Totals
- Total revenue
- $6,808,972
- Total expenses
- $6,890,616
- Contributions and grants received
- $6,190,294
- Grants paid
- $118,642
- Program service revenue
- $356,097
- Investment income
- $258
- Other revenue
- $262,323
- Total assets, end of year
- $3,474,680
- Total liabilities, end of year
- $587,719
- Net assets or fund balances, end of year
- $2,886,961
- Program services expenses (Part IX)
- not reported
- Management and general expenses
- not reported
- Fundraising expenses
- not reported
- Program service expenses (Part III)
- not reported
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1e · Government grants (contributions)
$6,190,294
-
2a · Program service revenue: MEMBERSHIP DUES
total $131,138 · related or exempt $131,138
-
2b · Program service revenue: CO-OP RESEARCH
total $123,176 · related or exempt $123,176
-
2c · Program service revenue: EVENT & CONFERENCE
total $99,783 · related or exempt $99,783
-
2d · Program service revenue: TRAVEL TRADE
total $2,000 · related or exempt $2,000
-
3 · Investment income
total $258 · excluded $258
-
11a · Other revenue: REIMBURSEMENT
total $231,750 · related or exempt $231,750
-
11b · Other revenue: WEBSITE REVENUE
total $30,573 · unrelated business $30,573
-
11e · Other revenue, total
$262,323
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $118,642
-
5 · Compensation of officers, directors and key employees
total $276,876
-
7 · Other salaries and wages
total $515,395
-
8 · Pension plan contributions
total $31,289
-
9 · Other employee benefits
total $64,660
-
10 · Payroll taxes
total $51,909
-
11b · Fees: legal
total $14,655
-
11c · Fees: accounting
total $130,115
-
11d · Fees: lobbying
total $80,082
-
11g · Fees: other
total $1,416,626
-
12 · Advertising and promotion
total $2,926,638
-
13 · Office expenses
total $49,163
-
14 · Information technology
total $78,702
-
16 · Occupancy
total $2,318
-
17 · Travel
total $48,521
-
19 · Conferences, conventions and meetings
total $362,517
-
23 · Insurance
total $8,047
-
24a · Other expenses: RESEARCH
total $364,686
-
24b · Other expenses: EDUCATION & DEVO
total $158,780
-
24c · Other expenses: WA STATE TAXES
total $137,108
-
24d · Other expenses: DUES & MEMBERSHIPS
total $28,074
-
24e · All other expenses
total $25,813
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $1,327,556 · end of year $1,503,390
-
2 · Savings and temporary cash investments
beginning of year $0 · end of year $500,258
-
3 · Pledges and grants receivable
beginning of year $1,793,731 · end of year $1,188,320
-
4 · Accounts receivable
beginning of year $153,245 · end of year $142,884
-
9 · Prepaid expenses and deferred charges
beginning of year $155,935 · end of year $139,828
-
17 · Accounts payable and accrued expenses
beginning of year $425,113 · end of year $558,695
-
19 · Deferred revenue
beginning of year $42,250 · end of year $29,024
-
27 · Net assets without donor restrictions
beginning of year $2,963,104 · end of year $2,886,961
Mission and programs · 2023
Mission
THE SOLE PURPOSE OF THE WASHINGTON TOURISM ALLIANCE IS MARKETING WASHINGTON TO TOURISTS. IN ORDER TO ACCOMPLISH THIS, THE ACTIVITIES OF THE CORPORATION WILL INCLUDE, BUT NOT BE LIMITED TO ADVOCATING, PROMOTING, DEVELOPING AND SUSTAINING DESTINATION TOURISM MARKETING FOR WASHINGTON STATE.
Activities or mission (Part I)
THE SOLE PURPOSE OF THE WASHINGTON TOURISM ALLIANCE IS MARKETING WASHINGTON (CONT'D SCHED O)TO TOURISTS. IN ORDER TO ACCOMPLISH THIS, THE ACTIVITIES OF THE CORPORATION WILL INCLUDE, BUT NOT BE LIMITED TO ADVOCATING, PROMOTING, DEVELOPING AND SUSTAINING DESTINATION TOURISM MARKETING FOR WASHINGTON STATE.
