Form 990 for tax year 2024
Filed by AMERICAN ASSOCIATION OF ADVERTISING AGENCIES INC.
Totals
- Total revenue
- $19,577,537
- Total expenses
- $19,915,645
- Contributions and grants received
- $0
- Grants paid
- $25,074
- Program service revenue
- $15,454,428
- Investment income
- $1,977,222
- Other revenue
- $2,145,887
- Total assets, end of year
- $21,746,131
- Total liabilities, end of year
- $14,753,554
- Net assets or fund balances, end of year
- $6,992,577
- Program services expenses (Part IX)
- not reported
- Management and general expenses
- not reported
- Fundraising expenses
- not reported
- Program service expenses (Part III)
- not reported
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
2a · Program service revenue: MEMBERSHIP DUES
total $13,556,748 · related or exempt $13,556,748
-
2b · Program service revenue: CONFERENCES & TRAINING
total $1,331,823 · related or exempt $1,331,823
-
2c · Program service revenue: WEBINAR FEES
total $244,469 · related or exempt $244,469
-
2d · Program service revenue: PUBLIC. & TAPE SALES
total $217,188 · related or exempt $217,188
-
2e · Program service revenue: COUNCILS REVENUE
total $104,200 · related or exempt $104,200
-
3 · Investment income
total $1,559,262 · excluded $1,559,262
-
6a · Gross rents
real property $1,331,381
-
6b · Less rental expenses
real property $0
-
6c · Rental income or loss
real property $1,331,381
-
6d · Net rental income or loss
total $1,331,381 · excluded $1,331,381
-
7a · Gross sales of assets other than inventory
securities $658,875
-
7b · Less cost or other basis and sales expenses
securities $240,915
-
7c · Gain or loss
securities $417,960
-
7d · Net gain or loss
total $417,960 · excluded $417,960
-
11a · Other revenue: ADMIN SVCS (RELATED PARTY)
total $730,000 · related or exempt $730,000
-
11b · Other revenue: REVENUE SHARING
total $72,867 · excluded $72,867
-
11c · Other revenue: REFUNDS
total $11,639 · excluded $11,639
-
11e · Other revenue, total
$814,506
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $25,074
-
5 · Compensation of officers, directors and key employees
total $5,421,013
-
7 · Other salaries and wages
total $5,990,013
-
8 · Pension plan contributions
total $182,063
-
9 · Other employee benefits
total $845,261
-
10 · Payroll taxes
total $657,413
-
11b · Fees: legal
total $206,080
-
11c · Fees: accounting
total $182,845
-
11g · Fees: other
total $1,185,636
-
12 · Advertising and promotion
total $60,000
-
13 · Office expenses
total $569,621
-
14 · Information technology
total $36,847
-
16 · Occupancy
total $2,143,903
-
17 · Travel
total $354,808
-
19 · Conferences, conventions and meetings
total $1,211,626
-
22 · Depreciation, depletion and amortization
total $188,087
-
23 · Insurance
total $106,143
-
24a · Other expenses: PUBLICATION & SUBSCRIP.
total $433,235
-
24b · Other expenses: DUES & FEES
total $67,702
-
24c · Other expenses: DC INITIATIVES
total $35,000
-
24d · Other expenses: AWARD PROGRAMS
total $8,465
-
24e · All other expenses
total $4,810
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $2,346,929 · end of year $4,340,389
-
2 · Savings and temporary cash investments
beginning of year $749,394 · end of year $761,229
-
4 · Accounts receivable
beginning of year $602,867 · end of year $1,143,306
-
9 · Prepaid expenses and deferred charges
beginning of year $502,953 · end of year $158,882
-
10a · Land, buildings and equipment: cost or other basis
$3,703,768
-
10b · Land, buildings and equipment: accumulated depreciation
$3,030,696
-
10c · Land, buildings and equipment, net
beginning of year $825,970 · end of year $673,072
-
11 · Investments: publicly traded securities
beginning of year $9,550,086 · end of year $9,358,277
-
12 · Investments: other securities
beginning of year $407,012 · end of year $445,173
-
15 · Other assets
beginning of year $6,412,181 · end of year $4,865,803
-
17 · Accounts payable and accrued expenses
beginning of year $3,101,408 · end of year $3,037,047
-
19 · Deferred revenue
beginning of year $3,229,797 · end of year $5,522,013
-
25 · Other liabilities
beginning of year $7,799,554 · end of year $6,194,494
-
27 · Net assets without donor restrictions
beginning of year $7,266,633 · end of year $6,992,577
Mission and programs · 2024
Mission
THE 4AS WAS ESTABLISHED IN 1917 TO PROMOTE, ADVANCE, AND DEFEND THE INTERESTS OF OUR MEMBER AGENCIES, EMPLOYEES AND THE ADVERTISING AND MARKETING INDUSTRIES OVERALL. TODAY THE ORGANIZATION SERVES MORE THAN 600 MEMBER AGENCIES ACROSS 1,200 OFFICES (CONTINUED ON SCHEDULE O).
