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Nonprofiteer
← AMERICAN MARKETING ASSOCIATION INC

Form 990 for tax year 2022

Filed by AMERICAN MARKETING ASSOCIATION INC.

Totals

Total revenue
$14,373,440
Total expenses
$16,612,115
Contributions and grants received
$251,900
Grants paid
$229,775
Program service revenue
$13,914,396
Investment income
$207,144
Other revenue
$0
Total assets, end of year
$13,011,630
Total liabilities, end of year
$7,311,794
Net assets or fund balances, end of year
$5,699,836
Program services expenses (Part IX)
$9,721,735
Management and general expenses
$5,134,123
Fundraising expenses
$1,756,257
Program service expenses (Part III)
$9,721,735

Program services were 58.5% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $251,900

  • 2a · Program service revenue: PUBLISHING

    total $4,554,538 · related or exempt $4,554,538

  • 2b · Program service revenue: ADVERTISING AND SPONSORSHIPS

    total $4,371,519 · related or exempt $2,620,054 · unrelated business $1,751,465

  • 2c · Program service revenue: COMMUNITY EVENTS

    total $1,982,757 · related or exempt $1,982,757

  • 2d · Program service revenue: MEMBERSHIP DUES

    total $1,735,215 · related or exempt $1,735,215

  • 2e · Program service revenue: PROFESSIONAL DEVELOPMENT

    total $1,171,537 · related or exempt $1,171,537

  • 2f · All other program service revenue

    total $98,830 · related or exempt $98,830

  • 3 · Investment income

    total $212,989 · excluded $212,989

  • 7a · Gross sales of assets other than inventory

    securities $3,827,724

  • 7b · Less cost or other basis and sales expenses

    securities $3,833,569

  • 7c · Gain or loss

    securities -$5,845

  • 7d · Net gain or loss

    total -$5,845 · excluded -$5,845

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $80,690 · program services $80,690

  • 2 · Grants to domestic individuals

    total $94,735 · program services $94,735

  • 3 · Grants to foreign organizations and individuals

    total $54,350 · program services $54,350

  • 5 · Compensation of officers, directors and key employees

    total $1,856,250 · program services $624,754 · management and general $1,013,287 · fundraising $218,209

  • 7 · Other salaries and wages

    total $4,984,872 · program services $3,562,291 · management and general $1,048,370 · fundraising $374,211

  • 8 · Pension plan contributions

    total $228,556 · program services $117,593 · management and general $91,582 · fundraising $19,381

  • 9 · Other employee benefits

    total $621,189 · program services $319,602 · management and general $248,910 · fundraising $52,677

  • 10 · Payroll taxes

    total $481,178 · program services $279,151 · management and general $153,668 · fundraising $48,359

  • 11b · Fees: legal

    total $43,630 · program services $7 · management and general $41,744 · fundraising $1,879

  • 11c · Fees: accounting

    total $49,255 · program services $8 · management and general $47,126 · fundraising $2,121

  • 11f · Fees: investment management

    total $30,563 · management and general $30,563

  • 11g · Fees: other

    total $475,132 · program services $2,589 · management and general $76,838 · fundraising $395,705

  • 12 · Advertising and promotion

    total $544,341 · program services $537,417 · management and general $6,924

  • 13 · Office expenses

    total $88,460 · program services $6,554 · management and general $81,801 · fundraising $105

  • 14 · Information technology

    total $1,343,767 · program services $11,526 · management and general $1,331,989 · fundraising $252

  • 16 · Occupancy

    total $1,010,571 · program services $610,386 · management and general $288,618 · fundraising $111,567

  • 17 · Travel

    total $579,526 · program services $346,184 · management and general $201,768 · fundraising $31,574

  • 19 · Conferences, conventions and meetings

    total $2,619,466 · program services $2,302,243 · management and general $250,698 · fundraising $66,525

  • 22 · Depreciation, depletion and amortization

    total $664,576 · program services $401,405 · management and general $189,802 · fundraising $73,369

