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Nonprofiteer
← AMERICAN ASSOCIATION OF ADVERTISING AGENCIES INC

Form 990 for tax year 2024

Filed by AMERICAN ASSOCIATION OF ADVERTISING AGENCIES INC.

Totals

Total revenue
$19,577,537
Total expenses
$19,915,645
Contributions and grants received
$0
Grants paid
$25,074
Program service revenue
$15,454,428
Investment income
$1,977,222
Other revenue
$2,145,887
Total assets, end of year
$21,746,131
Total liabilities, end of year
$14,753,554
Net assets or fund balances, end of year
$6,992,577
Program services expenses (Part IX)
not reported
Management and general expenses
not reported
Fundraising expenses
not reported
Program service expenses (Part III)
not reported

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 2a · Program service revenue: MEMBERSHIP DUES

    total $13,556,748 · related or exempt $13,556,748

  • 2b · Program service revenue: CONFERENCES & TRAINING

    total $1,331,823 · related or exempt $1,331,823

  • 2c · Program service revenue: WEBINAR FEES

    total $244,469 · related or exempt $244,469

  • 2d · Program service revenue: PUBLIC. & TAPE SALES

    total $217,188 · related or exempt $217,188

  • 2e · Program service revenue: COUNCILS REVENUE

    total $104,200 · related or exempt $104,200

  • 3 · Investment income

    total $1,559,262 · excluded $1,559,262

  • 6a · Gross rents

    real property $1,331,381

  • 6b · Less rental expenses

    real property $0

  • 6c · Rental income or loss

    real property $1,331,381

  • 6d · Net rental income or loss

    total $1,331,381 · excluded $1,331,381

  • 7a · Gross sales of assets other than inventory

    securities $658,875

  • 7b · Less cost or other basis and sales expenses

    securities $240,915

  • 7c · Gain or loss

    securities $417,960

  • 7d · Net gain or loss

    total $417,960 · excluded $417,960

  • 11a · Other revenue: ADMIN SVCS (RELATED PARTY)

    total $730,000 · related or exempt $730,000

  • 11b · Other revenue: REVENUE SHARING

    total $72,867 · excluded $72,867

  • 11c · Other revenue: REFUNDS

    total $11,639 · excluded $11,639

  • 11e · Other revenue, total

    $814,506

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $25,074

  • 5 · Compensation of officers, directors and key employees

    total $5,421,013

  • 7 · Other salaries and wages

    total $5,990,013

  • 8 · Pension plan contributions

    total $182,063

  • 9 · Other employee benefits

    total $845,261

  • 10 · Payroll taxes

    total $657,413

  • 11b · Fees: legal

    total $206,080

  • 11c · Fees: accounting

    total $182,845

  • 11g · Fees: other

    total $1,185,636

  • 12 · Advertising and promotion

    total $60,000

  • 13 · Office expenses

    total $569,621

  • 14 · Information technology

    total $36,847

  • 16 · Occupancy

    total $2,143,903

  • 17 · Travel

    total $354,808

  • 19 · Conferences, conventions and meetings

    total $1,211,626

  • 22 · Depreciation, depletion and amortization

    total $188,087

  • 23 · Insurance

    total $106,143

  • 24a · Other expenses: PUBLICATION & SUBSCRIP.

    total $433,235

  • 24b · Other expenses: DUES & FEES

    total $67,702

  • 24c · Other expenses: DC INITIATIVES

    total $35,000

  • 24d · Other expenses: AWARD PROGRAMS

    total $8,465

  • 24e · All other expenses

    total $4,810

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $2,346,929 · end of year $4,340,389

  • 2 · Savings and temporary cash investments

    beginning of year $749,394 · end of year $761,229

  • 4 · Accounts receivable

    beginning of year $602,867 · end of year $1,143,306

  • 9 · Prepaid expenses and deferred charges

    beginning of year $502,953 · end of year $158,882

  • 10a · Land, buildings and equipment: cost or other basis

    $3,703,768

  • 10b · Land, buildings and equipment: accumulated depreciation

    $3,030,696

  • 10c · Land, buildings and equipment, net

    beginning of year $825,970 · end of year $673,072

  • 11 · Investments: publicly traded securities

    beginning of year $9,550,086 · end of year $9,358,277

  • 12 · Investments: other securities

    beginning of year $407,012 · end of year $445,173

  • 15 · Other assets

    beginning of year $6,412,181 · end of year $4,865,803

  • 17 · Accounts payable and accrued expenses

    beginning of year $3,101,408 · end of year $3,037,047

  • 19 · Deferred revenue

    beginning of year $3,229,797 · end of year $5,522,013

  • 25 · Other liabilities

    beginning of year $7,799,554 · end of year $6,194,494

  • 27 · Net assets without donor restrictions

    beginning of year $7,266,633 · end of year $6,992,577

Mission and programs · 2024

Mission

THE 4AS WAS ESTABLISHED IN 1917 TO PROMOTE, ADVANCE, AND DEFEND THE INTERESTS OF OUR MEMBER AGENCIES, EMPLOYEES AND THE ADVERTISING AND MARKETING INDUSTRIES OVERALL. TODAY THE ORGANIZATION SERVES MORE THAN 600 MEMBER AGENCIES ACROSS 1,200 OFFICES (CONTINUED ON SCHEDULE O).

