Form 990 for tax year 2024

Totals

Total revenue

$3,945,771

Total expenses

$3,864,577

Contributions and grants received

$689,522

Grants paid

$332,138

Program service revenue

$3,137,296

Investment income

$1,985

Other revenue

$116,968

Total assets, end of year

$1,721,019

Total liabilities, end of year

$664,618

Net assets or fund balances, end of year

$1,056,401

Program services expenses (Part IX)

— not reported

Management and general expenses

— not reported

Fundraising expenses

— not reported

Program service expenses (Part III)

— not reported

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Mission and programs · 2024

• THE SJDA PROVIDES MARKETING AND COMMUNICATIONS SUPPORT TO ITS MEMBER BUSINESSES AND PROPERTY OWNERS THROUGH A RANGE OF PROGRAMS AND CHANNELS. MARKETING EFFORTS INCLUDE ADVERTISING, WEBSITES, WEEKLY E-LETTERS, HOLIDAY LIGHTING, AND EVENTS, FUNDED THROUGH THE BUSINESS IMPROVEMENT DISTRICT. SJDA ALSO PRODUCES COLLATERAL SUCH AS NEWSLETTERS, WALKING MAPS, PARKING ADVERTISING, AND EVENT BROCHURES TO PROMOTE DOWNTOWN SAN JOS TO VISITORS AND THE BROADER PUBLIC.

• DOWNTOWN ICE, ALSO KNOWN AS SKATE UNDER THE PALMS, IS A HOLIDAY PROGRAMMING EXPERIENCED OWNED AND PRODUCED BY SJDA AND OPERATED BY A THIRD-PARTY CONTRACTOR. THE RINK OPERATES SEASONALLY EACH YEAR FROM LATE NOVEMBER THROUGH MID-JANUARY AND ATTRACTS 30,000 SKATERS AND VISITORS ANNUALLY. EACH HOLIDAY SEASON, HUNDREDS OF THOUSANDS OF VISITORS COME TO THE HEART OF DOWNTOWN TO EXPERIENCE THE RINK ALONGSIDE OTHER WINTER PROGRAMMING SUCH AS CHRISTMAS IN THE PARK.

• THE SAN JOSE DOWNTOWN ASSOCIATION POP UP PROGRAM, IN PARTNERSHIP WITH MOMENT, IS A CITY OF SAN JOSE-FUNDED INITIATIVE DESIGNED TO SIGNIFICANTLY LOWER THE BARRIER OF ENTRY FOR LOCAL CREATIVE SMALL BUSINESSES TO ESTABLISH A RETAIL STOREFRONT IN DOWNTOWN SAN JOSE BY PROVIDING AFFORDABLE PERCENTAGE-BASED RENT TERMS. THE PROGRAM BRINGS CREATIVE SMALL BUSINESSES INTO PREVIOUSLY VACANT STOREFRONTS WITH THE GOAL TO TRANSFORM EMPTY, BLIGHTED SPACES INTO VIBRANT RETAIL DESTINATIONS WHILE GIVING ENTREPRENEURS THE OPPORTUNITY TO LAUNCH AND GROW A BRICK-AND-MORTAR BUSINESS.

• THE ORGANIZATION ALSO PROVIDES THE FOLLOWING PROGRAMS:PROPERTY BUSINESS IMPROVEMENT DISTRICTADVOCACY, RESEARCH AND PLANNINGDOWNTOWN FOR THE HOLIDAYSDTSJ REAL CAMPAIGNST PATRICK'S DAY PROMOTIONSSOCIAL MEDIAPARTNERSHIPS/SPONSHIPSCHAMPIONSPARKINGHISTORIC DISTRICTSAN PEDRO SQUARESOFA STREET MARKETS AND FAIRFARMER'S MARKETDINE DOWNTOWNSTARLIGHT CINEMASMUSIC IN THE PARKDIA SAN JOSENIGHT MARKETCITY DANCESONIC RUNWAYPLAZA PARK CANOPYMEMBERSHIP SERVICESSPHERE TREEEQUIPMENT STORAGEDOWNTOWN LIGHTS

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

• SAN JOSE DOWNTOWN PROPERTY OWNERS' ASSOCIATION

  $214,543

  GENERAL OPERATING SUPPORT

• SAN JOSE JAZZ

  $15,000

  GENERAL OPERATING SUPPORT

• MUSIC IN THE PARK LLC

  $13,538

  MOMENT PASEO IMPROVEMENT GRANT

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

• SAN JOSE DOWNTOWN FOUNDATION

  501(C)(3) · RAISE FUNDS FOR PROGRAMS THAT ENHANCE DOWNTOWN SAN JOSE. · CA · controlled entity

  Directly controlled by SAN JOSE DOWNTOWN ASSOCIATION

• SAN JOSE DOWNTOWN COMMUNITY DEVELOPMENT CORPORTION

  501(C)(3) · RAISE FUNDS FOR PROGRAMS THAT ENHANCE DOWNTOWN SAN JOSE. · CA · controlled entity

  Directly controlled by SAN JOSE DOWNTOWN ASSOCIATION

Provenance

Return type

form_990

Tax year

2024

Filed

22 April 2026

IRS schema version

2024v5.5

Source object

202641129349301034

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