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Nonprofiteer
← AMERICAN ASSOCIATION OF ADVERTISING AGENCIES INC

Form 990 for tax year 2023

Filed by AMERICAN ASSOCIATION OF ADVERTISING AGENCIES INC.

Totals

Total revenue
$19,455,856
Total expenses
$18,993,401
Contributions and grants received
$0
Grants paid
$26,000
Program service revenue
$15,691,035
Investment income
$1,650,509
Other revenue
$2,114,312
Total assets, end of year
$21,397,392
Total liabilities, end of year
$14,130,759
Net assets or fund balances, end of year
$7,266,633
Program services expenses (Part IX)
not reported
Management and general expenses
not reported
Fundraising expenses
not reported
Program service expenses (Part III)
not reported

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 2a · Program service revenue: MEMBERSHIP DUES

    total $13,697,446 · related or exempt $13,697,446

  • 2b · Program service revenue: CONFERENCES & TRAINING

    total $1,531,519 · related or exempt $1,531,519

  • 2c · Program service revenue: PUBLIC. & TAPE SALES

    total $172,345 · related or exempt $172,345

  • 2d · Program service revenue: WEBINAR FEES

    total $154,875 · related or exempt $154,875

  • 2e · Program service revenue: COUNCILS REVENUE

    total $130,350 · related or exempt $130,350

  • 2f · All other program service revenue

    total $4,500 · related or exempt $4,500

  • 3 · Investment income

    total $883,377 · excluded $883,377

  • 6a · Gross rents

    real property $1,332,134

  • 6b · Less rental expenses

    real property $0

  • 6c · Rental income or loss

    real property $1,332,134

  • 6d · Net rental income or loss

    total $1,332,134 · excluded $1,332,134

  • 7a · Gross sales of assets other than inventory

    securities $1,665,697

  • 7b · Less cost or other basis and sales expenses

    securities $898,565

  • 7c · Gain or loss

    securities $767,132

  • 7d · Net gain or loss

    total $767,132 · excluded $767,132

  • 11a · Other revenue: ADMIN SVCS (RELATED PARTY)

    total $696,467 · related or exempt $696,467

  • 11b · Other revenue: REV. SHARE

    total $74,413 · excluded $74,413

  • 11d · All other revenue

    total $11,298 · excluded $11,298

  • 11e · Other revenue, total

    $782,178

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $26,000

  • 5 · Compensation of officers, directors and key employees

    total $5,102,923

  • 6 · Compensation of disqualified persons

    total $33,437

  • 7 · Other salaries and wages

    total $5,910,263

  • 8 · Pension plan contributions

    total $80,673

  • 9 · Other employee benefits

    total $383,158

  • 10 · Payroll taxes

    total $499,883

  • 11b · Fees: legal

    total $303,516

  • 11c · Fees: accounting

    total $128,326

  • 11g · Fees: other

    total $1,089,229

  • 12 · Advertising and promotion

    total $60,000

  • 13 · Office expenses

    total $577,119

  • 14 · Information technology

    total $30,409

  • 16 · Occupancy

    total $2,148,373

  • 17 · Travel

    total $310,947

  • 19 · Conferences, conventions and meetings

    total $1,013,736

  • 22 · Depreciation, depletion and amortization

    total $201,403

  • 23 · Insurance

    total $108,273

  • 24a · Other expenses: PUBLICATION & SUBSCRIP.

    total $813,799

  • 24b · Other expenses: DUES & FEES

    total $76,623

  • 24c · Other expenses: DC INITIATIVES

    total $56,250

  • 24d · Other expenses: AWARD PROGRAMS

    total $20,611

  • 24e · All other expenses

    total $18,450

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $4,265,061 · end of year $2,346,929

