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Nonprofiteer
← MILWAUKEE WORLD FESTIVAL INC

Form 990 for tax year 2022

Filed by MILWAUKEE WORLD FESTIVAL INC.

Totals

Total revenue
$58,785,504
Total expenses
$68,081,233
Contributions and grants received
$12,724,564
Grants paid
$0
Program service revenue
$44,066,945
Investment income
$108,905
Other revenue
$1,885,090
Total assets, end of year
$116,347,276
Total liabilities, end of year
$89,377,553
Net assets or fund balances, end of year
$26,969,723
Program services expenses (Part IX)
$62,226,113
Management and general expenses
$4,886,085
Fundraising expenses
$969,035
Program service expenses (Part III)
$62,226,113

Program services were 91.4% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1c · Fundraising events

    $100,000

  • 1e · Government grants (contributions)

    $134,400

  • 1f · All other contributions, gifts and grants

    $12,490,164

  • 1g · Noncash contributions included above

    $50,077

  • 2a · Program service revenue: FESTIVALS & OTHER EVENTS

    total $42,132,600 · related or exempt $40,494,231 · unrelated business $1,638,369

  • 2b · Program service revenue: PARKING REVENUE

    total $1,243,927 · unrelated business $26,360 · excluded $1,217,567

  • 2c · Program service revenue: GIFT AND SOUVENIOR SALES

    total $401,919 · unrelated business $401,919

  • 2d · Program service revenue: CONSULTING & SIGNS SERVICES

    total $204,875 · unrelated business $204,875

  • 2f · All other program service revenue

    total $83,624 · related or exempt $83,624

  • 3 · Investment income

    total $108,605 · excluded $108,605

  • 5 · Royalties

    total $251,325 · excluded $251,325

  • 6a · Gross rents

    real property $2,285,062 · personal property $594,163

  • 6b · Less rental expenses

    real property $1,173,508 · personal property $0

  • 6c · Rental income or loss

    real property $1,111,554 · personal property $594,163

  • 6d · Net rental income or loss

    total $1,705,717 · related or exempt $650,260 · unrelated business $792,769 · excluded $262,688

  • 7a · Gross sales of assets other than inventory

    other assets $300

  • 7b · Less cost or other basis and sales expenses

    other assets $0

  • 7c · Gain or loss

    other assets $300

  • 7d · Net gain or loss

    total $300 · excluded $300

  • 8a · Fundraising events: gross income

    $251,036

  • 8a · Fundraising events: contributions included on line 1c

    $100,000

  • 8b · Fundraising events: direct expenses

    $322,988

  • 8c · Net income from fundraising events

    total -$71,952 · excluded -$71,952

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $5,059,869 · program services $2,330,955 · management and general $2,242,252 · fundraising $486,662

  • 7 · Other salaries and wages

    total $4,495,154 · program services $5,639,593 · management and general -$1,488,238 · fundraising $343,799

  • 9 · Other employee benefits

    total $489,482 · program services $388,137 · management and general $71,678 · fundraising $29,667

  • 10 · Payroll taxes

    total $929,758 · program services $459,795 · management and general $438,191 · fundraising $31,772

  • 11b · Fees: legal

    total $25,607 · management and general $25,607

  • 11c · Fees: accounting

    total $33,520 · management and general $33,520

  • 11g · Fees: other

    total $3,989,806 · program services $3,728,539 · management and general $261,267

  • 12 · Advertising and promotion

    total $2,739,021 · program services $2,689,107 · management and general $13,512 · fundraising $36,402

  • 13 · Office expenses

    total $1,773,942 · program services $935,115 · management and general $838,827

  • 14 · Information technology

    total $138,020 · management and general $138,020

  • 16 · Occupancy

    total $2,668,418 · program services $1,778,596 · management and general $889,822

  • 17 · Travel

    total $10,542 · management and general $10,542

  • 19 · Conferences, conventions and meetings

    total $21,090 · program services $1,245 · management and general $19,845

  • 20 · Interest

    total $1,374,481 · program services $1,374,481

  • 22 · Depreciation, depletion and amortization

    total $12,156,226 · program services $11,517,036 · management and general $639,190

  • 23 · Insurance

    total $632,199 · program services $34,322 · management and general $597,877

  • 24a · Other expenses: ENTERTAINER AND PRODUCT

    total $23,572,532 · program services $23,572,532

  • 24b · Other expenses: FESTIVAL EXPENSES

    total $4,257,856 · program services $4,217,064 · management and general $59 · fundraising $40,733

