANCE TO FARMERS, RANCHERS, AND FOOD PRODUCERS WHO SELL THEIR LOCALLY GROWN PRODUCTS THROUGH THE "NEW MEXICO GROWN" FARM-TO-INSTITUTION STATE PROCUREMENT PROGRAMS, TO FOOD IS MEDICINE HEALTH CLINIC PROGRAMS, AND TO OTHER VALUE-DRIVEN MARKETS THAT STRIVE TO SUPPORT LOCAL AGRICUTURE AND REGENERATIVE AGRICULTURAL PRACTICES, INCLUDING THOSE THAT SERVE RURAL AND T

  • GENERAL PROGRAM - PROVIDING EDUCATION TO THE COMMUNITIES OF NEW MEXICO ABOUT LOCALLY GROWN FOOD. THIS INCLUDES, BUT IS NOT LIMITED TO, PUBLICATIONS, ELECTRONIC MEDIA, WORKSHOPS, AND PUBLIC EDUCATION. IT ENCOMPASSES NUMEROUS COMMUNITY PARTNERSHIPS, NETWORK BUILDING, AND THE DELIVERY OF CAPACITY-BUILDING ASSISTANCE TO FARMERS' MARKETS AND OTHER LOCAL FOOD RETAIL OUTLETS THROUGHOUT THE STATE. YEARLY ACTIVITIES INCLUDE AN ANNUAL CONFERENCE, CONSUMER AND MEMBER NEWSLETTERS, REGULAR SOCIAL MEDIA, ORIGINAL NUTRITION EDUCATION MATERIALS, AND MORE. THIS PROGRAM SERVES THE GENERAL PUBLIC OF NEW MEXICO.

    Expenses $2,162,278 · Revenue $8,952

  • THE NMFMA MANAGES THE STATEWIDE DOUBLE UP FOOD BUCKS PROGRAM. THIS NUTRTION ACCESS PROGRAM PROVIDES RECIPIENTS OF THE SUPPLEMENTAL NUTRITION ASSISTANCE PROGRAM (SNAP) WITH DOLLAR-FOR-DOLLAR MATCH TO SHOP AT NEW MEXICO FARMERS' MARKETS AND OTHER FOOD RETAILERS TO PURCHASE FRESH, LOCALLY GROWN FRUITS AND VEGETABLES, PROMOTING AND ENCOURAGING HEALTHY EATING HABITS. APPROXIMATE NUMBER OF CUSTOMERS SERVED ANNUALLY:45,OO0; APPROXIMATE NUMBER OF PEOPLE SERVED (WITH FAMILY MEMBERS) 92,000; TOTAL RETAIL OUTLETS (FARMERS MARKETS, FARM STANDS, GROCERY STORES) 59; NUMBER OF COUNTIES SERVEC: 29 (OUT OF 33); NUMBER OF FARMERS: 700; TOTAL ANNUAL SNAP AND DOUBLE UP SALES: 2 MILLION. THIS PROGRAM SERVES THE GENERAL PUBLIC OF NEW MEXICO.

    Expenses $866,758

  • THE NMFMA MANAGES THE STATEWIDE APPROVED SUPPLIER PROGRAM. THIS FOOD QUALITY ASSURANCE PROGRAM OPERATES AS THE BACKBONE TO THE STATE'S FARM-TO- INSTITUTION PROGRAM CALLED "NEW MEXICO GROWN." THE APPROVED SUPPLIER PROGRAM ALLOWS AGRICULTURE PRODUCERS OF ALL SCALES TO SELL THEIR LOCALLY GROWN FOOD TO NEW MEXICO'S EARLY CHILDCARE CENTERS, THE PUBLIC SCHOOLS, AND SENIOR CENTERS THROUGH THEIR REPSECTIVE STATE AGENCIES. IT ALSO ALLOWS THESE SAME PRODUCERS TO FEED NEW MEXICANS VIA GROCERY STORES AND THROUGH FOOD IS MEDICINE PROGRAMS MANAGED BY THE NMFMA WITH HEALTH CLINIC PARTNERS ACROSS THE STATE. AN ESTIMATED 250 PRODUCERS ARE PART OF THE APPROVED SUPPLIER PROGRAM WITH SALES OF ABOUT 5 MILLION PER YEAR. THIS VALUES DRIVEN PROGRAM SEEKS TO ENSURE ALL PRODUCERS HAVE ACCESS TO INSTITUTIONAL MARKETS, AND THAT FACTORS SUCH AS REGENERATIVE AGRICULTURE PRACTICES ARE FORMALIZED INTO LOCAL PROCUREMENT STRATEGIES. THIS PROGRAM SERVES THE GENERAL PUBLIC OF NEW MEXICO.

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • DENISE MILLER

    EXECUTIVE DI

    Total calculated
    $291,291
    From this org
    $282,807
    From related orgs
    $0
    Other
    $8,484
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $282,807
    Bonus
    not reported
    Other
    not reported
    Deferred
    $8,484
    Nontaxable benefits
    not reported
    Filer's total
    $291,291

  • JOSH CUNNINGHAM

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • JEDREK LAMB

    PRESIDENT

    Total calculated
    $0
    Hours/week
    2

  • RALPH VIGIL

    VICE PRESIDE

    Total calculated
    $0
    Hours/week
    1

  • CONTESSA ARCHULETA

    SECRETARY

    Total calculated
    $0
    Hours/week
    1

  • L TODD TAYLOR

    TREASURER

    Total calculated
    $0
    Hours/week
    1

  • CARRIE THEILEN

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • CINDY TALAMANTES

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • LINDA MARIO ROSALES

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • STEPHANIE SANCHEZ

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • BRYCE TOWNSEND

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Form 990 of other organizations
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2024
Filed
13 November 2025
IRS schema version
2024v5.0
Source object
202543219349322719

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