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Nonprofiteer
← ADVERTISING COUNCIL INC

Form 990 for tax year 2023

Filed by ADVERTISING COUNCIL INC.

Totals

Total revenue
$78,792,786
Total expenses
$68,900,074
Contributions and grants received
$35,098,218
Grants paid
$0
Program service revenue
$41,254,406
Investment income
$3,215,759
Other revenue
-$775,597
Total assets, end of year
$106,079,700
Total liabilities, end of year
$28,243,831
Net assets or fund balances, end of year
$77,835,869
Program services expenses (Part IX)
$54,329,717
Management and general expenses
$10,820,603
Fundraising expenses
$3,749,754
Program service expenses (Part III)
$54,329,717

Program services were 78.9% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1c · Fundraising events

    $7,465,810

  • 1f · All other contributions, gifts and grants

    $27,632,408

  • 2a · Program service revenue: PUBLIC SVC CAMPAIGNS

    total $39,857,988 · related or exempt $39,857,988

  • 2b · Program service revenue: SOC. IMPACT RESEARCH

    total $1,396,418 · related or exempt $1,396,418

  • 3 · Investment income

    total $2,377,743 · excluded $2,377,743

  • 6a · Gross rents

    real property $355,365

  • 6b · Less rental expenses

    real property $0

  • 6c · Rental income or loss

    real property $355,365

  • 6d · Net rental income or loss

    total $355,365 · excluded $355,365

  • 7a · Gross sales of assets other than inventory

    securities $1,169,835

  • 7b · Less cost or other basis and sales expenses

    securities $331,819

  • 7c · Gain or loss

    securities $838,016

  • 7d · Net gain or loss

    total $838,016 · excluded $838,016

  • 8a · Fundraising events: gross income

    $455,700

  • 8a · Fundraising events: contributions included on line 1c

    $7,465,810

  • 8b · Fundraising events: direct expenses

    $1,586,697

  • 8c · Net income from fundraising events

    total -$1,130,997 · excluded -$1,130,997

  • 11a · Other revenue: OTHER INCOME

    total $35 · excluded $35

  • 11e · Other revenue, total

    $35

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $5,792,010 · program services $2,343,067 · management and general $2,830,340 · fundraising $618,603

  • 7 · Other salaries and wages

    total $19,864,328 · program services $15,202,023 · management and general $2,610,522 · fundraising $2,051,783

  • 8 · Pension plan contributions

    total $1,153,069 · program services $638,523 · management and general $259,169 · fundraising $255,377

  • 9 · Other employee benefits

    total $2,070,372 · program services $1,361,984 · management and general $594,017 · fundraising $114,371

  • 10 · Payroll taxes

    total $1,753,425 · program services $1,304,424 · management and general $319,135 · fundraising $129,866

  • 11b · Fees: legal

    total $470,026 · management and general $470,026

  • 11c · Fees: accounting

    total $290,880 · management and general $290,880

  • 11f · Fees: investment management

    total $67,000 · management and general $67,000

  • 11g · Fees: other

    total $294,641 · program services $184,500 · management and general $90,341 · fundraising $19,800

  • 12 · Advertising and promotion

    total $311,304 · program services $39,781 · management and general $271,523

  • 13 · Office expenses

    total $288,473 · program services $168,258 · management and general $101,476 · fundraising $18,739

  • 14 · Information technology

    total $1,226,013 · program services $691,144 · management and general $533,788 · fundraising $1,081

  • 16 · Occupancy

    total $1,092,393 · program services $824,975 · management and general $199,799 · fundraising $67,619

  • 17 · Travel

    total $968,036 · program services $452,682 · management and general $315,059 · fundraising $200,295

  • 19 · Conferences, conventions and meetings

    total $365,746 · program services $110,681 · management and general $210,263 · fundraising $44,802

  • 22 · Depreciation, depletion and amortization

    total $795,887 · management and general $795,887

  • 23 · Insurance

    total $172,532 · management and general $172,532

  • 24a · Other expenses: PROD. & DISTRIBUTION

    total $30,133,101 · program services $30,133,101

  • 24b · Other expenses: TEMP HELP & RECRUITING

    total $1,489,419 · program services $735,442 · management and general $572,806 · fundraising $181,171

