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Nonprofiteer
← WHITETAILS UNLIMITED INC

Form 990 for tax year 2024

Filed by WHITETAILS UNLIMITED INC.

Totals

Total revenue
$14,337,122
Total expenses
$12,750,188
Contributions and grants received
$4,928,769
Grants paid
$3,247,374
Program service revenue
$639,481
Investment income
$636,812
Other revenue
$8,132,060
Total assets, end of year
$22,300,626
Total liabilities, end of year
$3,030,838
Net assets or fund balances, end of year
$19,269,788
Program services expenses (Part IX)
$10,660,668
Management and general expenses
$1,642,875
Fundraising expenses
$446,645
Program service expenses (Part III)
$10,660,668

Program services were 83.6% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1b · Membership dues

    $799,137

  • 1c · Fundraising events

    $3,551,753

  • 1f · All other contributions, gifts and grants

    $577,879

  • 1g · Noncash contributions included above

    $211,848

  • 2a · Program service revenue: MEMBERSHIP DUES

    total $411,675 · related or exempt $411,675

  • 2b · Program service revenue: ADVERTISING INCOME

    total $227,806 · unrelated business $227,806

  • 3 · Investment income

    total $664,821 · excluded $664,821

  • 7a · Gross sales of assets other than inventory

    securities $1,952,189 · other assets $2,000

  • 7b · Less cost or other basis and sales expenses

    securities $1,982,198 · other assets $0

  • 7c · Gain or loss

    securities -$30,009 · other assets $2,000

  • 7d · Net gain or loss

    total -$28,009 · excluded -$28,009

  • 8a · Fundraising events: gross income

    $25,860,706

  • 8a · Fundraising events: contributions included on line 1c

    $3,551,753

  • 8b · Fundraising events: direct expenses

    $17,801,587

  • 8c · Net income from fundraising events

    total $8,059,119 · excluded $8,059,119

  • 10a · Gross sales of inventory

    $150,540

  • 10b · Cost of goods sold

    $78,565

  • 10c · Net income from sales of inventory

    total $71,975 · related or exempt $58,110 · unrelated business $13,865

  • 11a · Other revenue: MISCELLANEOUS

    total $966 · excluded $966

  • 11e · Other revenue, total

    $966

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $3,247,374 · program services $3,247,374

  • 5 · Compensation of officers, directors and key employees

    total $871,347 · program services $628,075 · management and general $193,420 · fundraising $49,852

  • 7 · Other salaries and wages

    total $3,718,562 · program services $3,074,163 · management and general $464,774 · fundraising $179,625

  • 8 · Pension plan contributions

    total $119,484 · program services $100,854 · management and general $13,043 · fundraising $5,587

  • 9 · Other employee benefits

    total $10,463 · program services $8,449 · management and general $1,492 · fundraising $522

  • 10 · Payroll taxes

    total $277,879 · program services $224,404 · management and general $39,605 · fundraising $13,870

  • 11b · Fees: legal

    total $1,200 · program services $792 · management and general $408

  • 11c · Fees: accounting

    total $72,804 · program services $48,050 · management and general $24,754

  • 11f · Fees: investment management

    total $64,361 · management and general $64,361

  • 12 · Advertising and promotion

    total $49,493 · management and general $47,018 · fundraising $2,475

  • 13 · Office expenses

    total $1,781,192 · program services $1,429,507 · management and general $243,458 · fundraising $108,227

  • 14 · Information technology

    total $206,564 · program services $136,332 · management and general $70,232

  • 16 · Occupancy

    total $117,639 · program services $95,000 · management and general $16,767 · fundraising $5,872

  • 17 · Travel

    total $364,899 · program services $328,409 · management and general $18,245 · fundraising $18,245

  • 19 · Conferences, conventions and meetings

    total $10,429 · program services $9,908 · management and general $521

  • 22 · Depreciation, depletion and amortization

    total $154,906 · program services $125,095 · management and general $22,079 · fundraising $7,732

