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Nonprofiteer
← NATIONAL WILDLIFE FEDERATION

Form 990 for tax year 2024

Filed by NATIONAL WILDLIFE FEDERATION.

Totals

Total revenue
$124,061,599
Total expenses
$124,967,654
Contributions and grants received
$109,477,121
Grants paid
$16,718,113
Program service revenue
$8,453,107
Investment income
$2,759,893
Other revenue
$3,371,478
Total assets, end of year
$186,775,578
Total liabilities, end of year
$53,713,988
Net assets or fund balances, end of year
$133,061,590
Program services expenses (Part IX)
$107,266,538
Management and general expenses
$8,805,791
Fundraising expenses
$8,895,325
Program service expenses (Part III)
$107,266,538

Program services were 85.8% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1a · Federated campaigns

    $29,586

  • 1b · Membership dues

    $8,315,532

  • 1e · Government grants (contributions)

    $17,203,877

  • 1f · All other contributions, gifts and grants

    $83,928,126

  • 1g · Noncash contributions included above

    $4,022,684

  • 2a · Program service revenue: SUBSCRIPTION REVENUE

    total $8,315,532 · related or exempt $8,315,532

  • 2b · Program service revenue: REGISTRATION FEES

    total $130,114 · related or exempt $130,114

  • 2c · Program service revenue: HONORARIA

    total $7,350 · related or exempt $7,350

  • 2d · Program service revenue: AFFILIATE FEES

    total $111 · related or exempt $111

  • 3 · Investment income

    total $1,758,758 · unrelated business -$1,838 · excluded $1,760,596

  • 5 · Royalties

    total $1,331,625 · excluded $1,331,625

  • 6a · Gross rents

    real property $237,347

  • 6b · Less rental expenses

    real property $209,709

  • 6c · Rental income or loss

    real property $27,638

  • 6d · Net rental income or loss

    total $27,638 · excluded $27,638

  • 7a · Gross sales of assets other than inventory

    securities $7,174,100

  • 7b · Less cost or other basis and sales expenses

    securities $6,171,883 · other assets $1,082

  • 7c · Gain or loss

    securities $1,002,217 · other assets -$1,082

  • 7d · Net gain or loss

    total $1,001,135 · excluded $1,001,135

  • 10a · Gross sales of inventory

    $4,946,179

  • 10b · Cost of goods sold

    $2,270,351

  • 10c · Net income from sales of inventory

    total $2,675,828 · related or exempt $2,675,828

  • 11a · Other revenue: EQUITY LOSS IN SUBSIDIARY

    total -$663,613 · excluded -$663,613

  • 11e · Other revenue, total

    -$663,613

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $16,491,850 · program services $16,491,850

  • 3 · Grants to foreign organizations and individuals

    total $226,263 · program services $226,263

  • 5 · Compensation of officers, directors and key employees

    total $3,808,246 · program services $1,608,985 · management and general $1,228,126 · fundraising $971,135

  • 7 · Other salaries and wages

    total $38,429,303 · program services $34,476,416 · management and general $3,146,103 · fundraising $806,784

  • 8 · Pension plan contributions

    total $2,181,404 · program services $1,966,723 · management and general $180,846 · fundraising $33,835

  • 9 · Other employee benefits

    total $7,509,897 · program services $6,554,757 · management and general $700,126 · fundraising $255,014

  • 10 · Payroll taxes

    total $3,300,155 · program services $2,834,833 · management and general $333,976 · fundraising $131,346

  • 11b · Fees: legal

    total $90,527 · program services $77,313 · management and general $6,505 · fundraising $6,709

  • 11c · Fees: accounting

    total $155,268 · program services $131,931 · management and general $10,838 · fundraising $12,499

  • 11d · Fees: lobbying

    total $265,552 · program services $265,552

  • 11e · Fees: professional fundraising services

    total $198,410 · fundraising $198,410

  • 11f · Fees: investment management

    total $283,873 · program services $245,664 · management and general $21,943 · fundraising $16,266

  • 11g · Fees: other

    total $15,521,442 · program services $13,599,812 · management and general $1,021,112 · fundraising $900,518

  • 12 · Advertising and promotion

    total $1,539,349 · program services $1,332,152 · management and general $118,992 · fundraising $88,205

  • 13 · Office expenses

    total $14,783,013 · program services $11,246,911 · management and general $701,065 · fundraising $2,835,037

  • 14 · Information technology

    total $2,924,807 · program services $2,531,128 · management and general $226,087 · fundraising $167,592

  • 15 · Royalties

    total $422,881 · program services $312,763 · management and general $15,604 · fundraising $94,514

  • 16 · Occupancy

    total $1,664,588 · program services $1,254,933 · management and general $361,882 · fundraising $47,773

  • 17 · Travel

    total $1,785,486 · program services $1,667,111 · management and general $94,562 · fundraising $23,813

  • 19 · Conferences, conventions and meetings

    total $2,166,538 · program services $1,903,570 · management and general $151,021 · fundraising $111,947

  • 20 · Interest

    total $368,364 · program services $318,782 · management and general $28,475 · fundraising $21,107

