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Nonprofiteer
← UNLEASHING POTENTIAL

Form 990 for tax year 2024

Filed by UNLEASHING POTENTIAL.

Totals

Total revenue
$4,211,541
Total expenses
$4,624,524
Contributions and grants received
$3,477,898
Grants paid
$0
Program service revenue
$678,192
Investment income
$34,304
Other revenue
$21,147
Total assets, end of year
$1,803,218
Total liabilities, end of year
$341,542
Net assets or fund balances, end of year
$1,461,676
Program services expenses (Part IX)
$3,574,017
Management and general expenses
$524,975
Fundraising expenses
$525,532
Program service expenses (Part III)
$3,574,017

Program services were 77.3% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1a · Federated campaigns

    $410,471

  • 1c · Fundraising events

    $120,378

  • 1e · Government grants (contributions)

    $2,187,698

  • 1f · All other contributions, gifts and grants

    $759,351

  • 1g · Noncash contributions included above

    $193,237

  • 2a · Program service revenue: PROGRAM SERVICE FEES

    total $678,192 · related or exempt $678,192

  • 3 · Investment income

    total $4,020 · excluded $4,020

  • 7a · Gross sales of assets other than inventory

    securities $353,683

  • 7b · Less cost or other basis and sales expenses

    securities $323,399

  • 7c · Gain or loss

    securities $30,284

  • 7d · Net gain or loss

    total $30,284 · excluded $30,284

  • 8a · Fundraising events: gross income

    $67,632

  • 8a · Fundraising events: contributions included on line 1c

    $120,378

  • 8b · Fundraising events: direct expenses

    $47,232

  • 8c · Net income from fundraising events

    total $20,400 · excluded $20,400

  • 11d · All other revenue

    total $747 · related or exempt $747

  • 11e · Other revenue, total

    $747

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $191,969 · program services $95,985 · management and general $47,992 · fundraising $47,992

  • 7 · Other salaries and wages

    total $2,768,446 · program services $2,269,417 · management and general $126,391 · fundraising $372,638

  • 8 · Pension plan contributions

    total $20,063 · management and general $20,063

  • 9 · Other employee benefits

    total $206,419 · program services $165,171 · management and general $18,827 · fundraising $22,421

  • 10 · Payroll taxes

    total $231,538 · program services $187,071 · management and general $12,793 · fundraising $31,674

  • 11c · Fees: accounting

    total $176,259 · management and general $176,259

  • 11g · Fees: other

    total $190,929 · program services $175,592 · management and general $11,249 · fundraising $4,088

  • 12 · Advertising and promotion

    total $55 · fundraising $55

  • 13 · Office expenses

    total $259,758 · program services $232,690 · management and general $17,338 · fundraising $9,730

  • 16 · Occupancy

    total $134,153 · program services $121,322 · management and general $8,716 · fundraising $4,115

  • 17 · Travel

    total $52,819 · program services $46,729 · management and general $5,097 · fundraising $993

  • 19 · Conferences, conventions and meetings

    total $60,290 · program services $51,770 · management and general $6,190 · fundraising $2,330

  • 20 · Interest

    total $14,644 · management and general $14,644

  • 22 · Depreciation, depletion and amortization

    total $33,166 · program services $25,557 · management and general $7,609

  • 23 · Insurance

    total $33,767 · program services $26,020 · management and general $7,747

  • 24a · Other expenses: FOOD & MEDICAL SUPPLIES

    total $139,281 · program services $121,654 · management and general $16,345 · fundraising $1,282

  • 24b · Other expenses: DUES & SUBSCRIPTIONS

    total $46,552 · program services $14,463 · management and general $17,719 · fundraising $14,370

  • 24c · Other expenses: FIELD TRIPS & EVENTS

    total $31,880 · program services $18,464 · fundraising $13,416

  • 24d · Other expenses: BANK & FINANCING FEES

    total $13,668 · program services $7,394 · management and general $5,846 · fundraising $428

  • 24e · All other expenses

    total $18,868 · program services $14,718 · management and general $4,150

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $312,375 · end of year $259,177