  • 24c · Other expenses: EQUIPMENT AND SUPPLIES

    total $2,817,235 · program services $2,728,873 · management and general $88,362

  • 24d · Other expenses: SITE STAGING AND SUPPLI

    total $219,451 · program services $219,451

  • 24e · All other expenses

    total $677,024 · program services $611,272 · management and general $65,752

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $418,606 · end of year $446,757

  • 2 · Savings and temporary cash investments

    beginning of year $3,420,418 · end of year $5,552,007

  • 3 · Pledges and grants receivable

    beginning of year $2,010,414 · end of year $1,320,243

  • 4 · Accounts receivable

    beginning of year $2,364,623 · end of year $1,343,573

  • 8 · Inventories for sale or use

    beginning of year $171,331 · end of year $255,924

  • 9 · Prepaid expenses and deferred charges

    beginning of year $58,399 · end of year $316,505

  • 10a · Land, buildings and equipment: cost or other basis

    $189,802,689

  • 10b · Land, buildings and equipment: accumulated depreciation

    $105,319,421

  • 10c · Land, buildings and equipment, net

    beginning of year $95,599,688 · end of year $84,483,268

  • 11 · Investments: publicly traded securities

    end of year $7,500,000

  • 15 · Other assets

    beginning of year $2,447,965 · end of year $15,128,999

  • 17 · Accounts payable and accrued expenses

    beginning of year $2,265,120 · end of year $1,797,644

  • 19 · Deferred revenue

    beginning of year $31,253,194 · end of year $34,192,996

  • 20 · Tax-exempt bond liabilities

    beginning of year $15,662,852 · end of year $15,668,788

  • 23 · Secured mortgages and notes payable

    beginning of year $17,011,665 · end of year $20,772,053

  • 25 · Other liabilities

    beginning of year $8,142,247 · end of year $16,946,072

  • 27 · Net assets without donor restrictions

    beginning of year $32,156,366 · end of year $26,969,723

Mission and programs · 2022

Mission

THE CORPORATION SHALL BE A CIVIC ORGANIZATION NOT ORGANIZED FOR PROFIT BUT OPERATED EXCLUSIVELY FOR CHARITABLE AND EDUCATIONAL PURPOSES INCLUDING IN FURTHERANCE THEREOF, THE PRODUCTION OF AN ANNUAL FESTIVAL IN THE MILWAUKEE METROPOLITAN AREA KNOWN AS SUMMERFEST, THE PRODUCTION OF OTHER EVENTS AND ETHNIC FESTIVALS DURING AN ANNUAL FESTIVAL SEASON DURING THE MONTHS OF MAY THROUGH OCTOBER OF EACH YEAR, ALL OF THE AFOREMENTIONED ACTIVITIES BEING DIRECTED TOWARD PROMOTING AN UNDERSTANDING BY MEMBERS OF THE GENERAL PUBLIC OF DIFFERENT ETHNIC CULTURES, EDUCATING THE GENERAL PUBLIC IN THE HISTORIES AND TRADITIONS OF VARIOUS NATIONALITIES, PROVIDING A SUITABLE SHOWCASE FOR THE PERFORMING ARTS, PROVIDING ACTIVITIES AND RECREATION AVAILABLE TO THE GENERAL PUBLIC, PROMOTING RACIAL AND ETHNIC HARMONY IN THE COMMUNITY, PROMOTING CIVIC PRIDE, AND PROVIDING EMPLOYMENT OPPORTUNITIES FOR THE COMMUNITY'S YOUTH.

Activities or mission (Part I)

THE MISSION OF MILWAUKEE WORLD FESTIVAL, INC. IS TO PROMOTE AN UNDERSTANDING OF DIFFERENT ETHNIC CULTURES, THE HISTORIES AND TRADITIONS OF VARIOUS NATIONALITIES, HARMONY IN THE COMMUNITY, CIVIC PRIDE AND PROVIDE A SHOWCASE FOR THE PERFORMING ARTS, ACTIVITIES AND RECREATION FOR THE PUBLIC AND EMPLOYMENT OPPORTUNITES FOR THE YOUTH OF THE COMMUNITY.

  • SUMMERFEST IS AN ANNUAL FESTIVAL IN THE MILWAUKEE METROPOLITAN AREA. IT IS THE WORLD'S LARGEST MUSIC FESTIVAL. TOTAL ATTENANCE WAS 445,611 IN 2022.

    Expenses $25,774,384 · Revenue $28,162,285

  • THIS CATEGORY REPRESENTS SEASONAL OPERATING REVENUES AND EXPENSES THAT ARE NOT DIRECTLY ATTRIBUTED TO A SPECIFIC EVENT. ADDITIONALLY, IT REPRESENTS OTHER INCOME AND EXPENSE.