  • 22 · Depreciation, depletion and amortization

    total $1,309,086 · program services $986,921 · management and general $284,595 · fundraising $37,570

  • 23 · Insurance

    total $80,088 · program services $69,308 · management and general $6,191 · fundraising $4,589

  • 24a · Other expenses: MAJOR PROGRAM MATERIALS

    total $6,617,344 · program services $4,875,151 · fundraising $1,742,193

  • 24b · Other expenses: OTHER EXPENSES

    total $1,356,789 · program services $1,171,729 · management and general $107,947 · fundraising $77,113

  • 24c · Other expenses: LIST RENTAL SERVICES

    total $1,170,565 · program services $865,749 · management and general $43,194 · fundraising $261,622

  • 24d · Other expenses: TEXT/EDITORIAL

    total $197,992 · program services $157,617 · management and general $10,647 · fundraising $29,728

  • 24e · All other expenses

    total $118,574 · program services $92,614 · management and general $5,954 · fundraising $20,006

  • 26 · Joint costs (an allocation of the lines above)

    total $16,446,689 · program services $7,734,994 · management and general $1,143,272 · fundraising $7,568,423

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $5,153,401 · end of year $15,278,547

  • 2 · Savings and temporary cash investments

    beginning of year $16,281,093 · end of year $12,508,404

  • 3 · Pledges and grants receivable

    beginning of year $50,177,373 · end of year $50,247,496

  • 4 · Accounts receivable

    beginning of year $1,257,284 · end of year $1,273,506

  • 7 · Other notes and loans receivable

    beginning of year $0 · end of year $333,500

  • 8 · Inventories for sale or use

    beginning of year $1,757,667 · end of year $1,317,547

  • 9 · Prepaid expenses and deferred charges

    beginning of year $5,139,204 · end of year $3,461,469

  • 10a · Land, buildings and equipment: cost or other basis

    $32,594,893

  • 10b · Land, buildings and equipment: accumulated depreciation

    $18,762,250

  • 10c · Land, buildings and equipment, net

    beginning of year $14,348,077 · end of year $13,832,643

  • 11 · Investments: publicly traded securities

    beginning of year $39,853,436 · end of year $41,085,752

  • 12 · Investments: other securities

    beginning of year $25,763,784 · end of year $28,106,707

  • 15 · Other assets

    beginning of year $19,181,063 · end of year $19,330,007

  • 17 · Accounts payable and accrued expenses

    beginning of year $11,342,525 · end of year $14,548,193

  • 19 · Deferred revenue

    beginning of year $12,087,159 · end of year $12,605,393

  • 20 · Tax-exempt bond liabilities

    beginning of year $9,197,134 · end of year $8,735,696

  • 23 · Secured mortgages and notes payable

    beginning of year $0 · end of year $283,500

  • 25 · Other liabilities

    beginning of year $16,249,322 · end of year $17,541,206

  • 27 · Net assets without donor restrictions

    beginning of year $44,132,908 · end of year $51,768,125

  • 28 · Net assets with donor restrictions

    beginning of year $85,903,334 · end of year $81,293,465

Mission and programs · 2024

Mission

SEE SCHEDULE O

Activities or mission (Part I)

UNITE ALL AMERICANS TO ENSURE WILDLIFE THRIVES IN A RAPIDLY CHANGING WORLD.

