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Nonprofiteer
← TRACE MEDIA INC

Form 990 for tax year 2022

Filed by TRACE MEDIA INC.

Totals

Total revenue
$3,428,782
Total expenses
$3,686,839
Contributions and grants received
$3,410,332
Grants paid
$0
Program service revenue
$17,000
Investment income
$0
Other revenue
$1,450
Total assets, end of year
$1,743,238
Total liabilities, end of year
$140,511
Net assets or fund balances, end of year
$1,602,727
Program services expenses (Part IX)
$2,898,764
Management and general expenses
$433,429
Fundraising expenses
$354,646
Program service expenses (Part III)
$2,898,764

Program services were 78.6% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $3,410,332

  • 2a · Program service revenue: LICENSING INCOME

    total $17,000 · related or exempt $17,000

  • 11d · All other revenue

    total $1,450 · excluded $1,450

  • 11e · Other revenue, total

    $1,450

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $258,642 · program services $103,457 · management and general $38,796 · fundraising $116,389

  • 7 · Other salaries and wages

    total $1,846,502 · program services $1,748,068 · management and general $69,717 · fundraising $28,717

  • 8 · Pension plan contributions

    total $57,917 · program services $56,157 · management and general $1,760

  • 9 · Other employee benefits

    total $310,565 · program services $295,851 · management and general $11,535 · fundraising $3,179

  • 10 · Payroll taxes

    total $172,252 · program services $153,202 · management and general $8,592 · fundraising $10,458

  • 11b · Fees: legal

    total $11,508 · management and general $11,508

  • 11c · Fees: accounting

    total $156,954 · management and general $156,954

  • 11e · Fees: professional fundraising services

    total $141,000 · fundraising $141,000

  • 11g · Fees: other

    total $293,184 · program services $252,747 · management and general $22,237 · fundraising $18,200

  • 12 · Advertising and promotion

    total $6,288 · management and general $6,288

  • 13 · Office expenses

    total $109,871 · program services $72,773 · management and general $34,866 · fundraising $2,232

  • 14 · Information technology

    total $92,947 · program services $46,048 · management and general $27,624 · fundraising $19,275

  • 16 · Occupancy

    total $40,340 · program services $35,330 · management and general $2,985 · fundraising $2,025

  • 17 · Travel

    total $67,885 · program services $50,901 · management and general $11,533 · fundraising $5,451

  • 19 · Conferences, conventions and meetings

    total $18,475 · program services $15,455 · management and general $2,486 · fundraising $534

  • 22 · Depreciation, depletion and amortization

    total $68,547 · program services $56,523 · management and general $5,423 · fundraising $6,601

  • 23 · Insurance

    total $30,347 · program services $8,637 · management and general $21,125 · fundraising $585

  • 24a · Other expenses: MISCELLANEOUS

    total $3,615 · program services $3,615

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $1,141,184 · end of year $597,026

  • 3 · Pledges and grants receivable

    beginning of year $584,987 · end of year $1,017,358

  • 4 · Accounts receivable

    beginning of year $9,062 · end of year $388

  • 9 · Prepaid expenses and deferred charges

    beginning of year $16,537 · end of year $18,753

  • 10a · Land, buildings and equipment: cost or other basis

    $212,464

  • 10b · Land, buildings and equipment: accumulated depreciation

    $138,041

  • 10c · Land, buildings and equipment, net

    beginning of year $127,795 · end of year $74,423

  • 15 · Other assets

    beginning of year $4,000 · end of year $35,290

  • 17 · Accounts payable and accrued expenses

    beginning of year $22,781 · end of year $108,921

  • 25 · Other liabilities

    beginning of year $0 · end of year $31,590

  • 27 · Net assets without donor restrictions

    beginning of year $1,047,808 · end of year $655,969

  • 28 · Net assets with donor restrictions

    beginning of year $812,976 · end of year $946,758

Mission and programs · 2022

Mission

THE TRACE IS AN INDEPENDENT, NONPARTISAN, READER-SUPPORTED NONPROFIT JOURNALISM ORGANIZATION DEDICATED TO REPORTING ON GUN VIOLENCE IN THE UNITED STATES. EMPLOYING THE FULL TOOLSETS OF MODERN INVESTIGATIVE REPORTING AND AUDIENCE ENGAGEMENT, WE STRIVE TO EXPAND PUBLIC KNOWLEDGE AND ACCOUNTABILITY REGARDING AN ISSUE OF UNDER-APPRECIATED NATIONAL SIGNIFICANCE.