  • 2 · Savings and temporary cash investments

    beginning of year $744,320 · end of year $749,394

  • 4 · Accounts receivable

    beginning of year $839,493 · end of year $602,867

  • 9 · Prepaid expenses and deferred charges

    beginning of year $404,410 · end of year $502,953

  • 10a · Land, buildings and equipment: cost or other basis

    $3,668,580

  • 10b · Land, buildings and equipment: accumulated depreciation

    $2,842,610

  • 10c · Land, buildings and equipment, net

    beginning of year $923,879 · end of year $825,970

  • 11 · Investments: publicly traded securities

    beginning of year $9,395,850 · end of year $9,550,086

  • 12 · Investments: other securities

    end of year $407,012

  • 15 · Other assets

    beginning of year $8,053,082 · end of year $6,412,181

  • 17 · Accounts payable and accrued expenses

    beginning of year $2,549,133 · end of year $3,101,408

  • 19 · Deferred revenue

    beginning of year $5,428,104 · end of year $3,229,797

  • 25 · Other liabilities

    beginning of year $9,755,024 · end of year $7,799,554

  • 27 · Net assets without donor restrictions

    beginning of year $6,893,834 · end of year $7,266,633

Mission and programs · 2023

Mission

THE 4A'S WAS ESTABLISHED IN 1917 TO PROMOTE, ADVANCE, AND DEFEND THE INTERESTS OF OUR MEMBER AGENCIES, EMPLOYEES AND THE ADVERTISING AND MARKETING INDUSTRIES OVERALL. TODAY THE ORGANIZATION SERVES MORE THAN 600 MEMBER AGENCIES ACROSS 1,200 OFFICES (CONTINUED ON SCHEDULE O).

Activities or mission (Part I)

WE AIM TO BE AN INDISPENSABLE RESOURCE THAT IS AS ACCESSIBLE AS THEIR (SEE SCHEDULE O)

  • SEE SCHEDULE O

  • SEE SCHEDULE O

  • SEE SCHEDULE O

  • THE 4A'S PROVIDES COUNTLESS OTHER SERVICES, INCLUDING MANAGEMENT STUDIES, TO APPROXIMATELY 600 MEMBER COMPANIES.

As filed on the 2023 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Marla Kaplowitz

    PRESIDENT & CEO

    Total calculated
    $993,797
    From this org
    $936,120
    From related orgs
    $0
    Other
    $57,677
    Hours/week
    40 + 5 related

    Schedule J breakdown matched by us

    Base
    $621,120
    Bonus
    $310,000
    Other
    $5,000
    Deferred
    $9,900
    Nontaxable benefits
    $47,777
    Filer's total
    $993,797
  • Sharon Napier

    CHAIR

    Total calculated
    $0
    Hours/week
    1
  • Barry Wacksman

    IMMEDIATE PAST CHAIR

    Total calculated
    $0
    Hours/week
    1
  • Abbey Klaassen

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    1
  • Vita Harris

    VICE CHAIR (AS OF 04/23)

    Total calculated
    $0
    Hours/week
    1
  • Christine Fruechte

    SECRETARY/TREASURER

    Total calculated
    $0
    Hours/week
    1
  • Amani Duncan

    DIRECTOR-AT-LARGE (THRU 04/23)

    Total calculated
    $0
    Hours/week
    1
  • Amber Guild

    DIRECTOR-AT-LARGE (AS OF 04/23)

    Total calculated
    $0
    Hours/week
    1
  • Angela Steele

    DIRECTOR-AT-LARGE

    Total calculated
    $0
    Hours/week
    1
  • Christoph Becker

    DIRECTOR-AT-LARGE (THRU 04/23)

    Total calculated
    $0
    Hours/week
    1
  • Devika Bulchandani

    DIRECTOR-AT-LARGE (THRU 04/23)

    Total calculated
    $0
    Hours/week
    1
  • Gina Smith

    DIRECTOR-AT-LARGE (AS OF 04/23)

    Total calculated
    $0
    Hours/week
    1
  • Helen Lin

    DIRECTOR-AT-LARGE

    Total calculated
    $0
    Hours/week
    1
  • Jason Gaikowski

    DIRECTOR-AT-LARGE & CX COUNCIL

    Total calculated
    $0
    Hours/week
    1
  • Joe Maglio

    DIRECTOR-AT-LARGE

    Total calculated
    $0
    Hours/week
    1
  • Kate Macnevin

    DIRECTOR-AT-LARGE

    Total calculated
    $0
    Hours/week
    1
  • Laura Maness

    DIRECTOR-AT-LARGE

    Total calculated
    $0
    Hours/week
    1
  • Matt Harrington

    DIRECTOR-AT-LARGE (AS OF 04/23)

    Total calculated
    $0
    Hours/week
    1
  • Megan Pagliuca

    DIRECTOR-AT-LARGE (THRU 04/23)

    Total calculated
    $0
    Hours/week
    1
  • Rob Schwartz

    DIRECTOR-AT-LARGE

    Total calculated
    $0
    Hours/week
    1
  • Steve Williams

    DIRECTOR-AT-LARGE & MLC CHAIR

    Total calculated
    $0
    Hours/week
    1
  • Tim Maleeny

    DIRECTOR-AT-LARGE (AS OF 04/23)