  • 3 · Pledges and grants receivable

    beginning of year $456,762 · end of year $411,086

  • 4 · Accounts receivable

    beginning of year $427,378 · end of year $333,123

  • 9 · Prepaid expenses and deferred charges

    beginning of year $46,198 · end of year $29,314

  • 10a · Land, buildings and equipment: cost or other basis

    $1,454,077

  • 10b · Land, buildings and equipment: accumulated depreciation

    $1,293,010

  • 10c · Land, buildings and equipment, net

    beginning of year $184,314 · end of year $161,067

  • 11 · Investments: publicly traded securities

    beginning of year $385,682 · end of year $66,459

  • 15 · Other assets

    beginning of year $608,492 · end of year $542,992

  • 17 · Accounts payable and accrued expenses

    beginning of year $264,031 · end of year $191,364

  • 23 · Secured mortgages and notes payable

    beginning of year $188,937 · end of year $117,928

  • 25 · Other liabilities

    beginning of year $120,947 · end of year $32,250

  • 27 · Net assets without donor restrictions

    beginning of year $769,972 · end of year $403,286

  • 28 · Net assets with donor restrictions

    beginning of year $1,077,314 · end of year $1,058,390

Mission and programs · 2024

Mission

THE MISSION OF UNLEASHING POTENTIAL IS TO CLOSE THE OPPORTUNITY GAP FOR CHILDREN AND YOUTH BY BUILDING ON THEIR STRENGTHS. WE CREATE EDUCATIONAL AND EMPOWERING EXPERIENCES THROUGH EARLY CHILDHOOD EDUCATION, AFTER SCHOOL PROGRAMS, YOUTH (CONTINUED ON SCHEDULE O)DEVELOPMENT, AND ENRICHMENT CAMPS.

Activities or mission (Part I)

TO CLOSE THE OPPORTUNITY GAP FOR CHILDREN AND YOUTH BY BUILDING ON THEIR STRENGTHS

  • SCHOOL AGE SERVICES:UP SCHOOL AGE SERVICES - WITH A STRONG COMMITMENT TO PERSONAL GROWTH AND ACADEMIC SUCCESS, UP SCHOOL AGE SERVICES PROVIDES BEFORE-SCHOOL AND AFTER-SCHOOL PROGRAMS FOR ELEMENTARY/MIDDLE-AGED STUDENTS IN UNDER RESOURCED COMMUNITIES IN THE GREATER ST. LOUIS AREA. THE PROGRAM PROVIDES HOMEWORK ASSISTANCE, CULTURAL AWARENESS, AND S.T.E.A.M. ACTIVITIES (SCIENCE, TECHNOLOGY, ENGINEERING, ART EXPRESSION, AND MATH), INCLUDING GEOSPATIAL INTELLIGENCE CONCEPTS. CONSCIOUS DISCIPLINE, A RESEARCH-BASED BEHAVIOR MODIFICATION CURRICULUM, IS USED TO DEVELOP SOCIAL EMOTIONAL LIFE SKILLS FOR CHILDREN. CONTINUED ON SCHEDULE O.2024 OUTCOMES: - 9 SITES IN THE CITY AND COUNTY- 759 CHILDREN SERVED- 95% OF CHILDREN GAINED OR MAINTAINED INDEPENDENT LIVING /ESSENTIAL LIFE SKILLS -88% OF CHILDREN IDENTIFIED, MANAGED, AND APPROPRIATELY EXPRESSED EMOTIONS AND BEHAVIORS. SUMMER ENRICHMENT CAMPS - UP ENRICHMENT CAMPS OFFER FUN AND ENRICHING ACTIVITIES DESIGNED TO PROVIDE AN EXPERIENTIAL APPROACH TO JOYFUL SUMMER LEARNING FOR YOUTH K-8 GRADES. STRATEGICALLY LOCATED AT PARTNER SITES IN ST. LOUIS CITY AND COUNTY, THE 8-WEEK CAMPS GIVE CHILDREN AGES 5 TO 15 YEARS OLD OPPORTUNITIES FOR DAY CAMP FILLED WITH CAMP ACTIVITIES INCLUDE SWIMMING LESSONS, FITNESS, STUDIO AND PERFORMING ARTS, S.T.E.A.M ACTIVITIES, GEOSPATIAL INTELLIGENCE CONCEPTS, FIELD TRIPS AND SPORTS, ALL WITHIN THE CONTEXT OF PROMOTING HEALTHY SOCIAL/EMOTIONAL GROWTH. 2024 OUTCOMES: - 4 SITES - 194 CHILDREN SERVED- 100% OF CHILDREN GAINED OR MAINTAINED INDEPENDENT LIVING /ESSENTIAL LIFE SKILLS- 88% OF CHILDREN IDENTIFIED, MANAGED, AND APPROPRIATELY EXPRESSED EMOTIONS AND BEHAVIORS.

