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Nonprofiteer
← FIRST BOOK

Form 990 for tax year 2025

Filed by FIRST BOOK.

Totals

Total revenue
$77,064,962
Total expenses
$75,011,326
Contributions and grants received
$63,087,127
Grants paid
$226,238
Program service revenue
$13,942,867
Investment income
$34,968
Other revenue
$0
Total assets, end of year
$33,492,739
Total liabilities, end of year
$4,449,018
Net assets or fund balances, end of year
$29,043,721
Program services expenses (Part IX)
$70,146,155
Management and general expenses
$3,142,298
Fundraising expenses
$1,722,873
Program service expenses (Part III)
$70,146,155

Program services were 93.5% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1a · Federated campaigns

    $0

  • 1b · Membership dues

    $0

  • 1c · Fundraising events

    $0

  • 1d · Related organizations

    $0

  • 1e · Government grants (contributions)

    $0

  • 1f · All other contributions, gifts and grants

    $63,087,127

  • 1g · Noncash contributions included above

    $48,749,719

  • 2a · Program service revenue: FIRST BOOK MARKETPLACE SALES

    total $13,942,867 · related or exempt $13,942,867 · unrelated business $0 · excluded $0

  • 2f · All other program service revenue

    total $0 · related or exempt $0 · unrelated business $0 · excluded $0

  • 3 · Investment income

    total $35,581 · unrelated business $0 · excluded $35,581

  • 4 · Income from investment of tax-exempt bond proceeds

    total $0 · related or exempt $0

  • 5 · Royalties

    total $0 · related or exempt $0

  • 6c · Rental income or loss

    real property $0 · personal property $0

  • 6d · Net rental income or loss

    total $0 · related or exempt $0

  • 7b · Less cost or other basis and sales expenses

    securities -$613

  • 7c · Gain or loss

    securities $613 · other assets $0

  • 7d · Net gain or loss

    total -$613 · unrelated business $0 · excluded -$613

  • 8a · Fundraising events: contributions included on line 1c

    $0

  • 8b · Fundraising events: direct expenses

    $0

  • 8c · Net income from fundraising events

    total $0

  • 9a · Gaming: gross income

    $0

  • 9b · Gaming: direct expenses

    $0

  • 10a · Gross sales of inventory

    $0

  • 10b · Cost of goods sold

    $0

  • 11a · Other revenue

    total $0 · related or exempt $0 · unrelated business $0 · excluded $0

  • 11d · All other revenue

    total $0 · related or exempt $0 · unrelated business $0 · excluded $0

  • 11e · Other revenue, total

    $0

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $70,000 · program services $70,000

  • 3 · Grants to foreign organizations and individuals

    total $156,238 · program services $156,238

  • 5 · Compensation of officers, directors and key employees

    total $1,295,073 · program services $765,568 · management and general $328,095 · fundraising $201,410

  • 7 · Other salaries and wages

    total $5,781,963 · program services $3,417,946 · management and general $1,464,808 · fundraising $899,209

  • 9 · Other employee benefits

    total $785,054 · program services $464,076 · management and general $198,886 · fundraising $122,092

  • 10 · Payroll taxes

    total $511,701 · program services $302,486 · management and general $129,635 · fundraising $79,580

  • 11b · Fees: legal

    total $12,753 · management and general $12,753

  • 11c · Fees: accounting

    total $119,137 · management and general $119,137

  • 11g · Fees: other

    total $0 · program services $0 · management and general $0 · fundraising $0

  • 12 · Advertising and promotion

    total $269,128 · program services $201,852 · management and general $31,887 · fundraising $35,389

  • 13 · Office expenses

    total $172,229 · program services $139,612 · management and general $28,542 · fundraising $4,075

  • 14 · Information technology

    total $1,525,768 · program services $1,063,710 · management and general $261,903 · fundraising $200,155

  • 16 · Occupancy

    total $547,413 · program services $330,186 · management and general $182,471 · fundraising $34,756

  • 17 · Travel

    total $120,687 · program services $72,134 · management and general $45,895 · fundraising $2,658

  • 19 · Conferences, conventions and meetings

    total $35,793 · program services $15,602 · management and general $20,191

  • 23 · Insurance

    total $74,407 · management and general $74,407

  • 24a · Other expenses: PRG EXP - DONATED INVENTORY

    total $44,862,465 · program services $44,862,465

  • 24b · Other expenses: PRG EXP -PURCHASED INVENTORY

    total $11,671,959 · program services $11,671,959

  • 24c · Other expenses: PRG EXP - SHIPPING

    total $3,279,225 · program services $3,279,225

  • 24d · Other expenses: PRG EXP - WAREHOUSE

    total $2,205,201 · program services $2,205,201

  • 24e · All other expenses

    total $1,515,132 · program services $1,127,895 · management and general $243,688 · fundraising $143,549

