Form 990 for tax year 2022
Filed by AMERICAN MARKETING ASSOCIATION INC.
Totals
- Total revenue
- $14,373,440
- Total expenses
- $16,612,115
- Contributions and grants received
- $251,900
- Grants paid
- $229,775
- Program service revenue
- $13,914,396
- Investment income
- $207,144
- Other revenue
- $0
- Total assets, end of year
- $13,011,630
- Total liabilities, end of year
- $7,311,794
- Net assets or fund balances, end of year
- $5,699,836
- Program services expenses (Part IX)
- $9,721,735
- Management and general expenses
- $5,134,123
- Fundraising expenses
- $1,756,257
- Program service expenses (Part III)
- $9,721,735
Program services were 58.5% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1f · All other contributions, gifts and grants
$251,900
-
2a · Program service revenue: PUBLISHING
total $4,554,538 · related or exempt $4,554,538
-
2b · Program service revenue: ADVERTISING AND SPONSORSHIPS
total $4,371,519 · related or exempt $2,620,054 · unrelated business $1,751,465
-
2c · Program service revenue: COMMUNITY EVENTS
total $1,982,757 · related or exempt $1,982,757
-
2d · Program service revenue: MEMBERSHIP DUES
total $1,735,215 · related or exempt $1,735,215
-
2e · Program service revenue: PROFESSIONAL DEVELOPMENT
total $1,171,537 · related or exempt $1,171,537
-
2f · All other program service revenue
total $98,830 · related or exempt $98,830
-
3 · Investment income
total $212,989 · excluded $212,989
-
7a · Gross sales of assets other than inventory
securities $3,827,724
-
7b · Less cost or other basis and sales expenses
securities $3,833,569
-
7c · Gain or loss
securities -$5,845
-
7d · Net gain or loss
total -$5,845 · excluded -$5,845
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $80,690 · program services $80,690
-
2 · Grants to domestic individuals
total $94,735 · program services $94,735
-
3 · Grants to foreign organizations and individuals
total $54,350 · program services $54,350
-
5 · Compensation of officers, directors and key employees
total $1,856,250 · program services $624,754 · management and general $1,013,287 · fundraising $218,209
-
7 · Other salaries and wages
total $4,984,872 · program services $3,562,291 · management and general $1,048,370 · fundraising $374,211
-
8 · Pension plan contributions
total $228,556 · program services $117,593 · management and general $91,582 · fundraising $19,381
-
9 · Other employee benefits
total $621,189 · program services $319,602 · management and general $248,910 · fundraising $52,677
-
10 · Payroll taxes
total $481,178 · program services $279,151 · management and general $153,668 · fundraising $48,359
-
11b · Fees: legal
total $43,630 · program services $7 · management and general $41,744 · fundraising $1,879
-
11c · Fees: accounting
total $49,255 · program services $8 · management and general $47,126 · fundraising $2,121
-
11f · Fees: investment management
total $30,563 · management and general $30,563
-
11g · Fees: other
total $475,132 · program services $2,589 · management and general $76,838 · fundraising $395,705
-
12 · Advertising and promotion
total $544,341 · program services $537,417 · management and general $6,924
-
13 · Office expenses
total $88,460 · program services $6,554 · management and general $81,801 · fundraising $105
-
14 · Information technology
total $1,343,767 · program services $11,526 · management and general $1,331,989 · fundraising $252
-
16 · Occupancy
total $1,010,571 · program services $610,386 · management and general $288,618 · fundraising $111,567
-
17 · Travel
total $579,526 · program services $346,184 · management and general $201,768 · fundraising $31,574
-
19 · Conferences, conventions and meetings