Activities or mission (Part I)

WE CHAMPION AGENCIES, FOSTER TALENT & DRIVE INNOVATION (SEE SCHEDULE O)

  • SEE SCHEDULE O

  • SEE SCHEDULE O

  • SEE SCHEDULE O

  • THE 4AS PROVIDES COUNTLESS OTHER SERVICES, INCLUDING MANAGEMENT STUDIES, TO APPROXIMATELY 600 MEMBER COMPANIES.

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Marla Kaplowitz

    PRESIDENT & CEO

    Total calculated
    $1,018,182
    From this org
    $958,029
    From related orgs
    $0
    Other
    $60,153
    Hours/week
    40 + 5 related

    Schedule J breakdown matched by us

    Base
    $627,645
    Bonus
    $322,400
    Other
    $7,984
    Deferred
    $10,350
    Nontaxable benefits
    $49,803
    Filer's total
    $1,018,182
  • Abbey Klaassen

    CHAIR (AS OF 04/24)

    Total calculated
    $0
    Hours/week
    1
  • Sharon Napier

    IMMEDIATE PAST CHAIR (AS OF 04/24)

    Total calculated
    $0
    Hours/week
    1
  • Barry Wacksman

    IMMEDIATE PAST CHAIR (THRU 04/24)

    Total calculated
    $0
    Hours/week
    1
  • Christine Fruechte

    VICE CHAIR (AS OF 09/24)

    Total calculated
    $0
    Hours/week
    1
  • Laura Maness

    VICE CHAIR (AS OF 09/24)

    Total calculated
    $0
    Hours/week
    1
  • Vita Harris

    VICE CHAIR (THRU 09/24)

    Total calculated
    $0
    Hours/week
    1
  • Andrew Graff

    SECRETARY/TREASURER (AS OF 04/24)

    Total calculated
    $0
    Hours/week
    1
  • Chris Boothe

    DIRECTOR AT LARGE (AS OF 04/24)

    Total calculated
    $0
    Hours/week
    1
  • Jason Gaikowski

    DIRECTOR AT LARGE CX COUNCIL

    Total calculated
    $0
    Hours/week
    1
  • Amber Guild

    DIRECTOR AT LARGE

    Total calculated
    $0
    Hours/week
    1
  • Matt Harrington

    DIRECTOR AT LARGE

    Total calculated
    $0
    Hours/week
    1
  • Helen Lin

    DIRECTOR AT LARGE (THRU 04/24)

    Total calculated
    $0
    Hours/week
    1
  • Kate Macnevin

    DIRECTOR AT LARGE (THRU 10/24)

    Total calculated
    $0
    Hours/week
    1
  • Joe Maglio

    DIRECTOR AT LARGE

    Total calculated
    $0
    Hours/week
    1
  • Tim Maleeny

    DIRECTOR AT LARGE

    Total calculated
    $0
    Hours/week
    1
  • Channing Martin

    DIRECTOR AT LARGE (AS OF 01/25)

    Total calculated
    $0
    Hours/week
    1
  • Luis Montero

    DIRECTOR AT LARGE (AS OF 04/24)

    Total calculated
    $0
    Hours/week
    1
  • Tom O'Keefe

    DIRECTOR AT LARGE (04/24-07/24)

    Total calculated
    $0
    Hours/week
    1
  • Jorge Plasencia

    DIRECTOR AT LARGE (AS OF 01/25)

    Total calculated
    $0
    Hours/week
    1
  • Erin Riley

    DIRECTOR AT LARGE (AS OF 04/24)

    Total calculated
    $0
    Hours/week
    1
  • Rob Schwartz

    DIRECTOR AT LARGE (THRU 04/24)

    Total calculated
    $0
    Hours/week
    1
  • Gina Smith

    DIRECTOR AT LARGE

    Total calculated
    $0
    Hours/week
    1
  • Angela Steele

    DIRECTOR AT LARGE (THRU 04/24)