    Expenses $23,616,482 · Revenue -$158,239

  • THIS CATEGORY REPRESENTS ETHNIC AND CULTURAL EVENTS, MUSIC CONCERTS AND OTHER EVENTS INCLUDING WALKS/RUNS FOR CHARITY. TOTAL ATTENDANCE WAS 552,608 IN 2022.

    Expenses $12,835,247 · Revenue $13,224,069

As filed on the 2022 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Howard Sosoff

    CHAIRMAN OF THE BOARD

    Total calculated
    $0
    Hours/week
    0.4
  • Ted Kellner

    FIRST VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    0.4
  • Mary Ellen Stanek

    SECOND VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    0.4
  • Joanne Bischmann

    AT-LARGE BOARD MEMBER

    Total calculated
    $0
    Hours/week
    0.4
  • David Casper

    DESIGNATED BY BMO HARRIS BANK, NA

    Total calculated
    $0
    Hours/week
    0.4
  • Michael D'Amato

    CITIZEN DESIGNEE BY MAYOR

    Total calculated
    $0
    Hours/week
    0.4
  • Alec Fraser

    CITIZEN DESIGNEE BY MILWAUKEE COMMON COUNCIL

    Total calculated
    $0
    Hours/week
    0.4
  • Dana Guthrie

    AT-LARGE BOARD MEMBER

    Total calculated
    $0
    Hours/week
    0.4
  • Jon Hammes

    AT-LARGE BOARD MEMBER (THRU FEB 2022)

    Total calculated
    $0
    Hours/week
    0.4
  • Aaron Jagdfeld

    DESIGNATED BY GENERAC POWER SYSTEMS, INC.

    Total calculated
    $0
    Hours/week
    0.4
  • Craig Karmazin

    AT-LARGE BOARD MEMBER (THRU FEB 2022)

    Total calculated
    $0
    Hours/week
    0.4
  • Mike Lauer

    AT-LARGE BOARD MEMBER

    Total calculated
    $0
    Hours/week
    0.4
  • Don Layden

    CITIZEN DESIGNEE BY MAYOR (THRU JUNE 2022)

    Total calculated
    $0
    Hours/week
    0.4
  • Michael Maistelman

    CITIZEN DESIGNEE BY MILWAUKEE COMMON COUNCIL

    Total calculated
    $0
    Hours/week
    0.4
  • Dan Minahan

    AT-LARGE BOARD MEMBER

    Total calculated
    $0
    Hours/week
    0.4
  • Mike Mitchell

    UNITED ETHNIC FESTIVALS REP.

    Total calculated
    $0
    Hours/week
    0.4
  • Cory Nettles

    AT-LARGE BOARD MEMBER

    Total calculated
    $0
    Hours/week
    0.4
  • Luke Olson

    UNITED ETHNIC FESTIVALS REP.

    Total calculated
    $0
    Hours/week
    0.4
  • Eric Radue

    UNITED ETHNIC FESTIVALS REP.

    Total calculated
    $0
    Hours/week
    0.4
  • Jack Salzwedel

    AT-LARGE BOARD MEMBER

    Total calculated
    $0
    Hours/week
    0.4
  • Tim Sheehy

    AT-LARGE BOARD MEMBER

    Total calculated
    $0
    Hours/week
    0.4
  • Paul Sweeney

    AT-LARGE BOARD MEMBER

    Total calculated
    $0
    Hours/week
    0.4
  • Harris Turer

    AT-LARGE BOARD MEMBER (THRU FEB 2022)

    Total calculated
    $0
    Hours/week
    0.4
  • Greg Wesley

    AT-LARGE BOARD MEMBER

    Total calculated
    $0
    Hours/week
    0.4
  • Mike White

    AT-LARGE BOARD MEMBER

    Total calculated
    $0
    Hours/week
    0.4
  • Peggy Williams-Smith

    AT-LARGE BOARD MEMBER

    Total calculated
    $0
    Hours/week
    0.4
  • Jim Wright

    DESIGNATED BY MILLER BREWING COMPANY

    Total calculated
    $0
    Hours/week
    0.4
  • Anne Zizzo

    AT-LARGE BOARD MEMBER

    Total calculated
    $0
    Hours/week
    0.4
  • Don Smiley

    PRESIDENT - NON VOTING

    Total calculated
    $3,309,439
    From this org
    $3,283,887
    From related orgs
    $0
    Other
    $25,552
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $3,258,049
    Bonus
    $0
    Other
    $25,838
    Deferred
    $0
    Nontaxable benefits
    $25,552
    Filer's total
    $3,309,439
  • Howard Schnoll