total $2,619,466 · program services $2,302,243 · management and general $250,698 · fundraising $66,525
-
22 · Depreciation, depletion and amortization
total $664,576 · program services $401,405 · management and general $189,802 · fundraising $73,369
-
23 · Insurance
total $70,117 · program services $47,757 · management and general $22,360
-
24a · Other expenses: SPONSORSHIP FULFILLMENT
total $339,222 · fundraising $339,222
-
24b · Other expenses: PUBLISHING
total $185,000 · program services $185,000
-
24c · Other expenses: SPECIAL INTEREST GROUPS
total $89,923 · program services $89,923
-
24d · Other expenses: SPECIAL INTEREST PROJEC
total $60,376 · program services $37,157 · management and general $2,226 · fundraising $20,993
-
24e · All other expenses
total $16,370 · program services $10,413 · management and general $5,849 · fundraising $108
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $5,358,460 · end of year $1,349,277
-
2 · Savings and temporary cash investments
beginning of year $71,493 · end of year $83,862
-
4 · Accounts receivable
beginning of year $372,855 · end of year $375,204
-
9 · Prepaid expenses and deferred charges
beginning of year $332,287 · end of year $594,475
-
10a · Land, buildings and equipment: cost or other basis
$5,560,989
-
10b · Land, buildings and equipment: accumulated depreciation
$3,981,603
-
10c · Land, buildings and equipment, net
beginning of year $2,205,234 · end of year $1,579,386
-
11 · Investments: publicly traded securities
beginning of year $4,919,857 · end of year $7,274,588
-
14 · Intangible assets
beginning of year $11,166 · end of year $7,272
-
15 · Other assets
beginning of year $0 · end of year $1,747,566
-
17 · Accounts payable and accrued expenses
beginning of year $1,870,813 · end of year $1,680,224
-
19 · Deferred revenue
beginning of year $3,869,022 · end of year $2,110,826
-
25 · Other liabilities
beginning of year $40,222 · end of year $3,520,744
-
27 · Net assets without donor restrictions
beginning of year $3,888,401 · end of year $2,132,858
-
28 · Net assets with donor restrictions
beginning of year $3,602,894 · end of year $3,566,978
Mission and programs · 2022
Mission
THE AMERICAN MARKETING ASSOCIATION (AMA) IS A PROFESSIONAL ASSOCIATION FOR INDIVIDUALS AND ORGANIZATIONS LEADING THE PRACTICE, TEACHING, AND DEVELOPMENT OF MARKETING KNOWLEDGE WORLDWIDE. SEE SCHEDULE O FOR ADDITIONAL INFORMATION.
Activities or mission (Part I)
THE AMA STRIVES TO BE THE MOST RELEVANT FORCE AND VOICE SHAPING MARKETING AROUND THE WORLD.
-
GROWTH:INCLUDES DELIVERY OF AND SUPPORT FOR SERVICES IN CONNECTION WITH OVER 250,000 INDIVIDUAL MARKETERS WHO WORK, TEACH OR STUDY IN THE FIELD OF MARKETING. THE PROGRAM PROVIDES MARKETERS WITH ACCESS TO CONTINUED EDUCATION, NETWORKING, FINANCIAL AID, INDIVIDUAL AND ORGANIZATIONAL GOAL PLANNING.
Expenses $3,456,939 · Grants $68,094 · Revenue $4,275,333
-
PROFESSIONAL DEVELOPMENT:THE AMA HAS MANY PROFESSIONAL DEVELOPMENT RESOURCES OFFERED TO THE MARKETING COMMUNITY, INCLUDING CONFERENCES, VIRTUAL TRAININGS, CERTIFICATION PROGRAMS, SKILLS ASSESSMENTS, AND OTHER PROFESSIONAL DEVELOPMENT CONTENT.
Expenses $2,493,810 · Grants $400 · Revenue $3,146,166
-
COMMUNITIES AND JOURNALS:INCLUDES SUPPORT FOR VOLUNTEERS AND NURTURES RELATIONSHIPS WITH CURRENT AND FUTURE VOLUNTEERS ACROSS THE MARKETING COMMUNITY. THE PROGRAM PUBLISHES LEADING JOURNALS IN THE MARKETING DISCIPLINE AND SUPPORTS THE COMMUNITY INFRASTRUCTURE THAT CREATES, CURATES, AND EXECUTES VALUED PROGRAMMING AND CONTENT FOR MARKETING PROFESSIONALS, SCHOLARS, STUDENTS, AND EDUCATORS.
Expenses $3,770,986 · Grants $161,281 · Revenue $4,757,438
As filed on the 2022 return.
