Skip to content
Nonprofiteer
← ROWAN EDUCATIONAL ATTRACTIONS INC

Form 990 for tax year 2023

Filed by ROWAN EDUCATIONAL ATTRACTIONS INC.

Totals

Total revenue
$1,758,883
Total expenses
$1,644,072
Contributions and grants received
$0
Grants paid
$0
Program service revenue
$1,716,343
Investment income
$42,540
Other revenue
$0
Total assets, end of year
$2,520,310
Total liabilities, end of year
$2,405,499
Net assets or fund balances, end of year
$114,811
Program services expenses (Part IX)
$1,336,456
Management and general expenses
$307,616
Fundraising expenses
$0
Program service expenses (Part III)
$1,336,456

Program services were 81.3% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 2a · Program service revenue: MUSEUM MANAGEMENT FEE

    total $1,716,343 · related or exempt $1,716,343

  • 3 · Investment income

    total $42,540 · excluded $42,540

Functional expenses

Part IX, the statement of functional expenses.

  • 11a · Fees: management

    total $286 · management and general $286

  • 11b · Fees: legal

    total $39,642 · management and general $39,642

  • 11g · Fees: other

    total $1,318,161 · program services $1,128,881 · management and general $189,280

  • 12 · Advertising and promotion

    total $78,408 · management and general $78,408

  • 13 · Office expenses

    total $49,264 · program services $49,264

  • 14 · Information technology

    total $108,183 · program services $108,183

  • 17 · Travel

    total $7,606 · program services $7,606

  • 20 · Interest

    total $790 · program services $790

  • 22 · Depreciation, depletion and amortization

    total $14,616 · program services $14,616

  • 24a · Other expenses: OTHER OPERATING EXPENSE

    total $26,159 · program services $26,159

  • 24b · Other expenses: LICENSES & REGISTRATION

    total $714 · program services $714

  • 24c · Other expenses: MAINTENANCE

    total $243 · program services $243

Balance sheet

Part X, book values.

  • 2 · Savings and temporary cash investments

    beginning of year $0 · end of year $675,054

  • 8 · Inventories for sale or use

    beginning of year $0 · end of year $58,677

  • 9 · Prepaid expenses and deferred charges

    beginning of year $0 · end of year $18,226

  • 15 · Other assets

    beginning of year $0 · end of year $1,768,353

  • 17 · Accounts payable and accrued expenses

    beginning of year $0 · end of year $339,824

  • 25 · Other liabilities

    beginning of year $0 · end of year $2,065,675

  • 27 · Net assets without donor restrictions

    beginning of year $0 · end of year $114,811

Mission and programs · 2023

Mission

TO SERVE AS AN SUPPORTING ORGANIZATION OF ROWAN UNIVERSITY BY OPERATING AND MAINTAINING ROWAN UNIVERSITY'S EDUCATIONAL SITES, INCLUDING ITS MUSEUM AND HISTORICAL SITES, AND TO PERFORM ANY AND ALL OTHER AUXILIARY SERVICES NECESSARY IN FURTHERANCE OF THIS PURPOSE.

Activities or mission (Part I)

TO PROVIDE MANAGEMENT OVERSIGHT AND SUPPORT TO FURTHER THE VISION OF EDUCATING YOUTH AND LIFELONG LEARNERS ABOUT THE PAST TO INSPIRE POSITIVE CHANGE FOR THE FUTURE.

  • DURING 2024, REA CONTINUED TO WORK TOWARDS OPENING BY CREATING POLICIES AND PROCEDURES, DEVELOPING AWARENESS OF THE EDELMAN FOSSIL PARK & MUSEUM AND OVERSEEING ALL REQUIRED ACTIVITIES PRIOR TO OPENING SCHEDULED FOR MARCH 2025. COMMUNITY OUTREACH EFFORTS INCLUDED PARTICIPATION IN LOCAL EVENTS, MAGAZINE ARTICLES, SOCIAL MEDIA, ETC.THE MUSEUM IS NEW AND HAS NOT OPENED YET. IT WAS RANKED AMONG THE 10 MOST ANTICIPATED MUSEUM OPENINGS IN THE WORLD BY SMITHSONIAN MAGAZINE. INITIAL PROGRAMMING WILL INCLUDE MUSEUM TOURS, QUARRY TOURS. ADDITIONALLY, THERE ARE PLANS TO HOST GUEST LECTURES, SCHOOL FIELD TRIPS, ADULT GROUPS, NATURE WALKS, AND OTHER PROGRAMMING THAT IS UNDER DEVELOPMENT.