  • 24c · Other expenses: PSA ANALYTICS

    total $64,701 · program services $61,372 · management and general $3,329

  • 24d · Other expenses: OUTREACH FUNCTIONS

    total $43,535 · program services $1,575 · management and general $7,589 · fundraising $34,371

  • 24e · All other expenses

    total $193,183 · program services $76,185 · management and general $105,122 · fundraising $11,876

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $1,000 · end of year $1,000

  • 2 · Savings and temporary cash investments

    beginning of year $31,893,205 · end of year $44,303,857

  • 3 · Pledges and grants receivable

    beginning of year $4,120,300 · end of year $4,179,708

  • 4 · Accounts receivable

    beginning of year $17,229,273 · end of year $15,745,558

  • 9 · Prepaid expenses and deferred charges

    beginning of year $991,655 · end of year $1,121,534

  • 10a · Land, buildings and equipment: cost or other basis

    $13,377,527

  • 10b · Land, buildings and equipment: accumulated depreciation

    $10,844,279

  • 10c · Land, buildings and equipment, net

    beginning of year $3,243,866 · end of year $2,533,248

  • 11 · Investments: publicly traded securities

    beginning of year $30,072,868 · end of year $33,807,388

  • 15 · Other assets

    beginning of year $5,078,505 · end of year $4,387,407

  • 17 · Accounts payable and accrued expenses

    beginning of year $10,746,805 · end of year $10,091,107

  • 19 · Deferred revenue

    beginning of year $7,668,031 · end of year $11,778,974

  • 25 · Other liabilities

    beginning of year $7,424,168 · end of year $6,373,750

  • 27 · Net assets without donor restrictions

    beginning of year $58,275,603 · end of year $62,638,224

  • 28 · Net assets with donor restrictions

    beginning of year $8,516,065 · end of year $15,197,645

Mission and programs · 2023

Mission

WE CONVENE THE BEST STORYTELLERS TO EDUCATE, UNITE AND UPLIFT - BY OPENING HEARTS, INSPIRING ACTION AND ACCELERATING CHANGE.

Activities or mission (Part I)

THE AD COUNCIL CONVENES CREATIVE STORYTELLERS TO EDUCATE, UNITE AND UPLIFT AUDIENCES.

  • THE AD COUNCIL, WORKING WITH PARTNERS ACROSS SECTORS INCLUDING ADVERTISING, MEDIA, TECHNOLOGY, GOVERNMENT AND PHILANTHROPY, CREATES PUBLIC SERVICE ADVERTISING CAMPAIGNS WITH THE HELP OF VOLUNTEER ADVERTISING, DIGITAL AND SOCIAL AGENCIES (WHO DONATE THEIR CREATIVE TALENTS AND ENERGY), THE MEDIA (WHO CONTRIBUTE SPACE AND TIME) AND DONORS (WHO PROVIDE CRUCIAL OPERATING SUPPORT). COLLECTIVELY, THEY MAKE THE AD COUNCIL'S GOOD WORKS POSSIBLE.IN FY24, THE AD COUNCIL SECURED $1.0 BILLION IN DONATED MEDIA SUPPORT (ACROSS ALL PLATFORMS INCLUDING DIGITAL, TV, RADIO, PRINT AND OUT-OF-HOME) ON BEHALF OF OUR SPONSORS' CAMPAIGNS. [SEE CONTINUATION ON SCHEDULE O]

    Expenses $54,329,717 · Revenue $41,254,406

As filed on the 2023 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Lisa Sherman

    PRESIDENT AND CEO

    Total calculated
    $2,163,987
    From this org
    $1,374,339
    From related orgs
    $0
    Other
    $789,648
    Hours/week
    44.38

    Schedule J breakdown matched by us

    Base
    $730,471
    Bonus
    $351,000
    Other
    $292,868
    Deferred
    $735,622
    Nontaxable benefits
    $54,026
    Filer's total
    $2,163,987
  • Diego Scotti