Activities or mission (Part I)

IN 2022, THE TRACE PUBLISHED 424 INVESTIGATIONS, NEWS ARTICLES, FEATURE STORIES, SPECIAL PROJECTS, AND NEWSLETTER BRIEFINGS. MUCH OF OUR COVERAGE CONTINUED TO FOCUS ON THE HISTORIC INCREASE IN GUN VIOLENCE DURING THE PANDEMIC, COMMUNITY-LED INTERVENTIONS, AND POLICYMAKERS' UNEVEN RESPONSES TO THE CRISIS. WE ALSO COMPLETED IMPACTFUL INVESTIGATIONS ON THE SOURCES OF CRIME GUNS AND THE RISE IN SHOOTINGS COMMITTED WITH GUNS CONVERTED FOR AUTOMATIC FIRE; REPORTED ON THE AFTERMATHS OF THE MASS SHOOTINGS IN BUFFALO, NY AND UVALDE, TX; AND LAUNCHED A LOCAL REPORTING INITIATIVE WITH INITIAL MICRO-BUREAUS IN CHICAGO, IL AND PHILADELPHIA, PA. THE TRACE'S JOURNALISM ENGAGED AN AUDIENCE OF MORE THAN 2.9 MILLION READERS AT THETRACE.ORG, ANOTHER 5.5 MILLION ON THE APPLE NEWS PLATFORM, AND MILLIONS MORE WHO READ TRACE STORIES RE-PUBLISHED BY OTHER MEDIA OUTLETS.

  • IN 2022, THE TRACE PUBLISHED 424 INVESTIGATIONS, NEWS ARTICLES, FEATURE STORIES, SPECIAL PROJECTS, AND NEWSLETTER DAILY BRIEFINGS. MUCH OF OUR COVERAGE CONTINUED TO FOCUS ON THE HISTORIC INCREASE IN GUN VIOLENCE DURING THE PANDEMIC, COMMUNITY-LED INTERVENTIONS, AND POLICYMAKERS' UNEVEN RESPONSES TO THE CRISIS. WE ALSO COMPLETED IMPACTFUL INVESTIGATIONS ON THE SOURCES OF CRIME, GUNS AND THE RISE IN SHOOTINGS COMMITTED WITH GUNS CONVERTED FOR AUTOMATIC FIRE; REPORTED ON THE AFTERMATHS OF THE MASS SHOOTINGS IN BUFFALO, NY AND UVALDE, TX; AND LAUNCHED A LOCAL REPORTING INITIATIVE WITH INITIAL MICRO-BUREAUS IN CHICAGO, IL AND PHILADELPHIA, PA. THE TRACE'S JOURNALISM ENGAGED AN AUDIENCE OF MORE THAN 2.9 MILLION READERS AT THETRACE.ORG, ANOTHER 5.5 MILLION ON THE APPLE NEWS PLATFORM, AND MILLIONS MORE WHO READ TRACE STORIES RE-PUBLISHED BY OTHER MEDIA OUTLETS.

    Expenses $2,898,764 · Revenue $17,000

As filed on the 2022 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • John Feinblatt

    PRESIDENT

    Total calculated
    $0
    Hours/week
    2
  • Michael Brouillard

    SECRETARY AND TREASURER

    Total calculated
    $0
    Hours/week
    0.1
  • Stefan Friedman

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.1
  • Elizabeth Hansen Shapiro

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.1
  • William Jelani Cobb

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.1
  • James Burnett

    MANAGING DIRECTOR

    Total calculated
    $257,682
    From this org
    $210,000
    From related orgs
    $0
    Other
    $47,682
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $210,000
    Bonus
    $0
    Other
    $0
    Deferred
    $10,500
    Nontaxable benefits
    $37,182
    Filer's total
    $257,682
  • Taliesin McCheane Woodward

    EDITOR IN CHIEF

    Total calculated
    $234,961
    From this org
    $190,017
    From related orgs
    $0
    Other
    $44,944
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $190,017
    Bonus
    $0
    Other
    $0
    Deferred
    $7,817
    Nontaxable benefits
    $37,127
    Filer's total
    $234,961
  • Michael Spies

    SENIOR STAFF WRITER

    Total calculated
    $153,204
    From this org
    $145,283
    From related orgs
    $0
    Other
    $7,921
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $145,283
    Bonus
    $0
    Other
    $0
    Deferred
    $7,264
    Nontaxable benefits
    $657
    Filer's total
    $153,204
  • Miles James Kohrman

    SPECIAL PROJECTS EDITOR

    Total calculated
    $175,379
    From this org
    $145,096
    From related orgs
    $0
    Other
    $30,283
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $145,096
    Bonus
    $0
    Other
    $0
    Deferred
    $6,627
    Nontaxable benefits
    $23,656
    Filer's total
    $175,379
  • Christian W Van Sant

    STAFF WRITER

    Total calculated
    $167,279
    From this org
    $124,433
    From related orgs
    $0
    Other
    $42,846
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $124,433
    Bonus
    $0
    Other
    $0
    Deferred
    $6,015
    Nontaxable benefits
    $36,831
    Filer's total
    $167,279
  • Joy Resmovits

    SENIOR EDITOR, LOCAL IMPACT

    Total calculated
    $139,994
    From this org
    $122,953
    From related orgs
    $0
    Other
    $17,041
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Form 990 of other organizations
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2022
Filed
14 November 2023
IRS schema version
2022v5.0
Source object
202303189349312545

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