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← DUBUQUE AREA CONVENTION AND VISITORS BUREAU

Form 990 for tax year 2024

Filed by DUBUQUE AREA CONVENTION AND VISITORS BUREAU.

Totals

Total revenue
$2,849,005
Total expenses
$2,841,308
Contributions and grants received
$657,028
Grants paid
$550,000
Program service revenue
$2,156,731
Investment income
$25,019
Other revenue
$10,227
Total assets, end of year
$2,362,726
Total liabilities, end of year
$1,678,386
Net assets or fund balances, end of year
$684,340
Program services expenses (Part IX)
$2,378,943
Management and general expenses
$462,365
Fundraising expenses
$0
Program service expenses (Part III)
$2,378,943

Program services were 83.7% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1e · Government grants (contributions)

    $628,219

  • 1f · All other contributions, gifts and grants

    $28,809

  • 2a · Program service revenue: Lodging Tax

    total $1,617,270 · related or exempt $1,617,270

  • 2b · Program service revenue: Contracted Management

    total $225,000 · related or exempt $225,000

  • 2c · Program service revenue: Bureau Services

    total $213,126 · related or exempt $213,126

  • 2d · Program service revenue: Events

    total $48,995 · related or exempt $48,995

  • 2e · Program service revenue: Co-op Programs

    total $46,690 · related or exempt $46,690

  • 2f · All other program service revenue

    total $5,650 · related or exempt $5,650

  • 3 · Investment income

    total $25,019 · excluded $25,019

  • 10a · Gross sales of inventory

    $26,612

  • 10b · Cost of goods sold

    $16,385

  • 10c · Net income from sales of inventory

    total $10,227 · related or exempt $10,227

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $550,000 · program services $550,000

  • 5 · Compensation of officers, directors and key employees

    total $356,939 · program services $151,291 · management and general $205,648

  • 7 · Other salaries and wages

    total $735,960 · program services $607,463 · management and general $128,497

  • 8 · Pension plan contributions

    total $33,547 · program services $28,394 · management and general $5,153

  • 9 · Other employee benefits

    total $83,876 · program services $69,068 · management and general $14,808

  • 10 · Payroll taxes

    total $80,178 · program services $56,718 · management and general $23,460

  • 11b · Fees: legal

    total $33,094 · management and general $33,094

  • 12 · Advertising and promotion

    total $481,327 · program services $481,327

  • 13 · Office expenses

    total $44,118 · program services $23,962 · management and general $20,156

  • 14 · Information technology

    total $22,479 · management and general $22,479

  • 16 · Occupancy

    total $61,205 · program services $61,205

  • 20 · Interest

    total $1,296 · program services $1,296

  • 22 · Depreciation, depletion and amortization

    total $28,075 · program services $28,075

  • 23 · Insurance

    total $9,070 · management and general $9,070

  • 24a · Other expenses: Sports Commission

    total $194,765 · program services $194,765

  • 24b · Other expenses: Awareness Development

    total $56,749 · program services $56,749

  • 24c · Other expenses: Event expenses

    total $35,788 · program services $35,788

  • 24e · All other expenses

    total $32,842 · program services $32,842

Balance sheet

Part X, book values.

  • 2 · Savings and temporary cash investments

    beginning of year $493,620 · end of year $1,576,394

  • 4 · Accounts receivable

    beginning of year $105,195 · end of year $88,964

  • 5 · Loans and receivables from officers and key people

    end of year $6,900

  • 8 · Inventories for sale or use

    beginning of year $10,374 · end of year $9,496

  • 9 · Prepaid expenses and deferred charges

    beginning of year $2,500 · end of year $2,500

  • 10a · Land, buildings and equipment: cost or other basis

    $478,567

  • 10b · Land, buildings and equipment: accumulated depreciation

    $205,448

  • 10c · Land, buildings and equipment, net

    beginning of year $291,048 · end of year $273,119

  • 15 · Other assets

    beginning of year $415,043 · end of year $405,353

  • 17 · Accounts payable and accrued expenses

    beginning of year $177,117 · end of year $233,558

  • 18 · Grants payable

    end of year $1,000,000

  • 19 · Deferred revenue

    beginning of year $1,650 · end of year $0

  • 25 · Other liabilities

    beginning of year $462,370 · end of year $444,828

  • 27 · Net assets without donor restrictions

    beginning of year $676,643 · end of year $684,340

Mission and programs · 2024

Mission

The Dubuque Area Convention & Visitors Bureau (CVB) will lead tourism destination promotion and development to enhance and expand the Dubuque Area experience.

Activities or mission (Part I)

Promotion and development to enhance and expand the Dubuque area

  • The tourism industry has been recognized as an integral component in the development and continued prosperity of the Dubuque region. Our goal is to continue to enact a multi-faceted marketing approach in the leisure, meetings, group tour, sports, and events markets to keep Dubuque top-of-mind, competitive, and bringing continued impact to the community.

    Expenses $2,378,943 · Grants $550,000 · Revenue $2,166,958

As filed on the 2024 return.

Listed in Part VII

  • Harley Pothoff

    Chair

    Total calculated
    $0
    Hours/week
    2

  • Tom Wagner

    Vice Chair

    Total calculated
    $0
    Hours/week
    2

  • Wendy Runde

    Treasurer

    Total calculated
    $0
    Hours/week
    2

  • Mick Michel

    Director

    Total calculated
    $0
    Hours/week
    2

  • Ric Jones

    Director

    Total calculated
    $0
    Hours/week
    2

  • Mike Van Milligen

    Director

    Total calculated
    $0
    Hours/week
    2

  • Mark Wahlert

    Director

    Total calculated
    $0
    Hours/week
    2

  • Connie Hodge

    Director

    Total calculated
    $0
    Hours/week
    2

  • Brad Cavanagh

    Director

    Total calculated
    $0
    Hours/week
    2

  • Keith Rahe

    President & CEO

    Total calculated
    $262,976
    From this org
    $219,541
    From related orgs
    $0
    Other
    $43,435
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $199,541
    Bonus
    $20,000
    Other
    $0
    Deferred
    $11,231
    Nontaxable benefits
    $32,204
    Filer's total
    $262,976

  • Sara Hanten

    Vice President of Operations

    Total calculated
    $112,264
    From this org
    $98,189
    From related orgs
    $0
    Other
    $14,075
    Hours/week
    40

  • John Sutter - VP of

    Operations Field of Dreams

    Total calculated
    $146,200
    From this org
    $109,000
    From related orgs
    $0
    Other
    $37,200
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

  • Dubuque Regional Airport

    $550,000

    Operational grant

Provenance

Return type
form_990
Tax year
2024
Filed
13 November 2025
IRS schema version
2024v5.2
Source object
202503179349311310

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