  • CONSERVATION PROGRAMSAS A LEADING CONSERVATION ORGANIZATION, THE NATIONAL WILDLIFE FEDERATION IS ACTIVE ACROSS A BROAD ARRAY OF ISSUES. THE BREADTH OF OUR WORK REFLECTS THE BREADTH OF THREATS CONFRONTING FISH AND WILDLIFE AND IT HAS NEVER FELT MORE IMPORTANT AS TREASURED AND UNKNOWN SPECIES ALIKE FACE MOUNTING PRESSURES: HABITAT DEGRADATION AND FRAGMENTATION, THE SPREAD OF ZOONOTIC DISEASES AND INVASIVE SPECIES, AND THE IMPACT FROM EXTREME WEATHER EVENTS MEAN MORE THAN ONE-THIRD OF ALL SPECIES IN THE UNITED STATES FACE AN INCREASED RISK OF EXTINCTION IN THE COMING DECADES.RECOVERING WILDLIFE IS THE THREAD LINKING EVERYTHING THE FEDERATION DOES. AND WHEN WILDLIFE THRIVE, IT IMPROVES THE QUALITY OF LIFE AND ECONOMIC OPPORTUNITIES FOR PEOPLE AND HELPS RESTORE THE ENVIRONMENT. OUR PROGRAMS DEVELOP, PROMOTE, AND ENACT SCIENCE-BASED SOLUTIONS TO HELP WILDLIFE AND PEOPLE ADAPT AND THRIVE IN A RAPIDLY CHANGING WORLD. - WILDLIFE RECOVERY AND HABITAT RESTORATIONAMERICAN GRASSLANDSNWF HOSTED THE 7TH BIENNIAL AMERICA'S GRASSLANDS CONFERENCE IN JUNE. THE CONFERENCE THEME, GRASSLANDS ACROSS GENERATIONS, HIGHLIGHTED THE CHANGES IN OUR GRASSLAND LANDSCAPE OVER TIME AND THE FUTURE OF GRASSLANDS CONSERVATION. THE EVENT ATTRACTED OVER 350 PARTICIPANTS, INCLUDING RANCHERS, RESEARCHERS, CONSERVATIONISTS, TRIBAL PARTNERS, AND MORE FROM 33 STATES, CANADA, AND MEXICO, REPRESENTING THE DIVERSITY OF NORTH AMERICA'S GRASSLANDS CONSERVATION INTERESTS.PROTECTING THE LAVACA RIVERIN JULY, COMMUNITY MEMBERS, PARTNERS, AND CONSERVATION LEADERS FROM NWF AND THE TEXAS CONSERVATION ALLIANCE GATHERED IN AUSTIN TO RAISE AWARENESS AND BUILD SUPPORT FOR SAFEGUARDING THE LAVACA RIVER AND CONNECTED BAY SYSTEMS. THE GATHERING HIGHLIGHTED CONCERNS ABOUT THE LAVACA RIVER DAM, WHICH WOULD DIVERT UP TO 31 BILLION GALLONS OF WATER ANNUALLY, REDUCING FRESHWATER INFLOWS, DESTROYING VITAL RIVER HABITAT, DISPLACING WILDLIFE, AND UNDERMINING COMMUNITY RESILIENCE ALONG THE TEXAS COAST. URBAN FARMERS EMBRACE POLLINATORS AS FOOD PARTNER PRODUCERSIN PARTNERSHIP WITH THE FARM ALLIANCE OF BALTIMORE, NWF HOSTED A SIX-PART WORKSHOP SERIES CALLED POLLINATORS AND PRODUCE, AIMED AT URBAN FARMERS INTERESTED IN EMBRACING NATIVE POLLINATORS AS PARTNERS IN SUSTAINABLE, LOCAL FOOD PRODUCTION. A TOTAL OF 127 PARTICIPANTS LEARNED ABOUT NATIVE POLLINATORS, POLLINATOR GARDEN DESIGN, MAINTENANCE BEST PRACTICES, AND MORE THROUGH WORKSHOPS, WEBINARS, AND FIELD TRIPS. TO HELP URBAN GROWERS CREATE POLLINATOR HABITAT, WE DISTRIBUTED 50 NATIVE PLANT CONTAINER GARDENS, 10 POLLINATOR GARDEN STARTER KITS, AND THREE $1,500 MINI-GRANTS FOR PARTICIPANTS TO INSTALL HABITAT AT THEIR FARMS OR GARDENS.IGNITING INTEREST WITH STUDENTS WHO LEARNED AND BURNEDPRESCRIBED BURNING - THE INTENTIONAL USE OF FIRE TO ACHIEVE LAND MANAGEMENT OBJECTIVES - REDUCES HAZARDOUS FUEL LOADS, PROMOTES THE GROWTH OF NATIVE PLANTS, AND IMPROVES WILDLIFE HABITATS. IN FEBRUARY, 13 FORT VALLEY STATE UNIVERSITY UNDERGRADUATES LEARNED ABOUT THE BENEFITS OF PRESCRIBED FIRE WITH NWF'S SOUTHEAST FORESTRY PROGRAM. THE FIRECATS, A NEW CLUB ON CAMPUS, SEEKS TO EDUCATE STUDENTS INTERESTED IN THE NATURAL WORLD ABOUT FORESTRY, FIRE ECOLOGY, PRESCRIBED BURNING, AND CAREERS IN CONSERVATION.LUMBEE LANDOWNER HOSTS EDUCATIONAL EVENTNWF'S FIRST LONGLEAF FOR ALL LANDOWNER MENTOR IN NORTH CAROLINA HOSTED HIS FIRST EVENT, "LONGLEAF PINE AND THE LUMBEE HERITAGE," DEMONSTRATING HOW LANDOWNERS CAN CONSERVE LOCAL ECOSYSTEMS WHILE ECONOMICALLY BENEFITING FROM LONGLEAF PINE. TRADITIONAL ECOLOGICAL KNOWLEDGE (TEK) REFERS TO THE MULTI-GENERATIONAL ACCUMULATION OF KNOWLEDGE, PRACTICES, AND BELIEFS ACQUIRED BY INDIGENOUS PEOPLE THROUGH DIRECT ENGAGEMENT WITH LOCAL ENVIRONMENTS. DELIVERING THIS LEARNING PROMOTES VALUABLE CONSERVATION PRACTICES FOR LANDOWNERS TO SECURE THEIR INCOME AND ALSO SUPPORT THE WELL-BEING OF THE FOREST.OXFORD'S LIVING ISLANDS REDUCE FLOODS, CREATE HABITATTHE TOWN OF OXFORD, MD CONSTRUCTED INNOVATIVE LIVING ISLANDS IN PLACE OF TRADITIONAL BREAKWATERS TO ABSORB WAVE ENERGY AND CREATE HABITAT FOR WILDLIFE. THE PROJECT CREATED 4.89 ACRES IN THE