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Nonprofiteer
← NEW ORLEANS & COMPANY

Form 990 for tax year 2022

Filed by NEW ORLEANS & COMPANY.

Totals

Total revenue
$52,768,320
Total expenses
$38,520,278
Contributions and grants received
$13,573,643
Grants paid
$300,000
Program service revenue
$38,533,895
Investment income
$660,782
Other revenue
$0
Total assets, end of year
$103,174,957
Total liabilities, end of year
$34,380,954
Net assets or fund balances, end of year
$68,794,003
Program services expenses (Part IX)
not reported
Management and general expenses
not reported
Fundraising expenses
not reported
Program service expenses (Part III)
not reported

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1b · Membership dues

    $1,441,395

  • 1e · Government grants (contributions)

    $11,832,248

  • 1f · All other contributions, gifts and grants

    $300,000

  • 2a · Program service revenue: TOURISM SUPPORT ASSESSMENT REVENU

    total $19,995,172 · related or exempt $19,995,172

  • 2b · Program service revenue: STATE OF LA FUNDING

    total $12,876,594 · related or exempt $12,876,594

  • 2c · Program service revenue: SHORT TERM RENTAL TAX

    total $3,836,993 · related or exempt $3,836,993

  • 2d · Program service revenue: HARRAH'S MARKETING FUND

    total $1,000,000 · related or exempt $1,000,000

  • 2e · Program service revenue: STAFFING SERVICES

    total $408,595 · related or exempt $408,595

  • 2f · All other program service revenue

    total $416,541 · related or exempt $416,541

  • 3 · Investment income

    total $762,028 · excluded $762,028

  • 7a · Gross sales of assets other than inventory

    securities $3,611,024

  • 7b · Less cost or other basis and sales expenses

    securities $3,712,154 · other assets $116

  • 7c · Gain or loss

    securities -$101,130 · other assets -$116

  • 7d · Net gain or loss

    total -$101,246 · excluded -$101,246

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $300,000

  • 5 · Compensation of officers, directors and key employees

    total $2,500,205

  • 7 · Other salaries and wages

    total $5,448,411

  • 8 · Pension plan contributions

    total $258,184

  • 9 · Other employee benefits

    total $2,191,568

  • 10 · Payroll taxes

    total $586,840

  • 11b · Fees: legal

    total $6,594

  • 11c · Fees: accounting

    total $52,678

  • 11d · Fees: lobbying

    total $184,494

  • 11g · Fees: other

    total $122,195

  • 12 · Advertising and promotion

    total $15,599,849

  • 13 · Office expenses

    total $311,070

  • 14 · Information technology

    total $623,564

  • 16 · Occupancy

    total $784,890

  • 17 · Travel

    total $1,350,666

  • 19 · Conferences, conventions and meetings

    total $1,651,680

  • 20 · Interest

    total $198,615

  • 22 · Depreciation, depletion and amortization

    total $567,137

  • 23 · Insurance

    total $215,376

  • 24a · Other expenses: FESTIVAL SPONSORSHIPS

    total $1,627,082

  • 24b · Other expenses: EXTERNAL COMMITMENTS

    total $1,424,535

  • 24c · Other expenses: NOLA X NOLA

    total $903,388

  • 24d · Other expenses: CLIENT SERVICE INITIATI

    total $760,747

  • 24e · All other expenses

    total $850,510

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $46,824,130 · end of year $49,945,924

  • 2 · Savings and temporary cash investments

    beginning of year $6,045,169 · end of year $6,043,984

  • 4 · Accounts receivable

    beginning of year $4,207,449 · end of year $5,303,543

  • 8 · Inventories for sale or use

    beginning of year $31,313 · end of year $35,459

  • 9 · Prepaid expenses and deferred charges

    beginning of year $553,283 · end of year $2,092,745

  • 10a · Land, buildings and equipment: cost or other basis

    $24,190,810

  • 10b · Land, buildings and equipment: accumulated depreciation

    $5,382,625

  • 10c · Land, buildings and equipment, net

    beginning of year $18,980,841 · end of year $18,808,185

  • 11 · Investments: publicly traded securities

    beginning of year $23,013,439 · end of year $19,651,617

  • 14 · Intangible assets

    beginning of year $1,200,000 · end of year $1,200,000

  • 15 · Other assets

    beginning of year $0 · end of year $93,500

  • 17 · Accounts payable and accrued expenses

    beginning of year $3,582,602 · end of year $3,340,245

  • 19 · Deferred revenue

    beginning of year $30,527,658 · end of year $18,559,598

  • 23 · Secured mortgages and notes payable

    beginning of year $7,031,766 · end of year $7,034,246

  • 25 · Other liabilities

    beginning of year $1,242,848 · end of year $5,446,865

  • 27 · Net assets without donor restrictions

    beginning of year $49,699,010 · end of year $59,600,658

  • 28 · Net assets with donor restrictions

    beginning of year $8,771,740 · end of year $9,193,345

Mission and programs · 2022

Mission

THE MISSION OF NEW ORLEANS & COMPANY IS TO CREATE VIBRANT ECONOMIC GROWTH BY DEVELOPING AND MARKETING THE NEW ORLEANS REGION AS THE PREMIER VISITOR DESTINATION... INVOLVING AND LEADING THE DIVERSE ELEMENTS OF THE HOSPITALITY INDUSTRY AND THE COMMUNITY.