    CHAIR

    Total calculated
    $0
    Hours/week
    3.5
  • Jacki Kelley

    IMMEDIATE PAST CHAIR

    Total calculated
    $0
    Hours/week
    2
  • Tara Walpert Levy

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    2
  • Rita Ferro

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    2
  • Kirk McDonald

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    2
  • Kim Kelleher

    SECRETARY

    Total calculated
    $0
    Hours/week
    1
  • Lisa Utzschneider

    CHAIR FINANCE COMMITTEE

    Total calculated
    $0
    Hours/week
    3
  • Jonathan Adashek

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Heidi Andersen

    DIRECTOR, THRU 5/1/24

    Total calculated
    $0
    Hours/week
    0.5
  • Jay Askinasi

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Anna Bager

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Lara Balazs

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Michele Barlow

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Lynn Bartron

    DIRECTOR, THRU 4/30/24

    Total calculated
    $0
    Hours/week
    0.5
  • Nadja Bellan-White

    DIRECTOR, THRU 12/31/23

    Total calculated
    $0
    Hours/week
    0.5
  • Leslie Berland

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Josephine Bertrams

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Brad Blum

    DIRECTOR, THRU 6/15/24

    Total calculated
    $0
    Hours/week
    0.5
  • Chris Boothe

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Elizabeth Brady

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Andrea Brimmer

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Vanessa A Broadhurst

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Marc Brodherson

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Heidi Browning

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Michael Brownstein

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Devika Bulchandani

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Lisa Caputo

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Fiona Carter

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Kristin Carvell

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Blake Chandlee

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • David Cohen

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Jeff Collins

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Christine Cook

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Jill Cress

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Tina Davis

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Norm De Greve

    DIRECTOR, THRU 7/31/23

    Total calculated
    $0
    Hours/week
    0.5
  • Anthony Demaio

    DIRECTOR, THRU 10/30/23

    Total calculated
    $0
    Hours/week
    0.5
  • Denise Dresser

    DIRECTOR, THRU 12/31/23

    Total calculated
    $0
    Hours/week
    0.5
  • Kyle Dropp

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Pam Drucker Mann

    DIRECTOR, THRU 6/12/24

    Total calculated
    $0
    Hours/week
    0.5
  • Kathleen Dunlop

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Richard Edelman

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Mel Edwards

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Tim Ellis

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Chad Engelgau

    DIRECTOR, THRU 2/28/24

    Total calculated
    $0
    Hours/week
    0.5
  • Chris Foley

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Marianne Gambelli

    DIRECTOR, THRU 4/30/24

    Total calculated
    $0
    Hours/week
    0.5
  • Benoit Garbe

    DIRECTOR, THRU 12/31/23

    Total calculated
    $0
    Hours/week
    0.5
  • Adam Gerhart

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Greg Glenday

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Ben Goldhirsh

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Jeremi Gorman

    DIRECTOR, THRU 10/15/23

    Total calculated
    $0
    Hours/week
    0.5
  • Jennifer Gottlieb

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Jamie Gutfreund

    DIRECTOR, THRU 9/1/23

    Total calculated
    $0
    Hours/week
    0.5
  • Michael Guth

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Jim Habig

    DIRECTOR, THRU 6/12/24

    Total calculated
    $0
    Hours/week
    0.5
  • Cathy Hackl

    DIRECTOR, THRU 10/30/23

    Total calculated
    $0
    Hours/week
    0.5
  • Bill C Hagelstein

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Elena Hale

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Kathleen Hall

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • John Halley

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Chrissie Hanson

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Patrick Harris

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Carla Hassan

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Tariq Hassan

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Gail Heimann

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Tammy Henault

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Elizabeth Herbst-Brady

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Michael Houston

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Lisa Ryan Howard

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Charisse Hughes

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Jean-Paul Jansen

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Tim Jones

    DIRECTOR, THRU 12/31/23

    Total calculated
    $0
    Hours/week
    0.5
  • Peter Jung

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Karen Kaplan

    DIRECTOR, THRU 12/31/23

    Total calculated
    $0
    Hours/week
    0.5
  • Todd Kaplan

    DIRECTOR, THRU 6/12/24

    Total calculated
    $0
    Hours/week
    0.5
  • Marla Kaplowitz

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Harry Kargman

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Michael Kassan

    DIRECTOR, THRU 4/30/24

    Total calculated
    $0
    Hours/week
    1
  • Sophie Kelly

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Kellyn Kenny

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Zach Kitschke

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Bill Kolb

    DIRECTOR, THRU 4/30/24

    Total calculated
    $0
    Hours/week
    0.5
  • Michael Komasinski

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Amit Kotecha

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Suzanne Kounkel

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Jill Kramer

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Sarah Kramer

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Steven Kritzman

