Form 990 for tax year 2022

Totals

Total revenue

$6,797,290

Total expenses

$9,848,206

Contributions and grants received

$7,152,400

Grants paid

$64,905

Program service revenue

$98,530

Investment income

-$567,664

Other revenue

$114,024

Total assets, end of year

$53,033,033

Total liabilities, end of year

$2,348,383

Net assets or fund balances, end of year

$50,684,650

Program services expenses (Part IX)

$7,078,947

Management and general expenses

$1,012,494

Fundraising expenses

$1,756,765

Program service expenses (Part III)

$7,078,947

Program services were 71.9% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Mission and programs · 2022

• Withheld by Nonprofiteer: this text may name a private individual.

  Expenses $2,413,085 · Grants $20,000 · Revenue $50,987

• COMMUNICATIONS: ADVERTISING FOR THE FIRST CHILDREN AND TIKTOK CAMPAIGN(SEE MORE DETAIL IN SCHEDULE O)FIRST CHILDREN ADVERTISINGTHE FOUNDATION FUNDED AN AD CAMPAIGN TO SUPPORT THE SPECIAL TEMPORARY EXHIBITION, "FIRST CHILDREN: CAROLINE AND JOHN JR. IN THE KENNEDY WHITE HOUSE." THE CAMPAIGN WAS AN INTEGRATED EFFORT DESIGNED TO DRIVE MUSEUM ATTENDANCE WITH ADVERTISING RUNNING IN OUT-OF-HOME, PRINT AND DIGITAL. CREATIVELY, THE ADS SHOWED PRESIDENT KENNEDY WITH HIS CHILDREN, WITH TAGLINES LIKE, "LEADER OF MILLIONS, FATHER OF TWO." ONE OF OUR SPECIAL AD EFFORTS WAS AN OUTDOOR DISPLAY AT THE BOSTON AQUARIUM, WITH THE GOAL OF TARGETING BOTH TOURISTS AND LOCAL WORKERS. THE DIGITAL AD CAMPAIGN GENERATED 1.2 MILLION IMPRESSIONS AND VERY STRONG CLICK THROUGH RATES RANGING FROM 5.5-6.6%. WE CHOOSE 2 CAMPAIGNTO HARNESS THE HOPE AND OPTIMISM OF PRESIDENT KENNEDY'S MOONSHOT FOR TODAY'S WORLD, THE JFK LIBRARY FOUNDATION, WITH THE PRO BONO SUPPORT OF AN INTERNATIONALLY RECOGNIZED AD AGENCY, MARKED THE 60TH ANNIVERSARY OF PRESIDENT KENNEDY'S MOONSHOT SPEECH WITH A NEW MASS MARKET SOCIAL MEDIA ENGAGEMENT CAMPAIGN: WE CHOOSE 2.WE CHOOSE 2 REIMAGINED PRESIDENT KENNEDY'S MOONSHOT SPEECH AS A MODERN MUSIC TRACK, WHICH WAS MADE AVAILABLE ON THE WORLD'S BIGGEST STAGES: TIKTOK AND INSTAGRAM REELS. YOUNG LEADERS IN FIELDS FROM ENVIRONMENTALISM TO HUMAN RIGHTS TO TECHNOLOGY USED THE TRACK TO DECLARE WHAT THEY CHOOSE TO DO AND INVITED THEIR FOLLOWERS TO JOIN THEM IN ENVISIONING A BETTER WORLD AND WORKING TO ACHIEVE IT. THE CAMPAIGN COMBINED ORIGINAL AUDIO, INNOVATIVE TECHNOLOGY, AND SOCIAL MEDIA TO CONNECT ONE OF THE MOST POWERFUL AND ICONIC VOICES FROM AMERICA'S PAST TO THE PROMISE AND POTENTIAL OF AMERICA'S FUTURE. SPEAKING DIRECTLY TO GENERATION Z, WE CHOOSE 2 ASKED: HOW WILL YOU CHOOSE TO CHANGE THE WORLD?THE WE CHOOSE 2 CAMPAIGN RECEIVED 1.3M ENGAGEMENTS.ATOMIC GAMBIT: THE CUBAN MISSILE CRISIS 60 YEARS LATER THIS SPECIAL 7-PART PODCAST SERIES ON THE CUBAN MISSILE CRISIS LAUNCHED AT #25 ON APPLE HISTORY PODCASTS AND REMAINED IN THE TOP 100 THROUGH DECEMBER 2022.