  • 23 · Insurance

    total $171,185 · program services $138,241 · management and general $24,399 · fundraising $8,545

  • 24a · Other expenses: UBIT TAXES

    total $6,815 · management and general $6,815

  • 24b · Other expenses: PROGRAM MATERIALS

    total $857,217 · program services $857,217

  • 24c · Other expenses: CREDIT CARD FEES

    total $348,278 · management and general $348,278

  • 24d · Other expenses: PUBLICATIONS

    total $242,596 · program services $180,249 · management and general $16,254 · fundraising $46,093

  • 24e · All other expenses

    total $55,501 · program services $28,549 · management and general $26,952

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $2,529,776 · end of year $3,669,475

  • 2 · Savings and temporary cash investments

    beginning of year $11,382,173 · end of year $12,017,176

  • 3 · Pledges and grants receivable

    beginning of year $27,500 · end of year $60,500

  • 4 · Accounts receivable

    beginning of year $29,417 · end of year $52,507

  • 7 · Other notes and loans receivable

    beginning of year $135,224 · end of year $128,000

  • 8 · Inventories for sale or use

    beginning of year $2,029,250 · end of year $2,247,755

  • 9 · Prepaid expenses and deferred charges

    beginning of year $60,780 · end of year $55,518

  • 10a · Land, buildings and equipment: cost or other basis

    $3,898,078

  • 10b · Land, buildings and equipment: accumulated depreciation

    $1,948,590

  • 10c · Land, buildings and equipment, net

    beginning of year $2,041,516 · end of year $1,949,488

  • 11 · Investments: publicly traded securities

    beginning of year $1,901,598 · end of year $2,045,256

  • 15 · Other assets

    beginning of year $138,281 · end of year $74,951

  • 17 · Accounts payable and accrued expenses

    beginning of year $1,660,904 · end of year $1,942,779

  • 19 · Deferred revenue

    beginning of year $937,556 · end of year $1,013,730

  • 25 · Other liabilities

    beginning of year $137,038 · end of year $74,329

  • 27 · Net assets without donor restrictions

    beginning of year $17,540,017 · end of year $19,269,788

Mission and programs · 2024

Mission

SINCE OUR BEGINNING IN 1982, WHITETAILS UNLIMITED HAS REMAINED TRUE TO ITS MISSION AND MADE TREMENDOUS STRIDES IN THE FIELD OF CONSERVATION. THANKS TO MORE THAN 475 CHAPTERS, 121,000 PLUS MEMBERS, VOLUNTEERS, AND CORPORATE SPONSORS, WHITETAILS UNLIMITED HAS EARNED THE REPUTATION OF BEING THE NATION'S PREMIER ORGANIZATION DEDICATING ITS RESOURCES TO THE BETTERMENT OF THE WHITE-TAILED DEER AND ITS ENVIRONMENT. OUR MISSION IS TO RAISE FUNDS IN SUPPORT OF EDUCATIONAL PROGRAMS, WILDLIFE HABITAT ENHANCEMENT AND ACQUISITION, AND PRESERVATION OF THE SHOOTING SPORTS AND HUNTING TRADITION FOR FUTURE GENERATIONS. TO DATE, WHITETAILS UNLIMITED HAS EXPENDED MORE THAN $147 MILLION ON PROGRAM SERVICES AND ACTIVITIES THAT CONTINUE TO ENHANCE AND ULTIMATELY FOSTER THE ORGANIZATION'S MISSION.

Activities or mission (Part I)

OUR MISSION IS TO PRESERVE THE HUNTING TRADITION FOR FUTURE GENERATIONS, PROMOTE ACQUISITION, ENHANCEMENT AND MANAGEMENT OF WILDLIFE HABITAT, AND DEVELOP AND PROMOTE EDUCATION PROGRAMS RELATED TO WILDLIFE CONSERVATION.