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $3,837,713 · end of year $505,788

  • 4 · Accounts receivable

    beginning of year $6,168,848 · end of year $5,391,021

  • 5 · Loans and receivables from officers and key people

    beginning of year $0 · end of year $0

  • 6 · Loans and receivables from disqualified persons

    beginning of year $0 · end of year $0

  • 8 · Inventories for sale or use

    beginning of year $24,125,956 · end of year $26,326,670

  • 9 · Prepaid expenses and deferred charges

    beginning of year $453,376 · end of year $392,145

  • 10a · Land, buildings and equipment: cost or other basis

    $0

  • 10b · Land, buildings and equipment: accumulated depreciation

    $0

  • 10c · Land, buildings and equipment, net

    beginning of year $0 · end of year $0

  • 11 · Investments: publicly traded securities

    beginning of year $23,574 · end of year $27,810

  • 12 · Investments: other securities

    beginning of year $0

  • 13 · Investments: program-related

    beginning of year $0

  • 15 · Other assets

    beginning of year $1,375,572 · end of year $849,305

  • 17 · Accounts payable and accrued expenses

    beginning of year $5,338,065 · end of year $2,630,391

  • 18 · Grants payable

    beginning of year $1,502,989 · end of year $376,501

  • 19 · Deferred revenue

    beginning of year $224,731 · end of year $9,027

  • 22 · Loans and payables to officers and key people

    beginning of year $0 · end of year $0

  • 25 · Other liabilities

    beginning of year $1,933,388 · end of year $1,433,099

  • 27 · Net assets without donor restrictions

    beginning of year $17,533,649 · end of year $21,139,411

  • 28 · Net assets with donor restrictions

    beginning of year $9,452,217 · end of year $7,904,310

Mission and programs · 2025

Mission

FOUNDED IN 1992, FIRST BOOK IS A NONPROFIT SOCIAL ENTERPRISE BUILDING A WORLD WHERE ALL CHILDREN HAVE ACCESS TO A QUALITY EDUCATION. WE ARE ON A MISSION TO ENSURE THAT ALL CHILDREN, REGARDLESS OF THEIR BACKGROUND OR ZIP CODE, CAN SUCCEED BY REMOVING BARRIERS TO EQUITABLE EDUCATION BECAUSE EDUCATION TRANSFORMS LIVES.

Activities or mission (Part I)

IMAGINE A WORLD WHERE EVERY CHILD EXPERIENCES THE BENEFITS OF A QUALITY EDUCATION. WE'RE ON A MISSION TO ENSURE THAT ALL CHILDREN, REGARDLESS OF THEIR BACKGROUND OR ZIP CODE, CAN SUCCEED AND REACH THEIR FULL POTENTIAL.

  • FIRST BOOK IS BUILDING A WORLD WHERE EVERY CHILD HAS ACCESS TO A QUALITY EDUCATION. WE WORK TO REMOVE BARRIERS TO EDUCATION AND LEVEL THE PLAYING FIELD FOR KIDS IN NEED. AT THE HEART OF OUR WORK ARE THE 600,000+ MEMBERS OF THE FIRST BOOK NETWORK, THE LARGEST ONLINE COMMUNITY OF INDIVIDUAL EDUCATORS, PROFESSIONALS AND VOLUNTEERS DEDICATED TO SUPPORTING CHILDREN LIVING IN LOW-INCOME COMMUNITIES ACROSS NORTH AMERICA. THIS NETWORK IS THE KEY TO CREATING LASTING CHANGE. THROUGH OUR RESEARCH ARM, FIRST BOOK RESEARCH & INSIGHTS, WE CONDUCT STUDIES THAT AGGREGATE THEIR VOICES TO IDENTIFY CHALLENGES, NEEDS, AND SOLUTIONS. TO ADDRESS THEIR NEEDS, WE PROVIDE FREE AND LOW-COST BOOKS, RESOURCES AND ACCESS TO LEADING EXPERTS THROUGH THE FIRST BOOK MARKETPLACE, WHICH USES AGGREGATED BUYING POWER TO SUPPORT THEIR WORK.

