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Nonprofiteer
← THE PARADE COMPANY

Form 990 for tax year 2024

Filed by THE PARADE COMPANY.

Totals

Total revenue
$6,525,617
Total expenses
$4,610,457
Contributions and grants received
$7,374,048
Grants paid
$1,027,137
Program service revenue
$0
Investment income
$17,758
Other revenue
-$866,189
Total assets, end of year
$9,805,289
Total liabilities, end of year
$272,330
Net assets or fund balances, end of year
$9,532,959
Program services expenses (Part IX)
$1,815,850
Management and general expenses
$630,710
Fundraising expenses
$2,163,897
Program service expenses (Part III)
$1,815,850

Program services were 39.4% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1c · Fundraising events

    $1,899,161

  • 1f · All other contributions, gifts and grants

    $5,474,887

  • 3 · Investment income

    total $17,758 · excluded $17,758

  • 6a · Gross rents

    real property $133,141

  • 6b · Less rental expenses

    real property $0

  • 6c · Rental income or loss

    real property $133,141

  • 6d · Net rental income or loss

    total $133,141 · excluded $133,141

  • 8a · Fundraising events: gross income

    $120,009

  • 8a · Fundraising events: contributions included on line 1c

    $1,899,161

  • 8b · Fundraising events: direct expenses

    $1,374,930

  • 8c · Net income from fundraising events

    total -$1,254,921 · excluded -$1,254,921

  • 10a · Gross sales of inventory

    $12,964

  • 10b · Cost of goods sold

    $40,547

  • 10c · Net income from sales of inventory

    total -$27,583 · excluded -$27,583

  • 11d · All other revenue

    total $283,174 · excluded $283,174

  • 11e · Other revenue, total

    $283,174

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $1,027,137 · program services $1,027,137

  • 11b · Fees: legal

    total $35,900 · management and general $35,900

  • 11d · Fees: lobbying

    total $42,000 · management and general $42,000

  • 11e · Fees: professional fundraising services

    total $150,400 · fundraising $150,400

  • 11g · Fees: other

    total $6,402 · management and general $6,402

  • 12 · Advertising and promotion

    total $564,386 · fundraising $564,386

  • 13 · Office expenses

    total $98,164 · management and general $98,164

  • 16 · Occupancy

    total $146,443 · management and general $146,443

  • 17 · Travel

    total $26,685 · management and general $10,485 · fundraising $16,200

  • 19 · Conferences, conventions and meetings

    total $21,285 · management and general $21,285

  • 20 · Interest

    total $584 · program services $584

  • 22 · Depreciation, depletion and amortization

    total $246,180 · program services $209,253 · management and general $36,927

  • 23 · Insurance

    total $226,609 · program services $226,609

  • 24a · Other expenses: EVENT EXPENSES

    total $1,552,920 · program services $120,009 · fundraising $1,432,911

  • 24b · Other expenses: BUILDING MAINTENANCE

    total $209,491 · management and general $209,491

  • 24c · Other expenses: MATERIALS

    total $172,208 · program services $172,208

  • 24d · Other expenses: SYNDICATION EXPENSE

    total $60,050 · program services $60,050

  • 24e · All other expenses

    total $23,613 · management and general $23,613

Balance sheet

Part X, book values.