  Expenses $1,567,855

• ARCHIVES, DIGITAL ARCHIVES, AND MUSEUM: ARCHIVES - SAT / DENONCOURT / MIGRATION AND INTERNS / MUSEUM - MUSEUM SURVEY(SEE MORE DETAIL IN SCHEDULE O)KENNEDY FAMILY COLLECTIONTHE DIGITAL ARCHIVES PROGRAM CONTINUED IN 2022 WITH THE DIGITIZATION OF THE KENNEDY FAMILY COLLECTION SCRAPBOOKS AND ALBUMS, A 52-VOLUME COLLECTION CHRONICLING THREE GENERATIONS OF PRESIDENT KENNEDY'S FAMILY. THE GEORGE J. DENONCOURT II PHOTOGRAPH COLLECTION THE DENONCOURT COLLECTION CONTAINS MATERIALS ASSOCIATED WITH "ONE MAN'S VIETNAM THROUGH THE EYES OF COMBAT PHOTOGRAPHER GEORGE DENONCOURT II," AN EXHIBIT THAT WAS ON DISPLAY AT THE JFK PRESIDENTIAL LIBRARY AND MUSEUM FROM JANUARY 8, 1983 - FEBRUARY 28, 1983. THE PHOTOGRAPHS INCLUDED IN THE COLLECTION WERE TAKEN BY COMBAT PHOTOGRAPHER GEORGE DENONCOURT II WHILE HE SERVED IN VIETNAM IN 1968-69, AND OFFER AN INTIMATE VIEW OF THE REALITY FACED BY SOLDIERS AND CIVILIANS DURING THE VIETNAM WAR. IN THE FALL OF 2022, THE LIBRARY'S DIGITIZATION TEAM BEGAN THE PROCESS OF PREPARING FOR THE DIGITIZATION PROCESS BY REVIEWING DOCUMENTATION AND MATERIALS RELATED TO THE COLLECTION. WHILE THIS IS VERY PRELIMINARY WORK, IT IS CRITICAL TO THE SUCCESS OF THE UPCOMING DIGITIZATION SINCE IT WILL ENSURE THAT ALL MATERIALS WILL BE HANDLED APPROPRIATELY AND PRESERVED FOR GENERATIONS TO COME. MIGRATION OF DIGITAL ARCHIVESTHE FOUNDATION ALSO PARTNERED WITH THE LIBRARY ON THE MIGRATION OF THE DIGITAL ARCHIVES FROM THE LIBRARY'S CURRENT DIGITAL ASSET MANAGEMENT SYSTEM TO THE NEW SYSTEM. THIS HAS BEEN A VERY COMPLICATED PROJECT THAT WILL ENSURE THE PRESERVATION OF THE PRESIDENT'S MOST IMPORTANT PAPERS AND DOCUMENTS. MUSEUM SURVEYTHE FOUNDATION FUNDED A COMPREHENSIVE STUDY, COMPLETED IN AUGUST 2022, TO ASSESS THE MUSEUM'S PERMANENT EXHIBITS, WHICH ARE NEARLY 30 YEARS OLD. A THREE-MONTH ONSITE AUDIENCE SURVEY WAS CONDUCTED, REACHING THE TARGET SAMPLE OF 400 RANDOMLY SELECTED VISITOR GROUPS, SEEKING AS BROAD A SPECTRUM OF AGE RANGES, GENDERS AND ETHNICITIES AS POSSIBLE. THE GOAL OF THIS QUANTITATIVE RESEARCH WAS TO ASSESS THE EXPERIENCE OF CURRENT VISITORS SOON AFTER SEEING THE EXISTING EXHIBITS. ONLINE SURVEYS OF 300 HOUSEHOLDS IN THE METRO-BOSTON COMMUNITY WERE ALSO CONDUCTED TO INVESTIGATE AREA MUSEUM-GOERS' AWARENESS THE JFK LIBRARY, THEIR EXPECTATIONS, AND THE MOTIVATING FACTORS FOR POTENTIAL AUDIENCES TO VISIT. THE FINAL RESEARCH PHASE INVOLVED QUALITATIVE RESEARCH, VIA FOCUS GROUPS, OF NON-VISITORS WITHIN THE LOCAL COMMUNITY. ITS GOAL WAS TO INVESTIGATE PERCEPTIONS OF THE LIBRARY AMONG THE LOCAL COMMUNITY PEOPLE AND EXPLORE WHAT CONTENT/ISSUES/TOPICS ARE MOST MEANINGFUL TO THEM.

