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Nonprofiteer
← NOWMATTERSNOW ORG

Form 990 for tax year 2024

Filed by NOWMATTERSNOW ORG.

Totals

Total revenue
$316,324
Total expenses
$351,442
Contributions and grants received
$289,744
Grants paid
$17,050
Program service revenue
$23,319
Investment income
$3,261
Other revenue
$0
Total assets, end of year
$230,086
Total liabilities, end of year
$1,136
Net assets or fund balances, end of year
$228,950
Program services expenses (Part IX)
$322,377
Management and general expenses
$24,373
Fundraising expenses
$4,692
Program service expenses (Part III)
$322,377

Program services were 91.7% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1a · Federated campaigns

    $0

  • 1b · Membership dues

    $0

  • 1c · Fundraising events

    $0

  • 1d · Related organizations

    $0

  • 1e · Government grants (contributions)

    $0

  • 1f · All other contributions, gifts and grants

    $289,744

  • 1g · Noncash contributions included above

    $0

  • 2a · Program service revenue: Training and Youth Programs

    total $23,319 · related or exempt $23,319 · unrelated business $0 · excluded $0

  • 2f · All other program service revenue

    total $0 · related or exempt $0 · unrelated business $0 · excluded $0

  • 3 · Investment income

    total $3,261 · related or exempt $0 · unrelated business $0 · excluded $3,261

  • 4 · Income from investment of tax-exempt bond proceeds

    total $0 · related or exempt $0 · unrelated business $0 · excluded $0

  • 5 · Royalties

    total $0 · related or exempt $0 · unrelated business $0 · excluded $0

  • 6c · Rental income or loss

    real property $0 · personal property $0

  • 7c · Gain or loss

    securities $0 · other assets $0

  • 8a · Fundraising events: contributions included on line 1c

    $0

  • 11e · Other revenue, total

    $0

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $0 · program services $0

  • 2 · Grants to domestic individuals

    total $17,050 · program services $17,050

  • 5 · Compensation of officers, directors and key employees

    total $187,115 · program services $171,555 · management and general $10,892 · fundraising $4,668

  • 11b · Fees: legal

    total $2,195 · management and general $2,195

  • 11c · Fees: accounting

    total $6,435 · management and general $6,435

  • 11g · Fees: other

    total $115,426 · program services $115,426

  • 12 · Advertising and promotion

    total $1,201 · program services $1,201

  • 13 · Office expenses

    total $2,362 · management and general $2,362

  • 14 · Information technology

    total $8,333 · program services $6,142 · management and general $2,191

  • 17 · Travel

    total $802 · program services $722 · management and general $56 · fundraising $24

  • 22 · Depreciation, depletion and amortization

    total $5,245 · program services $5,245

  • 23 · Insurance

    total $2,416 · program services $2,174 · management and general $242

  • 24a · Other expenses: Program Expenses

    total $2,345 · program services $2,345 · management and general $0 · fundraising $0

  • 24b · Other expenses: Professional Development

    total $517 · program services $517 · management and general $0 · fundraising $0

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $226,040 · end of year $23,930

  • 2 · Savings and temporary cash investments

    end of year $123,073

  • 4 · Accounts receivable

    end of year $12,800

  • 14 · Intangible assets

    beginning of year $38,028 · end of year $70,283

  • 17 · Accounts payable and accrued expenses

    beginning of year $0 · end of year $1,136

  • 27 · Net assets without donor restrictions

    beginning of year $264,068 · end of year $228,950

  • 28 · Net assets with donor restrictions

    beginning of year $0 · end of year $0

Mission and programs · 2024

Mission

Our mission is building lives worth living together through dialectics, science, and storytelling.

Activities or mission (Part I)

We help people who want to build meaningful lives by offering free mental health resources and peer-led storytelling spaces for connection and coping.

  • In 2024, NowMattersNow.org made substantial progress in suicide prevention and support through research, program development, and expanded user engagement. These achievements reflect our commitment to providing accessible, evidence-based resources for those experiencing suicidal thoughts and intense emotions. Research Publication: We published a critical paper titled, Conceptual model of and intervention development for unplanned suicide attempts (Whiteside, U., Richards, J. A., Fruhbauerova, M., & Shokouhaghaei, G.), in The Permanente Journal, 28(3), 117 (2024).. This publication addresses the phenomenon of unplanned suicide attempts and a brief intervention for handling overwhelming suicidal urges. Website Reach and Crisis Connection: Our website engaged over 50,000 unique users in 2024. Through this online presence, we facilitated connections to live crisis services for 146 individuals in need of immediate support. Virtual Peer Support Pilot Program: We developed and piloted free virtual peer support meetings focused on emotion coping skills. We held 164 meetings for nearly 200 individuals seeking peer-led guidance. This reach demonstrates the practical impact of our free digital platform as a bridge to life-saving resources for those at risk. Grant Acquisition and Program Expansion: We received the second half of a significant grant that was used to enhance our website and develop a peer support program. This funding supported a comprehensive redesign of our website to improve accessibility, navigability, and functionality, making our resources more inclusive, particularly for users with disabilities. Long-term Project Goals: In alignment with our long-term mission, we have continued a project with goals extending into 2025 and beyond, including: Enhanced Website Accessibility: Creating a more accessible, user-centered website to support diverse user needs (e.g., adding search capabilities). Expanded DBT Content and Skills: We added 19 new DBT skills and plan to add an additional 20, each complemented by original content, lived experience stories, and community tips. These resources emphasize the "why" & "how" of skill application, equipping users with actionable strategies for emotional regulation and crisis management. Virtual Peer Support Pilot Program: Expanding offerings of virtual peer support meetings focused on emotion coping skills throughout 2025, aiming to establish a scalable model with a sustainable support network for individuals seeking peer-led guidance. These initiatives, combined with our digital reach and connections to crisis services, reflect NowMattersNow.org's dedication to making mental health resources accessible and impactful. Through these expanded efforts, we continue to bridge critical gaps in suicide prevention and emotional support.

    Expenses $322,377 · Grants $17,050 · Revenue $23,319

As filed on the 2024 return.

Listed in Part VII

  • Ursula Whiteside

    President, Treasurer, & CEO

    Total calculated
    $155,600
    From this org
    $155,600
    From related orgs
    $0
    Other
    $0
    Hours/week
    21

    Schedule J breakdown matched by us

    Base
    $155,600
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $0
    Filer's total
    $155,600
  • Sarah Clingan

    Director

    Total calculated
    $17,375
    From this org
    $17,375
    From related orgs
    $0
    Other
    $0
    Hours/week
    2
  • Julie Angerhofer Richards

    Secretary

    Total calculated
    $14,140
    From this org
    $14,140
    From related orgs
    $0
    Other
    $0
    Hours/week
    2
  • Michele Stromgren

    Director

    Total calculated
    $0
    Hours/week
    2

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation committee
  • 3 · Independent compensation consultant
  • 3 · Written employment contract

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2024
Filed
6 October 2025
IRS schema version
2024v5.0
Source object
202512809349301486

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