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Steve Lanzano

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Ryanne Laredo

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Lorenzo Larini

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Daryl Lee

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Tammy Levine

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Lynn Lewis

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Ryan Linder

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Robert D Liodice

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Antonio Lucio

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Heather Malenshek

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Mark Marshall

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Doug Martin

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Stacy Martinet

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Seth Matlins

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Johanna Mayer-Jones

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Sean McCaffrey

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Alice McKown

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Nicola Mendelsohn

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Nicholas Mercurio

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Shakir Moin

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Jamie Moldafsky

    DIRECTOR, THRU 10/30/23

    Total calculated
    $0
    Hours/week
    0.5
  • Travis Montaque

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Alan Moss

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Catherine Newman

    DIRECTOR, THRU 9/29/23

    Total calculated
    $0
    Hours/week
    0.5
  • Kyle Norrington

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Shannon Nunn

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Brett O'Brien

    DIRECTOR, THRU 4/30/24

    Total calculated
    $0
    Hours/week
    0.5
  • Steve Pacheco

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Drew Panayiotou

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Nicolle Pangis

    DIRECTOR, THRU 11/15/23

    Total calculated
    $0
    Hours/week
    0.5
  • Chris Paquette

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Richard Parkinson

    DIRECTOR, THRU 1/15/24

    Total calculated
    $0
    Hours/week
    0.5
  • Ryan Pauley

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Pj Pereira

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Elliott Pettit

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Raja Rajamannar

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Mary Ann Reilly

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Amy Reinhard

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Nancy Reyes

    DIRECTOR, THRU 9/29/23

    Total calculated
    $0
    Hours/week
    0.5
  • Lisa Roath

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Dan Robbins

    DIRECTOR, THRU 11/17/23

    Total calculated
    $0
    Hours/week
    0.5
  • Joy Robins

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Chris Rogers

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Tiffany Rolfe

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • James Rooke

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Jo Ann Ross Ross

    DIRECTOR, THRU 4/30/24

    Total calculated
    $0
    Hours/week
    0.5
  • Dave Roter

    DIRECTOR, THRU 9/1/23

    Total calculated
    $0
    Hours/week
    0.5
  • Tara Roth

    DIRECTOR, THRU 4/30/24

    Total calculated
    $0
    Hours/week
    0.5
  • Doug Rozen

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Elizabeth Rutledge

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Cara Sabin

    DIRECTOR, THRU 2/28/24

    Total calculated
    $0
    Hours/week
    0.5
  • Carrie Seifer

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Jessica Sibley

    DIRECTOR, THRU 3/30/24

    Total calculated
    $0
    Hours/week
    0.5
  • Tim Sims

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Samantha Skey

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Ramon Soto

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Mitch Spolan

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Andrew Springate

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Deb Stambaugh

    DIRECTOR, THRU 9/30/23

    Total calculated
    $0
    Hours/week
    0.5
  • Heather Stewart

    DIRECTOR, THRU 6/15/24

    Total calculated
    $0
    Hours/week
    0.5
  • Josh Stinchcomb

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Randi Stipes

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Steve Stoute

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Greg Stuart

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Andrew Swinand

    DIRECTOR, THRU 4/30/24

    Total calculated
    $0
    Hours/week
    1
  • Lynn Teo

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Todd Teresi

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Karin Timpone

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Dara Treseder

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Gayle Troberman

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Tyler Turnbull

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Alexa Vignone

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Aaron Walton

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Tiffany Xingyu Wang

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Bill Watkins

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • William White

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Jennifer Wilson

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Bill Wise

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Steven Wolfe Pereira

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Jen Wong

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Louisa Wong

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Clifford Young

    DIRECTOR, THRU 4/30/24

    Total calculated
    $0
    Hours/week
    0.5
  • Mark Zagorski

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Andrea Zaretsky

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Neal Zuckerman

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Kenneth M Kroll

    CHIEF FINANCIAL OFFICER

    Total calculated
    $590,424
    From this org
    $459,997
    From related orgs
    $0
    Other
    $130,427
    Hours/week
    41.04

    Schedule J breakdown matched by us

    Base
    $364,726
    Bonus
    $82,250
    Other
    $13,021
    Deferred
    $110,525
    Nontaxable benefits
    $19,902
    Filer's total
    $590,424
  • Paula Veale