  • DEER PROGRAM EDUCATION IS A TOP PRIORITY FOR WHITETAILS UNLIMITED, AND OUR DEER (DEVELOPING EDUCATIONAL & ENVIRONMENTAL RESOURCES) PROGRAM CONSISTS OF ORGANIZATIONAL INITIATIVES AND ACTIVITIES THAT FACILITATE THE INTRODUCTION OF YOUTH AND THEIR FAMILIES TO THE GREAT OUTDOORS. THIS INCLUDES EVENTS, ACTIVITIES, AND EDUCATIONAL ELEMENTS THAT EXPOSE PARTICIPANTS TO CONSERVATION, FISHING, HUNTING, SHOOTING, WILDLIFE MANAGEMENT, AND ENVIRONMENTAL EDUCATION. AS AN ADVOCATE OF HUNTER SAFETY, WHITETAILS UNLIMITED IS IN THE FOREFRONT OF PROVIDING SUPPORT TO HUNTER EDUCATION AND SHOOTING INSTRUCTORS.

    Expenses $1,926,272 · Grants $419,388 · Revenue $84,885

  • PRESERVING THE HUNTING TRADITION PROGRAM WHITETAILS UNLIMITED SUPPORTS HUNTER RIGHTS AND THE SECOND AMENDMENT. HUNTING IS A WHOLESOME FAMILY ACTIVITY THAT PROVIDES OUTDOOR RECREATION AND HEALTHY FOOD FOR MILLIONS OF PEOPLE. MAJOR INITIATIVES OF WHITETAILS UNLIMITED FOCUS ON HUNTER RECRUITMENT, RETENTION, AND REACTIVATION (R3), INCREASING HUNTING OPPORTUNITIES AND PROVIDING OUTDOOR EXPERIENCES TO YOUTH, WOMEN, VETERANS, AND THOSE WITH A PHYSICAL DISABILITY.

    Expenses $4,513,070 · Grants $1,241,522 · Revenue $198,878

  • STAYING ON TARGET PROGRAMAS AN ADVOCATE FOR THE PRESERVATION OF THE SHOOTING SPORTS, WHITETAILS UNLIMITED IS HELPING BUILD THE NEXT GENERATION OF SHOOTING SPORTS ENTHUSIASTS BY SUPPORTING PUBLIC ARCHERY AND FIREARM RANGES. MAJOR EMPHASIS IS PLACED ON WHITETAILS UNLIMITED SHOOTING SPORTS ACTIVITIES INCLUDING KIDS ON TARGET, AND OUR SHOOTING TEAM INITIATIVE. THESE INITIATIVES PROVIDE YOUTH WITH AN INTRODUCTION TO ARCHERY AND FIREARM FUNDAMENTALS TO HELP NURTURE A LIFELONG INTEREST IN THE SHOOTING SPORTS, AND ULTIMATELY, HUNTING.

    Expenses $2,924,282 · Grants $1,148,586 · Revenue $128,865

  • HOPE FOR WILDLIFE PROGRAM WILDLIFE HABITAT, HUNTER ACCESS, AND THE REDUCTION OF POACHING ARE PRIORITIES OF WHITETAILS UNLIMITED. OUR HOPE (HABITAT OPTIONS & PLANNED ENHANCEMENT) FOR WILDLIFE PROGRAM INITIATIVES CREATES PARTNERSHIPS WITH STATE AND FEDERAL AGENCIES TO ACQUIRE LAND, IMPROVE AND MAINTAIN CRITICAL HABITAT FOR DEER AND OTHER WILDLIFE, AND INCREASE PUBLIC HUNTING OPPORTUNITIES. DEER MANAGEMENT AND WHITETAIL WATCH ARE INITIATIVES THAT HELP BUILD RELATIONSHIPS WITH PRIVATE LANDOWNERS, WHO PLAY A VITAL ROLE IN WILDLIFE CONSERVATION.

