Form 990 for tax year 2023

Totals

Total revenue

$5,576,449

Total expenses

$5,536,018

Contributions and grants received

$140,000

Grants paid

$425

Program service revenue

$5,436,449

Investment income

$0

Other revenue

$0

Total assets, end of year

$1,473,119

Total liabilities, end of year

$616,570

Net assets or fund balances, end of year

$856,549

Program services expenses (Part IX)

— not reported

Management and general expenses

— not reported

Fundraising expenses

— not reported

Program service expenses (Part III)

— not reported

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Mission and programs · 2023

• Withheld by Nonprofiteer: this text may name a private individual.

• (B) INFORMATION AND SAFETY AMBASSADORS TO PROVIDE INFORMATION ON DOWNTOWN ACTIVITIES AND ESTABLISHMENTS, PREVENT CRIME AND WORK PRODUCTIVELY WITH SOCIAL SERVICE PROVIDERS.GROUNDWERX AMBASSADORS REINFORCE THE IMAGE OF A FRIENDLY DOWNTOWN BY OFFERING VISIBLE ASSISTANCE TO DOWNTOWN EMPLOYEES, VISITORS AND RESIDENTS. AMBASSADORS PERFORM A VARIETY OF TASKS, SUCH AS PROVIDING INFORMATION TO VISITORS, ESCORTING PEDESTRIANS AND EMPLOYEES TO THEIR VEHICLES (OR OTHER DESTINATIONS IN THE DISTRICT) AND REPORTING GRAFFITI AND OTHER MESSES TO THE APPROPRIATE PARTY. AMBASSADORS ALSO REPORT INSTANCES OF VANDALISM AND PROPERTY DAMAGE TO PROPERTY OWNERS AND WORK WITH LOCAL SOCIAL SERVICE AGENCIES TO PROVIDE REFERRALS. AMBASSADORS HAVE BEEN CALLED UPON MORE FREQUENTLY TO INTERACT WITH DOWNTOWN'S UNSHELTERED POPULATION, INCLUDING COORDINATED OUTREACH WITH THE SOCIAL IMPACT TEAM.THE AMBASSADOR PROGRAM INCORPORATES MOBILE AND FOOT PATROLS SEVEN DAYS A WEEK. AMBASSADORS BEGIN THEIR ROUTES AT 6 A.M. AND PROVIDE SERVICES UNTIL 8 P.M. DURING THE WEEK, WITH EXTENDED HOURS TO 10 P.M. ON FRIDAY AND SATURDAY. AMBASSADORS ARE FREQUENTLY THE FIRST POINT OF CONTACT WITH MANY INDIVIDUALS IN DOWNTOWN'S HOMELESS POPULATION. AMBASSADORS ARE TRAINED ON THE NUANCES OF