Listed in Part VII
-
Karen AlbrittonKAREN ALBRITTON
PAST CHAIRPERSON
- Total calculated
- $0
- Hours/week
- 2
-
Kevin BradfordKEVIN BRADFORD
CHAIRPERSON
- Total calculated
- $0
- Hours/week
- 4
-
Lisa BowmanLISA BOWMAN
CHAIRPERSON-ELECT
- Total calculated
- $0
- Hours/week
- 3
-
Dennis R JamesDENNIS R JAMES
TREASURER
- Total calculated
- $0
- Hours/week
- 3
-
Michael BradyMICHAEL BRADY
SECRETARY-NEW
- Total calculated
- $0
- Hours/week
- 3
-
Jessica PerryJESSICA PERRY
AT-LARGE BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 2
-
Peter BarberPETER BARBER
AT-LARGE BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 2
-
Robin ToomsROBIN TOOMS
AT-LARGE BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 2
-
Tiffany WhiteTIFFANY WHITE
AT-LARGE BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 2
-
Ric SweeneyRIC SWEENEY
AT-LARGE BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 2
-
Vanitha SwaminathanVANITHA SWAMINATHAN
AT-LARGE BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 2
-
Angela BrutscheANGELA BRUTSCHE
AT-LARGE BOARD MEMBER-NEW
- Total calculated
- $0
- Hours/week
- 2
-
Christine MathersCHRISTINE MATHERS
AT-LARGE BOARD MEMBER-NEW
- Total calculated
- $0
- Hours/week
- 2
-
Brian FergemannBRIAN FERGEMANN
AT-LARGE BOARD MEMBER-NEW
- Total calculated
- $0
- Hours/week
- 2
-
Rebecca SlotegrafREBECCA SLOTEGRAF
AT-LARGE BOARD MEMBER-NEW
- Total calculated
- $0
- Hours/week
- 2
-
Anders GustafsonANDERS GUSTAFSON
AT-LARGE BOARD MEMBER-NEW
- Total calculated
- $0
- Hours/week
- 2
-
Jacqui CanneyJACQUI CANNEY
AT-LARGE BOARD MEMBER-PAST
- Total calculated
- $0
- Hours/week
- 2
-
David EdelmanDAVID EDELMAN
AT-LARGE BOARD MEMBER-PAST
- Total calculated
- $0
- Hours/week
- 2
-
Ajay KohliAJAY KOHLI
AT-LARGE BOARD MEMBER-PAST
- Total calculated
- $0
- Hours/week
- 2
-
Bennie JohnsonBENNIE JOHNSON
CHIEF EXECUTIVE OFFICER-NEW
- Total calculated
- $83,658
- From this org
- $79,639
- From related orgs
- $0
- Other
- $4,019
- Hours/week
- 40
-
Russell B KleinRUSSELL B KLEIN
CHIEF EXECUTIVE OFFICER-PAST
- Total calculated
- $629,126
- From this org
- $626,279
- From related orgs
- $0
- Other
- $2,847
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $56,947
- Bonus
- $46,593
- Other
- $522,739
- Deferred
- $2,847
- Nontaxable benefits
- $0
- Filer's total
- $629,126
-
Jeremy Van EkJEREMY VAN EK
CHIEF OPERATIONS OFFICER
- Total calculated
- $518,721
- From this org
- $484,847
- From related orgs
- $0
- Other
- $33,874
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $301,066
- Bonus
- $181,350
- Other
- $2,431
- Deferred
- $15,250
- Nontaxable benefits
- $18,624
- Filer's total
- $518,721
-
Adara BowenADARA BOWEN
VICE PRESIDENT, GROWTH
- Total calculated
- $231,463
- From this org
- $219,329
- From related orgs
- $0
- Other
- $12,134
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $168,993
- Bonus
- $50,000
- Other
- $336
- Deferred
- $11,197
- Nontaxable benefits
- $937
- Filer's total
- $231,463
-
Julie SchnidmanJULIE SCHNIDMAN
VICE PRESIDENT, ALLIANCES
- Total calculated
- $213,745
- From this org
- $197,388
- From related orgs
- $0
- Other
- $16,357
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $145,625
- Bonus
- $50,000
- Other
- $1,763
- Deferred
- $9,933
- Nontaxable benefits
- $6,424
- Filer's total
- $213,745
-
Molly SoatMOLLY SOAT
VICE PRESIDENT, PROF DEVELOPMENT
- Total calculated
- $169,304
- From this org
- $152,425
- From related orgs
- $0
- Other
- $16,879
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $125,961
- Bonus
- $25,000
