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Nonprofiteer
← AMERICAN MAJORITY ACTION

Form 990 for tax year 2023

Filed by AMERICAN MAJORITY ACTION.

Totals

Total revenue
$2,569,277
Total expenses
$2,680,605
Contributions and grants received
$2,535,001
Grants paid
$0
Program service revenue
$0
Investment income
$34,276
Other revenue
$0
Total assets, end of year
$1,534,647
Total liabilities, end of year
$228,901
Net assets or fund balances, end of year
$1,305,746
Program services expenses (Part IX)
$2,276,963
Management and general expenses
$265,170
Fundraising expenses
$138,472
Program service expenses (Part III)
$2,276,963

Program services were 84.9% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $2,535,001

  • 3 · Investment income

    total $34,276 · excluded $34,276

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $227,792 · program services $67,303 · management and general $88,706 · fundraising $71,783

  • 7 · Other salaries and wages

    total $110,601 · program services $6,932 · management and general $57,949 · fundraising $45,720

  • 9 · Other employee benefits

    total $4,413 · program services $438 · management and general $2,071 · fundraising $1,904

  • 10 · Payroll taxes

    total $22,537 · program services $5,859 · management and general $8,591 · fundraising $8,087

  • 11b · Fees: legal

    total $7,745 · program services $4,282 · management and general $3,463

  • 11c · Fees: accounting

    total $22,179 · program services $11,930 · management and general $10,249

  • 11g · Fees: other

    total $975,320 · program services $897,919 · management and general $77,401

  • 12 · Advertising and promotion

    total $215,509 · program services $215,509

  • 13 · Office expenses

    total $141,901 · program services $139,444 · management and general $2,457

  • 14 · Information technology

    total $708,586 · program services $705,505 · management and general $3,081

  • 16 · Occupancy

    total $5,902 · management and general $5,902

  • 17 · Travel

    total $22,230 · program services $22,230

  • 19 · Conferences, conventions and meetings

    total $8,473 · fundraising $8,473

  • 23 · Insurance

    total $3,013 · management and general $3,013

  • 24a · Other expenses: MISCELLANEOUS EXPENSE

    total $190,117 · program services $187,612 · fundraising $2,505

  • 24b · Other expenses: DUES AND SUBSCRIPTIONS

    total $13,960 · program services $12,000 · management and general $1,960

  • 24c · Other expenses: OTHER TAXES

    total $278 · management and general $278

  • 24d · Other expenses: LICENSES,PERMITS AND FE

    total $49 · management and general $49

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $1,058,730 · end of year $42,021

  • 4 · Accounts receivable

    beginning of year $314 · end of year $0

  • 9 · Prepaid expenses and deferred charges

    beginning of year $1,911 · end of year $2,925

  • 10a · Land, buildings and equipment: cost or other basis

    $301,224

  • 10b · Land, buildings and equipment: accumulated depreciation

    $121,359

  • 10c · Land, buildings and equipment, net

    beginning of year $0 · end of year $179,865

  • 11 · Investments: publicly traded securities

    beginning of year $0 · end of year $825,557

  • 15 · Other assets

    beginning of year $116,633 · end of year $484,279

  • 17 · Accounts payable and accrued expenses

    beginning of year $7,136 · end of year $5,468

  • 25 · Other liabilities

    beginning of year $114,644 · end of year $223,433

  • 27 · Net assets without donor restrictions

    beginning of year -$747,163 · end of year -$71,618

  • 28 · Net assets with donor restrictions

    beginning of year $1,802,971 · end of year $1,377,364

Mission and programs · 2023

Mission

PROMOTING SOCIAL WELFARE AND CIVIC BETTERMENT BY UNDERTAKING PROGRAMS THAT PROMOTE CONSERVATIVE PRINCIPLES, PRACTICES, POLICIES AND REFORM OF LAW, ENACTMENT OF LEGISLATION, AND PROMOTION OF CHANGES IN PUBLIC POLICY.

Activities or mission (Part I)

PROMOTING SOCIAL WELFARE AND CIVIC BETTERMENT THROUGH PROMOTION OF CONSERVATIVE PRINCIPLES.