INTERTIDAL EMERGENT ESTUARINE WETLAND ENVIRONMENT IN PARTNERSHIP WITH NATIONAL WILDLIFE FEDERATION AND WITH FUNDS FROM NATIONAL FISH AND WILDLIFE FOUNDATION.HAVRE DE GRACE INSTALLS DEEPWATER LIVING SHORELINENWF PARTNERED WITH THE CITY OF HAVRE DE GRACE TO RESTORE 356 LINEAR FEET OF LIVING SHORELINE. THE NEW DEEP-WATER LIVING SHORELINE RESPONDS TO EROSION, REDUCES FLOODING, AND PROVIDES ESSENTIAL HABITAT FOR WILDLIFE, INCLUDING DUNES, WHICH LED TO 1.05 ACRES OF NEW BEACH HABITAT. OVERALL, NEARLY ONE QUARTER OF AN ACRE OF TIDAL MARSH WAS RESTORED, AND 4,000 NATIVE PLANTS AND 10 NEW TREES WERE PLANTED.THOUSANDS OF ACRES OF CONNECTIVITY RESTORED FOR BIGHORN SHEEPNWF NEGOTIATED A FINANCIAL AGREEMENT WITH A RANCHER TO CANCEL THEIR GRAZING PERMITS ON THREE HIGH-ELEVATION GRAZING ALLOTMENTS IN THE SAN JUAN MOUNTAIN RANGE OF SOUTHWESTERN COLORADO, COVERING NEARLY 40,000 ACRES. THE ALLOTMENTS HAVE BEEN GRAZED FOR OVER 100 YEARS AND OVERLAP WITH ONE OF THE NATION'S MOST IMPORTANT BIGHORN SHEEP HERDS. THIS AGREEMENT CONNECTS OVER 100,000 ACRES OF ADJACENT ALLOTMENTS RETIRED AT THE END OF 2023.HABITAT CONSERVATION FUND EXTENDED TOGETHER WITH THE PLANNING AND CONSERVATION LEAGUE AND YES ON PROP 4, NWF HELPED SUCCESSFULLY ADVOCATE TO EXTEND THE HABITAT CONSERVATION FUND, WHICH WAS ESTABLISHED BY THE CALIFORNIA WILDLIFE PROTECTION ACT PASSED BY VOTERS IN JUNE 1990. TO DATE, THE $30 MILLION A YEAR FUND HAS FUNDED HUNDREDS OF PROJECTS WHICH PROTECTED AND RESTORED MORE THAN 1.2 MILLION ACRES OF WILDLIFE HABITAT THROUGHOUT CALIFORNIA. WITH A NEW SUNSET DATE IN 2035, AN ADDITIONAL $150 MILLION WILL SUPPORT MORE CRITICAL CONSERVATION WORK.BEAVERS AS CONSERVATION PARTNERSBEAVERS ARE INCREDIBLY EFFICIENT ECOSYSTEM ENGINEERS - SOMETIMES TOO EFFICIENT. NWF'S MONTANA BEAVER CONFLICT RESOLUTION PROGRAM WORKS ACROSS THE STATE TO SMOOTH OUT CONFLICTS WHEN BEAVER ACTIVITIES RESULT IN BLOCKED CULVERTS AND TREE CHEWING. TO DATE, WE'VE MITIGATED 103 HUMAN-BEAVER CONFLICTS BY INSTALLING COST-EFFECTIVE, NON-LETHAL SOLUTIONS LIKE FENCING TREES, AND CULVERTS WHILE PROMOTING THE ECOLOGICAL BENEFITS OF BEAVERS, BALANCING COMMUNITY NEEDS WITH BEAVER AND WATERSHED CONSERVATION.EVERGLADES RESTORATION CELEBRATES MAJOR MILESTONESNWF HAS LONG WORKED TO RESTORE AMERICA'S EVERGLADES. AFTER YEARS OF PROJECT DELAYS AND FUNDING STRUGGLES, WE ARE NOW CELEBRATING MAJOR MILESTONES FOR EVERGLADES RESTORATION. WE HAVE SECURED RECORD INVESTMENTS FOR RESTORATION AND PROJECTS DECADES IN THE MAKING ARE COMING ONLINE. CONSTRUCTION HAS BEGUN ON THE CRITICAL EVERGLADES AGRICULTURAL AREA (EAA) RESERVOIR AND BLUE SHANTY FLOW-WAY, WITH WATER FLOWING THROUGH THE PROJECT'S STORMWATER TREATMENT AREA FOR THE FIRST TIME. IN JULY THE STATE AND FEDERAL GOVERNMENT ENTERED INTO AN AGREEMENT COMMITTING TO COMPLETE THE RESERVOIR AND ALL ITS COMPONENTS BY 2029, A MAJOR ACCELERATION FROM THE ORIGINAL SCHEDULE. COMPLETING THESE PROJECTS MORE QUICKLY WILL REQUIRE SIGNIFICANT RESOURCES, AND NWF WILL CONTINUE TO WORK TO ACHIEVE THIS GOAL SO ENOUGH CLEAN FRESHWATER WILL FLOW SOUTH - AS NATURE INTENDED - ONCE AGAIN.HISTORIC WATER INFRASTRUCTURE INVESTMENT FOR TEXASNWF WORKED WITH PARTNERS TO RAISE PUBLIC AWARENESS ABOUT A HISTORIC INVESTMENT IN WATER INFRASTRUCTURE (HJR7/SB7). PROP 4, ONCE PASSED BY TEXAS VOTERS IN NOVEMBER, PROVIDES DEDICATED FUNDING OF $1 BILLION ANNUALLY FOR THE NEXT 20 YEARS, WHICH WILL BE INVESTED IN WATER INFRASTRUCTURE AND SUPPLY PROJECTS, SUCH AS UPGRADING DETERIORATING WATER AND WASTEWATER SYSTEMS, REDUCING FLOOD RISK, SAFEGUARDING NATURAL RESOURCES, AND KEEPING WATER BILLS LOW.COALITION SUCCESSFULLY FUNDS DELAWARE RIVER BASIN PROJECTSNWF'S COALITION FOR THE DELAWARE RIVER WATERSHED ADVOCATED FOR FEDERAL APPROPRIATIONS TO THE DELAWARE WATERSHED CONSERVATION FUND, WHICH AWARDED $17 MILLION ACROSS 45 PROJECTS. ONE EXAMPLE IS NWF'S NJ AFFILIATE NEW JERSEY AUDUBON'S $351,800 GRANT TO MONITOR SHOREBIRD AND HORSESHOE CRAB POPULATIONS IN THE DELAWARE BAY, SUPPORTING VOLUNTEER TAGGING PROGRAMS THAT PROVIDE DATA CRITICAL TO THE RECOVERY OF RED KNOTS, OTHER SHOREBIRDS, AND HORSESHOE CRABS.

