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← HOLLAND CONVENTION & VISITORS BUREAU

Form 990 for tax year 2025

Filed by HOLLAND CONVENTION & VISITORS BUREAU.

Totals

Total revenue
$3,209,568
Total expenses
$2,857,146
Contributions and grants received
$0
Grants paid
$83,356
Program service revenue
$3,126,567
Investment income
$82,742
Other revenue
$259
Total assets, end of year
$3,261,712
Total liabilities, end of year
$225,590
Net assets or fund balances, end of year
$3,036,122
Program services expenses (Part IX)
$2,629,939
Management and general expenses
$227,207
Fundraising expenses
$0
Program service expenses (Part III)
not reported

Program services were 92.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 2a · Program service revenue: ASSESSMENTS

    total $3,126,567 · related or exempt $3,126,567

  • 3 · Investment income

    total $85,386 · excluded $85,386

  • 7a · Gross sales of assets other than inventory

    other assets $200

  • 7b · Less cost or other basis and sales expenses

    other assets $2,844

  • 7c · Gain or loss

    other assets -$2,644

  • 7d · Net gain or loss

    total -$2,644 · related or exempt -$2,644

  • 10a · Gross sales of inventory

    $1,952

  • 10b · Cost of goods sold

    $1,838

  • 10c · Net income from sales of inventory

    total $114 · related or exempt $114

  • 11a · Other revenue: OTHER REVENUE

    total $145 · excluded $145

  • 11e · Other revenue, total

    $145

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $83,356 · program services $83,356

  • 5 · Compensation of officers, directors and key employees

    total $197,425 · program services $157,940 · management and general $39,485

  • 7 · Other salaries and wages

    total $417,815 · program services $358,754 · management and general $59,061

  • 9 · Other employee benefits

    total $87,870 · program services $74,689 · management and general $13,181

  • 10 · Payroll taxes

    total $52,224 · program services $44,390 · management and general $7,834

  • 11b · Fees: legal

    total $9,844 · management and general $9,844

  • 11c · Fees: accounting

    total $30,100 · management and general $30,100

  • 11g · Fees: other

    total $33,905 · management and general $33,905

  • 12 · Advertising and promotion

    total $1,709,989 · program services $1,709,989

  • 13 · Office expenses

    total $13,810 · program services $11,421 · management and general $2,389

  • 14 · Information technology

    total $78,634 · program services $78,634

  • 16 · Occupancy

    total $54,215 · program services $46,082 · management and general $8,133

  • 19 · Conferences, conventions and meetings

    total $12,965 · management and general $12,965

  • 22 · Depreciation, depletion and amortization

    total $19,572 · program services $16,416 · management and general $3,156

  • 23 · Insurance

    total $8,341 · program services $4,004 · management and general $4,337

  • 24a · Other expenses: COMMUNITY PARTNERS

    total $37,539 · program services $37,539

  • 24b · Other expenses: MISCELLANEOUS

    total $3,821 · program services $3,248 · management and general $573

  • 24c · Other expenses: AUTOMOBILE

    total $1,798 · program services $1,708 · management and general $90

  • 24d · Other expenses: DESTINATION DEVELOPMENT

    total $1,769 · program services $1,769

  • 24e · All other expenses

    total $2,154 · management and general $2,154

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $1,319,477 · end of year $1,669,504

  • 2 · Savings and temporary cash investments

    beginning of year $1,080,812 · end of year $1,066,152

  • 4 · Accounts receivable

    beginning of year $157,199 · end of year $255,178

  • 8 · Inventories for sale or use

    beginning of year $2,489 · end of year $2,613

  • 9 · Prepaid expenses and deferred charges

    beginning of year $79,328 · end of year $17,488

  • 10a · Land, buildings and equipment: cost or other basis

    $285,609

  • 10b · Land, buildings and equipment: accumulated depreciation

    $143,082

  • 10c · Land, buildings and equipment, net

    beginning of year $164,943 · end of year $142,527

  • 15 · Other assets

    beginning of year $140,650 · end of year $108,250

  • 17 · Accounts payable and accrued expenses

    beginning of year $118,102 · end of year $114,807

  • 25 · Other liabilities

    beginning of year $143,096 · end of year $110,783

  • 27 · Net assets without donor restrictions

    beginning of year $2,683,700 · end of year $3,036,122

Mission and programs · 2025

Mission

THE HOLLAND AREA CONVENTION & VISITORS BUREAU MISSION IS TO ENHANCE, PROMOTE, AND MARKET THE GREATER HOLLAND AREA ON A YEAR-ROUND BASIS AS A DESTINATION FOR VISITORS, CONVENTIONS, MEETINGS, SPORTS, AND SPECIAL EVENTS.

  • TO ENHANCE AND PROMOTE THE IMAGE OF THE HOLLAND, MICHIGAN AREA AS A CENTER FOR THE HOLDING OF CONVENTIONS AND MEETINGS; AND COORDINATE THE COMMUNITY EFFORTS IN PROMOTING TOURISM.

As filed on the 2025 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • LINDA HART

    EXECUTIVE DI

    Total calculated
    $132,740
    From this org
    $125,165
    From related orgs
    $0
    Other
    $7,575
    Hours/week
    40

  • ABBY WARMUTH

    SECRETARY

    Total calculated
    $75,444
    From this org
    $71,173
    From related orgs
    $0
    Other
    $4,271
    Hours/week
    1

  • GWEN AUWERDA

    PRESIDENT

    Total calculated
    $0
    Hours/week
    1

  • GRANT HIRST

    VICE PRESIDE

    Total calculated
    $0
    Hours/week
    1

  • LEIGH FARRELL

    TREASURER

    Total calculated
    $0
    Hours/week
    1

  • ROSE BROWN

    AT LARGE

    Total calculated
    $0
    Hours/week
    1

  • MATT HELMUS

    PAST PRESIDE

    Total calculated
    $0
    Hours/week
    1

  • DARREN DUISTERMARS

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • MARIO DIAZ JR

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • NATHAN SUCHECKI

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • NICK CHADWELL

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

Provenance

Return type
form_990
Tax year
2025
Filed
23 April 2026
IRS schema version
2025v4.0
Source object
202601749349301505

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