    Total calculated
    $0
    Hours/week
    1
  • Steve Williams

    DIRECTOR AT LARGE & MLC CHAIR

    Total calculated
    $0
    Hours/week
    1
  • Greg Anderson

    CENTRAL REGION DIR. (AS OF 04/24)

    Total calculated
    $0
    Hours/week
    1
  • Angela Tenuta

    CENTRAL REGION DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Jeff King

    CENTRAL REGION DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • David Angelo

    EASTERN REGION DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Daisy Exposito

    EASTERN REGION DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Paul Woolmington

    EASTERN REGION DIR. (AS OF 04/24)

    Total calculated
    $0
    Hours/week
    1
  • Kyle Allen

    SOUTHERN REGION DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Michelle Headley

    SOUTHERN REGION DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Shari Day

    SOUTHERN REGION DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • John Gallegos

    WESTERN REGION DIR.

    Total calculated
    $0
    Hours/week
    1
  • Karen Hunt

    WESTERN REGION DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Aaron Walton

    WESTERN REGION DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Adam Cotumaccio

    CHIEF OPERATING OFFICER

    Total calculated
    $487,471
    From this org
    $439,441
    From related orgs
    $0
    Other
    $48,030
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $334,441
    Bonus
    $105,000
    Other
    $0
    Deferred
    $10,350
    Nontaxable benefits
    $37,680
    Filer's total
    $487,471
  • James O'Donnell

    EVP FINANCE & TREASURER

    Total calculated
    $327,832
    From this org
    $296,002
    From related orgs
    $0
    Other
    $31,830
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $248,002
    Bonus
    $48,000
    Other
    $0
    Deferred
    $8,850
    Nontaxable benefits
    $22,980
    Filer's total
    $327,832
  • Alison Pepper

    EVP GOVERNMENT RELATIONS

    Total calculated
    $422,029
    From this org
    $392,973
    From related orgs
    $0
    Other
    $29,056
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $302,948
    Bonus
    $90,000
    Other
    $25
    Deferred
    $10,350
    Nontaxable benefits
    $18,706
    Filer's total
    $422,029
  • Mollie Rosen

    EVP STRATEGY, INSIGHT, INNOVATION

    Total calculated
    $447,674
    From this org
    $409,023
    From related orgs
    $0
    Other
    $38,651
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $315,980
    Bonus
    $93,000
    Other
    $43
    Deferred
    $10,350
    Nontaxable benefits
    $28,301
    Filer's total
    $447,674
  • Juan C Suarez

    EVP MED HOLDING COMPANIES & GROWTH

    Total calculated
    $370,753
    From this org
    $330,630
    From related orgs
    $0
    Other
    $40,123
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $252,130
    Bonus
    $78,500
    Other
    $0
    Deferred
    $10,293
    Nontaxable benefits
    $29,830
    Filer's total
    $370,753
  • Gregory Walker Thru 0624

    EVP MED INDEP. AGENCIES & RETENTION

    Total calculated
    $244,992
    From this org
    $226,829
    From related orgs
    $0
    Other
    $18,163
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $151,786
    Bonus
    $75,000
    Other
    $43
    Deferred
    $4,000
    Nontaxable benefits
    $14,163
    Filer's total
    $244,992
  • Ashwini Karandikar

    EVP MEDIA, TECH & DATA

    Total calculated
    $450,735
    From this org
    $421,819
    From related orgs
    $0
    Other
    $28,916
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $325,819
    Bonus
    $96,000
    Other
    $0
    Deferred
    $10,350
    Nontaxable benefits
    $18,566
    Filer's total
    $450,735
  • Ann Rubin

    EVP, MARKETING, COMM. & EVENTS

    Total calculated
    $405,194
    From this org
    $370,066
    From related orgs
    $0
    Other
    $35,128
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $282,934
    Bonus
    $87,000
    Other
    $132
    Deferred
    $7,111
    Nontaxable benefits
    $28,017
    Filer's total
    $405,194
  • Rupa Raman

    VP MARKETING & COMMUNICATIONS

    Total calculated
    $177,041
    From this org
    $159,243
    From related orgs
    $0
    Other
    $17,798
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $150,443
    Bonus
    $8,800
    Other
    $0
    Deferred
    $4,764
    Nontaxable benefits
    $13,034
    Filer's total
    $177,041
  • Kira Lacks

    VP, EVENTS & CONFERENCES

    Total calculated
    $171,427
    From this org
    $146,728
    From related orgs
    $0
    Other
    $24,699
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $141,728
    Bonus
    $5,000
    Other
    $0
    Deferred
    $4,650
    Nontaxable benefits
    $20,049
    Filer's total
    $171,427
  • Cathy Butler As Of 0224