    Expenses $52,258,536 · Grants $12,629,101 · Revenue $50,973

  • EDUCATION OUTREACH & PUBLICATIONSECO-SCHOOLS HAD WIDESPREAD PARTICIPATION IN SCHOOL-BASED SUSTAINABILITY EFFORTS, WITH 452 SCHOOLS ACTIVELY ENGAGING ACROSS 68% OF U.S. STATES. THE PROGRAM ENGAGED OVER 36,400 STUDENTS IN NEARLY 1,400 STUDENT-LED ACTIONS FOCUSED ON ENERGY AND WATER CONSERVATION, WASTE REDUCTION, HABITAT CREATION, AND ENVIRONMENTAL AWARENESS. SCHOOLS REPORTED IMPROVEMENTS IN OUTDOOR LEARNING, GREEN SPACES, AND COMMUNITY RESILIENCE. ACTIONS INCLUDED CREATIVE PROJECTS LIKE POLLINATOR GARDENS AND UPCYCLING. SINCE THE PROGRAM'S INCEPTION, MORE THAN 6,000 SCHOOLS HAVE PARTICIPATED.NWF'S HABITAT PROGRAMS FOCUSED ON ACCELERATING COMMUNITY-BASED CONSERVATION, ENHANCING CLIMATE RESILIENCE THROUGH NATURE-BASED SOLUTIONS, AND STRENGTHENING WILDLIFE CORRIDORS. KEY INITIATIVES INCLUDED CERTIFYING NEW COMMUNITIES, SUPPORTING POLLINATOR HABITATS, AND PROMOTING "LEAVE THE LEAVES" CAMPAIGNS TO SUPPORT BIODIVERSITY. IN 2025, 10 COMMUNITIES EARNED CERTIFICATION BY IMPLEMENTING OUTREACH ACTIVITIES AND CREATING HABITATS WHERE PEOPLE LIVE, WORK, AND WORSHIP. NEW ADDITIONS INCLUDE NEW HOPE (PA), LAKE BLUFF (IL), AND LAKE MONTICELLO (VA) AND MORE THAN 15,000 PROPERTIES WERE CERTIFIED THROUGH NWF'S CERTIFIED WILDLIFE HABITAT PROGRAM.