  • IN THIS FISCAL YEAR, AMERICAN MAJORITY ACTION OPERATED OFFICES IN VIRGINIA, MINNESOTA, WISCONSIN, ARIZONA, NORTH CAROLINA, WHICH THEY OPENED A NEW LOCATION THIS YEAR, AND NEVADA IN ORDER TO PROMOTE CONSERVATIVE PRINCIPLES AT FEDERAL, STATE AND LOCAL LEVELS THROUGH MOBILIZATION OF PUBLIC OPINION; THE PROMOTION OF CONSERVATIVE PRACTICES AND POLICIES; AND THE REFORM OF LAWS, ENACTMENT OF LEGISLATION, AND THE PROMOTION OF CHANGES IN PUBLIC POLICY. IN VIRGINIA, AMERICAN MAJORITY ACTION HAD 1.6 MILLION TOUCHES. IN WISCONSIN, AMERICAN MAJORITY ACTION HAD 1.4 MILLION LIVE CONVERSATIONS AND 181,000 VOTING CONVERSATIONS.

    Expenses $2,276,963

As filed on the 2023 return.

Listed in Part VII

  • Nathaniel Ryun

    CEO, CHAIRMAN, TREASURER, SECRETARY

    Total calculated
    $266,405
    From this org
    $104,824
    From related orgs
    $126,610
    Other
    $34,971
    Hours/week
    28 + 32 related

    Schedule J breakdown matched by us

    Base
    $104,824 + $126,610 related
    Bonus
    $0
    Other
    $0
    Deferred
    $4,193 + $4,803 related
    Nontaxable benefits
    $10,390 + $15,585 related
    Filer's total
    $119,407 + $146,998 related

  • Chris Buskirk

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 2 related

  • Paul Bonicelli

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 2 related

  • Peter Samuelson

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 2 related

  • Lonny Leitner

    CHIEF OF STAFF

    Total calculated
    $124,495
    From this org
    $24,174
    From related orgs
    $100,321
    Other
    $0
    Hours/week
    8 + 32 related

  • Matthew Batzel

    NATIONAL EXECUTIVE DIRECTOR

    Total calculated
    $156,031
    From this org
    $38,377
    From related orgs
    $84,535
    Other
    $33,119
    Hours/week
    13 + 27 related

    Schedule J breakdown matched by us

    Base
    $38,377 + $84,535 related
    Bonus
    $0
    Other
    $0
    Deferred
    $1,358 + $3,345 related
    Nontaxable benefits
    $5,683 + $22,733 related
    Filer's total
    $45,418 + $110,613 related

  • Kelly Amorin

    CFO

    Total calculated
    $150,640
    From this org
    $41,942
    From related orgs
    $78,346
    Other
    $30,352
    Hours/week
    10 + 26 related

    Schedule J breakdown matched by us

    Base
    $41,942 + $78,346 related
    Bonus
    $0
    Other
    $0
    Deferred
    $396 + $2,968 related
    Nontaxable benefits
    $10,104 + $16,884 related
    Filer's total
    $52,442 + $98,198 related

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Disregarded entities

Part I: entities that legally are the filer and file no return of their own.

  • AM ACTION LLC

    HOLDING COMPANY · VA · income $266,495 · assets $370,294

    Directly controlled by AMERICAN MAJORITY ACTION

  • LUMINA INSIGHTS LLC

    SINGLE MEMBER LLC · VA · income $59,647 · assets $121,609

    Directly controlled by VOTER GRAVITY

Related corporations and trusts

Part IV: related organizations taxable as a corporation or trust.

  • VOTER GRAVITY INC

    C · SOFTWARE DEVELOPMENT · VA · 84.35% owned · share of income $285,035 · share of assets $625,062 · controlled entity

    Directly controlled by AMERICAN MAJORITY ACTION INC

  • COMPLIANT ENGAGEMENT SYSTEMS LTD

    C · VOTER DATA MANAGEMENT SOFTWARE · UK · 84.35% owned · controlled entity

    Directly controlled by VOTER GRAVITY INC

Provenance

Return type
form_990
Tax year
2023
Filed
20 August 2025
IRS schema version
2023v6.0
Source object
202522339349301502

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