- Other
- $1,464
- Deferred
- $7,760
- Nontaxable benefits
- $9,119
- Filer's total
- $169,304
-
Matthew WeingardenMATTHEW WEINGARDEN
VICE PRESIDENT, COMM & JOURNALS
- Total calculated
- $213,424
- From this org
- $192,088
- From related orgs
- $0
- Other
- $21,336
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $139,940
- Bonus
- $50,000
- Other
- $2,148
- Deferred
- $9,856
- Nontaxable benefits
- $11,480
- Filer's total
- $213,424
-
Charles WigginsCHARLES WIGGINS
VICE PRESIDENT, TECHNOLOGY
- Total calculated
- $202,789
- From this org
- $182,164
- From related orgs
- $0
- Other
- $20,625
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $144,092
- Bonus
- $35,000
- Other
- $3,072
- Deferred
- $9,448
- Nontaxable benefits
- $11,177
- Filer's total
- $202,789
-
Joseph BloomJOSEPH BLOOM
DATA WAREHOUSE ARCHITECT
- Total calculated
- $165,359
- From this org
- $142,950
- From related orgs
- $0
- Other
- $22,409
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $133,681
- Bonus
- $7,000
- Other
- $2,269
- Deferred
- $3,688
- Nontaxable benefits
- $18,721
- Filer's total
- $165,359
-
Jerod ClarkJEROD CLARK
DIRECTOR, MARKETING
- Total calculated
- $160,848
- From this org
- $146,308
- From related orgs
- $0
- Other
- $14,540
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $130,051
- Bonus
- $15,000
- Other
- $1,257
- Deferred
- $7,523
- Nontaxable benefits
- $7,017
- Filer's total
- $160,848
-
James EatonJAMES EATON
SR. SOLUTIONS ARCHITECT
- Total calculated
- $150,471
- From this org
- $132,347
- From related orgs
- $0
- Other
- $18,124
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $127,111
- Bonus
- $2,750
- Other
- $2,486
- Deferred
- $6,888
- Nontaxable benefits
- $11,236
- Filer's total
- $150,471
-
Catherine EckCATHERINE ECK
SR. CUSTOMER SUCCESS MANAGER
- Total calculated
- $203,317
- From this org
- $187,889
- From related orgs
- $0
- Other
- $15,428
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $183,414
- Bonus
- $3,000
- Other
- $1,475
- Deferred
- $9,577
- Nontaxable benefits
- $5,851
- Filer's total
- $203,317
-
Adam HowardADAM HOWARD
DIRECTOR, SALES OPERATIONS & STRATEGY
- Total calculated
- $147,925
- From this org
- $134,382
- From related orgs
- $0
- Other
- $13,543
- Hours/week
- 40
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 2 · Substantiation required before reimbursing expenses
- 3 · Compensation committee
- 3 · Compensation survey or study
- 3 · Approval by the board or compensation committee
- 4a · Severance or change-of-control payment
- 5a · Pay contingent on this organization's revenues
- 6a · Pay contingent on this organization's net earnings
Answered no
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
- 5b · Pay contingent on a related organization's revenues
- 6b · Pay contingent on a related organization's net earnings
- 7 · Other non-fixed payments
- 8 · Paid under the initial-contract exception
The filer's explanations (Part III)
- PART I, LINE 5
- A PORTION OF THE EXECUTIVE TEAM'S ANNUAL BONUSES ARE CONTINGENT UPON THE ORGANIZATION'S REVENUE AND EARNINGS PERFORMANCE.
- PART I, LINE 6
- A PORTION OF THE EXECUTIVE TEAM'S ANNUAL BONUSES ARE CONTINGENT UPON THE ORGANIZATION'S REVENUE AND EARNINGS PERFORMANCE.
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
-
$8,525
PROJECT SUPPORT
-
PROJECT SUPPORT
Provenance
- Return type
- form_990
- Tax year
- 2022
- Filed
- 28 February 2024
- IRS schema version
- 2022v5.0
- Source object
- 202410599349300936
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