Form 990 for tax year 2024
Filed by INDIANAPOLIS DOWNTOWN MARKETING INC.
Totals
- Total revenue
- $2,102,730
- Total expenses
- $2,584,019
- Contributions and grants received
- $1,494,824
- Grants paid
- $0
- Program service revenue
- $462,647
- Investment income
- $127,269
- Other revenue
- $17,990
- Total assets, end of year
- $3,033,667
- Total liabilities, end of year
- $3,956,205
- Net assets or fund balances, end of year
- -$922,538
- Program services expenses (Part IX)
- not reported
- Management and general expenses
- not reported
- Fundraising expenses
- not reported
- Program service expenses (Part III)
- $0
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1f · All other contributions, gifts and grants
$1,494,824
-
2a · Program service revenue: MONUMENT CIRCLE SPONSORSHIPS
total $412,947 · related or exempt $412,947
-
2b · Program service revenue: DOWNTOWN SPECIAL PROJECTS
total $49,700 · related or exempt $49,700
-
2f · All other program service revenue
total $0 · related or exempt $0 · unrelated business $0 · excluded $0
-
3 · Investment income
total $59,315 · excluded $59,315
-
6c · Rental income or loss
real property $0 · personal property $0
-
7a · Gross sales of assets other than inventory
securities $434,912
-
7b · Less cost or other basis and sales expenses
securities $366,958
-
7c · Gain or loss
securities $67,954 · other assets $0
-
7d · Net gain or loss
total $67,954 · excluded $67,954
-
11a · Other revenue: MISCELLANEOUS REVENUE
total $17,990 · related or exempt $17,990
-
11d · All other revenue
total $0 · related or exempt $0 · unrelated business $0 · excluded $0
-
11e · Other revenue, total
$17,990
Functional expenses
Part IX, the statement of functional expenses.
-
5 · Compensation of officers, directors and key employees
total $346,235
-
7 · Other salaries and wages
total $464,369
-
9 · Other employee benefits
total $87,101
-
10 · Payroll taxes
total $60,159
-
11b · Fees: legal
total $25,712
-
11c · Fees: accounting
total $48,594
-
11f · Fees: investment management
total $17,232
-
11g · Fees: other
total $0
-
12 · Advertising and promotion
total $208,759
-
13 · Office expenses
total $55,022
-
14 · Information technology
total $40,176
-
16 · Occupancy
total $226,497
-
19 · Conferences, conventions and meetings
total $19,410
-
22 · Depreciation, depletion and amortization
total $10,404
-
23 · Insurance
total $89,177
-
24a · Other expenses: DOWNTOWN EVENT EXPENSE
total $335,979
-
24b · Other expenses: MANAGEMENT AND GENERAL
total $318,813
-
24c · Other expenses: SHINING A LIGHT PROGRAM
total $112,380
-
24d · Other expenses: PROJECT DEVELOPMENT/RESEARCH
total $42,182
-
24e · All other expenses
total $75,818
Balance sheet
Part X, book values.
-
2 · Savings and temporary cash investments
beginning of year $141,760 · end of year $56,357
-
4 · Accounts receivable
beginning of year $350,504 · end of year $645,616
-
5 · Loans and receivables from officers and key people
beginning of year $0 · end of year $0
-
6 · Loans and receivables from disqualified persons
beginning of year $0 · end of year $0
-
9 · Prepaid expenses and deferred charges
beginning of year $31,965 · end of year $57,944
-
10a · Land, buildings and equipment: cost or other basis
$688,479
-
10b · Land, buildings and equipment: accumulated depreciation
$681,457
-
10c · Land, buildings and equipment, net
beginning of year $17,427 · end of year $7,022
-
11 · Investments: publicly traded securities
beginning of year $1,700,185 · end of year $1,794,198
-
12 · Investments: other securities
beginning of year $0
-
13 · Investments: program-related
beginning of year $0
-
15 · Other assets
beginning of year $575,211 · end of year $472,530
-
17 · Accounts payable and accrued expenses
beginning of year $399,056 · end of year $1,044,098
-
19 · Deferred revenue
beginning of year $10,000 · end of year $0
-
21 · Escrow or custodial account liability
beginning of year $177,370 · end of year $126,991
-
22 · Loans and payables to officers and key people
beginning of year $0 · end of year $0
-
25 · Other liabilities
beginning of year $2,748,216 · end of year $2,785,116
-
27 · Net assets without donor restrictions
beginning of year -$517,590 · end of year -$922,538
Mission and programs · 2024
Mission
Indianapolis Downtown Marketing, Inc. (IDMI) exists to improve downtown Indianapolis. IDMI focuses on marketing downtown businesses, destinations, organizations, activities and events.