    Expenses $31,810,755 · Grants $4,089,012 · Revenue $7,560,176

  • MEMBERSHIP & OTHER NATURE EDUCATION PROGRAMSMEMBERSHIP EDUCATION PROGRAMS MAINTAIN AN ACTIVE, ENGAGED AND INFORMED MEMBERSHIP PROVIDING SUPPORTERS WITH THE INFORMATION AND INSPIRATION TO MAKE A DIFFERENCE IN THEIR OWN BACKYARDS, THEIR COMMUNITIES, AND ACROSS THE COUNTRY. NWF REACHES MILLIONS OF SUPPORTERS MONTHLY TO COMMUNICATE THE MOST PRESSING NEEDS FACING THE ENVIRONMENT TODAY - FROM PEOPLE BECOMING MORE DISCONNECTED FROM NATURE TO LOSS OF HABITAT AND THE IMPACTS OF CLIMATE CHANGE. THROUGH SUCH PUBLICATIONS AS NATIONAL WILDLIFE MAGAZINE, THE NWF WEBSITE, AND OTHER SOURCES OF INFORMATION, NWF IS EDUCATING OUR MEMBERSHIP BASE ON HOW NWF IS WORKING TO PROTECT WILDLIFE AND HABITAT. EVERY MONTH, THROUGH NATIONAL WILDLIFE MAGAZINE MILLIONS OF PEOPLE CAN READ INFORMATIVE FEATURE ARTICLES ABOUT WILDLIFE AND WILDLIFE CONSERVATION, THE LATEST ENVIRONMENTAL NEWS AND SUCCESS STORIES FROM NWF AND AROUND THE NATION.THE RICH HISTORY OF NATIONAL WILDLIFE WEEK DATES ALL THE WAY BACK TO ITS FIRST CELEBRATION IN 1938. AS OUR LONGEST-RUNNING EDUCATION PROGRAM, NATIONAL WILDLIFE WEEK ENGAGES MILLIONS OF PARTICIPANTS. THE BROAD RANGE OF EDUCATIONAL ACTIVITIES INCREASES AWARENESS AND PROMOTES THE CONSERVATION OF NORTH AMERICA'S MOST AT-RISK WILDLIFE AND HABITATS.THE NATIONAL WILDLIFE FEDERATION'S GREEN HOUR PROVIDES TIPS AND ACTIVITIES TO GET KIDS AND FAMILIES OUTSIDE IN NATURE EVERY DAY. WE ENCOURAGE KIDS, PARENTS, GRANDPARENTS, EDUCATORS, AND CAREGIVERS AT HOME, SCHOOLS, CHILDCARE CENTERS, PARK AGENCIES, CAMPS, AND MORE TO ADOPT A GOAL OF AN HOUR PER DAY OF TIME FOR CHILDREN TO PLAY AND LEARN OUTDOORS IN NATURE.FAMILY, FRIEND, AND NEIGHBOR (FFN) CARE IS THE MOST COMMON FORM OF NONPARENTAL CHILDCARE IN THE U.S., AND IT IS ALSO OFTEN UNDER RESOURCED. AS PART OF A GROUNDBREAKING GRANT IN COLORADO, NWF'S EARLY CHILDHOOD HEALTH OUTDOORS (ECHO) TEAM LED OUTDOOR PLAY AND LEARNING WORKSHOPS IN ENGLISH AND SPANISH FOR 170 CHILDCARE PROVIDERS. FFN CAREGIVERS LEFT WORKSHOPS EMPOWERED WITH THE SKILLS AND RESOURCES NEEDED TO CONFIDENTLY ENGAGE YOUNG CHILDREN IN DEVELOPMENTALLY SUPPORTIVE ACTIVITIES OUTDOORS.

    Expenses $23,197,247 · Revenue $3,517,786

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • FREDERICK KOWAL CHAIR-ELECT