  Expenses $1,008,449 · Grants $25,405 · Revenue $5,675

• AWARD PROGRAMSJOHN F. KENNEDY PROFILE IN COURAGE AWARDIN AN UNPRECEDENTED ACT RECOGNIZING THE GRAVE THREATS TO DEMOCRACY AROUND THE WORLD, THE JOHN F. KENNEDY LIBRARY FOUNDATION HONORED FIVE INDIVIDUALS WITH THE JOHN F. KENNEDY PROFILE IN COURAGE AWARD IN 2022. THE HONOREES - EACH CHOSEN FOR THE COURAGE THEY'VE SHOWN PROTECTING DEMOCRACY IN THE UNITED STATES AND ABROAD - INCLUDE UKRAINE PRESIDENT VOLODYMYR ZELENSKYY, U.S. CONGRESSWOMAN LIZ CHENEY, MICHIGAN SECRETARY OF STATE JOCELYN BENSON, ARIZONA HOUSE SPEAKER RUSTY BOWERS, AND FULTON COUNTY, GEORGIA ELECTION DEPARTMENT EMPLOYEE WANDREA' ARSHAYE MOSS. AMBASSADOR CAROLINE KENNEDY AND HER SON, JACK SCHLOSSBERG, PRESENTED THE AWARDS DURING A CEREMONY ON MAY 22, 2022, AT THE JOHN F. KENNEDY PRESIDENTIAL LIBRARY.NEW FRONTIER AWARDSCLIMATE LEADER JASMINE DAVENPORT AND JACKSON, MISSISSIPPI MAYOR CHOKWE ANTAR LUMUMBA RECEIVED THE 2022 JOHN F. KENNEDY NEW FRONTIER AWARDS, JOINING A PROMINENT LIST OF YOUNG ELECTED AND PUBLIC SERVICE LEADERS. THE AWARDS WERE PRESENTED BY JACK SCHLOSSBERG, PRESIDENT KENNEDY'S GRANDSON, DURING A VIRTUAL CEREMONY ON MARCH 26 AT THE INSTITUTE OF POLITICS AT HARVARD KENNEDY SCHOOL. CREATED BY THE JOHN F. KENNEDY LIBRARY FOUNDATION AND THE INSTITUTE OF POLITICS AT HARVARD KENNEDY SCHOOL, THE NEW FRONTIER AWARDS HONOR AMERICANS UNDER THE AGE OF 40 WHO ARE CHANGING THEIR COMMUNITIES AND THE COUNTRY WITH THEIR COMMITMENT TO PUBLIC SERVICE. PROFILE IN COURAGE ESSAY CONTESTTHIS SIGNATURE NATIONAL OUTREACH PROGRAM FLOURISHED AGAIN IN 2022 WITH 2,474 ESSAYS SUBMITTED BY STUDENTS IN ALL FIFTY STATES, THE DISTRICT OF COLUMBIA AND PUERTO RICO, AND US CITIZENS IN CANADA, INDIA, JAPAN, SOUTH KOREA, AND TAIWAN. THIS TOTAL REPRESENTS AN INCREASE OVER THE PREVIOUS YEAR. THE WINNING ESSAYIST THEODORA MCGEE, A FIRST-YEAR STUDENT AT MOORESTOWN HIGH SCHOOL IN MOORESTOWN, NEW JERSEY, PROFILED FORMER STATE REPRESENTATIVE JOS TOMS CANALES WHO IN 1919 INTRODUCED LEGISLATION TO REFORM THE TEXAS RANGERS, A LAW ENFORCEMENT AGENCY WHOSE MEMBERS HAD COMMITTED WIDESPREAD RACIAL VIOLENCE AGAINST MEXICAN AMERICAN RESIDENTS OF SOUTHERN TEXAS. THIS ACTION BROUGHT ATTENTION TO ABUSES BY THE RANGERS AND COST HIM HIS POLITICAL CAREER.