  • 2 · Savings and temporary cash investments

    beginning of year $267,491 · end of year $559,764

  • 3 · Pledges and grants receivable

    beginning of year $648,672 · end of year $684,477

  • 4 · Accounts receivable

    beginning of year $9,645 · end of year $5,303

  • 8 · Inventories for sale or use

    beginning of year $10,342 · end of year $5,722

  • 9 · Prepaid expenses and deferred charges

    beginning of year $140,317 · end of year $154,060

  • 10a · Land, buildings and equipment: cost or other basis

    $10,958,829

  • 10b · Land, buildings and equipment: accumulated depreciation

    $8,612,329

  • 10c · Land, buildings and equipment, net

    beginning of year $2,521,931 · end of year $2,346,500

  • 11 · Investments: publicly traded securities

    beginning of year $4,079,461 · end of year $6,033,478

  • 15 · Other assets

    beginning of year $28,867 · end of year $15,985

  • 17 · Accounts payable and accrued expenses

    beginning of year $59,507 · end of year $255,828

  • 25 · Other liabilities

    beginning of year $29,420 · end of year $16,502

  • 27 · Net assets without donor restrictions

    beginning of year $5,219,072 · end of year $6,582,215

  • 28 · Net assets with donor restrictions

    beginning of year $2,398,727 · end of year $2,950,744

Mission and programs · 2024

Mission

TO OPERATE EXCLUSIVELY FOR CHARITABLE AND EDUCATIONAL PURPOSES BY SPONSORING AND COORDINATING A PARADE AND OTHER CIVIC FESTIVALS WITHIN THE CITY OF DETROIT FOR THE BENEFIT, EDUCATION, AND ENJOYMENT OF THE RESIDENTS OF THE STATE OF MICHIGAN, AS WELL AS BY PUBLICIZING ITS PROGRAM AND DISSEMINATING INFORMATION CONCERNING THE ATTRIBUTES OF THE METROPOLITAN DETROIT AREA AND THE STATE OF MICHIGAN IN ORDER TO COMBAT COMMUNITY DETERIORATION, RELIEVE THE BURDENS OF GOVERNMENT, AND LESSEN NEIGHBORHOOD TENSIONS.

Activities or mission (Part I)

TO UNITE AND BRING PEOPLE FROM ALL WALKS OF LIFE TOGETHER TO CELEBRATE THE TRADITION AND CREATE A MEMORY FOR THEIR LIFETIMES

  • AMERICA'S THANKSGIVING PARADE BRINGS A SPARK OF MAGIC AND BRINGS PEOPLE FROM ALL WALKS OF LIFE TOGETHER TO ENJOY ONE OF DETROIT'S LARGEST AND FREE EVENTS WHERE, FOR ONE SPECIAL MOMENT, FAMILIES CAN BE ENTERTAINED, SHARE A TRADITION, AND CREATE A MEMORY. THE PARADE COMPANY ALSO HELD A FOOD DRIVE TO HELP THOSE IN NEED IN THE COMMUNITY DURING THIS EVENT.

    Expenses $1,815,850 · Grants $1,027,137

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Anthony T Michaels

    PRESIDENT AND C.E.O.

    Total calculated
    $811,888
    From this org
    $0
    From related orgs
    $811,888
    Other
    $0
    Hours/week
    5 + 35 related

    Schedule J breakdown matched by us

    Base
    $0 + $479,038 related
    Bonus
    $0 + $200,000 related
    Other
    $0 + $132,850 related
    Deferred
    $0
    Nontaxable benefits
    $0
    Filer's total
    $0 + $811,888 related
  • Robert G Riney

    CHAIR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Daniel J Loepp

    IMMEDIATE PAST CHAIR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Matthew J Howell

    TREASURER

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Rod Alberts

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Van Conway

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Matthew P Cullen

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Bud Denker

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Deborah I Dingell

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Linda Forte

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Eric Larson

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Ryan Maibach

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Sean Moran

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Sandra E Pierce

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Matthew J Simoncini

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Jessica Kaminskas

    CHIEF OPERATING OFFICER

    Total calculated
    $228,240
    From this org
    $0
    From related orgs
    $228,240
    Other
    $0
    Hours/week
    5 + 35 related

    Schedule J breakdown matched by us

    Base
    $0 + $151,240 related
    Bonus
    $0 + $46,000 related
    Other
    $0 + $31,000 related
    Deferred
    $0
    Nontaxable benefits
    $0
    Filer's total
    $0 + $228,240 related
  • Shambhavi Sriharsha

    VICE-PRES., HUMAN RES. AND FINANCE

    Total calculated
    $120,713
    From this org
    $0
    From related orgs
    $120,713
    Other
    $0
    Hours/week
    5 + 35 related

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 1a · Health or social club dues or initiation fees
  • 1b · Written policy on the line-1a expenses
  • 2 · Substantiation required before reimbursing expenses
  • 3 · Written employment contract
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

PART I, LINE 1A
THE ORGANIZATION PROVIDED MEMBERSHIPS TO THE DETROIT ATHLETIC CLUB.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Provenance

Return type
form_990
Tax year
2024
Filed
8 December 2025
IRS schema version
2024v5.2
Source object
202533429349300233

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