DOWNTOWN SAN JOSE AND CARRY HELPFUL INFORMATION SUCH AS WALKING MAPS, BUS AND LIGHT RAIL SCHEDULES, SPECIAL EVENT FLYERS AND OTHER COLLATERAL. THEY ARE EQUIPPED WITH HANDHELD DEVICES WITH INTERNET ACCESS, WHICH ALLOWS THEM TO ACCESS INFORMATION AT ANY TIME. REPORTING INCIDENTS AND PROPERTY CONDITIONS ARE ALSO MADE EASIER AND MORE EFFECTIVE BY THIS TECHNOLOGY. AMBASSADORS ALSO PLAY AN IMPORTANT ROLE IN IDENTIFYING POTENTIALLY TROUBLESOME SITUATIONS AND CONTACTING THE APPROPRIATE AUTHORITIES. AMBASSADORS MAKE BUSINESS CONTACTS ON A REGULAR BASIS AS PART OF THE ENHANCED SERVICES OF THE PBID. THESE INFORMAL "CHECK-INS" ALLOW AMBASSADORS TO CONVEY INFORMATION TO BUSINESSES AND PROPERTY OWNERS SUCH AS RESOURCE REFERRALS AND PROPERTY CONDITION REPORTS. THIS TYPE OF INTERACTION ALSO ENHANCES THE VISIBILITY OF AMBASSADORS AND HELPS PROMOTE A FRIENDLY DOWNTOWN. THE "SITTING/LYING" STATISTIC REFLECTS AMBASSADOR EFFORTS IN MAKING DOWNTOWN MORE FRIENDLY FOR THE GENERAL PUBLIC. THE PRESENCE OF AMBASSADORS CAN DISCOURAGE VAGRANCY AND LOITERING. AMBASSADORS WORK WITH THE SOCIAL IMPACT TEAM TO ASSIST THE DOWNTOWN HOMELESS POPULATION WHO ARE INTERESTED IN OBTAINING SERVICES.SEE BELOW FOR A STATISTICAL SUMMARY OF THE AMBASSADOR PROGRAM FOR FISCAL YEAR 2023-2024:AMBASSADOR HOURS 17,814 HRSDIRECTIONS GIVEN 6,534BUSINESS CONTACTS 4,755SITTING/LYING (LOITERING) 7,400PERSONAL SAFETY ESCORTS 41BIKE PATROL HOURS 268 HRSTHE SOCIAL IMPACT TEAM (SIT) IS A DEDICATED INITIATIVE UNDER THE SAN JOSE DOWNTOWN ASSOCIATION'S PROPERTY-BASED IMPROVEMENT DISTRICT (PBID). THE MISSION OF THE OUTREACH AMBASSADORS IS TO SUPPORT THE VULNERABLE UNSHELTERED POPULATION IN DOWNTOWN SAN JOSE THROUGH COMPASSIONATE OUTREACH AND EFFECTIVE SERVICE COORDINATION. THE KEY FUNCTIONS OF THE OUTREACH AMBASSADORS ARE TO BUILD TRUST AND CONNECTIONS, COLLABORATE WITH GROUNDWERX AND OTHER OUTREACH ORGANIZATIONS. THE OUTREACH PROGRAM PROVIDES SERVICES SEVEN (7) DAYS A WEEK FROM 8 A.M. TO 5 P.M.