    UNTIL 06/25, CHAIR

    Total calculated
    $0
    Hours/week
    3

  • JOHN ROBBINS CHAIR

    UNTIL 06/25, IMM. PAST CHAIR

    Total calculated
    $0
    Hours/week
    3

  • WILLIAM HOUSTON

    PAST CHAIR

    Total calculated
    $0
    Hours/week
    3

  • REBECCA PRITCHETT

    EASTERN VICE CHAIR

    Total calculated
    $0
    Hours/week
    3

  • ALLYN DUKES

    CENTRAL VICE CHAIR

    Total calculated
    $0
    Hours/week
    3

  • BRAD POWELL

    WESTERN VICE CHAIR

    Total calculated
    $0
    Hours/week
    3

  • MARK BERRY

    DIRECTOR

    Total calculated
    $0
    Hours/week
    3

  • ARTHUR BUTCH BLAZER

    DIRECTOR

    Total calculated
    $0
    Hours/week
    3

  • BOB BROWN

    DIRECTOR

    Total calculated
    $0
    Hours/week
    3

  • CAROL BUIE-JACKSON

    DIRECTOR - UNTIL 06/25

    Total calculated
    $0
    Hours/week
    3

  • BUZZ COBELL

    DIRECTOR

    Total calculated
    $0
    Hours/week
    3

  • PRISCILLA DE LA CRUZ

    DIRECTOR

    Total calculated
    $0
    Hours/week
    3

  • JOMAR FLOYD

    DIRECTOR

    Total calculated
    $0
    Hours/week
    3

  • SCOTT GILMORE

    DIRECTOR - UNTIL 06/25

    Total calculated
    $0
    Hours/week
    3

  • JOHN GOSS

    DIRECTOR

    Total calculated
    $0
    Hours/week
    3

  • ANDREA KELLER HELSEL

    DIRECTOR

    Total calculated
    $0
    Hours/week
    3

  • ARTHUR JOHNSON

    DIRECTOR

    Total calculated
    $0
    Hours/week
    3

  • BRAD JOHNSON

    DIRECTOR

    Total calculated
    $0
    Hours/week
    3

  • RANDY JONES

    DIRECTOR

    Total calculated
    $0
    Hours/week
    3

  • BRIANNA JONES RICH

    DIRECTOR - UNTIL 06/25

    Total calculated
    $0
    Hours/week
    3

  • KOALANI KAULUKUKUI-BARBEE

    DIRECTOR

    Total calculated
    $0
    Hours/week
    3

  • JAY LANIER

    DIRECTOR

    Total calculated
    $0
    Hours/week
    3

  • DAWN LEVEY

    DIRECTOR

    Total calculated
    $0
    Hours/week
    3

  • CATHERINE NOVELLI

    DIRECTOR

    Total calculated
    $0
    Hours/week
    3

  • MIGUEL ORDENANA

    DIRECTOR

    Total calculated
    $0
    Hours/week
    3

  • DR MAMIE PARKER

    DIRECTOR

    Total calculated
    $0
    Hours/week
    3

  • STEVIE PARSONS

    DIRECTOR

    Total calculated
    $0
    Hours/week
    3

  • SARA PARKER PAULEY

    DIRECTOR

    Total calculated
    $0
    Hours/week
    3

  • SALLY RANNEY

    DIRECTOR

    Total calculated
    $0
    Hours/week
    3

  • BOB REES

    DIRECTOR

    Total calculated
    $0
    Hours/week
    3

  • EMILY SCHRADER

    DIRECTOR

    Total calculated
    $0
    Hours/week
    3

  • PATTY SCHWALENBERG

    DIRECTOR

    Total calculated
    $0
    Hours/week
    3

  • ROB SPEIDEL

    DIRECTOR

    Total calculated
    $0
    Hours/week
    3

  • RACHEL SPRAGUE

    DIRECTOR

    Total calculated
    $0
    Hours/week
    3

  • ELIZABETH SWISHER

    DIRECTOR

    Total calculated
    $0
    Hours/week
    3

  • GLORIA TOM

    DIRECTOR - UNTIL 12/24

    Total calculated
    $0
    Hours/week
    3

  • BENJAMIN TUGGLE

    DIRECTOR

    Total calculated
    $0
    Hours/week
    3

  • JEREMY VESBACH

    DIRECTOR

    Total calculated
    $0
    Hours/week
    3

  • BETH VIOLA

    DIRECTOR

    Total calculated
    $0
    Hours/week
    3

  • COLLIN O' MARA

    PRESIDENT & CEO

    Total calculated
    $636,574
    From this org
    $529,912
    From related orgs
    $0
    Other
    $106,662
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $506,331
    Bonus
    $0
    Other
    $23,581
    Deferred
    $50,077
    Nontaxable benefits
    $56,585
    Filer's total
    $636,574

  • ISMAEL SAVADOGO

    TREASURER & CFO

    Total calculated
    $360,869
    From this org
    $319,220
    From related orgs
    $0
    Other
    $41,649
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $319,220
    Bonus
    $0
    Other
    $0
    Deferred
    $14,292
    Nontaxable benefits
    $27,357
    Filer's total
    $360,869

  • BENJAMIN P KOTA

    SECRETARY & COO

    Total calculated
    $396,515
    From this org
    $344,762
    From related orgs
    $0
    Other
    $51,753
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $319,951
    Bonus
    $0
    Other
    $24,811
    Deferred
    $23,516
    Nontaxable benefits
    $28,237
    Filer's total
    $396,515

  • THOMAS E CLUDERAY

    ASST SECRETARY & GENERAL COUNSEL

    Total calculated
    $231,914
    From this org
    $211,937
    From related orgs
    $0
    Other
    $19,977
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $211,937
    Bonus
    $0
    Other
    $0
    Deferred
    $10,720
    Nontaxable benefits
    $9,257
    Filer's total
    $231,914

  • TAMARA JOHNSON

    ASST TREASURER & CONTROLLER

    Total calculated
    $179,797
    From this org
    $159,816
    From related orgs
    $0
    Other
    $19,981
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $159,066
    Bonus
    $0
    Other
    $750
    Deferred
    $9,702
    Nontaxable benefits
    $10,279
    Filer's total
    $179,797

  • MUSTAFA S ALI

    EXECUTIVE VP CONSERVATION & JUSTICE

    Total calculated
    $348,425
    From this org
    $321,639
    From related orgs
    $0
    Other
    $26,786
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $320,682
    Bonus
    $0
    Other
    $957
    Deferred
    $0
    Nontaxable benefits
    $26,786
    Filer's total
    $348,425

  • THOMAS H SELLERS

    CHIEF DEVELOPMENT OFFICER

    Total calculated
    $341,773
    From this org
    $316,948
    From related orgs
    $0
    Other
    $24,825
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $316,415
    Bonus
    $0
    Other
    $533
    Deferred
    $22,183
    Nontaxable benefits
    $2,642
    Filer's total
    $341,773

  • SARAH LASKIN

    VP CONSERVATION PROGRAMS

    Total calculated
    $212,058
    From this org
    $187,332
    From related orgs
    $0
    Other
    $24,726
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $185,805
    Bonus
    $0
    Other
    $1,527
    Deferred
    $13,174
    Nontaxable benefits
    $11,552
    Filer's total
    $212,058

