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Nonprofiteer
← GENEROUS GIVING INC

Form 990 for tax year 2024

Filed by GENEROUS GIVING INC.

Totals

Total revenue
$6,399,129
Total expenses
$5,486,117
Contributions and grants received
$4,544,031
Grants paid
$0
Program service revenue
$1,087,757
Investment income
$175,577
Other revenue
$591,764
Total assets, end of year
$4,963,300
Total liabilities, end of year
$1,094,568
Net assets or fund balances, end of year
$3,868,732
Program services expenses (Part IX)
$4,406,457
Management and general expenses
$1,079,660
Fundraising expenses
$0
Program service expenses (Part III)
$4,406,457

Program services were 80.3% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $4,544,031

  • 2a · Program service revenue: CONFERENCES & SEMINARS

    total $1,086,960 · related or exempt $1,086,960

  • 2b · Program service revenue: OTHER INCOME

    total $797 · related or exempt $797

  • 3 · Investment income

    total $175,577 · excluded $175,577

  • 11a · Other revenue: EMPLOYEE RETENTION CRE

    total $591,764 · related or exempt $591,764

  • 11e · Other revenue, total

    $591,764

Functional expenses

Part IX, the statement of functional expenses.

  • 7 · Other salaries and wages

    total $2,637,906 · program services $1,978,430 · management and general $659,476

  • 8 · Pension plan contributions

    total $165,721 · program services $124,291 · management and general $41,430

  • 9 · Other employee benefits

    total $266,586 · program services $199,940 · management and general $66,646

  • 11c · Fees: accounting

    total $173,378 · management and general $173,378

  • 12 · Advertising and promotion

    total $158,667 · program services $158,667

  • 13 · Office expenses

    total $29,139 · program services $21,344 · management and general $7,795

  • 16 · Occupancy

    total $1,000 · program services $500 · management and general $500

  • 17 · Travel

    total $206,683 · program services $186,015 · management and general $20,668

  • 19 · Conferences, conventions and meetings

    total $1,420,078 · program services $1,420,078

  • 24a · Other expenses: CONSULTING

    total $191,159 · program services $143,369 · management and general $47,790

  • 24b · Other expenses: PROF.DEVELOPMENT

    total $109,036 · program services $87,229 · management and general $21,807

  • 24c · Other expenses: EQUIP.RENTAL/MAINTENANC

    total $100,374 · program services $60,224 · management and general $40,150

  • 24d · Other expenses: CREDIT CARD FEES

    total $25,999 · program services $25,999

  • 24e · All other expenses

    total $391 · program services $371 · management and general $20

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $4,013,966 · end of year $4,064,729

  • 4 · Accounts receivable

    beginning of year $3,590 · end of year $453,933

  • 9 · Prepaid expenses and deferred charges

    beginning of year $185,579 · end of year $444,638

  • 10a · Land, buildings and equipment: cost or other basis

    $407,566

  • 10b · Land, buildings and equipment: accumulated depreciation

    $407,566

  • 10c · Land, buildings and equipment, net

    beginning of year $0 · end of year $0

  • 17 · Accounts payable and accrued expenses

    beginning of year $106,544 · end of year $129,046

  • 19 · Deferred revenue

    beginning of year $1,140,871 · end of year $965,522

  • 27 · Net assets without donor restrictions

    beginning of year $2,955,720 · end of year $3,868,732

Mission and programs · 2024

Mission

TO SPREAD THE BIBLICAL MESSAGE OF GENEROSITY IN ORDER TO GROW GENEROUS GIVERS AMONG THOSE ENTRUSTED WITH MUCH, USING SUCH TOOLS AS THE DEVELOPMENT AND DISTRIBUTION OF EDUCATIONAL LITERATURE, AUDIO VISUAL MATERIALS, COMPUTER RESOURCES, AND INTERNET SITES; HOSTING CONFERENCES, GATHERINGS, AND PROGRAMS TO DEVELOP INDIVIDUAL AND FAMILY GENEROSITY; AND TRAINING AND ASSISTING CHURCHES AND OTHER NON-PROFIT ORGANIZATIONS IN THE DEVELOPMENT OF CHRISTIAN CHARITY.

Activities or mission (Part I)

SPREAD THE BIBLICAL MESSAGE OF GENEROSITY TO GROW GENEROUS GIVERS AMONG THOSE ENTRUSTED WITH MUCH.

  • TO SERVE, BENEFIT, AND SUPPORT INDIVIDUALS, CHRISTIAN EVANGELICAL MINISTRIES, AND CHURCHES WITH PRODUCTS AND SERVICES RELATED TO CHRISTIAN STEWARDSHIP.EMERGING LEADERS - AMBITIOUS GENEROSITY AMONG YOUNG LEADERS, FOR THE GLORY OF GOD.

    Expenses $4,406,457 · Revenue $1,679,521

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Gregory Baumer

    CHAIRMAN OF THE BOARD

    Total calculated
    $0
    Hours/week
    3
  • Daryl J Heald

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Frances Heald Sheffield

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • David H Wills

    DIRECTOR

    Total calculated
    $0
    Hours/week
    3
  • David Luttrell

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • George Clark

    CHAIRMAN OF THE BOARD

    Total calculated
    $0
    Hours/week
    4
  • Jeff Grubb

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Beverly Grant

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • April Chapman

    CEO

    Total calculated
    $240,222
    From this org
    $240,222
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $240,222
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $0
    Filer's total
    $240,222
  • Ladonna Cingilli

    SENIOR VICE PRESIDENT

    Total calculated
    $75,013
    From this org
    $75,013
    From related orgs
    $0
    Other
    $0
    Hours/week
    40
  • Lisa Schreiner

    DIRECTOR - OPERATIONS

    Total calculated
    $113,971
    From this org
    $113,971
    From related orgs
    $0
    Other
    $0
    Hours/week
    40
  • Todd Harper

    CO-FOUNDER

    Total calculated
    $189,930
    From this org
    $189,930
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $189,930
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $0
    Filer's total
    $189,930
  • Christie Wilson

    DIRECTOR - VOLUNTEER SVC

    Total calculated
    $150,573
    From this org
    $150,573
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $150,573
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $0
    Filer's total
    $150,573
  • Emily Osburne

    DIRECTOR - MARKETING

    Total calculated
    $138,452
    From this org
    $138,452
    From related orgs
    $0
    Other
    $0
    Hours/week
    40
  • Matthew Mancinelli

    DIRECTOR - ACTIVATION

    Total calculated
    $150,896
    From this org
    $150,896
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $150,896
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $0
    Filer's total
    $150,896
  • Donald Campbell

    ENGAGEMENT TEAM

    Total calculated
    $126,674
    From this org
    $126,674
    From related orgs
    $0
    Other
    $0
    Hours/week
    40
  • Lacie Stevens

    ENGAGEMENT TEAM

    Total calculated
    $130,514
    From this org
    $130,514
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 2 · Substantiation required before reimbursing expenses
  • 3 · Compensation committee
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

PART I, LINE 3
THE LAST FORMAL COMPENSATION STUDY DONE IN NOVEMBER, 2020. A NEW CEO WAS HIRED ON MAY 1, 2020 AND AGAIN ON JANUARY 1, 2022. GENEROUS GIVING, INC. USED A SEARCH FIRM FOR HIRING THE NEW CEO IN 2020 AND THEY UTILIZED A PROCESS FOR SETTING BOTH CEO COMPENSATIONS.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2024
Filed
22 May 2025
IRS schema version
2024v5.1
Source object
202531429349300808

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

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