    Expenses $1,336,456 · Revenue $1,716,343

As filed on the 2023 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Dr Ali Houshmand Director

    (PRES. OF ROWAN UNIVERSITY)

    Total calculated
    $1,215,041
    From this org
    $0
    From related orgs
    $988,394
    Other
    $226,647
    Hours/week
    1 + 54 related

    Schedule J breakdown matched by us

    Base
    $0 + $739,452 related
    Bonus
    $0 + $97,079 related
    Other
    $0 + $151,863 related
    Deferred
    $0 + $147,322 related
    Nontaxable benefits
    $0 + $79,325 related
    Filer's total
    $0 + $1,215,041 related

  • Joseph F Scully Jr

    PRESIDENT

    Total calculated
    $422,681
    From this org
    $0
    From related orgs
    $383,792
    Other
    $38,889
    Hours/week
    1 + 41 related

    Schedule J breakdown matched by us

    Base
    $0 + $328,480 related
    Bonus
    $0
    Other
    $0 + $55,312 related
    Deferred
    $0 + $14,000 related
    Nontaxable benefits
    $0 + $24,889 related
    Filer's total
    $0 + $422,681 related

  • Dr Anthony Lowman

    TREASURER/SECRETARY AS OF APR 2024

    Total calculated
    $462,881
    From this org
    $0
    From related orgs
    $425,085
    Other
    $37,796
    Hours/week
    1 + 40 related

    Schedule J breakdown matched by us

    Base
    $0 + $400,405 related
    Bonus
    $0
    Other
    $0 + $24,680 related
    Deferred
    $0 + $14,000 related
    Nontaxable benefits
    $0 + $23,796 related
    Filer's total
    $0 + $462,881 related

  • Jesse Shafer

    TREASURER/SECRETARY THRU APR 2024

    Total calculated
    $311,460
    From this org
    $0
    From related orgs
    $297,460
    Other
    $14,000
    Hours/week
    1 + 50 related

    Schedule J breakdown matched by us

    Base
    $0 + $292,464 related
    Bonus
    $0
    Other
    $0 + $4,996 related
    Deferred
    $0 + $14,000 related
    Nontaxable benefits
    $0
    Filer's total
    $0 + $311,460 related

  • Jean Edelman

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1

  • Ric Edelman

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Kenneth Lacovara

    EXECUTIVE DIRECTOR

    Total calculated
    $289,608
    From this org
    $0
    From related orgs
    $241,503
    Other
    $48,105
    Hours/week
    5 + 35 related

    Schedule J breakdown matched by us

    Base
    $0 + $235,395 related
    Bonus
    $0
    Other
    $0 + $6,108 related
    Deferred
    $0 + $14,000 related
    Nontaxable benefits
    $0 + $34,105 related
    Filer's total
    $0 + $289,608 related

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 4b · Supplemental nonqualified retirement plan

Answered no

  • 4a · Severance or change-of-control payment
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

PART I, LINE 3
THE ORGANIZATION'S EXECUTIVE DIRECTOR, KENNETH LACOVARA WAS COMPENSATED BY A RELATED ORGANIZATION, ROWAN UNIVERSITY. HIS COMPENSATION WAS DETERMINED THROUGH ROWAN UNIVERSITY'S SALARY REVIEW PROCESS, WHICH INCLUDES A REVIEW BY THE UNIVERSITY'S CHIEF HUMAN RESOURCE OFFICER, CHIEF FINANCIAL OFFICER AND THE PRESIDENT OF THE UNIVERSITY. THIS REVIEW INCLUDED THE USE OF COMPARABILITY DATA FOR BOTH INTERNAL AND EXTERNAL COMPENSATION EQUITY.
PART I, LINE 4B
ALI HOUSHMAND, A DIRECTOR OF THE ORGANIZATION AND THE PRESIDENT OF ROWAN UNIVERSITY, PARTICIPATES IN A 457(F) SUPPLEMENTAL NON-QUALIFIED RETIREMENT PLAN WITH THE UNIVERSITY, A RELATED ORGANIZATION. THE UNIVERSITY CONTRIBUTED $133,322 TO THE PLAN ON HIS BEHALF IN CALENDAR YEAR 2023. HE ALSO RECEIVED DISTRIBUTION FROM THE 457(F) PLAN IN AMOUNT OF $38,213 IN CALENDAR YEAR 2023. THE AMOUNT IS REPORTABLE AS TAXABLE COMPENSATION IN PART II, COLUMN B (III).

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Provenance

Return type
form_990
Tax year
2023
Filed
14 May 2025
IRS schema version
2023v6.0
Source object
202511359349300306

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

The source document this was parsed from is served over the API, which is where bulk and document access live.