Activities or mission (Part I)

DEVELOPING AND MARKETING THE NEW ORLEANS REGION AS THE PREMIER CONVENTION AND VISITOR DESTINATION.

  • CONVENTION SALES, SERVICES, AND GROUP LEISURE MARKETING:NEW ORLEANS & COMPANY CONTACTS MANY ASSOCIATIONS AND CORPORATE BUSINESSES TO SOLICIT FACILITIES IN NEW ORLEANS; 1,120 CONVENTIONS AND MEETINGS WERE BOOKED BY NEW ORLEANS & COMPANY IN 2022. THE CONVENTION & LEISURE SALES TEAMS COMBINED BOOKED A TOTAL OF 1,822,613 ROOM NIGHTS IN 2022, 1,419,048 SALES AND 403,565 TOURISM. NEW ORLEANS & COMPANY ALSO PROVIDED ASSISTANCE TO 12,712 TRAVEL AGENTS IN 2022.

  • PROMOTIONAL MEDIA:NEW ORLEANS & COMPANY PRINTS AND DISTRIBUTES BROCHURES AND MAPS WHICH PROVIDE INFORMATION ABOUT THE VARIOUS POINTS OF INTEREST AND EVENTS HAPPENING IN NEW ORLEANS. IN 2022, APPROXIMATELY 68,268 BROCHURES WERE CIRCULATED. ADDITIONALLY, NEW ORLEANS & COMPANY ASSISTED MEDIA AROUND THE WORLD FOR A TOTAL RESULT OF 1,054 ASSISTED IN 2022.

  • MEMBERSHIP PROMOTION:NEW ORLEANS & COMPANY CONDUCTS PROMOTIONAL ACTIVITIES THROUGHOUT THE YEAR TO ATTRACT ADDITIONAL MEMBERS. THE TOTAL MEMBERSHIP FOR 2022 WAS 1,231.

As filed on the 2022 return.

Listed in Part VII

  • David Bilbe

    PAST CHAIRMAN

    Total calculated
    $0
    Hours/week
    1.5
  • Amy Reimer Sileo

    IMMEDIATE PAST PAST CHAIRMAN

    Total calculated
    $0
    Hours/week
    1.5
  • Jim Cook

    CHAIR ELECT

    Total calculated
    $0
    Hours/week
    1.5
  • Stan Harris

    CHAIR - EX-OFFICIO

    Total calculated
    $0
    Hours/week
    1.5
  • Steve Pettus

    TREASURER

    Total calculated
    $0
    Hours/week
    1.5
  • Darryl Berger

    SECRETARY

    Total calculated
    $0
    Hours/week
    1.5
  • Steve Caputo

    ASST. SECRETARY

    Total calculated
    $0
    Hours/week
    1.5
  • Brandy Christian

    EX OFFICIO

    Total calculated
    $0
    Hours/week
    1.5
  • David Piscola

    EX OFFICIO

    Total calculated
    $0
    Hours/week
    1.5
  • Doug Thornton

    EX OFFICIO

    Total calculated
    $0
    Hours/week
    1.5
  • Gregory Rusovich

    EX OFFICIO

    Total calculated
    $0
    Hours/week
    1.5
  • Jerry Reyes

    EX OFFICIO

    Total calculated
    $0
    Hours/week
    1.5
  • Kevin Dolliole

    EX OFFICIO

    Total calculated
    $0
    Hours/week
    1.5
  • Ron Forman

    EX OFFICIO

    Total calculated
    $0
    Hours/week
    1.5
  • Al Groos

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1.5
  • David Gallo

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1.5
  • Bonnie Boyd

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1.5
  • Charlee Williamson

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1.5
  • Dan Real

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1.5
  • Frank Zumbo

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1.5
  • Glen Armantrout

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1.5
  • Henry Coaxum

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1.5
  • Jill Dimarco

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1.5
  • Julia Bland

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1.5
  • Mali Carow

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1.5
  • Mickal Adler

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1.5
  • Stephen Watson

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1.5
  • Tod Chambers

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1.5
  • Tom Leonhard

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1.5
  • Jstephen Perry

    PRESIDENT/CEO

    Total calculated
    $711,753
    From this org
    $565,321
    From related orgs
    $0
    Other
    $146,432
    Hours/week
    60