    Expenses $824,554 · Grants $253,069 · Revenue $36,336

  • OUTREACH PROGRAM WHITETAILS UNLIMITED PROVIDES HUMANITARIAN SERVICES THROUGH INITIATIVES THAT DEMONSTRATE THE HIGHEST LEVELS OF PHILANTHROPY BY DIRECTLY REACHING OUT TO PEOPLE IN NEED AND HELPING MAKE A REAL DIFFERENCE. KIDS OF TARGET INITIATIVE TO HELP INTRODUCE YOUTH TO SHOOTING SPORTS, THE KIDS ON TARGET INITIATIVE PROVIDES ARCHERY AND FIREARM KITS TO MENTORS AND YOUTH EVENTS. KIDS ON TARGET KITS ARE AVAILABLE FROM WHITETAILS UNLIMITED. 2024 - 2025 ANNUALWHITETAILS UNLIMITED PROGRAMS AND INITIATIVES, INCLUDING LOCAL GRASSROOTS PROJECTS THAT REINFORCE THE ORGANIZATION'S MISSION ARE SHOWCASED IN THIS PUBLICATION. THE ANNUAL IS PROVIDED TO MEMBERS AND VOLUNTEERS AND IS AVAILABLE FROM WHITETAILS UNLIMITED. HUNT FOR THE HUNGRY INITIATIVEVENISON DONATED TO FOOD PANTRIES BY HUNTERS PROVIDE COUNTLESS MEALS FOR THE LESS FORTUNATE AND WHITETAILS UNLIMITED PROVIDES GRANTS TO AID IN PROCESSING AND DISTRIBUTION.PHYSICALLY DISABLED INITIATIVEWHITETAILS UNLIMITED PROVIDES GRANTS TO ASSIST THE PHYSICALLY DISABLED WITH EXPERIENCING THE GREAT OUTDOORS. THIS INCLUDES ACTIVITIES TO EXPOSE PARTICIPANTS TO CONSERVATION, FISHING, AND HUNTING.TREE STAND SAFETY INITIATIVEHUNTING FROM A TREE STAND CAN BE AN INHERENTLY DANGEROUS SITUATION AND WHITETAILS UNLIMITED EDUCATES ITS MEMBERS ABOUT THE IMPORTANCE OF UTILIZING A FULL BODY FALL ARREST HARNESS SYSTEM AND BEING ATTACHED TO A LIFELINE OR SAFE LINE. WHITETAIL WATCH INITIATIVE REDUCING THE CRIME OF POACHING IMPROVES HUNTER/LANDOWNER RELATIONS. PARTICIPATING LANDOWNERS WILL POST WHITETAIL WATCH SIGNS ON THEIR PROPERTY TO REMIND POACHERS THAT CITIZENS ARE ON THE WATCH AND SUSPICIOUS ACTIVITY WILL BE REPORTED TO LOCAL WILDLIFE LAW ENFORCEMENT. WHITETAIL WATCH PROPERTY SIGNS ARE AVAILABLE FROM WHITETAILS UNLIMITED.SIGHT-IN TARGET INITIATIVETO HELP ENSURE HUNTERS AND SHOOTING ENTHUSIASTS ARE CONFIDENT IN THEIR ABILITY TO SHOOT THEIR FIREARM SAFELY AND ACCURATELY, SIGHT-IN TARGETS ARE AVAILABLE FROM WHITETAILS UNLIMITED.SHOOTING TEAM INITIATIVEWHITETAILS UNLIMITED PROVIDES GRANTS TO YOUTH ARCHERY AND FIREARM TEAMS, AND PUBLIC RANGES TO PRESERVE THE SHOOTING SPORTS.DEER MANAGEMENT INITIATIVETO PROVIDE LANDOWNERS AND HUNTERS WITH AN OVERVIEW OF WHITE-TAILED DEER MANAGEMENT AND WILDLIFE HABITAT ENHANCEMENT OPTIONS, DEER MANAGEMENT PROPERTY SIGNS AND EDUCATIONAL BOOKLETS ARE AVAILABLE FROM WHITETAILS UNLIMITED.DREAM SHED INITIATIVE IN PARTNERSHIP WITH CATCH-A-DREAM FOUNDATION AND DRURY OUTDOORS, WHITETAILS UNLIMITED HAS PROVIDED GRANTS TOTALING OVER $800,000 FOR HUNTING AND FISHING EXPERIENCES FOR YOUTH WITH A PHYSICIAN-CERTIFIED LIFE-THREATENING MEDICAL CONDITION. R-3 INITIATIVE TO PERPETUATE WILDLIFE CONSERVATION AND REGULATED HUNTING, WHITETAILS UNLIMITED R-3 (RECRUIT, RETAIN, AND REACTIVATE) INITIATIVE PROVIDES EDUCATIONAL ACTIVITIES AND GRANTS TO PARTNERS.