Activities or mission (Part I)
WE CHAMPION AGENCIES, FOSTER TALENT & DRIVE INNOVATION (SEE SCHEDULE O)
-
SEE SCHEDULE O
-
SEE SCHEDULE O
-
SEE SCHEDULE O
-
THE 4AS PROVIDES COUNTLESS OTHER SERVICES, INCLUDING MANAGEMENT STUDIES, TO APPROXIMATELY 600 MEMBER COMPANIES.
As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
Marla KaplowitzMARLA KAPLOWITZ
PRESIDENT & CEO
- Total calculated
- $1,018,182
- From this org
- $958,029
- From related orgs
- $0
- Other
- $60,153
- Hours/week
- 40 + 5 related
Schedule J breakdown matched by us
- Base
- $627,645
- Bonus
- $322,400
- Other
- $7,984
- Deferred
- $10,350
- Nontaxable benefits
- $49,803
- Filer's total
- $1,018,182
-
Abbey KlaassenABBEY KLAASSEN
CHAIR (AS OF 04/24)
- Total calculated
- $0
- Hours/week
- 1
-
Sharon NapierSHARON NAPIER
IMMEDIATE PAST CHAIR (AS OF 04/24)
- Total calculated
- $0
- Hours/week
- 1
-
Barry WacksmanBARRY WACKSMAN
IMMEDIATE PAST CHAIR (THRU 04/24)
- Total calculated
- $0
- Hours/week
- 1
-
Christine FruechteCHRISTINE FRUECHTE
VICE CHAIR (AS OF 09/24)
- Total calculated
- $0
- Hours/week
- 1
-
Laura ManessLAURA MANESS
VICE CHAIR (AS OF 09/24)
- Total calculated
- $0
- Hours/week
- 1
-
Vita HarrisVITA HARRIS
VICE CHAIR (THRU 09/24)
- Total calculated
- $0
- Hours/week
- 1
-
Andrew GraffANDREW GRAFF
SECRETARY/TREASURER (AS OF 04/24)
- Total calculated
- $0
- Hours/week
- 1
-
Chris BootheCHRIS BOOTHE
DIRECTOR AT LARGE (AS OF 04/24)
- Total calculated
- $0
- Hours/week
- 1
-
Jason GaikowskiJASON GAIKOWSKI
DIRECTOR AT LARGE CX COUNCIL
- Total calculated
- $0
- Hours/week
- 1
-
Amber GuildAMBER GUILD
DIRECTOR AT LARGE
- Total calculated
- $0
- Hours/week
- 1
-
Matt HarringtonMATT HARRINGTON
DIRECTOR AT LARGE
- Total calculated
- $0
- Hours/week
- 1
-
Helen LinHELEN LIN
DIRECTOR AT LARGE (THRU 04/24)
- Total calculated
- $0
- Hours/week
- 1
-
Kate MacnevinKATE MACNEVIN
DIRECTOR AT LARGE (THRU 10/24)
- Total calculated
- $0
- Hours/week
- 1
-
Joe MaglioJOE MAGLIO
DIRECTOR AT LARGE
- Total calculated
- $0
- Hours/week
- 1
-
Tim MaleenyTIM MALEENY
DIRECTOR AT LARGE
- Total calculated
- $0
- Hours/week
- 1
-
Channing MartinCHANNING MARTIN
DIRECTOR AT LARGE (AS OF 01/25)
- Total calculated
- $0
- Hours/week
- 1
-
Luis MonteroLUIS MONTERO
DIRECTOR AT LARGE (AS OF 04/24)
- Total calculated
- $0
- Hours/week
- 1
-
Tom O'KeefeTOM O'KEEFE
DIRECTOR AT LARGE (04/24-07/24)
- Total calculated
- $0
- Hours/week
- 1
-
Jorge PlasenciaJORGE PLASENCIA
DIRECTOR AT LARGE (AS OF 01/25)
- Total calculated
- $0
- Hours/week
- 1
-
Erin RileyERIN RILEY
DIRECTOR AT LARGE (AS OF 04/24)
- Total calculated
- $0
- Hours/week
- 1
-
Rob SchwartzROB SCHWARTZ
DIRECTOR AT LARGE (THRU 04/24)
- Total calculated
- $0
- Hours/week
- 1
-
Gina SmithGINA SMITH
DIRECTOR AT LARGE
- Total calculated
- $0
- Hours/week
- 1
-
Angela SteeleANGELA STEELE
DIRECTOR AT LARGE (THRU 04/24)
- Total calculated
- $0
- Hours/week
- 1
-
Steve WilliamsSTEVE WILLIAMS
DIRECTOR AT LARGE & MLC CHAIR
- Total calculated
- $0
- Hours/week
- 1
-
Greg AndersonGREG ANDERSON
CENTRAL REGION DIR. (AS OF 04/24)
- Total calculated
- $0