  Expenses $951,573 · Grants $19,500 · Revenue $41,868

• EDUCATION: ALL PROGRAMS, INCLUDING FORUMSIN 2022, WITH PANDEMIC RESTRICTIONS ONGOING, THE JFK LIBRARY CONTINUED TO PROVIDE OUTREACH TO ITS DIVERSE AUDIENCES THROUGH VIRTUAL PROGRAMMING, DIGITAL OFFERINGS, AND THE CREATION AND DISSEMINATION OF NEW EDUCATION RESOURCES, WITH A LIMITED NUMBER OF ONSITE PROGRAMS. THE FOUNDATION SUPPORTED THE LIBRARY'S CONTINUED EFFORTS TO REFINE AND EXPERIMENT WITH VIRTUAL PROGRAMS IN VARIOUS LEARNING ENVIRONMENTS TO EDUCATE AND INSPIRE THE PUBLIC. THE SUPPORT INCLUDED THE FOLLOWING:ENGAGING YOUNG AUDIENCES - THE CELEBRATE! MULTICULTURAL PERFORMING ARTS SERIES CONTINUED IN A VIRTUAL FORMAT WITH EIGHT PROGRAMS AND MORE THAN 8,300 VIEWS. THE PROGRAM INCREASED ITS ACCESSIBILITY THIS YEAR THROUGH BILINGUAL CAPTIONING AND ASL INTERPRETATION. THE PRESIDENTS' DAY FAMILY FESTIVAL HONORED THE 60TH ANNIVERSARY OF JACQUELINE KENNEDY'S WHITE HOUSE RESTORATION PROJECT AND GARNERED MORE THAN 12,000 YOUTUBE VIEWS. THE FOUNDATION ALSO SUPPORTED THE DEVELOPMENT OF A KIDS' GUIDE TO THE MUSEUM'S NEW "FIRST CHILDREN" EXHIBIT.FOSTERING TEACHER AND STUDENT ENGAGEMENT - DUE TO ITS POPULARITY, THE LIBRARY CONTINUED TO PROVIDE JFK LIBRARY TEACHING AND LEARNING TUESDAYS, AN E-NEWSLETTER PROVIDING "READY TO GO" CURATED TEACHING MATERIALS FOR EDUCATORS AND PARENTS WHO ARE SHORT ON TIME AND SEEKING HIGH QUALITY RESOURCES. EACH ISSUE WAS DISTRIBUTED TO APPROXIMATELY 118,600 EDUCATORS, 25,000 MORE THAN THE PREVIOUS YEAR. OUTREACH TO EDUCATORS ALSO INCLUDED THE NEW FRONTIERS NEWSLETTER, DISTRIBUTED TO 11,000 EDUCATORS. THE LIBRARY PARTNERED WITH UMASS BOSTON TO PRESENT "AMERICA'S SILENCED HISTORIES," A TWO-WEEK SUMMER INSTITUTE FOR TEACHERS. THE FOUNDATION ALSO SUPPORTED AN ASSESSMENT FOCUSED ON BOTH MASSACHUSETTS AND NATIONAL EDUCATORS' NEED FOR AND INTEREST IN VIRTUAL SCHOOL CIVICS OFFERINGS DURING AND AFTER THE PANDEMIC.OFFERING UNPARALLELED HISTORY AND CIVIC EDUCATION ACTIVITIES - FOR THE 20TH CONSECUTIVE YEAR, THE "SETTING NATIONAL PRIORITIES" PROGRAM CHALLENGED HIGH SCHOOL STUDENTS TO WORK TOGETHER TO BALANCE A SIMULATED FEDERAL BUDGET. 