    Expenses $70,146,155 · Grants $226,238 · Revenue $13,942,867

As filed on the 2025 return.

Listed in Part VII

  • Kyle Zimmer

    CHIEF EXECUTIVE OFFICER

    Total calculated
    $258,540
    From this org
    $243,182
    From related orgs
    $0
    Other
    $15,358
    Hours/week
    35

    Schedule J breakdown matched by us

    Base
    $243,182
    Bonus
    $0
    Other
    $0
    Deferred
    $2,262
    Nontaxable benefits
    $13,096
    Filer's total
    $258,540
  • Anita Whitehead

    DIRECTOR (AS OF 9/18/2025)

    Total calculated
    $0
    Hours/week
    1
  • Artie Stars

    DIRECTOR (THRU 2/1/2026)

    Total calculated
    $0
  • Carla Thompson Payton

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Christopher Cerf

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Dr Martha Bernadett

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Karen Kehela Sherwood

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Kathy Franklin

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Libby Doggett

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Lidia Soto-Harmon

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Manish Madhavani

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Sharon Price John

    DIRECTOR (AS OF 05/15/2025)

    Total calculated
    $0
    Hours/week
    1
  • Daniel Stokes

    CHIEF ADMINISTRATIVE OFFICER

    Total calculated
    $255,392
    From this org
    $235,962
    From related orgs
    $0
    Other
    $19,430
    Hours/week
    35

    Schedule J breakdown matched by us

    Base
    $235,962
    Bonus
    $0
    Other
    $0
    Deferred
    $2,467
    Nontaxable benefits
    $16,963
    Filer's total
    $255,392
  • Etienne Veber

    CHIEF OPERATING OFFICER

    Total calculated
    $256,924
    From this org
    $235,593
    From related orgs
    $0
    Other
    $21,331
    Hours/week
    35

    Schedule J breakdown matched by us

    Base
    $235,593
    Bonus
    $0
    Other
    $0
    Deferred
    $617
    Nontaxable benefits
    $20,714
    Filer's total
    $256,924
  • Wendy Lin

    CHIEF FINANCIAL OFFICER

    Total calculated
    $254,314
    From this org
    $238,764
    From related orgs
    $0
    Other
    $15,550
    Hours/week
    35

    Schedule J breakdown matched by us

    Base
    $238,764
    Bonus
    $0
    Other
    $0
    Deferred
    $2,467
    Nontaxable benefits
    $13,083
    Filer's total
    $254,314
  • Dana Bond

    EXECUTIVE VICE PRESIDENT, STRATEGIC ALLIANCES

    Total calculated
    $232,951
    From this org
    $217,273
    From related orgs
    $0
    Other
    $15,678
    Hours/week
    35

    Schedule J breakdown matched by us

    Base
    $217,273
    Bonus
    $0
    Other
    $0
    Deferred
    $2,199
    Nontaxable benefits
    $13,479
    Filer's total
    $232,951
  • Carlos Canales

    VP, IT

    Total calculated
    $138,503
    From this org
    $124,300
    From related orgs
    $0
    Other
    $14,203
    Hours/week
    35
  • David Young

    SENIOR CLOUD ARCHITECT

    Total calculated
    $138,878
    From this org
    $117,669
    From related orgs
    $0
    Other
    $21,209
    Hours/week
    35
  • Lynnette Appling

    SVP, HUMAN RESOURCES

    Total calculated
    $178,424
    From this org
    $165,312
    From related orgs
    $0
    Other
    $13,112
    Hours/week
    35

    Schedule J breakdown matched by us

    Base
    $165,312
    Bonus
    $0
    Other
    $0
    Deferred
    $1,138
    Nontaxable benefits
    $11,974
    Filer's total
    $178,424
  • Marcella Correa

    VP, GLOBAL STRATEGOES

    Total calculated
    $157,342
    From this org
    $155,242
    From related orgs
    $0
    Other
    $2,100
    Hours/week
    35

    Schedule J breakdown matched by us

    Base
    $155,242
    Bonus
    $0
    Other
    $0
    Deferred
    $1,035
    Nontaxable benefits
    $1,065
    Filer's total
    $157,342
  • Staci Harris

    SR. DIRECTOR, MARCOM

    Total calculated
    $142,787
    From this org
    $141,724
    From related orgs
    $0
    Other
    $1,063
    Hours/week
    35

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation committee
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2025
Filed
3 September 2026
IRS schema version
2025v4.2
Source object
202632469349300523

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