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Nonprofiteer
← VALLEY FORGE CONVENTION & VISITORS BUREAU LTD

Form 990 for tax year 2023

Filed by VALLEY FORGE CONVENTION & VISITORS BUREAU LTD.

Totals

Total revenue
$10,231,925
Total expenses
$9,854,870
Contributions and grants received
$273,391
Grants paid
$0
Program service revenue
$9,857,479
Investment income
$100,018
Other revenue
$1,037
Total assets, end of year
$7,576,179
Total liabilities, end of year
$2,355,335
Net assets or fund balances, end of year
$5,220,844
Program services expenses (Part IX)
$9,325,214
Management and general expenses
$529,656
Fundraising expenses
$0
Program service expenses (Part III)
$9,325,214

Program services were 94.6% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1c · Fundraising events

    $73,391

  • 1e · Government grants (contributions)

    $200,000

  • 2a · Program service revenue: MONTGOMERY COUNTY ROOMS TAX

    total $9,483,339 · related or exempt $9,483,339

  • 2b · Program service revenue: CO-OP PROJECTS

    total $266,475 · related or exempt $266,475

  • 2c · Program service revenue: MEMBERSHIP DUES

    total $107,665 · related or exempt $107,665

  • 3 · Investment income

    total $100,018 · related or exempt $100,018

  • 8a · Fundraising events: gross income

    $35,108

  • 8a · Fundraising events: contributions included on line 1c

    $73,391

  • 8b · Fundraising events: direct expenses

    $35,108

  • 8c · Net income from fundraising events

    total $0

  • 11a · Other revenue: MISCELLANEOUS

    total $1,037 · related or exempt $1,037

  • 11e · Other revenue, total

    $1,037

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $796,393 · program services $661,006 · management and general $135,387

  • 7 · Other salaries and wages

    total $1,555,229 · program services $1,299,646 · management and general $255,583

  • 8 · Pension plan contributions

    total $51,854 · program services $43,039 · management and general $8,815

  • 9 · Other employee benefits

    total $325,551 · program services $270,207 · management and general $55,344

  • 10 · Payroll taxes

    total $91,907 · program services $64,159 · management and general $27,748

  • 11b · Fees: legal

    total $5,033 · program services $5,033

  • 11c · Fees: accounting

    total $111,395 · program services $111,395

  • 11g · Fees: other

    total $116,216 · program services $116,216

  • 12 · Advertising and promotion

    total $5,956,712 · program services $5,956,712

  • 13 · Office expenses

    total $55,237 · program services $55,237

  • 14 · Information technology

    total $162,535 · program services $162,535

  • 16 · Occupancy

    total $297,942 · program services $280,207 · management and general $17,735

  • 17 · Travel

    total $32,187 · program services $32,187

  • 19 · Conferences, conventions and meetings

    total $11,637 · program services $11,637

  • 22 · Depreciation, depletion and amortization

    total $129,679 · program services $121,960 · management and general $7,719

  • 23 · Insurance

    total $36,978 · program services $36,978

  • 24a · Other expenses: DUES AND SUBSCRIPTIONS

    total $35,493 · program services $35,493 · management and general $0

  • 24b · Other expenses: EMPLOYEE RELATIONS

    total $24,804 · program services $3,479 · management and general $21,325

  • 24c · Other expenses: AUTO EXPENSE

    total $21,329 · program services $21,329 · management and general $0

  • 24d · Other expenses: OFFICE OPERATIONS

    total $19,093 · program services $19,093

  • 24e · All other expenses

    total $17,666 · program services $17,666

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $7,703 · end of year $2,303

  • 2 · Savings and temporary cash investments

    beginning of year $3,815,947 · end of year $4,347,138

  • 4 · Accounts receivable

    beginning of year $1,356,535 · end of year $1,552,184

  • 9 · Prepaid expenses and deferred charges

    beginning of year $129,463 · end of year $140,868

  • 10a · Land, buildings and equipment: cost or other basis

    $813,207

  • 10b · Land, buildings and equipment: accumulated depreciation

    $705,195

  • 10c · Land, buildings and equipment, net

    beginning of year $214,841 · end of year $108,012

  • 15 · Other assets

    beginning of year $403,504 · end of year $1,425,674

  • 17 · Accounts payable and accrued expenses

    beginning of year $1,080,311 · end of year $2,355,335

  • 19 · Deferred revenue

    beginning of year $36,040 · end of year $0

  • 27 · Net assets without donor restrictions

    beginning of year $4,811,642 · end of year $5,220,844

Mission and programs · 2023

Mission

TO STRENGTHEN ECOMONIC PROSPERITY WITHIN MONTGOMERY COUNTY, PENNSYLVANIA, BY RAISING ITS VISIBILITY AS A TOURISM DESTINATION FOR LEISURE AND CONVENTION MARKETS. THE PEOPLE OF THE VALLEY FORGE TOURISM AND COVENTION BOARD WORK EACH DAY TO INSPIRE VISITORS TO DISCOVER AND EXPLORE OUR NATURAL, CULTURAL AND HISTORIC ASSETS. ULTIMATELY INCREASING ROOM NIGHTS FOR OUR WORLD-CLASS HOTELS AND DRIVING REVENUE IN OUR MEMBER AND PARTNER BUSINESSES.