    CHIEF MARKETING & COMMUNICATION

    Total calculated
    $727,964
    From this org
    $504,742
    From related orgs
    $0
    Other
    $223,222
    Hours/week
    37.96

    Schedule J breakdown matched by us

    Base
    $321,692
    Bonus
    $87,750
    Other
    $95,300
    Deferred
    $177,354
    Nontaxable benefits
    $45,868
    Filer's total
    $727,964
  • Heidi Arthur

    CHIEF CAMPAIGN DEVELOPMENT

    Total calculated
    $513,073
    From this org
    $385,827
    From related orgs
    $0
    Other
    $127,246
    Hours/week
    38.53

    Schedule J breakdown matched by us

    Base
    $303,150
    Bonus
    $72,000
    Other
    $10,677
    Deferred
    $103,917
    Nontaxable benefits
    $23,329
    Filer's total
    $513,073
  • Michelle Hillman

    CHIEF CAMPAIGN DEVELOPMENT

    Total calculated
    $514,493
    From this org
    $377,642
    From related orgs
    $0
    Other
    $136,851
    Hours/week
    37.83

    Schedule J breakdown matched by us

    Base
    $264,824
    Bonus
    $75,000
    Other
    $37,818
    Deferred
    $104,026
    Nontaxable benefits
    $32,825
    Filer's total
    $514,493
  • Elise James

    CHIEF EQUITY OFFICER EQUITY & INCLUSION

    Total calculated
    $481,818
    From this org
    $359,412
    From related orgs
    $0
    Other
    $122,406
    Hours/week
    45.96

    Schedule J breakdown matched by us

    Base
    $283,626
    Bonus
    $68,100
    Other
    $7,686
    Deferred
    $86,287
    Nontaxable benefits
    $36,119
    Filer's total
    $481,818
  • Regina Bradley

    CHIEF TALENT & FACILITIES

    Total calculated
    $477,243
    From this org
    $353,885
    From related orgs
    $0
    Other
    $123,358
    Hours/week
    45.68

    Schedule J breakdown matched by us

    Base
    $281,663
    Bonus
    $65,550
    Other
    $6,672
    Deferred
    $91,336
    Nontaxable benefits
    $32,022
    Filer's total
    $477,243
  • Kate Emanuel

    CHIEF BUSINESS OPERATIONS & STRATEGY

    Total calculated
    $457,752
    From this org
    $344,929
    From related orgs
    $0
    Other
    $112,823
    Hours/week
    34.97

    Schedule J breakdown matched by us

    Base
    $243,839
    Bonus
    $64,400
    Other
    $36,690
    Deferred
    $80,943
    Nontaxable benefits
    $31,880
    Filer's total
    $457,752
  • Charysse Nunez

    CHIEF INSIGHTS & ANALYTICS OFFICER

    Total calculated
    $439,946
    From this org
    $333,990
    From related orgs
    $0
    Other
    $105,956
    Hours/week
    38.07

    Schedule J breakdown matched by us

    Base
    $298,834
    Bonus
    $33,000
    Other
    $2,156
    Deferred
    $92,078
    Nontaxable benefits
    $13,878
    Filer's total
    $439,946
  • Dinukshini Jeromine Perera

    CHIEF MEDIA OFFICER

    Total calculated
    $376,764
    From this org
    $254,749
    From related orgs
    $0
    Other
    $122,015
    Hours/week
    35.68

    Schedule J breakdown matched by us

    Base
    $241,664
    Bonus
    $11,170
    Other
    $1,915
    Deferred
    $97,106
    Nontaxable benefits
    $24,909
    Filer's total
    $376,764
  • Barbara Leshinsky

    CHIEF REVENUE & DEV, THRU DEC. 2023

    Total calculated
    $1,080,583
    From this org
    $884,648
    From related orgs
    $0
    Other
    $195,935
    Hours/week
    28.75

    Schedule J breakdown matched by us

    Base
    $343,917
    Bonus
    $493,750
    Other
    $46,981
    Deferred
    $173,770
    Nontaxable benefits
    $22,165
    Filer's total
    $1,080,583
  • Kathleen Kayse