20 SCHOOLS PARTICIPATED VIRTUALLY WITH 542 STUDENTS ATTENDING. THE LIBRARY HELPED LAUNCH MASSACHUSETTS CIVICS LEARNING WEEK BY PRESENTING VIRTUALLY "THE FIRST AMENDMENT: FIVE RIGHTS IN ONE!," A NATIONAL ARCHIVES WORKSHOP THAT ATTRACTED APPROXIMATELY 300 STUDENTS, AND THE JFK MAKE A DIFFERENCE AWARD HONORED MIDDLE SCHOOL STUDENTS FOR THE IMPACT THEY HAVE HAD ON THEIR COMMUNITY. IN THE FALL OF 2022, THE NATIONAL STUDENT MOCK ELECTION ENGAGED 7,040 STUDENTS THROUGHOUT MASSACHUSETTS WITH CURRICULA FOCUSED ON THE GUBERNATORIAL CONTEST. THIS NATIONAL NON-PARTISAN PROGRAM IS COORDINATED BY THE LIBRARY TO FOSTER AN UNDERSTANDING AND APPRECIATION OF THE POWER OF THE VOTE. THE LIBRARY'S ELECTION-YEAR DEBATE SERIES FOR HIGH SCHOOL STUDENTS TOOK PLACE IN OCTOBER WITH 424 STUDENTS FROM FIFTEEN SCHOOLS TAKING PART.PRODUCING FREE PUBLIC AFFAIRS DISCUSSIONS - THROUGH THE KENNEDY LIBRARY FORUMS, THE JFK LIBRARY IS THE LARGEST CONVENER OF PUBLIC CONVERSATIONS IN BOSTON, WITH A TRACK RECORD AND REPUTATION THAT ALLOW US TO ATTRACT WORLD LEADERS AND EXPERTS FROM THE FIELDS OF GOVERNMENT, JOURNALISM, EDUCATION, CIVIL RIGHTS, SCIENCE, THE ARTS, LAW, AND HISTORY. IN 2022, THE LIBRARY OFFERED 21 THOUGHTFULLY CURATED FORUMS IN BOTH IN-PERSON AND VIRTUAL FORMATS. AFTER TWO YEARS OF CLOSURE AND PARTIAL CLOSURE DUE TO THE COVID-19 PANDEMIC, WE WERE THRILLED TO WELCOME AUDIENCES BACK TO COLUMBIA POINT. MORE THAN 99,400 VIEWERS ACCESSED 2022 VIRTUAL FORUMS ON THE LIBRARY'S YOUTUBE AND FACEBOOK CHANNELS DURING THE YEAR, AN INCREASE OF 14% OVER THE PREVIOUS YEAR. AN AVERAGE OF 4,384 VIEWERS TUNED IN TO EACH EVENT, LOGGING NEARLY 28,000 HOURS OF VIEWING. IN ADDITION, VIEWS OF FORUMS MATERIAL FROM PAST YEARS TOPPED 906,000, BRINGING THE TOTAL YOUTUBE VIEWER ENGAGEMENT WITH ALL FORUMS MATERIAL TO NEARLY ONE MILLION IN 2022. IN ADDITION, AUDIO RECORDINGS OF THE FORUMS WERE DOWNLOADED 6,000 TIMES IN 2022 VIA ITUNES AND OTHER PODCAST SITES.

  Expenses $1,137,985

As filed on the 2022 return. The filer continues this part on Schedule O, which is not shown here. A text marked withheld matched a screen for wording that may name a private individual, such as an honorific or "in memory of". Most of what it withholds names no one; it is withheld so that what does is never shown.

Listed in Part VII

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type

form_990

Tax year

2022

Filed

7 November 2023

IRS schema version

2022v5.0

Source object

202343199349307504

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