    Expenses $2,416,304 · Revenue $268,855

  • EARLY CHILDHOOD EDUCATION: THE LICENSED AND ACCREDITED EARLY CHILDHOOD EDUCATION CENTER AT CAROLINE MISSION PROVIDES CHILDREN, AGED 6 WEEKS TO 5 YEARS HIGH QUALITY EARLY CHILDHOOD EDUCATION AND CARE. THE SERVICES ARE OFFERED ON A SLIDING SCALE AND STATE CHILD CARE SUBSIDIES ARE AVAILABLE FOR FAMILIES IN NEED. THIS TWO GENERATIONAL APPROACH INCLUDES SIGNIFICANT PARENT ENGAGEMENT INTERACTIONS TO SUPPORT THE DEVELOPMENT OF THE CHILD. CONTINUED ON SCHEDULE O. 2024 OUTCOMES: - 62 CHILDREN SERVED- 100% OF CHILDREN WERE READY FOR KINDERGARTEN. - 82% OF CHILDREN MET OR EXCEEDED AGE-APPROPRIATE DEVELOPMENTAL MILESTONES.STRENGTHENING RESILIENT FAMILIES- USES A TWO GENERATIONAL APPROACH SUPPORTING FAMILIES IN EARLY CHILDHOOD EDUCATION AND OUT OF SCHOOL TIME PROGRAMS. THE PROGRAM WORKS DIRECTLY WITH FAMILY MEMBERS TO PROVIDE BASIC NEEDS, REFERRALS AND SUPPORT.2024 OUTCOMES:- 431 FAMILIES SERVED- 92% OF FAMILIES INCREASED THIER KNOWLEDGE OF AVAILABLE COMMUNITY RESOURCES

    Expenses $1,157,713 · Revenue $410,084

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Thomas Stringer

    CHAIR

    Total calculated
    $0
    Hours/week
    1
  • Michael Green

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    1
  • Jackie Dippel

    TREASURER

    Total calculated
    $0
    Hours/week
    1
  • Andrew Walshaw

    SECRETARY

    Total calculated
    $0
    Hours/week
    1
  • Rev Tom Baynham

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Suzanne Besnia

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Brian Caplan

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Nicole Gore JD

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Mark Lenihan

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Dr Julian Magee

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Rev Deon McKenzie

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Tai Oney

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Reginald Williams

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Darlene Sowell

    PRESIDENT AND CEO

    Total calculated
    $191,969
    From this org
    $162,000
    From related orgs
    $0
    Other
    $29,969
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $155,241
    Bonus
    $0
    Other
    $6,759
    Deferred
    $21,000
    Nontaxable benefits
    $8,969
    Filer's total
    $191,969
  • Verletta Cole

    VICE PRESIDENT, PHILANTHROPY

    Total calculated
    $152,632
    From this org
    $140,223
    From related orgs
    $0
    Other
    $12,409
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $140,223
    Bonus
    $0
    Other
    $0
    Deferred
    $4,087
    Nontaxable benefits
    $8,322
    Filer's total
    $152,632

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 1a · Discretionary spending account
  • 3 · Form 990 of other organizations
  • 3 · Approval by the board or compensation committee

Answered no

  • 1b · Written policy on the line-1a expenses
  • 2 · Substantiation required before reimbursing expenses
  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

PART I, LINE 1A
THE PRESIDENT AND CEO OF THE ORGANIZATION RECEIVES AN AUTO ALLOWANCE.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2024
Filed
16 November 2025
IRS schema version
2024v5.2
Source object
202513219349307251

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