- Hours/week
- 1
-
Angela TenutaANGELA TENUTA
CENTRAL REGION DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Jeff KingJEFF KING
CENTRAL REGION DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
David AngeloDAVID ANGELO
EASTERN REGION DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Daisy ExpositoDAISY EXPOSITO
EASTERN REGION DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Paul WoolmingtonPAUL WOOLMINGTON
EASTERN REGION DIR. (AS OF 04/24)
- Total calculated
- $0
- Hours/week
- 1
-
Kyle AllenKYLE ALLEN
SOUTHERN REGION DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Michelle HeadleyMICHELLE HEADLEY
SOUTHERN REGION DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Shari DaySHARI DAY
SOUTHERN REGION DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
John GallegosJOHN GALLEGOS
WESTERN REGION DIR.
- Total calculated
- $0
- Hours/week
- 1
-
Karen HuntKAREN HUNT
WESTERN REGION DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Aaron WaltonAARON WALTON
WESTERN REGION DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Adam CotumaccioADAM COTUMACCIO
CHIEF OPERATING OFFICER
- Total calculated
- $487,471
- From this org
- $439,441
- From related orgs
- $0
- Other
- $48,030
- Hours/week
- 45
Schedule J breakdown matched by us
- Base
- $334,441
- Bonus
- $105,000
- Other
- $0
- Deferred
- $10,350
- Nontaxable benefits
- $37,680
- Filer's total
- $487,471
-
James O'DonnellJAMES O'DONNELL
EVP FINANCE & TREASURER
- Total calculated
- $327,832
- From this org
- $296,002
- From related orgs
- $0
- Other
- $31,830
- Hours/week
- 45
Schedule J breakdown matched by us
- Base
- $248,002
- Bonus
- $48,000
- Other
- $0
- Deferred
- $8,850
- Nontaxable benefits
- $22,980
- Filer's total
- $327,832
-
Alison PepperALISON PEPPER
EVP GOVERNMENT RELATIONS
- Total calculated
- $422,029
- From this org
- $392,973
- From related orgs
- $0
- Other
- $29,056
- Hours/week
- 45
Schedule J breakdown matched by us
- Base
- $302,948
- Bonus
- $90,000
- Other
- $25
- Deferred
- $10,350
- Nontaxable benefits
- $18,706
- Filer's total
- $422,029
-
Mollie RosenMOLLIE ROSEN
EVP STRATEGY, INSIGHT, INNOVATION
- Total calculated
- $447,674
- From this org
- $409,023
- From related orgs
- $0
- Other
- $38,651
- Hours/week
- 45
Schedule J breakdown matched by us
- Base
- $315,980
- Bonus
- $93,000
- Other
- $43
- Deferred
- $10,350
- Nontaxable benefits
- $28,301
- Filer's total
- $447,674
-
Juan C SuarezJUAN C SUAREZ
EVP MED HOLDING COMPANIES & GROWTH
- Total calculated
- $370,753
- From this org
- $330,630
- From related orgs
- $0
- Other
- $40,123
- Hours/week
- 45
Schedule J breakdown matched by us
- Base
- $252,130
- Bonus
- $78,500
- Other
- $0
- Deferred
- $10,293
- Nontaxable benefits
- $29,830
- Filer's total
- $370,753
-
Gregory Walker Thru 0624GREGORY WALKER THRU 0624
EVP MED INDEP. AGENCIES & RETENTION
- Total calculated
- $244,992
- From this org
- $226,829
- From related orgs
- $0
- Other
- $18,163
- Hours/week
- 45
Schedule J breakdown matched by us
- Base
- $151,786
- Bonus
- $75,000
- Other
- $43
- Deferred
- $4,000
- Nontaxable benefits