    Schedule J breakdown matched by us

    Base
    $414,065
    Bonus
    $124,256
    Other
    $27,000
    Deferred
    $138,968
    Nontaxable benefits
    $7,464
    Filer's total
    $711,753
  • Walter Leger III

    EXECUTIVE VP & GENERAL COUNSEL

    Total calculated
    $370,602
    From this org
    $337,342
    From related orgs
    $0
    Other
    $33,260
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $262,467
    Bonus
    $54,375
    Other
    $20,500
    Deferred
    $13,965
    Nontaxable benefits
    $19,295
    Filer's total
    $370,602
  • Mark Romig

    SENIOR VP/CHIEF MARKETING OFFICER

    Total calculated
    $371,237
    From this org
    $343,418
    From related orgs
    $0
    Other
    $27,819
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $239,168
    Bonus
    $77,250
    Other
    $27,000
    Deferred
    $13,254
    Nontaxable benefits
    $14,565
    Filer's total
    $371,237
  • Stephanie Turner

    SENIOR VP CONVENTION SALES & STRATEGIES

    Total calculated
    $327,193
    From this org
    $294,106
    From related orgs
    $0
    Other
    $33,087
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $220,231
    Bonus
    $46,875
    Other
    $27,000
    Deferred
    $11,886
    Nontaxable benefits
    $21,201
    Filer's total
    $327,193
  • Kim Priez

    VICE-PRESIDENT OF TOURISM

    Total calculated
    $272,587
    From this org
    $254,685
    From related orgs
    $0
    Other
    $17,902
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $184,702
    Bonus
    $42,983
    Other
    $27,000
    Deferred
    $10,438
    Nontaxable benefits
    $7,464
    Filer's total
    $272,587
  • Kelly Schulz

    SENIOR VP COMMUNICATIONS/PUBLIC RELATIONS

    Total calculated
    $232,657
    From this org
    $210,803
    From related orgs
    $0
    Other
    $21,854
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $161,852
    Bonus
    $33,797
    Other
    $15,154
    Deferred
    $8,901
    Nontaxable benefits
    $12,953
    Filer's total
    $232,657
  • Tammie Boteler

    VP FINANCE

    Total calculated
    $214,176
    From this org
    $192,392
    From related orgs
    $0
    Other
    $21,784
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $142,669
    Bonus
    $30,958
    Other
    $18,765
    Deferred
    $7,819
    Nontaxable benefits
    $13,965
    Filer's total
    $214,176
  • Sallee Pavlovich

    DIRECTOR OF CORPORATE & TRADE SHOW CONVENTION SALE

    Total calculated
    $213,933
    From this org
    $197,914
    From related orgs
    $0
    Other
    $16,019
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $143,499
    Bonus
    $27,415
    Other
    $27,000
    Deferred
    $8,555
    Nontaxable benefits
    $7,464
    Filer's total
    $213,933
  • Brian Walker

    VP INFORMATION SYSTEMS

    Total calculated
    $211,717
    From this org
    $192,578
    From related orgs
    $0
    Other
    $19,139
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $141,120
    Bonus
    $30,958
    Other
    $20,500
    Deferred
    $6,186
    Nontaxable benefits
    $12,953
    Filer's total
    $211,717
  • Jeremy Cooker

    VICE PRESIDENT MARKETING & SPECIAL PROJECTS

    Total calculated
    $203,331
    From this org
    $176,452
    From related orgs
    $0
    Other
    $26,879
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $133,345
    Bonus
    $28,698
    Other
    $14,409
    Deferred
    $7,584
    Nontaxable benefits
    $19,295
    Filer's total
    $203,331
  • Donna Glover

    VP NATIONAL ACCOUNTS & TRADESHOWS

    Total calculated
    $186,389
    From this org
    $165,329
    From related orgs
    $0
    Other
    $21,060
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $114,869
    Bonus
    $23,460
    Other
    $27,000
    Deferred
    $7,095
    Nontaxable benefits
    $13,965
    Filer's total
    $186,389
  • Kevin Ferguson

    VP EXTERNAL AFFAIRS

    Total calculated
    $171,960
    From this org
    $152,340
    From related orgs
    $0
    Other
    $19,620
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $118,336
    Bonus
    $26,250
    Other
    $7,754
    Deferred
    $4,036
    Nontaxable benefits
    $15,584
    Filer's total
    $171,960