-
THE WASHINGTON TOURISM ALLIANCE (WTA) WAS FORMED IN 2011 AND IS A 501(C)(6) NOT FOR PROFIT ORGANIZATION. AFTER THE CLOSURE OF THE STATE-RUN TOURISM OFFICE, THE WTA WAS ESTABLISHED BY INDUSTRY STAKEHOLDERS WITH THE SOLE MISSION OF SUSTAINING WASHINGTON STATE DESTINATION TOURISM MARKETING AND OTHER STATEWIDE, YEAR-AROUND PROGRAMS THAT GENERATE ECONOMIC DEVELOPMENT, BOLSTER INDUSTRY BUSINESSES AND COMMUNITIES (WITH A FOCUS ON RURAL AND UNDERSERVED COMMUNITIES) AND FOSTER VISITATION MANAGEMENT. THE WTA PROCURES AND ADMINISTERS FUNDS FOR STATEWIDE DESTINATION TOURISM MARKETING ACTIVITIES AND IMPLEMENTS A STRATEGIC STATEWIDE DESTINATION-MARKETING PLAN IN ADDITION TO INDUSTRY DEVELOPMENT AND SUPPORT AND DESTINATION MANAGEMENT PROGRAMS. PROGRAMS INCLUDE DESTINATION MARKETING CAMPAIGNS THAT INCLUDE ADVERTISING, PAID MEDIA, SOCIAL MEDIA, AND OTHER PROMOTIONS, IN ADDITION TO CO-OP MARKETING PROGRAMS IN WHICH THE TOURISM INDUSTRY CAN PARTICIPATE. ADDITIONALLY, A TRAVEL PUBLICITY PROGRAM STIMULATES POSITIVE TRAVEL AND FEATURES EDITORIAL COVERAGE OF THE DESTINATION AND BUSINESSES WITHING. THE WTA TRAVEL TRADE DEVELOPMENT PROGRAM STIMULATES AND EXPANDS TOUR PRODUCT FOR WASHINGTON STATE IN DOMESTIC AND INTERNATIONAL MARKETS THROUGH SALES MISSIONS, PROMOTIONS, AND HOSTING OF CLIENT AND MEDIA VISITS. THE DESTINATION DEVELOPMENT PROGRAM STRENGTHENS (AND HELPS RECOVER FROM THE PANDEMIC) THE STATE TOURISM INDUSTRY; THESE PROGRAMS INCLUDE MODEST GRANTS FOR TECHNICAL ASSISTANCE AND SUSTAINABILITY, STRATEGIC DEVELOPMENT, COMMUNITY ALIGNMENT AND RESOURCE DEVELOPMENT SESSIONS. THE DESTINATION MANAGEMENT PROGRAM INFLUENCES A BENEFICIAL BALANCE OF VISITOR VOLUMES AROUND THE STATE BY WAY OF A RECREATIONAL USAGE APP, MODEST ADS, PUBLIC RELATIONS, TRAVEL ADVISORIES AND TRAVELER EDUCATION ON THE IMPORTANCE OF "RESPONSIBLE TRAVEL."
As filed on the 2023 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
Ron PeckRON PECK
CHAIR
- Total calculated
- $0
- Hours/week
- 5
-
Andi DayANDI DAY
IMMEDIATE PAST CHAIR
- Total calculated
- $0
- Hours/week
- 5
-
Brad JonesBRAD JONES
VICE CHAIR
- Total calculated
- $0
- Hours/week
- 5
-
Julie EisenhauerJULIE EISENHAUER
TREASURER
- Total calculated
- $0
- Hours/week
- 5
-
Elizabeth McGreeELIZABETH MCGREE
SECRETARY
- Total calculated
- $0
- Hours/week
- 5
-
Bridget BaethBRIDGET BAETH
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Gary BallewGARY BALLEW
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Krista BentleyKRISTA BENTLEY
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Heather BradshawHEATHER BRADSHAW
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Troy CampbellTROY CAMPBELL
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Megan ChingMEGAN CHING
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Tommy FarrisTOMMY FARRIS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Guy GlaeserGUY GLAESER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Dipra JhaDIPRA JHA
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Cliff MyersCLIFF MYERS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Annette PittsANNETTE PITTS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Teresa TaylorTERESA TAYLOR
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Skip ThompsonSKIP THOMPSON
DIRECTOR AT LARGE
- Total calculated
- $0
- Hours/week
- 5
-
Leslie WomackLESLIE WOMACK
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
David BlandfordDAVID BLANDFORD
EXECUTIVE DIRECTOR/CEO
- Total calculated
- $276,877
- From this org
- $252,660
- From related orgs
- $0
- Other
- $24,217
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $221,520
- Bonus
- $28,755
- Other
- $2,385
- Deferred
- $15,160
- Nontaxable benefits
- $9,057
- Filer's total
- $276,877
-
Mike MoeMIKE MOE
DIR. OF TOURISM & STRAT. PARTNERSHIP
- Total calculated
- $152,967
- From this org
- $133,250
- From related orgs
- $0
- Other
- $19,717
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $116,600
- Bonus
- $14,850
- Other
- $1,800
- Deferred
- $10,660
- Nontaxable benefits
- $9,057
- Filer's total
- $152,967
-
Michelle ThanaMICHELLE THANA
DIRECTOR OF MARKETING
- Total calculated
- $160,148
- From this org
- $135,203
- From related orgs
- $0
- Other
- $24,945
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $122,430
- Bonus
- $10,973
- Other
- $1,800
- Deferred
- $15,888
- Nontaxable benefits
- $9,057
- Filer's total
- $160,148
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 3 · Compensation committee
- 3 · Compensation survey or study
- 3 · Approval by the board or compensation committee
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
-
COLUMBIA GORGE TOURISM ALLIANCE
$30,000
OPERATIONAL SUPPORT FOR ORGANIZATIONS IN THE TOURISM INDUSTRY
-
CLALLAM COUNTY
$20,000
OPERATIONAL SUPPORT FOR ORGANIZATIONS IN THE TOURISM INDUSTRY
-
$20,000
OPERATIONAL SUPPORT FOR ORGANIZATIONS IN THE TOURISM INDUSTRY
-
$12,000
OPERATIONAL SUPPORT FOR ORGANIZATIONS IN THE TOURISM INDUSTRY
-
$9,000
OPERATIONAL SUPPORT FOR ORGANIZATIONS IN THE TOURISM INDUSTRY
-
$8,000
OPERATIONAL SUPPORT FOR ORGANIZATIONS IN THE TOURISM INDUSTRY
-
$6,600
OPERATIONAL SUPPORT FOR ORGANIZATIONS IN THE TOURISM INDUSTRY
-
NISQUALLY INDIAN TRIBE
$5,924
OPERATIONAL SUPPORT FOR ORGANIZATIONS IN THE TOURISM INDUSTRY
Provenance
- Return type
- form_990
- Tax year
- 2023
- Filed
- 9 November 2024
- IRS schema version
- 2023v5.1
- Source object
- 202413179349307316
Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.
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