  • 23 · Insurance

    total $70,117 · program services $47,757 · management and general $22,360

  • 24a · Other expenses: SPONSORSHIP FULFILLMENT

    total $339,222 · fundraising $339,222

  • 24b · Other expenses: PUBLISHING

    total $185,000 · program services $185,000

  • 24c · Other expenses: SPECIAL INTEREST GROUPS

    total $89,923 · program services $89,923

  • 24d · Other expenses: SPECIAL INTEREST PROJEC

    total $60,376 · program services $37,157 · management and general $2,226 · fundraising $20,993

  • 24e · All other expenses

    total $16,370 · program services $10,413 · management and general $5,849 · fundraising $108

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $5,358,460 · end of year $1,349,277

  • 2 · Savings and temporary cash investments

    beginning of year $71,493 · end of year $83,862

  • 4 · Accounts receivable

    beginning of year $372,855 · end of year $375,204

  • 9 · Prepaid expenses and deferred charges

    beginning of year $332,287 · end of year $594,475

  • 10a · Land, buildings and equipment: cost or other basis

    $5,560,989

  • 10b · Land, buildings and equipment: accumulated depreciation

    $3,981,603

  • 10c · Land, buildings and equipment, net

    beginning of year $2,205,234 · end of year $1,579,386

  • 11 · Investments: publicly traded securities

    beginning of year $4,919,857 · end of year $7,274,588

  • 14 · Intangible assets

    beginning of year $11,166 · end of year $7,272

  • 15 · Other assets

    beginning of year $0 · end of year $1,747,566

  • 17 · Accounts payable and accrued expenses

    beginning of year $1,870,813 · end of year $1,680,224

  • 19 · Deferred revenue

    beginning of year $3,869,022 · end of year $2,110,826

  • 25 · Other liabilities

    beginning of year $40,222 · end of year $3,520,744

  • 27 · Net assets without donor restrictions

    beginning of year $3,888,401 · end of year $2,132,858

  • 28 · Net assets with donor restrictions

    beginning of year $3,602,894 · end of year $3,566,978

Mission and programs · 2022

Mission

THE AMERICAN MARKETING ASSOCIATION (AMA) IS A PROFESSIONAL ASSOCIATION FOR INDIVIDUALS AND ORGANIZATIONS LEADING THE PRACTICE, TEACHING, AND DEVELOPMENT OF MARKETING KNOWLEDGE WORLDWIDE. SEE SCHEDULE O FOR ADDITIONAL INFORMATION.

Activities or mission (Part I)

THE AMA STRIVES TO BE THE MOST RELEVANT FORCE AND VOICE SHAPING MARKETING AROUND THE WORLD.

  • GROWTH:INCLUDES DELIVERY OF AND SUPPORT FOR SERVICES IN CONNECTION WITH OVER 250,000 INDIVIDUAL MARKETERS WHO WORK, TEACH OR STUDY IN THE FIELD OF MARKETING. THE PROGRAM PROVIDES MARKETERS WITH ACCESS TO CONTINUED EDUCATION, NETWORKING, FINANCIAL AID, INDIVIDUAL AND ORGANIZATIONAL GOAL PLANNING.

    Expenses $3,456,939 · Grants $68,094 · Revenue $4,275,333

  • PROFESSIONAL DEVELOPMENT:THE AMA HAS MANY PROFESSIONAL DEVELOPMENT RESOURCES OFFERED TO THE MARKETING COMMUNITY, INCLUDING CONFERENCES, VIRTUAL TRAININGS, CERTIFICATION PROGRAMS, SKILLS ASSESSMENTS, AND OTHER PROFESSIONAL DEVELOPMENT CONTENT.

    Expenses $2,493,810 · Grants $400 · Revenue $3,146,166

  • COMMUNITIES AND JOURNALS:INCLUDES SUPPORT FOR VOLUNTEERS AND NURTURES RELATIONSHIPS WITH CURRENT AND FUTURE VOLUNTEERS ACROSS THE MARKETING COMMUNITY. THE PROGRAM PUBLISHES LEADING JOURNALS IN THE MARKETING DISCIPLINE AND SUPPORTS THE COMMUNITY INFRASTRUCTURE THAT CREATES, CURATES, AND EXECUTES VALUED PROGRAMMING AND CONTENT FOR MARKETING PROFESSIONALS, SCHOLARS, STUDENTS, AND EDUCATORS.