    Expenses $472,490 · Grants $184,809 · Revenue $20,821

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Peter Gerl

    BOARD MEMBER

    Total calculated
    $49,034
    From this org
    $47,955
    From related orgs
    $0
    Other
    $1,079
    Hours/week
    5

  • William Gerl Jr

    BOARD MEMBER

    Total calculated
    $48,853
    From this org
    $47,780
    From related orgs
    $0
    Other
    $1,073
    Hours/week
    5

  • Jeffrey Schinkten

    PRESIDENT

    Total calculated
    $62,494
    From this org
    $61,297
    From related orgs
    $0
    Other
    $1,197
    Hours/week
    15

  • David Hawkey

    EXECUTIVE DIRECTOR

    Total calculated
    $207,422
    From this org
    $204,946
    From related orgs
    $0
    Other
    $2,476
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $182,569
    Bonus
    $22,377
    Other
    $0
    Deferred
    $2,476
    Nontaxable benefits
    $0
    Filer's total
    $207,422

  • Cynthia Tourmo

    VP FINANCE & TREASURER

    Total calculated
    $141,623
    From this org
    $139,491
    From related orgs
    $0
    Other
    $2,132
    Hours/week
    45

  • Christopher Konop

    VP - FIELD OPERATIONS / SECRETARY

    Total calculated
    $114,892
    From this org
    $113,057
    From related orgs
    $0
    Other
    $1,835
    Hours/week
    45

  • Russell Austad

    VP - FIELD OPERATIONS / EXECUTIVE VP

    Total calculated
    $134,188
    From this org
    $132,963
    From related orgs
    $0
    Other
    $1,225
    Hours/week
    45

  • Daniel Vogt

    FIELD DIRECTOR

    Total calculated
    $169,483
    From this org
    $165,762
    From related orgs
    $0
    Other
    $3,721
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $89,503
    Bonus
    $76,259
    Other
    $0
    Deferred
    $3,721
    Nontaxable benefits
    $0
    Filer's total
    $169,483

  • Dennis Malloy

    FIELD DIRECTOR

    Total calculated
    $139,634
    From this org
    $136,342
    From related orgs
    $0
    Other
    $3,292
    Hours/week
    45

  • Jason Maraskine

    FIELD DIRECTOR

    Total calculated
    $130,437
    From this org
    $127,460
    From related orgs
    $0
    Other
    $2,977
    Hours/week
    45

  • Joel Reynolds

    FIELD DIRECTOR

    Total calculated
    $177,704
    From this org
    $173,308
    From related orgs
    $0
    Other
    $4,396
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $89,503
    Bonus
    $83,805
    Other
    $0
    Deferred
    $4,396
    Nontaxable benefits
    $0
    Filer's total
    $177,704

  • Darel Martin

    FIELD DIRECTOR

    Total calculated
    $129,273
    From this org
    $126,535
    From related orgs
    $0
    Other
    $2,738
    Hours/week
    45

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Form 990 of other organizations
  • 3 · Compensation survey or study
  • 6a · Pay contingent on this organization's net earnings

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

PART I, LINE 6
BOARD OF DIRECTORS BONUS

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

The 10 largest by cash amount. The API serves every itemized grant.

Provenance

Return type
form_990
Tax year
2024
Filed
28 October 2025
IRS schema version
2024v5.2
Source object
202533019349302423

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