    CHIEF MEDIA, THRU MAY 2023

    Total calculated
    $206,202
    From this org
    $206,107
    From related orgs
    $0
    Other
    $95
    Hours/week
    12.08

    Schedule J breakdown matched by us

    Base
    $118,207
    Bonus
    $78,000
    Other
    $9,900
    Deferred
    $0
    Nontaxable benefits
    $95
    Filer's total
    $206,202
  • Danielle Linet

    SVP, CREATIVE STUDIO & MARKETING OPERATIONS

    Total calculated
    $357,032
    From this org
    $258,091
    From related orgs
    $0
    Other
    $98,941
    Hours/week
    38.11

    Schedule J breakdown matched by us

    Base
    $213,660
    Bonus
    $43,000
    Other
    $1,431
    Deferred
    $59,789
    Nontaxable benefits
    $39,152
    Filer's total
    $357,032
  • Anthony Foleno

    SVP, STRATEGY & EVALUATION

    Total calculated
    $319,524
    From this org
    $255,718
    From related orgs
    $0
    Other
    $63,806
    Hours/week
    39.28

    Schedule J breakdown matched by us

    Base
    $213,674
    Bonus
    $41,000
    Other
    $1,044
    Deferred
    $48,511
    Nontaxable benefits
    $15,295
    Filer's total
    $319,524
  • Anthony Signorelli

    SVP,CORPORATE PARTNERSHIPS

    Total calculated
    $310,856
    From this org
    $241,885
    From related orgs
    $0
    Other
    $68,971
    Hours/week
    36.29

    Schedule J breakdown matched by us

    Base
    $207,207
    Bonus
    $33,750
    Other
    $928
    Deferred
    $55,497
    Nontaxable benefits
    $13,474
    Filer's total
    $310,856
  • Anne Deo

    SVP, ANALYTICS

    Total calculated
    $350,302
    From this org
    $239,361
    From related orgs
    $0
    Other
    $110,941
    Hours/week
    41.28

    Schedule J breakdown matched by us

    Base
    $195,640
    Bonus
    $42,600
    Other
    $1,121
    Deferred
    $57,457
    Nontaxable benefits
    $53,484
    Filer's total
    $350,302
  • Kathryn Ashley Menschner

    SVP, MEDIA STRATEGY & ENGAGEMENT

    Total calculated
    $292,686
    From this org
    $233,037
    From related orgs
    $0
    Other
    $59,649
    Hours/week
    35.87

    Schedule J breakdown matched by us

    Base
    $194,026
    Bonus
    $38,100
    Other
    $911
    Deferred
    $57,875
    Nontaxable benefits
    $1,774
    Filer's total
    $292,686

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 1a · First-class or charter travel
  • 1a · Health or social club dues or initiation fees
  • 1b · Written policy on the line-1a expenses
  • 2 · Substantiation required before reimbursing expenses
  • 3 · Compensation committee
  • 3 · Independent compensation consultant
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee
  • 7 · Other non-fixed payments

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

PART I, LINE 1A
THE AD COUNCIL PROVIDED REIMBURSEMENT FOR BUSINESS OR FIRST CLASS TRAVEL TO THE CEO PER CONTRACT IF FLYING DISTANCE (4 HOURS) OR INTERNATIONAL. THE AD COUNCIL PROVIDED AN ANNUAL MEMBERSHIP TO A HEALTH CLUB FOR THE FOLLOWING EMPLOYEES: LISA SHERMAN, KATHLEEN KAYSE, HEIDI ARTHUR, MICHELLE HILLMAN, REGINA BRADLEY, CHARYSSE NUNEZ, DINUKSHINI JEROMINE PERERA, BARBARA LESHINSKY, DANIELLE LINET, ANNE DEO, ANTHONY SIGNORELLI, AND KATHRYN ASHLEY MENSCHNER.
PART I, LINE 7
AMOUNTS INCLUDED IN COLUMN C REFLECT BONUSES EARNED IN THE FISCAL YEAR BUT PAID OUT TWO AND A HALF MONTHS AFTER THE TAX YEAR ENDED. THEREFORE, THE AMOUNTS HAVE BEEN INCLUDED IN DEFERRED COMPENSATION AS REQUIRED BY THE FORM INSTRUCTIONS.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2023
Filed
15 May 2025
IRS schema version
2023v6.0
Source object
202541359349310344

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

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