    SECRETARY - NON VOTING

    Total calculated
    $0
    Hours/week
    0.4
  • Chuck Harvey

    TREASURER - NON VOTING

    Total calculated
    $0
    Hours/week
    0.4
  • Sarah Pancheri

    VP SALES/MARKETING

    Total calculated
    $306,998
    From this org
    $297,796
    From related orgs
    $0
    Other
    $9,202
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $279,796
    Bonus
    $18,000
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $9,202
    Filer's total
    $306,998
  • Robert Babisch

    VP OF ENTERTAITAINMENT

    Total calculated
    $235,501
    From this org
    $212,545
    From related orgs
    $0
    Other
    $22,956
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $197,845
    Bonus
    $14,700
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $22,956
    Filer's total
    $235,501
  • Susan Landry

    VICE PRESIDENT/CFO

    Total calculated
    $223,169
    From this org
    $211,244
    From related orgs
    $0
    Other
    $11,925
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $197,044
    Bonus
    $14,200
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $11,925
    Filer's total
    $223,169
  • Jason Stuewe

    VP PLANNING/DEVELOPMENT

    Total calculated
    $192,992
    From this org
    $184,653
    From related orgs
    $0
    Other
    $8,339
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $172,453
    Bonus
    $12,200
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $8,339
    Filer's total
    $192,992
  • Mary Schanning

    CAO AND GENERAL COUNSEL

    Total calculated
    $191,549
    From this org
    $188,855
    From related orgs
    $0
    Other
    $2,694
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $179,855
    Bonus
    $9,000
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $2,694
    Filer's total
    $191,549
  • Gaye Littell

    DIR- NEW BUSINESS DEVELOPMENT

    Total calculated
    $189,960
    From this org
    $178,323
    From related orgs
    $0
    Other
    $11,637
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $169,623
    Bonus
    $8,700
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $11,637
    Filer's total
    $189,960
  • Kevin Canady

    SENIOR DIR- CORPORATE/EVENT SALES

    Total calculated
    $179,551
    From this org
    $178,293
    From related orgs
    $0
    Other
    $1,258
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $167,993
    Bonus
    $10,300
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $1,258
    Filer's total
    $179,551
  • Scott Ziel

    ASSOC. ENTERTAINMENT DIRECTOR

    Total calculated
    $167,799
    From this org
    $143,600
    From related orgs
    $0
    Other
    $24,199
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $135,000
    Bonus
    $8,600
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $24,199
    Filer's total
    $167,799
  • Zach Hasenstein

    CONTROLLER

    Total calculated
    $150,463
    From this org
    $129,452
    From related orgs
    $0
    Other
    $21,011
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $120,552
    Bonus
    $8,900
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $21,011
    Filer's total
    $150,463
  • Derrick Harris

    DIRECTOR OF SECURITY

    Total calculated
    $129,154
    From this org
    $126,895
    From related orgs
    $0
    Other
    $2,259
    Hours/week
    45
  • Lena Deleat

    SPONSORSHIP SALES MANAGER

    Total calculated
    $127,004
    From this org
    $117,269
    From related orgs
    $0
    Other
    $9,735
    Hours/week
    45

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 1a · Health or social club dues or initiation fees
  • 1b · Written policy on the line-1a expenses
  • 2 · Substantiation required before reimbursing expenses
  • 3 · Compensation committee
  • 3 · Independent compensation consultant
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee
  • 7 · Other non-fixed payments

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

PART I, LINE 1A
THE CHIEF EXECUTIVE OFFICER OF THE ORGANIZATION RECEIVES TWO MEMBERSHIPS TO CLUBS. THE PERSONAL USE OF THE CLUBS IS REPORTED AS TAXABLE COMPENSATION. THE COST OF THE BENEFIT TO THE ORGANIZATION IS $10,505.
PART I, LINE 7
ALL BONUS PAYMENTS AND COMMISSIONS ARE CONSIDERED FIXED. BONUSES ARE SET AS A PERCENTAGE OF COMPENSATION BASED ON AN INDIVIDUAL'S PERFORMANCE RATINGS AND COMPANY MEETING BUDGET. COMMISSIONS ARE A FIXED AMOUNT PAID BASED ON INCREMENTAL REVENUE.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Disregarded entities

Part I: entities that legally are the filer and file no return of their own.

  • MWF LLC

    SEE PART VII · WI · income $10,072,807 · assets $249,682

    Directly controlled by MILWAUKEE WORLD FESTIVAL INC

Provenance

Return type
form_990
Tax year
2022
Filed
13 November 2023
IRS schema version
2022v5.0
Source object
202323189349310637

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