• (C) IMAGE ENHANCEMENT AND COSMETIC IMPROVEMENTS TO VISUALLY IMPROVE DOWNTOWN. TREE MAINTENANCE TO MAINTAIN THE STREET TREES AND PALMS WITHIN THE DOWNTOWN SAN JOSE PROPERTY-BASED BUSINESS IMPROVEMENT DISTRICT ("PBID") BOUNDARY.STREETSCAPE BEAUTIFICATION AND IMAGE ENHANCEMENTS, ALSO REFERRED TO AS STREET LIFE PROJECTS, COMPRISE THE THIRD COMPONENT OF THE CORE PBID SERVICES. THE PBID CONTINUES TO PROVIDE GENERAL MAINTENANCE OF THE PBID'S PREVIOUS INSTALLATIONS. THE STREETLIFE SCOPE INCLUDES GREENING INITIATIVES SUCH AS LANDSCAPING SERVICES, PLANTING AND MAINTAINING SEASONAL HANGING BASKETS, AND URBAN CANOPY MAINTENANCE AND PLANTINGS. IT ALSO INCLUDES PARTNERSHIP PROJECTS SUCH AS THE SOFA POCKET PARK AND STREETSCAPE ENHANCEMENTS IN THE FORM OF DECORATIVE LIGHTING, MURALS, ART CROSSWALKS, AND VOLUNTEER ACTIVATIONS.OUR TREE MAINTENANCE PROGRAM PROVIDES SUPPORT TO THE CITY OF SAN JOSE IN THE TRIMMING, PRUNING, TREATMENT, AND PLANTING OF TREES WITHIN OUR PBID BOUNDARIES. HOWEVER, ACTIVITY WAS REDUCED LAST YEAR DUE TO THE REMOVAL OF TREE GRATES IN FY 22-23. LIMITED PLANTING OCCURRED AS TRIMMING AND PRUNING TOOK PRECEDENCE. ADDITIONALLY, THE PROGRAM DID NOT HAVE A STREET LIFE MANAGER FROM DECEMBER 2023 TO MARCH 2024, WHICH WILL BE REFLECTED IN THE FY 23-24 REPORT.MURAL PROGRAM: LAST YEAR, DOWNTOWN SAN JOSE SAW THE INSTALLATION OF LARGE-SCALE MURALS AND IN ADDITION TO THIS WE ALSO ADDED A SMALL-SCALE MURAL ON THE HOTWORX UTILITY BOX (46 W. SANTA CLARA STREET), CONTRIBUTING TO THE GROWING PUBLIC ART LANDSCAPE DOWNTOWN. MORE PROGRESS OF OUR MURAL PROGRAM WILL BE SEEN IN THIS UPCOMING FISCAL YEAR.SANTA CLARA CORRIDOR PROJECT: THIS YEAR, THE BOARD HAS TAKEN ON A SIGNIFICANT NEW INITIATIVE FOCUSED ON THE SANTA CLARA CORRIDOR, AIMING TO ENHANCE THE AESTHETICS OF DOWNTOWN'S MAIN STREET. WE'VE STARTED WITH SIMPLE YET IMPACTFUL IMPROVEMENTS; REPLACING BROKEN WINDOWS, UPGRADING LIGHTING, AND REPAINTING BUILDINGS. THESE EFFORTS ARE DESIGNED TO MAKE THE AREA FEEL MORE WELCOMING, ESPECIALLY ON A STRETCH OF BLOCKS THAT HAS FACED CHALLENGES IN THE PAST. MOMENT SAN PEDRO SQUARE HAS SEEN A SLIGHT DOWNWARD SALES TREND OVER THE LAST SIX MONTHS COMPARED TO LAST YEAR. DESPITE FLUCTUATING SALES NUMBERS, THE MOMENT BUSINESSES CONTINUE TO BE VERY HAPPY WITH THE SPACES THEMSELVES AND MAINTAIN ~35 OPEN HOURS PER WEEK. ACROSS THE BOARD, BUSINESSES ARE DOING WELL ON EVENT DAYS, WHICH INCLUDE EVENTS PRODUCED BY THE TENANTS THEMSELVES, BY OUR ORGANIZATION, MOMENT, OR BY THIRD-PARTIES. THE HIGHEST GROSSING SALES DAY FOR WOOFBOARD AND PLANT SLUT WAS DURING THE SAN PEDRO SQUARE BLOCK PARTY HELD ON JULY 24. NUMBER OF CURRENT PARTICIPATING BUSINESSES: FOURASHLEY MICHELLE HOME OPENED THEIR DOORS SEPT. 21, JOINING EXISTING TENANTS WOOFBOARD, PLANT SLUT, AND BOHOMOONART. AVERAGE GROSS SALES PER TENANT PER MONTH: AVG OF LAST SIX MONTHS (MARCH 2024 TO AUGUST 2024) - $17,014.19AVG OF LAST 12 MONTHS (AUGUST 2023 TO AUGUST 2024) - $19,130.21TOTAL JOBS CREATED (NOT INCLUDING OWNER OF OPERATORS): 6 TINY KEYBOARDS HIRED FOUR STAFF MEMBERS. BOHOMOONART AND PLANT SLUT HAVE HIRED ONE STAFF MEMBER EACH.