- $14,163
- Filer's total
- $244,992
-
Ashwini KarandikarASHWINI KARANDIKAR
EVP MEDIA, TECH & DATA
- Total calculated
- $450,735
- From this org
- $421,819
- From related orgs
- $0
- Other
- $28,916
- Hours/week
- 45
Schedule J breakdown matched by us
- Base
- $325,819
- Bonus
- $96,000
- Other
- $0
- Deferred
- $10,350
- Nontaxable benefits
- $18,566
- Filer's total
- $450,735
-
Ann RubinANN RUBIN
EVP, MARKETING, COMM. & EVENTS
- Total calculated
- $405,194
- From this org
- $370,066
- From related orgs
- $0
- Other
- $35,128
- Hours/week
- 45
Schedule J breakdown matched by us
- Base
- $282,934
- Bonus
- $87,000
- Other
- $132
- Deferred
- $7,111
- Nontaxable benefits
- $28,017
- Filer's total
- $405,194
-
Rupa RamanRUPA RAMAN
VP MARKETING & COMMUNICATIONS
- Total calculated
- $177,041
- From this org
- $159,243
- From related orgs
- $0
- Other
- $17,798
- Hours/week
- 45
Schedule J breakdown matched by us
- Base
- $150,443
- Bonus
- $8,800
- Other
- $0
- Deferred
- $4,764
- Nontaxable benefits
- $13,034
- Filer's total
- $177,041
-
Kira LacksKIRA LACKS
VP, EVENTS & CONFERENCES
- Total calculated
- $171,427
- From this org
- $146,728
- From related orgs
- $0
- Other
- $24,699
- Hours/week
- 45
Schedule J breakdown matched by us
- Base
- $141,728
- Bonus
- $5,000
- Other
- $0
- Deferred
- $4,650
- Nontaxable benefits
- $20,049
- Filer's total
- $171,427
-
Cathy Butler As Of 0224CATHY BUTLER AS OF 0224
EVP, TALENT, EQUITY & LEAR. SOLUTIONS
- Total calculated
- $266,936
- From this org
- $243,304
- From related orgs
- $0
- Other
- $23,632
- Hours/week
- 45
Schedule J breakdown matched by us
- Base
- $233,304
- Bonus
- $10,000
- Other
- $0
- Deferred
- $0
- Nontaxable benefits
- $23,632
- Filer's total
- $266,936
-
Matthew KasindorfMATTHEW KASINDORF
SVP, BUSINESS INTELLIGENCE & INSIGHT
- Total calculated
- $275,642
- From this org
- $238,593
- From related orgs
- $0
- Other
- $37,049
- Hours/week
- 45
Schedule J breakdown matched by us
- Base
- $206,550
- Bonus
- $32,000
- Other
- $43
- Deferred
- $7,414
- Nontaxable benefits
- $29,635
- Filer's total
- $275,642
-
Sean McGladeSEAN MCGLADE
SVP, PROFESSIONAL & ORG DESIGN
- Total calculated
- $244,587
- From this org
- $218,272
- From related orgs
- $0
- Other
- $26,315
- Hours/week
- 45
Schedule J breakdown matched by us
- Base
- $188,772
- Bonus
- $29,500
- Other
- $0
- Deferred
- $5,602
- Nontaxable benefits
- $20,713
- Filer's total
- $244,587
-
Kevin FreemoreKEVIN FREEMORE
SVP MEDIA, TECH & DATA
- Total calculated
- $275,360
- From this org
- $239,030
- From related orgs
- $0
- Other
- $36,330
- Hours/week
- 45
Schedule J breakdown matched by us
- Base
- $208,903
- Bonus
- $30,000
- Other
- $127
- Deferred
- $7,560
- Nontaxable benefits
- $28,770
- Filer's total
- $275,360
-
Nicole RizzoNICOLE RIZZO
SVP, BUSINESS INTELLIGENCE & INSIGHT
- Total calculated
- $284,446
- From this org
- $256,208
- From related orgs
- $0
- Other
- $28,238
- Hours/week
- 45
Schedule J breakdown matched by us
- Base
- $232,076
- Bonus
- $24,000
- Other
- $132
- Deferred
- $7,779
- Nontaxable benefits