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 1a · First-class or charter travel
  • 1a · Tax indemnification and gross-up payments
  • 1a · Discretionary spending account
  • 1b · Written policy on the line-1a expenses
  • 2 · Substantiation required before reimbursing expenses
  • 3 · Compensation committee
  • 3 · Form 990 of other organizations
  • 3 · Written employment contract
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee
  • 4b · Supplemental nonqualified retirement plan

Answered no

  • 4a · Severance or change-of-control payment
  • 4c · Equity-based compensation arrangement

The filer's explanations (Part III)

PART I, LINE 3
NEW ORLEANS & COMPANY COMPENSATION COMMITTEE CHARTER MEMBERSHIP: THE COMPENSATION COMMITTEE SHALL CONSIST OF ALL THREE DIRECTORS, ALL OF WHOM HAVE BEEN DETERMINED BY THE BOARD OF DIRECTORS TO BE "INDEPENDENT", AS DEFINED IN THE CHARTER OF THE COMPANY'S AUDIT COMMITTEE. PURPOSE: THE PURPOSES OF THE COMPENSATION COMMITTEE ARE TO DISCHARGE THE RESPONSIBILITIES OF THE BOARD OF DIRECTORS RELATING TO COMPENSATION OF THE COMPANY'S CEO AND OTHER EXECUTIVES. DUTIES AND RESPONSIBILITES: THE COMPENSATION COMMITTEE IS DIRECTLY RESPONSIBLE FOR ESTABLISHING ANNUAL AND LONG-TERM PERFORMANCE GOALS AND OBJECTIVES FOR THE CEO. THE COMPENSATION COMMITTEE SHALL HAVE THE RESPONSIBILTY TO: 1. REVIEW AND APPROVE CORPORATE GOALS AND OBJECTIVES RELEVANT TO CEO COMPENSATION AND EVALUATE THE PERFORMANCE OF THE CEO. 2. REVIEW AND SET THE COMPENSATION OF THE CEO BASED UPON THE EVALUATION, FOCUSING ON: A. WHETHER THE CHIEF EXECUTIVE OFFICER IS APPROPRIATELY COMPENSATED. B. WHETHER HIS COMPENSATION IS REASONABLY RELATED TO PERSONAL AND CORPORATE PERFORMANCE. C. WHETHER SEVERANCE AND POST EMPLOYMENT BENEFITS ARE PROPERLY RELATED TO THE COMPANY'S INTERESTS AND REASONABLE IN AMOUNT. 3. CONSIDER WHETHER THE CEO'S COMPENSATION AND BENEFIT PACKAGE IS APPROPRIATE FOR ATTRACTING AND RETAINING A QUALITY EXECUTIVE FOR THE COMPANY, AND MOTIVATING THE CHIEF EXECUTIVE OFFICER TO ACHIEVE THE OBJECTIVES OF THE COMPANY. 4. THE COMPENSATION COMMITTEE MAY, IN ITS SOLE DISCRETION, PREPARE OR OBTAIN COMPENSATION STUDIES OR SURVEYS OR EMPLOY A COMPENSATION CONSULTANT TO ASSIST IN THE EVALUATION OF THE COMPENSATION OF THE COMPANY'S CHIEF EXECUTIVE OFFICER. THE COMPENSATION COMMITTEE SHALL HAVE THE SOLE AUTHORITY TO APPROVE THE FEES AND OTHER RETENTION TERMS WITH RESPECT TO SUCH A COMPENSATION CONSULTANT. THE COMPENSATION COMMITTEE ALSO HAS THE AUTHORITY, AS NECESSARY AND APPROPRIATE, TO CONSULT WITH OTHER OUTSIDE ADVISORS TO ASSIST IN ITS DUTIES TO THE COMPANY. MEETINGS: THE COMPENSATION COMMITTEE SHALL MEET AT LEAST TWICE EACH YEAR AND AT SUCH OTHER TIMES AS IT DEEMS NECESSARY TO FULFILL ITS RESPONSIBILITES AND SHALL MAKE PERIODIC REPORTS TO THE BOARD OF DIRECTORS, AS APPROPRIATE.
PART I, LINE 4B
DURING THE YEAR ENDED DECEMBER 31, 2022 NEW ORLEANS & COMPANY OFFERED THE PRESIDENT AND CEO A PARTICIPATION IN EXECUTIVE 457(F) PLAN. THE PLAN PROVIDES FOR EMPLOYER CONTRIBUTIONS EQUAL TO PARTICIPANT'S GROSS ANNUAL BONUS RECEIVED. CONTRIBUTION FOR THE YEAR ENDED DECEMBER 31, 2022 WAS $127,984.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

Provenance

Return type
form_990
Tax year
2022
Filed
13 November 2023
IRS schema version
2022v5.0
Source object
202333199349318513

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