    Expenses $3,770,986 · Grants $161,281 · Revenue $4,757,438

As filed on the 2022 return.

Listed in Part VII

  • Karen Albritton

    PAST CHAIRPERSON

    Total calculated
    $0
    Hours/week
    2
  • Kevin Bradford

    CHAIRPERSON

    Total calculated
    $0
    Hours/week
    4
  • Lisa Bowman

    CHAIRPERSON-ELECT

    Total calculated
    $0
    Hours/week
    3
  • Dennis R James

    TREASURER

    Total calculated
    $0
    Hours/week
    3
  • Michael Brady

    SECRETARY-NEW

    Total calculated
    $0
    Hours/week
    3
  • Jessica Perry

    AT-LARGE BOARD MEMBER

    Total calculated
    $0
    Hours/week
    2
  • Peter Barber

    AT-LARGE BOARD MEMBER

    Total calculated
    $0
    Hours/week
    2
  • Robin Tooms

    AT-LARGE BOARD MEMBER

    Total calculated
    $0
    Hours/week
    2
  • Tiffany White

    AT-LARGE BOARD MEMBER

    Total calculated
    $0
    Hours/week
    2
  • Ric Sweeney

    AT-LARGE BOARD MEMBER

    Total calculated
    $0
    Hours/week
    2
  • Vanitha Swaminathan

    AT-LARGE BOARD MEMBER

    Total calculated
    $0
    Hours/week
    2
  • Angela Brutsche

    AT-LARGE BOARD MEMBER-NEW

    Total calculated
    $0
    Hours/week
    2
  • Christine Mathers

    AT-LARGE BOARD MEMBER-NEW

    Total calculated
    $0
    Hours/week
    2
  • Brian Fergemann

    AT-LARGE BOARD MEMBER-NEW

    Total calculated
    $0
    Hours/week
    2
  • Rebecca Slotegraf

    AT-LARGE BOARD MEMBER-NEW

    Total calculated
    $0
    Hours/week
    2
  • Anders Gustafson

    AT-LARGE BOARD MEMBER-NEW

    Total calculated
    $0
    Hours/week
    2
  • Jacqui Canney

    AT-LARGE BOARD MEMBER-PAST

    Total calculated
    $0
    Hours/week
    2
  • David Edelman

    AT-LARGE BOARD MEMBER-PAST

    Total calculated
    $0
    Hours/week
    2
  • Ajay Kohli

    AT-LARGE BOARD MEMBER-PAST

    Total calculated
    $0
    Hours/week
    2
  • Bennie Johnson

    CHIEF EXECUTIVE OFFICER-NEW

    Total calculated
    $83,658
    From this org
    $79,639
    From related orgs
    $0
    Other
    $4,019
    Hours/week
    40
  • Russell B Klein

    CHIEF EXECUTIVE OFFICER-PAST

    Total calculated
    $629,126
    From this org
    $626,279
    From related orgs
    $0
    Other
    $2,847
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $56,947
    Bonus
    $46,593
    Other
    $522,739
    Deferred
    $2,847
    Nontaxable benefits
    $0
    Filer's total
    $629,126
  • Jeremy Van Ek

    CHIEF OPERATIONS OFFICER

    Total calculated
    $518,721
    From this org
    $484,847
    From related orgs
    $0
    Other
    $33,874
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $301,066
    Bonus
    $181,350
    Other
    $2,431
    Deferred
    $15,250
    Nontaxable benefits
    $18,624
    Filer's total
    $518,721
  • Adara Bowen

    VICE PRESIDENT, GROWTH

    Total calculated
    $231,463
    From this org
    $219,329
    From related orgs
    $0
    Other
    $12,134
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $168,993
    Bonus
    $50,000
    Other
    $336
    Deferred
    $11,197
    Nontaxable benefits
    $937
    Filer's total
    $231,463
  • Julie Schnidman

