Totals
- Total revenue
- $1,353,705
- Total expenses
- $1,380,337
- Contributions and grants received
- $596,340
- Grants paid
- $0
- Program service revenue
- $749,440
- Investment income
- $7,925
- Other revenue
- $0
- Total assets, end of year
- $546,241
- Total liabilities, end of year
- $234,511
- Net assets or fund balances, end of year
- $311,730
- Program services expenses (Part IX)
- $864,434
- Management and general expenses
- $515,903
- Fundraising expenses
- $0
- Program service expenses (Part III)
- not reported
Program services were 62.6% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1b · Membership dues
$357,790
-
1f · All other contributions, gifts and grants
$238,550
-
2a · Program service revenue: EXHIBITOR BOOTH
total $436,969 · related or exempt $436,969
-
2b · Program service revenue: SPONSORSHIPS
total $147,880 · related or exempt $147,880
-
2c · Program service revenue: REGISTRATION
total $78,515 · related or exempt $78,515
-
2d · Program service revenue: ENTRY FEES
total $74,625 · related or exempt $74,625
-
2e · Program service revenue: MISCELLANEOUS
total $6,464 · related or exempt $6,464
-
2f · All other program service revenue
total $4,987 · related or exempt $4,987
-
3 · Investment income
total $7,925 · excluded $7,925
Functional expenses
Part IX, the statement of functional expenses.
-
11a · Fees: management
total $460,595 · management and general $460,595
-
11b · Fees: legal
total $2,815 · management and general $2,815
-
11c · Fees: accounting
total $7,000 · management and general $7,000
-
11g · Fees: other
total $37,657 · program services $37,122 · management and general $535
-
12 · Advertising and promotion
total $43,965 · program services $43,965
-
13 · Office expenses
total $69,762 · program services $60,784 · management and general $8,978
-
14 · Information technology
total $1,270 · program services $52 · management and general $1,218
-
17 · Travel
total $29,325 · program services $29,325
-
19 · Conferences, conventions and meetings
total $501,373 · program services $493,207 · management and general $8,166
-
23 · Insurance
total $2,637 · management and general $2,637
-
24a · Other expenses: DECORATOR
total $154,796 · program services $154,796
-
24b · Other expenses: UTILITIES
total $26,093 · program services $24,731 · management and general $1,362
-
24c · Other expenses: CREDIT CARD AND BANK FEE
total $16,216 · management and general $16,216
-
24d · Other expenses: EQUIPMENT
total $15,725 · program services $15,725
-
24e · All other expenses
total $11,108 · program services $4,727 · management and general $6,381
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $662,796 · end of year $434,371
-
4 · Accounts receivable
beginning of year $4,686 · end of year $61,237
-
9 · Prepaid expenses and deferred charges
beginning of year $90,293 · end of year $50,633
-
17 · Accounts payable and accrued expenses
beginning of year $15,081 · end of year $3,506
-
19 · Deferred revenue
beginning of year $404,332 · end of year $231,005
-
27 · Net assets without donor restrictions
beginning of year $257,700 · end of year $263,220
-
28 · Net assets with donor restrictions
beginning of year $80,662 · end of year $48,510
Mission and programs · 2024
Mission
TO PROMOTE, REPRESENT, AND CELEBRATE THE GREETING CARD INDUSTRY.
-
THE EDUCATION, RECOGNITION, AND PROMOTION OF MEMBERS OF THE GREETING CARD INDUSTRY. THIS HAPPENS THROUGH THEIR EVENTS INCLUDING "NOTED", THE LOUIE AWARDS AND THE WORKSHOP AND RETREAT.
As filed on the 2024 return.
Listed in Part VII
-
Sierra BretzSIERRA BRETZ
EXECUTIVE DI
- Total calculated
- $0
- Hours/week
- 40
-
Alex BurrowALEX BURROW
ADVISORY BOA
- Total calculated
- $0
- Hours/week
- 2
-
Nicky BurtonNICKY BURTON
ADVISORY BOA
- Total calculated
- $0
- Hours/week
- 2
-
Jason CarberryJASON CARBERRY
ADVISORY BOA
- Total calculated
- $0
- Hours/week
- 2
-
Sue CharlierSUE CHARLIER
ASSOCIATE CH
- Total calculated
- $0
- Hours/week
- 5
-
Dan DeardorfDAN DEARDORF
DIRECTOR
- Total calculated
- $0
- Hours/week
- 5
-
Vanessa HarnikVANESSA HARNIK
ADVISORY BOA
- Total calculated
- $0
- Hours/week
- 2
-
Jory Kate HaslettJORY KATE HASLETT
ADVISORY BOA
- Total calculated
- $0
- Hours/week
- 2
-
Lindsay HenryLINDSAY HENRY
ADVISORY BOA
- Total calculated
- $0
- Hours/week
- 2
-
Juliana KissickJULIANA KISSICK
ADVISORY BOA
- Total calculated
- $0
- Hours/week
- 2
-
Carlos LlansoCARLOS LLANSO
DIRECTOR
- Total calculated
- $0
- Hours/week
- 5
-
Amy McAnarneyAMY MCANARNEY
PAST PRESIDE
- Total calculated
- $0
- Hours/week
- 5
-
Andy MeehanANDY MEEHAN
PRESIDENT
- Total calculated
- $0
- Hours/week
- 5
-
Kate MurrayKATE MURRAY
DIRECTOR
- Total calculated
- $0
- Hours/week
- 5
-
Jessica NobleJESSICA NOBLE
ADVISORY BOA
- Total calculated
- $0
- Hours/week
- 2
-
Alyson O'ConnorALYSON O'CONNOR
ADVISORY BOA
- Total calculated
- $0
- Hours/week
- 2
-
David PhippsDAVID PHIPPS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 5
-
Ashleigh PritchardASHLEIGH PRITCHARD
ADVISORY BOA
- Total calculated
- $0
- Hours/week
- 2
-
Tom ShoafTOM SHOAF
DIRECTOR
- Total calculated
- $0
- Hours/week
- 5
-
Mary Beth SibertMARY BETH SIBERT
TREASURER
- Total calculated
- $0
- Hours/week
- 5
-
Mike SmithMIKE SMITH
ADVISORY BOA
- Total calculated
- $0
- Hours/week
- 2
-
John SmythJOHN SMYTH
ADVISORY BOA
- Total calculated
- $0
- Hours/week
- 2
-
George WhiteGEORGE WHITE
ADVISORY BOA
- Total calculated
- $0
- Hours/week
- 2
-
Rafe WolfRAFE WOLF
ADVISORY BOA
- Total calculated
- $0
- Hours/week
- 2
-
Brad WoodsBRAD WOODS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 5
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.
Grants on this return
No itemized grants to organizations on this return.
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 6 November 2025
- IRS schema version
- 2024v5.0
- Source object
- 202543109349304464
Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.
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