- $20,459
- Filer's total
- $284,446
-
Andrew GoldsmithANDREW GOLDSMITH
SVP, MEMBER ENG. & DEVEL. SOLUTIONS
- Total calculated
- $239,298
- From this org
- $219,392
- From related orgs
- $0
- Other
- $19,906
- Hours/week
- 45
Schedule J breakdown matched by us
- Base
- $195,392
- Bonus
- $24,000
- Other
- $0
- Deferred
- $5,400
- Nontaxable benefits
- $14,506
- Filer's total
- $239,298
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 1a · Tax indemnification and gross-up payments
- 1a · Health or social club dues or initiation fees
- 1b · Written policy on the line-1a expenses
- 2 · Substantiation required before reimbursing expenses
- 3 · Compensation committee
- 3 · Form 990 of other organizations
- 3 · Compensation survey or study
- 3 · Approval by the board or compensation committee
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
The filer's explanations (Part III)
- PART I, LINE 1A
- TAX INDEMNIFICATION AND GROSS-UP PAYMENTS THE FOLLOWING INDIVIDUALS RECEIVED TAX GROSS-UP PAYMENTS IN 2024. THESE AMOUNTS ARE INCLUDED IN THEIR TAXABLE WAGES: MARLA KAPLOWITZ $7,984 MOLLIE ROSEN $43 ALISON PEPPER $25 ANN RUBIN $132 NICOLE RIZZO $132 MATTHEW KASINDORF $43 KEVIN FREEMORE $127 GREGORY WALKER $43 HEALTH OR SOCIAL CLUB DUES IN CALENDAR YEAR 2024, MARLA KAPLOWITZ RECEIVED A REIMBURSMENT FOR HEALTH CLUB DUES THAT WAS TAXABLE TO HER AND INCLUDED IN HER TAXABLE WAGES.
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
-
$25,000
SUPPORT OF THE ADVERTISING COUNCIL
Related organizations on this return
Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.
-
501(C)(3) · SCHOLARSHIPS · NY · controlled entity
Directly controlled by AAAA
-
COALITION FOR HEALTHCARE COMMUNICATION INC
501(C)(6) · INFO EXCHANGE · NY · controlled entity
Directly controlled by AAAA
Taxable family on this return
Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.
Disregarded entities
Part I: entities that legally are the filer and file no return of their own.
-
4A'S WORKPLACE ENLIGHTENMENT LLC
EDUCATION · NY · income $0 · assets $0
Directly controlled by AAAA
Related partnerships
Part III: related organizations taxable as a partnership, with the filer's share.
-
ADVERTISING DIGITAL IDENTIFICATION LLC
RELATED · DIGITAL ID'S · NY · 50% owned · share of income $2,984,557 · share of assets $1,459,804 · general or managing partner
Related corporations and trusts
Part IV: related organizations taxable as a corporation or trust.
-
AAAA BENEFITS INC
C · EMP BENEFITS · NC · 100% owned · share of income $3,468,980 · share of assets $5,917,488 · controlled entity
Directly controlled by AAAA
-
AAAA INSURANCE COMPANY LTD
C · INSURANCE · BD · 100% owned · share of income $19,939,250 · share of assets $29,272,482 · controlled entity
Directly controlled by AAAA
-
AAAA GROUP INSURANCE TRUST
T · SUPPORT SVCS · NC · 100% owned · controlled entity
Directly controlled by AAAA
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 16 February 2026
- IRS schema version
- 2024v5.5
- Source object
- 202640479349301044
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