    EVP, TALENT, EQUITY & LEAR. SOLUTIONS

    Total calculated
    $266,936
    From this org
    $243,304
    From related orgs
    $0
    Other
    $23,632
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $233,304
    Bonus
    $10,000
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $23,632
    Filer's total
    $266,936
  • Matthew Kasindorf

    SVP, BUSINESS INTELLIGENCE & INSIGHT

    Total calculated
    $275,642
    From this org
    $238,593
    From related orgs
    $0
    Other
    $37,049
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $206,550
    Bonus
    $32,000
    Other
    $43
    Deferred
    $7,414
    Nontaxable benefits
    $29,635
    Filer's total
    $275,642
  • Sean McGlade

    SVP, PROFESSIONAL & ORG DESIGN

    Total calculated
    $244,587
    From this org
    $218,272
    From related orgs
    $0
    Other
    $26,315
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $188,772
    Bonus
    $29,500
    Other
    $0
    Deferred
    $5,602
    Nontaxable benefits
    $20,713
    Filer's total
    $244,587
  • Kevin Freemore

    SVP MEDIA, TECH & DATA

    Total calculated
    $275,360
    From this org
    $239,030
    From related orgs
    $0
    Other
    $36,330
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $208,903
    Bonus
    $30,000
    Other
    $127
    Deferred
    $7,560
    Nontaxable benefits
    $28,770
    Filer's total
    $275,360
  • Nicole Rizzo

    SVP, BUSINESS INTELLIGENCE & INSIGHT

    Total calculated
    $284,446
    From this org
    $256,208
    From related orgs
    $0
    Other
    $28,238
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $232,076
    Bonus
    $24,000
    Other
    $132
    Deferred
    $7,779
    Nontaxable benefits
    $20,459
    Filer's total
    $284,446
  • Andrew Goldsmith

    SVP, MEMBER ENG. & DEVEL. SOLUTIONS

    Total calculated
    $239,298
    From this org
    $219,392
    From related orgs
    $0
    Other
    $19,906
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $195,392
    Bonus
    $24,000
    Other
    $0
    Deferred
    $5,400
    Nontaxable benefits
    $14,506
    Filer's total
    $239,298

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 1a · Tax indemnification and gross-up payments
  • 1a · Health or social club dues or initiation fees
  • 1b · Written policy on the line-1a expenses
  • 2 · Substantiation required before reimbursing expenses
  • 3 · Compensation committee
  • 3 · Form 990 of other organizations
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement

The filer's explanations (Part III)

PART I, LINE 1A
TAX INDEMNIFICATION AND GROSS-UP PAYMENTS THE FOLLOWING INDIVIDUALS RECEIVED TAX GROSS-UP PAYMENTS IN 2024. THESE AMOUNTS ARE INCLUDED IN THEIR TAXABLE WAGES: MARLA KAPLOWITZ $7,984 MOLLIE ROSEN $43 ALISON PEPPER $25 ANN RUBIN $132 NICOLE RIZZO $132 MATTHEW KASINDORF $43 KEVIN FREEMORE $127 GREGORY WALKER $43 HEALTH OR SOCIAL CLUB DUES IN CALENDAR YEAR 2024, MARLA KAPLOWITZ RECEIVED A REIMBURSMENT FOR HEALTH CLUB DUES THAT WAS TAXABLE TO HER AND INCLUDED IN HER TAXABLE WAGES.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Disregarded entities

Part I: entities that legally are the filer and file no return of their own.

  • 4A'S WORKPLACE ENLIGHTENMENT LLC

    EDUCATION · NY · income $0 · assets $0

    Directly controlled by AAAA

Related partnerships

Part III: related organizations taxable as a partnership, with the filer's share.

  • ADVERTISING DIGITAL IDENTIFICATION LLC

    RELATED · DIGITAL ID'S · NY · 50% owned · share of income $2,984,557 · share of assets $1,459,804 · general or managing partner

Related corporations and trusts

Part IV: related organizations taxable as a corporation or trust.

  • AAAA BENEFITS INC

    C · EMP BENEFITS · NC · 100% owned · share of income $3,468,980 · share of assets $5,917,488 · controlled entity

    Directly controlled by AAAA

  • AAAA INSURANCE COMPANY LTD

    C · INSURANCE · BD · 100% owned · share of income $19,939,250 · share of assets $29,272,482 · controlled entity

    Directly controlled by AAAA

  • AAAA GROUP INSURANCE TRUST

    T · SUPPORT SVCS · NC · 100% owned · controlled entity

    Directly controlled by AAAA

Provenance

Return type
form_990
Tax year
2024
Filed
16 February 2026
IRS schema version
2024v5.5
Source object
202640479349301044

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