Form 990 for tax year 2025

Revenue

Part VIII, the statement of revenue.

• 1c · Fundraising events

  $2,576,353

• 1f · All other contributions, gifts and grants

  $19,647

• 2a · Program service revenue: ASSESS/CERTIFICATIONS

  total $7,479,675 · related or exempt $7,479,675

• 2b · Program service revenue: SPONSORSHIPS

  total $1,894,959 · related or exempt $1,894,959

• 2c · Program service revenue: PUBLICATIONS

  total $722,658 · related or exempt $722,658

• 3 · Investment income

  total $516,431 · excluded $516,431

• 7a · Gross sales of assets other than inventory

  securities $3,138,679

• 7b · Less cost or other basis and sales expenses

  securities $2,983,328

• 7c · Gain or loss

  securities $155,351

• 7d · Net gain or loss

  total $155,351 · excluded $155,351

• 8a · Fundraising events: gross income

  $54,794

• 8a · Fundraising events: contributions included on line 1c

  $2,576,353

• 8b · Fundraising events: direct expenses

  $943,537

• 8c · Net income from fundraising events

  total -$888,743 · excluded -$888,743

Functional expenses

Part IX, the statement of functional expenses.

• 2 · Grants to domestic individuals

  total $874,824 · program services $874,824

• 5 · Compensation of officers, directors and key employees

  total $437,436 · program services $372,917 · management and general $64,519

• 7 · Other salaries and wages

  total $1,292,110 · program services $1,101,533 · management and general $190,577

• 8 · Pension plan contributions

  total $578,634 · program services $493,290 · management and general $85,344

• 10 · Payroll taxes

  total $137,499 · program services $117,219 · management and general $20,280

• 11b · Fees: legal

  total $350 · management and general $350

• 11c · Fees: accounting

  total $5,720 · management and general $5,720

• 11f · Fees: investment management

  total $36,752 · management and general $36,752

• 11g · Fees: other

  total $4,033,622 · program services $3,754,519 · management and general $279,103

• 12 · Advertising and promotion

  total $394,746 · program services $394,746

• 13 · Office expenses

  total $247,262 · program services $218,457 · management and general $28,805

• 14 · Information technology

  total $61,660 · program services $6,000 · management and general $55,660

• 17 · Travel

  total $267,671 · program services $212,190 · management and general $55,481

• 19 · Conferences, conventions and meetings

  total $26,211 · program services $5,619 · management and general $20,592

• 21 · Payments to affiliates

  total $1,500,000 · management and general $1,500,000

• 22 · Depreciation, depletion and amortization

  total $36,026 · management and general $36,026

• 24a · Other expenses: SPONSORSHIP EXPENSE

  total $142,274 · program services $142,274

• 24e · All other expenses

  total $20,501 · program services $12,686 · management and general $7,815

Balance sheet

Part X, book values.

• 1 · Cash, non-interest-bearing

  beginning of year $10,231,988 · end of year $6,664,261

• 4 · Accounts receivable

  beginning of year $1,401,983 · end of year $542,115

• 9 · Prepaid expenses and deferred charges

  beginning of year $1,166,958 · end of year $1,264,702

• 10a · Land, buildings and equipment: cost or other basis

  $541,051

• 10b · Land, buildings and equipment: accumulated depreciation

  $262,666

• 10c · Land, buildings and equipment, net

  beginning of year $0 · end of year $278,385

• 11 · Investments: publicly traded securities

  beginning of year $12,743,306 · end of year $13,971,374

• 15 · Other assets

  beginning of year $0 · end of year $450,810

• 17 · Accounts payable and accrued expenses

  beginning of year $7,057,935 · end of year $884,717

• 19 · Deferred revenue

  beginning of year $4,949,074 · end of year $5,790,211

• 25 · Other liabilities

  beginning of year $555,004 · end of year $0

• 27 · Net assets without donor restrictions

  beginning of year $11,402,085 · end of year $14,661,617

• 28 · Net assets with donor restrictions

  beginning of year $1,580,137 · end of year $1,835,102

The filer's explanations (Part III)

PART I, LINE 3

NATIONAL RETAIL FEDERATION, A RELATED ORGANIZATION OF NRF FOUNDATION, USES THE FOLLOWING METHODS TO ESTABLISH THE COMPENSATION OF THE ORGANIZATION'S PRESIDENT AND CEO: -COMPENSATION COMMITTEE -INDEPENDENT COMPENSATION CONSULTANT -FORM 990 OF OTHER ORGANIZATIONS -WRITTEN EMPLOYMENT CONTRACT -COMPENSATION SURVEY OR STUDY -APPROVAL BY THE BOARD OR COMPENSATION COMMITTEE NRF'S PRESIDENT AND CEO ESTABLISHES THE COMPENSATION OF THE OTHER OFFICERS OF THE ORGANIZATION. IN SETTING THE COMPENSATION, THE PRESIDENT AND CEO CONSIDERS PERFORMANCE TO GOALS AS WELL AS COMPARABILITY DATA. THESE DECISIONS ARE REVIEWED WITH THE COMPENSATION COMMITTEE ANNUALLY AND THERE IS CONTEMPORANEOUS SUBSTANTIATION OF THE COMPENSATION DECISIONS.

PART I, LINE 4B

THE PRESIDENT AND CEO PARTICIPATES IN A SUPPLEMENTAL NON-QUALIFIED RETIREMENT PLAN AS DESCRIBED IN SECTION 457F OF THE IRC. PAYMENTS TO THE 457F PLAN CONSIST OF CONTRIBUTIONS BY THE PRESIDENT AND CEO'S EMPLOYER, NATIONAL RETAIL FEDERATION, A RELATED ORGANIZATION EXEMPT FROM INCOME TAX UNDER IRC SECTION 501(C)(6). THERE WAS A 457F CONTRIBUTION OF $1,000,000 IN THE CURRENT YEAR. PART I, LINE 7 : THE NATIONAL RETAIL FEDERATION HAS ESTABLISHED AN INCENTIVE COMPENSATION PACKAGE FOR ITS EXECUTIVE TEAM AND ALL RELATED ENTITIES. THE EXECUTIVE DIRECTOR OF THE NRF FOUNDATION PARTICIPATES IN THIS PROGRAM. AT YEAR END, UPON SUCCESSFUL COMPLETION OF PERFORMANCE GOALS, PARTICIPANTS ARE AWARDED A BONUS. THE 2/28/2026 BONUS PROGRAM WAS REVIEWED AND APPROVED BY THE COMPENSATION COMMITTEE OF THE NRF BOARD OF DIRECTORS.