-
Widely known as the heart and communal gathering space for Indianapolis, Monument Circle is a popular destination for residents and visitors alike. The Circle, featuring the larger-than-life Soldiers & Sailors Monument, is both a hub for Downtown's workforce as well as entertainment, dining, retail, and more. The filing organization collaborates with the Indiana War Memorials Commission (IWMC) to infuse arts and culture into the space year-round, from artistic video mapping and lighting through the Shining A Light program to the pedestrian-friendly SPARK on the Circle which welcomed more than 78K visitors in its 2024 season.
-
The filing organization strives to keep the Indianapolis urban core a clean, safe place for residents and visitors to enjoy the rich arts and culture our community has to offer. In partnership with HVAF, the filing organization staffs a full-time team of Street Ambassadors providing daily powerwashing, sidewalk clean-ups, sticker and graffiti removal. With an expanding tree canopy and hundreds of planters throughout the Mile Square, Downtown's splash of freshness and color adds greatly to the urban environment.
As filed on the 2024 return.
Listed in Part VII
-
Brittany Smith
Chair
- Total calculated
- $0
- Hours/week
- 1
-
Malina Jeffers-Bacon
Vice Chair
- Total calculated
- $0
- Hours/week
- 1
-
Alec Gray
Director
- Total calculated
- $0
- Hours/week
- 1
-
Amy Lamb
Director
- Total calculated
- $0
- Hours/week
- 1
-
Amy Vaughan
Director
- Total calculated
- $0
- Hours/week
- 1
-
Anna Bowman
Director
- Total calculated
- $0
- Hours/week
- 1
-
Anna Whelchel
Director
- Total calculated
- $0
- Hours/week
- 1
-
Ben Snyder
Director
- Total calculated
- $0
- Hours/week
- 1
-
Bert Beiswanger
Director
- Total calculated
- $0
- Hours/week
- 1
-
Bill Brooks
Director
- Total calculated
- $0
- Hours/week
- 1
-
Bill Stinson
Director
- Total calculated
- $0
- Hours/week
- 1
-
Brent Frymier
Director
- Total calculated
- $0
- Hours/week
- 1
-
Bryn Jones
Director
- Total calculated
- $0
- Hours/week
- 1
-
Carissa Newton
Director
- Total calculated
- $0
- Hours/week
- 1
-
Carrie Abbott
Director
- Total calculated
- $0
- Hours/week
- 1
-
Chris Gahl
Director
- Total calculated
- $0
- Hours/week
- 1
-
Christine Warren
Director
- Total calculated
- $0
- Hours/week
- 1
-
Courtney Essett
Director
- Total calculated
- $0
- Hours/week
- 1
-
Craig Mince
Director
- Total calculated
- $0
- Hours/week
- 1
-
Danielle Dove
Director
- Total calculated
- $0
- Hours/week
- 1
-
Deana R Haworth
Director
- Total calculated
- $0
- Hours/week
- 1
-
Elizabeth Belange
Director
- Total calculated
- $0
- Hours/week
- 1
-
Greg Bires
Director
- Total calculated
- $0
- Hours/week
- 1
-
Greg Kiley
Director
- Total calculated
- $0
- Hours/week
- 1
-
Iris Dillon
Director
- Total calculated
- $0
- Hours/week
- 1
-
Jacqueline Eckhardt
Director
- Total calculated
- $0
- Hours/week
- 1
-
Jennifer Boehm
Director
- Total calculated
- $0
- Hours/week
- 1
-
Jenny Cash
Director
- Total calculated
- $0
- Hours/week
- 1
-
Jessica Chapman
Director
- Total calculated
- $0
- Hours/week
- 1
-
Jessica Cushing
Director
- Total calculated
- $0
- Hours/week
- 1
-
Jessica Foster
Director
- Total calculated
- $0
- Hours/week
- 1
-
Joe Pellman
Director
- Total calculated
- $0