  • THE ORGANIZATION FUNCTIONS AS A NON-PROFIT MEMBERSHIP SALES AND MARKETING ORGANIZATION WHICH PROMOTES MONTGOMERY COUNTY, PA AND VALLEY FORGE AREAS AS A CONVENTION SITE AND LEISURE VISITOR DESTINATION. THE BUREAU REPRESENTED MORE THAN 500 MEMBER BUSINESSES AND PROMOTES PATRONAGE OF AREA HOTELS, RESTAURANTS, ATTRACTIONS AND SERVICES. THE BUREAU IS GOVERNED BY A 12 MEMBER TOURIST ADVISORY BOARD OF COUNTY HOSPITALITY INDUSTRY, BUSINESS AND CIVIC LEADERS WHO SERVE WITHOUT PAY AND ARE APPOINTED BY MONTGOMERY COUNTY GOVERNMENT. FUNDING FOR THE BUREAU ACTIVITIES IS PROVIDED BY A 4% COUNTY HOTEL ROOM TAX AND MEMBERSHIP DUES.

    Expenses $9,325,214 · Revenue $9,958,534

As filed on the 2023 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Al Zone

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Christopher Molineaux

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Dedren Bailey

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Elizabeth Moy

    DIRECTOR - SECRETARY

    Total calculated
    $0
    Hours/week
    1
  • Eric C Davies

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Gloria Oikelome

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Howard Brown

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Kristofer J Fair

    DIRECTOR - TREASURER

    Total calculated
    $0
    Hours/week
    1
  • Richard Odorisio

    DIRECTOR - CHAIRMAN

    Total calculated
    $0
    Hours/week
    1
  • Robert C Hart

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Rosalyn Fennell

    EX-OFFICIO

    Total calculated
    $0
    Hours/week
    1
  • Tim Briggs

    DIRECTOR - VICE CHAIRMAN

    Total calculated
    $0
    Hours/week
    1
  • Tom Shires

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Jonathan Markezin

    EXECUTIVE DIRECTOR OF OPER

    Total calculated
    $176,133
    From this org
    $169,483
    From related orgs
    $0
    Other
    $6,650
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $134,483
    Bonus
    $35,000
    Other
    $0
    Deferred
    $6,650
    Nontaxable benefits
    $0
    Filer's total
    $176,133
  • Lisa Karl

    VICE PRESIDENT OF SALES

    Total calculated
    $213,795
    From this org
    $205,145
    From related orgs
    $0
    Other
    $8,650
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $173,945
    Bonus
    $31,200
    Other
    $0
    Deferred
    $8,650
    Nontaxable benefits
    $0
    Filer's total
    $213,795
  • Michael Bowman

    CEO

    Total calculated
    $458,319
    From this org
    $421,765
    From related orgs
    $0
    Other
    $36,554
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $310,865
    Bonus
    $110,900
    Other
    $0
    Deferred
    $7,410
    Nontaxable benefits
    $29,144
    Filer's total
    $458,319
  • Jonathan Scheuren

    EMPLOYEE

    Total calculated
    $120,983
    From this org
    $116,213
    From related orgs
    $0
    Other
    $4,770
    Hours/week
    50
  • Justine Belyus

    EMPLOYEE

    Total calculated
    $107,047
    From this org
    $102,831
    From related orgs
    $0
    Other
    $4,216
    Hours/week
    50
  • Megan Tomlinson

    EMPLOYEE

    Total calculated
    $107,102
    From this org
    $102,152
    From related orgs
    $0
    Other
    $4,950
    Hours/week
    50
  • Rachel Riley

    EMPLOYEE

    Total calculated
    $132,882
    From this org
    $127,338
    From related orgs
    $0
    Other
    $5,544
    Hours/week
    50
  • Scott Higgins

    EMPLOYEE

    Total calculated
    $112,041
    From this org
    $107,366
    From related orgs
    $0
    Other
    $4,675
    Hours/week
    50

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Form 990 of other organizations
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

  • MONTGOMERY COUNTY GOVERNMENT NORRISTOWN PA 19401

    501(C)(1) · COUNTY GOVERNMENT · PA

Provenance

Return type
form_990
Tax year
2023
Filed
12 November 2024
IRS schema version
2023v5.1
Source object
202403189349304280

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

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