• THE PBID'S BUSINESS DEVELOPMENT SERVICES ARE FOCUSED ON HELPING RECRUIT AND RETAIN DISTRICT BUSINESSES. DURING THE YEAR, 242 SMALL BUSINESSES, BROKERS, DEVELOPERS AND SIMILAR STAKEHOLDERS WERE ASSISTED WITH THE CITY PERMITTING PROCESS, AVAILABLE OFFICE OR RETAIL SPACES, PRICING, INCENTIVES, REFERRALS, AND OTHER ISSUES RELATED TO THE DOWNTOWN BUSINESS ENVIRONMENT.THE THEME OF OUR WORK THIS YEAR HAS BEEN "RE-OPENING." WE CONTINUED TO PROVIDE LOCATION ASSISTANCE, PERMIT ASSISTANCE FOR THE SURGE OF BUSINESSES LOOKING TO OPEN OR REOPEN DOWNTOWN NOW THAT THE MAJOR EFFECTS OF COVID AND THE ECONOMIC ISSUES RELATED TO THE LOCKDOWN PERIOD ARE OVER. WHILE OUR OUTREACH AND REFERRAL NUMBERS ARE DOWN A BIT THIS YEAR, PLEASE KEEP IN MIND THAT FOR THE LAST TWO FISCAL YEARS WE WERE OPERATING UNDER A FEDERAL EDA GRANT THAT CREATED A POSITION SOLELY FOCUSED ON OUTREACH, WHEREAS FOR THIS FISCAL YEAR, WE ARE BACK TO HAVING ONLY ONE FTE BUSINESS DEVELOPMENT MANAGER PROVIDE ALL OF THESE SERVICES.BETWEEN JANUARY AND JUNE 2024, THE COORDINATION OF BUSINESS GRAND OPENINGS/RIBBON CUTTINGS BETWEEN THE CITY OF SAN JOS'S OFFICE OF ECONOMIC DEVELOPMENT, CARLOS VELASQUEZ, AND SJDA, JUAN CARLOS AGUIRRE, HAS IMPROVED, STRENGTHENED, AND STREAMLINED THANKS TO THE LEADERSHIP OF CARLOS, PUBLIC INFORMATION MANAGER.IN THE SAME TIME PERIOD THERE WERE A TOTAL OF EIGHT (8) GRAND OPENING/RIBBON CUTTINGS THAT SJDA ASSISTED WITH INCLUDING, CLOUD KITCHEN, DREAM CLUB LAB, URBAN PUTT, MOMENT PASEO, PURPLE LOTUS, NIRVANA SOUL (AT SJSU), HOME EAT, AND THE RE-OPENING OF ANGELOU'S MEXICAN GRILL.PLACER.AI SOFTWARE OFFERS VALUABLE INSIGHTS FOR PLACE MANAGEMENT ORGANIZATIONS, LIKE SJDA, BY PROVIDING REAL-TIME DATA ON FOOT TRAFFIC, VISITOR DEMOGRAPHICS, AND CONSUMER BEHAVIOR. SINCE ACQUIRING PLACER.AI SOFTWARE IN THE FALL OF 2023, THE PBID TEAM HAS BEEN ABLE TO HELP MEMBERS MAKE DATA-DRIVEN DECISIONS TO ENHANCE MARKETING STRATEGIES, IMPROVE EVENT PLANNING, AND ATTRACT VISITORS BY UNDERSTANDING PATTERNS OF VISITATION AND ENGAGEMENT. IN THE FUTURE, PLACER.AI CAN HELP ASSESS THE IMPACT OF INITIATIVES AND INVESTMENTS, OPTIMIZE RESOURCE ALLOCATION, AND IDENTIFY TRENDS IN DOWNTOWN ACTIVITY, ULTIMATELY SUPPORTING EFFORTS TO CREATE VIBRANT, THRIVING DOWNTOWN ENVIRONMENTS.THE PBID ENHANCED SECURITY PROGRAM COMPLETED ITS SEVENTH YEAR OF SERVICE IN FY 23-24. THESE OFF-DUTY SJPD OFFICERS CONTINUED THEIR FOCUS IN ADDRESSING QUALITY-OF-LIFE ISSUES IN THE DOWNTOWN AREA. THE PROGRAM IS SCHEDULED TO PROVIDE 50 HOURS OF WEEKLY COVERAGE, AND HAS BEEN FULLY STAFFED SINCE APRIL 2018. TYPICAL PROGRAM HOURS ARE MONDAY AND THURSDAY FROM 7 A.M. TO 12 P.M. AND TUESDAY, WEDNESDAY AND FRIDAY FROM 10 A.M. TO 3 P.M.

As filed on the 2023 return. The filer continues this part on Schedule O, which is not shown here. A text marked withheld matched a screen for wording that may name a private individual, such as an honorific or "in memory of". Most of what it withholds names no one; it is withheld so that what does is never shown.

Listed in Part VII

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type

form_990

Tax year

2023

Filed

6 May 2025

IRS schema version

2023v6.0

Source object

202521279349304207

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