- Hours/week
- 1
-
John McDonald
Director
- Total calculated
- $0
- Hours/week
- 1
-
Josh Schuck
Director
- Total calculated
- $0
- Hours/week
- 1
-
Julie Schaefer
Director
- Total calculated
- $0
- Hours/week
- 1
-
Kara Kovert Pray
Director
- Total calculated
- $0
- Hours/week
- 1
-
Karl Traeger
Director
- Total calculated
- $0
- Hours/week
- 1
-
Katelyn Sussli
Director
- Total calculated
- $0
- Hours/week
- 1
-
Katrina Canfield
Director
- Total calculated
- $0
- Hours/week
- 1
-
Kelly Young
Director
- Total calculated
- $0
- Hours/week
- 1
-
Kim Stoebick
Director
- Total calculated
- $0
- Hours/week
- 1
-
Kortni Gurganus-Wright
Director
- Total calculated
- $0
- Hours/week
- 1
-
Lesley Gordon
Director
- Total calculated
- $0
- Hours/week
- 1
-
Lisa Townsend
Director
- Total calculated
- $0
- Hours/week
- 1
-
Liz Madison
Director
- Total calculated
- $0
- Hours/week
- 1
-
Lorraine Vavul
Director
- Total calculated
- $0
- Hours/week
- 1
-
Mark Bode
Director
- Total calculated
- $0
- Hours/week
- 1
-
Megan Mattingly
Director
- Total calculated
- $0
- Hours/week
- 1
-
Megan Winter
Director
- Total calculated
- $0
- Hours/week
- 1
-
Melissa Winter
Director
- Total calculated
- $0
- Hours/week
- 1
-
Meredith Easley
Director
- Total calculated
- $0
- Hours/week
- 1
-
Mike Henn
Director
- Total calculated
- $0
- Hours/week
- 1
-
Mindi Woolman
Director
- Total calculated
- $0
- Hours/week
- 1
-
Monique Wise
Director
- Total calculated
- $0
- Hours/week
- 1
-
Nicole Duncan
Director
- Total calculated
- $0
- Hours/week
- 1
-
Polina Osherov
Director
- Total calculated
- $0
- Hours/week
- 1
-
Raven Reckley
Director
- Total calculated
- $0
- Hours/week
- 1
-
Sara Galer
Director
- Total calculated
- $0
- Hours/week
- 1
-
Sarah Myer
Director
- Total calculated
- $0
- Hours/week
- 1
-
Sharon Smith
Director
- Total calculated
- $0
- Hours/week
- 1
-
Stephanie Pemberton
Director
- Total calculated
- $0
- Hours/week
- 1
-
Tamara Cypress
Director
- Total calculated
- $0
- Hours/week
- 1
-
Zachary Lockett
Director
- Total calculated
- $0
- Hours/week
- 1
-
Taylor Schaffer
President and CEO
- Total calculated
- $202,715
- From this org
- $197,220
- From related orgs
- $0
- Other
- $5,495
- Hours/week
- 1 + 39 related
Schedule J breakdown matched by us
- Base
- $197,220
- Bonus
- $0
- Other
- $0
- Deferred
- $1,498
- Nontaxable benefits
- $3,997
- Filer's total
- $202,715
-
Timothy BoruffTIMOTHY BORUFF
VICE PRESIDENT FINANCE & OPERATIONS
- Total calculated
- $143,520
- From this org
- $142,520
- From related orgs
- $0
- Other
- $1,000
- Hours/week
- 1 + 39 related
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 3 · Compensation committee
- 3 · Independent compensation consultant
- 3 · Form 990 of other organizations
- 3 · Compensation survey or study
- 3 · Approval by the board or compensation committee
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
No itemized grants to organizations on this return.
Related organizations on this return
Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.
-
501(c)(3) · Downtown Management · IN
Directly controlled by NA
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 17 November 2025
- IRS schema version
- 2024v5.1
- Source object
- 202513219349319681
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