    VICE PRESIDENT, ALLIANCES

    Total calculated
    $213,745
    From this org
    $197,388
    From related orgs
    $0
    Other
    $16,357
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $145,625
    Bonus
    $50,000
    Other
    $1,763
    Deferred
    $9,933
    Nontaxable benefits
    $6,424
    Filer's total
    $213,745
  • Molly Soat

    VICE PRESIDENT, PROF DEVELOPMENT

    Total calculated
    $169,304
    From this org
    $152,425
    From related orgs
    $0
    Other
    $16,879
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $125,961
    Bonus
    $25,000
    Other
    $1,464
    Deferred
    $7,760
    Nontaxable benefits
    $9,119
    Filer's total
    $169,304
  • Matthew Weingarden

    VICE PRESIDENT, COMM & JOURNALS

    Total calculated
    $213,424
    From this org
    $192,088
    From related orgs
    $0
    Other
    $21,336
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $139,940
    Bonus
    $50,000
    Other
    $2,148
    Deferred
    $9,856
    Nontaxable benefits
    $11,480
    Filer's total
    $213,424
  • Charles Wiggins

    VICE PRESIDENT, TECHNOLOGY

    Total calculated
    $202,789
    From this org
    $182,164
    From related orgs
    $0
    Other
    $20,625
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $144,092
    Bonus
    $35,000
    Other
    $3,072
    Deferred
    $9,448
    Nontaxable benefits
    $11,177
    Filer's total
    $202,789
  • Joseph Bloom

    DATA WAREHOUSE ARCHITECT

    Total calculated
    $165,359
    From this org
    $142,950
    From related orgs
    $0
    Other
    $22,409
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $133,681
    Bonus
    $7,000
    Other
    $2,269
    Deferred
    $3,688
    Nontaxable benefits
    $18,721
    Filer's total
    $165,359
  • Jerod Clark

    DIRECTOR, MARKETING

    Total calculated
    $160,848
    From this org
    $146,308
    From related orgs
    $0
    Other
    $14,540
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $130,051
    Bonus
    $15,000
    Other
    $1,257
    Deferred
    $7,523
    Nontaxable benefits
    $7,017
    Filer's total
    $160,848
  • James Eaton

    SR. SOLUTIONS ARCHITECT

    Total calculated
    $150,471
    From this org
    $132,347
    From related orgs
    $0
    Other
    $18,124
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $127,111
    Bonus
    $2,750
    Other
    $2,486
    Deferred
    $6,888
    Nontaxable benefits
    $11,236
    Filer's total
    $150,471
  • Catherine Eck

    SR. CUSTOMER SUCCESS MANAGER

    Total calculated
    $203,317
    From this org
    $187,889
    From related orgs
    $0
    Other
    $15,428
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $183,414
    Bonus
    $3,000
    Other
    $1,475
    Deferred
    $9,577
    Nontaxable benefits
    $5,851
    Filer's total
    $203,317
  • Adam Howard

    DIRECTOR, SALES OPERATIONS & STRATEGY

    Total calculated
    $147,925
    From this org
    $134,382
    From related orgs
    $0
    Other
    $13,543
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 2 · Substantiation required before reimbursing expenses
  • 3 · Compensation committee
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee
  • 4a · Severance or change-of-control payment
  • 5a · Pay contingent on this organization's revenues
  • 6a · Pay contingent on this organization's net earnings

Answered no

  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5b · Pay contingent on a related organization's revenues
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

PART I, LINE 5
A PORTION OF THE EXECUTIVE TEAM'S ANNUAL BONUSES ARE CONTINGENT UPON THE ORGANIZATION'S REVENUE AND EARNINGS PERFORMANCE.
PART I, LINE 6
A PORTION OF THE EXECUTIVE TEAM'S ANNUAL BONUSES ARE CONTINGENT UPON THE ORGANIZATION'S REVENUE AND EARNINGS PERFORMANCE.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

Provenance

Return type
form_990
Tax year
2022
Filed
28 February 2024
IRS schema version
2022v5.0
Source object
202410599349300936

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