  • ELIZABETH M BREAUX

    SENIOR VP FOR PHILANTHROPY

    Total calculated
    $276,340
    From this org
    $230,177
    From related orgs
    $0
    Other
    $46,163
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $229,142
    Bonus
    $0
    Other
    $1,035
    Deferred
    $16,503
    Nontaxable benefits
    $29,660
    Filer's total
    $276,340

  • KIMBERLY D MARTINEZ

    VP NATIONAL EDUCATION & ENGAGEMENT

    Total calculated
    $217,688
    From this org
    $201,612
    From related orgs
    $0
    Other
    $16,076
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $196,804
    Bonus
    $3,734
    Other
    $1,074
    Deferred
    $14,118
    Nontaxable benefits
    $1,958
    Filer's total
    $217,688

  • ABIGAIL TINSLEY

    VP CONSERVATION POLICY

    Total calculated
    $230,510
    From this org
    $204,775
    From related orgs
    $0
    Other
    $25,735
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $200,395
    Bonus
    $3,734
    Other
    $646
    Deferred
    $13,885
    Nontaxable benefits
    $11,850
    Filer's total
    $230,510

  • SANDRA MIAO

    AVP MEMBERSHIP PROGRAMS

    Total calculated
    $181,864
    From this org
    $155,022
    From related orgs
    $0
    Other
    $26,842
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $153,464
    Bonus
    $0
    Other
    $1,558
    Deferred
    $10,832
    Nontaxable benefits
    $16,010
    Filer's total
    $181,864

  • CAROLINE V ITOH

    SENIOR VP OPERATIONS & TECHNOLOGY

    Total calculated
    $254,286
    From this org
    $227,564
    From related orgs
    $0
    Other
    $26,722
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $225,731
    Bonus
    $0
    Other
    $1,833
    Deferred
    $15,461
    Nontaxable benefits
    $11,261
    Filer's total
    $254,286

  • CHANTE F COLEMAN

    SENIOR VP EQUITY & JUSTICE

    Total calculated
    $251,105
    From this org
    $221,023
    From related orgs
    $0
    Other
    $30,082
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $128,971
    Bonus
    $0
    Other
    $92,052
    Deferred
    $10,878
    Nontaxable benefits
    $19,204
    Filer's total
    $251,105

  • ROBIN MARTIN

    SENIOR VP OF PEOPLE

    Total calculated
    $265,607
    From this org
    $226,989
    From related orgs
    $0
    Other
    $38,618
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $224,913
    Bonus
    $0
    Other
    $2,076
    Deferred
    $11,839
    Nontaxable benefits
    $26,779
    Filer's total
    $265,607

  • HEATHER DAVIS-MILLER

    VP STRATEGIC PARTNERSHIPS

    Total calculated
    $246,148
    From this org
    $212,652
    From related orgs
    $0
    Other
    $33,496
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $211,549
    Bonus
    $0
    Other
    $1,103
    Deferred
    $15,171
    Nontaxable benefits
    $18,325
    Filer's total
    $246,148

  • ADRIENNE HOLLIS

    VP ENVIRONMENTAL JUSTICE

    Total calculated
    $209,203
    From this org
    $200,161
    From related orgs
    $0
    Other
    $9,042
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $198,353
    Bonus
    $0
    Other
    $1,808
    Deferred
    $0
    Nontaxable benefits
    $9,042
    Filer's total
    $209,203

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Form 990 of other organizations
  • 3 · Written employment contract
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee
  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 7 · Other non-fixed payments

Answered no

  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

PART I, LINES 4A-B
THE FOLLOWING INDIVIDUALS RECEIVED SEVERANCE PAY DURING THE CALENDAR YEAR ENDING DECEMBER 31, 2024: - CHANTE COLEMAN, SR VP OF EQUITY AND JUSTICE THE FOLLOWING INDIVIDUALS PARTICIPATED IN A SUPPLEMENTAL NON-QUALIFIED RETIREMENT PLAN DURING THE CALENDAR YEAR ENDING DECEMBER 31, 2024: - COLLIN O'MARA, PRESIDENT & CEO - BENJAMIN P. KOTA, CHIEF OPERATING OFFICER
PART I, LINE 7
THE FOLLOWING INDIVIDUALS RECEIVED NON-FIXED DISCRETIONARY BONUSES DURING THE CALENDAR YEAR ENDING DECEMBER 31, 2024: - ABIGAIL TINSLEY, VP CONSERVATION POLICY - KIMBERLY D. MARTINEZ, VP NATIONAL EDUCATION & ENGAGEMENT

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

The 10 largest by cash amount. The API serves every itemized grant.

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Related corporations and trusts

Part IV: related organizations taxable as a corporation or trust.

  • GARDEN FOR WILDLIFE INC

    C · E-COMMERCE SALES OF NATIVE PLANTS TO SUPPORT WILDLIFE · DE · 96.44% owned · share of income -$663,613 · share of assets $534,400 · controlled entity

    Directly controlled by NATIONAL WILDLIFE FEDERATION

Provenance

Return type
form_990
Tax year
2024
Filed
25 June 2026
IRS schema version
2024v5.5
Source object
202621779349300602

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

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