    Total calculated
    $0
    Hours/week
    1
  • Angela Tenuta

    CENTRAL REGION DIR. (AS OF 04/23)

    Total calculated
    $0
    Hours/week
    1
  • Jeff King

    CENTRAL REGION DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Karen Seamen

    CENTRAL REGION DIR. (THRU 08/23)

    Total calculated
    $0
    Hours/week
    1
  • Mark Bachmann

    CENTRAL REGION DIR. (THRU 04/23)

    Total calculated
    $0
    Hours/week
    1
  • Andrew Graff

    EASTERN REGION DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Daisy Exposito

    EASTERN REGION DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • David Angelo

    EASTERN REGION DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Kyle Allen

    SOUTHERN REGION DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Shari Day

    SOUTHERN REGION DIR. (AS OF 04/23)

    Total calculated
    $0
    Hours/week
    1
  • Michelle Headley

    SOUTHERN REGION DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Richard Ward

    SOUTHERN REGION DIR. (THRU 04/23)

    Total calculated
    $0
    Hours/week
    1
  • Aaron Walton

    WESTERN REGION DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Eric Johnson

    WESTERN REGION DIR. (THRU 04/23)

    Total calculated
    $0
    Hours/week
    1
  • John Gallegos

    WESTERN REGION DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Karen Hunt

    WESTERN REGION DIR. (AS OF 04/23)

    Total calculated
    $0
    Hours/week
    1
  • James O'Donnell

    EVP FINANCE/TREASURER

    Total calculated
    $355,864
    From this org
    $322,357
    From related orgs
    $0
    Other
    $33,507
    Hours/week
    45 + 5 related

    Schedule J breakdown matched by us

    Base
    $276,357
    Bonus
    $46,000
    Other
    $0
    Deferred
    $8,455
    Nontaxable benefits
    $25,052
    Filer's total
    $355,864
  • Alison Pepper

    EVP GOVERNMENT RELATIONS

    Total calculated
    $500,533
    From this org
    $472,733
    From related orgs
    $0
    Other
    $27,800
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $382,233
    Bonus
    $90,500
    Other
    $0
    Deferred
    $9,900
    Nontaxable benefits
    $17,900
    Filer's total
    $500,533
  • Mollie Rosen

    EVP STRATEGY, INSIGHT, INNOVATION

    Total calculated
    $511,109
    From this org
    $474,474
    From related orgs
    $0
    Other
    $36,635
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $384,424
    Bonus
    $90,000
    Other
    $50
    Deferred
    $9,900
    Nontaxable benefits
    $26,735
    Filer's total
    $511,109
  • Ann Rubin

    EVP, MARKETING, COMM. & EVENTS

    Total calculated
    $327,555
    From this org
    $306,511
    From related orgs
    $0
    Other
    $21,044
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $291,511
    Bonus
    $15,000
    Other
    $0
    Deferred
    $1,575
    Nontaxable benefits
    $19,469
    Filer's total
    $327,555
  • Tahlisha Williams 10-22-1223

    EVP, TALENT, EQUITY & LEAR. SOLUTIONS

    Total calculated
    $332,590
    From this org
    $312,304
    From related orgs
    $0
    Other
    $20,286
    Hours/week
    20 + 20 related

    Schedule J breakdown matched by us

    Base
    $294,304
    Bonus
    $18,000
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $20,286
    Filer's total
    $332,590
  • Adam Cotumaccio

    CHIEF OPERATING OFFICER

    Total calculated
    $564,784
    From this org
    $519,204
    From related orgs
    $0
    Other
    $45,580
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $419,204
    Bonus
    $100,000
    Other
    $0
    Deferred
    $9,900
    Nontaxable benefits
    $35,680
    Filer's total
    $564,784
  • Juan C Suarez

    EVP MED HOLDING COMPANIES & GROWTH

    Total calculated
    $422,934
    From this org
    $385,866
    From related orgs
    $0
    Other
    $37,068
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $310,866
    Bonus
    $75,000
    Other
    $0
    Deferred
    $9,469
    Nontaxable benefits
    $27,599
    Filer's total
    $422,934
  • Gregory Walker

    EVP MED INDEP. AGENCIES & RETENTION

    Total calculated
    $445,797
    From this org
    $419,612
    From related orgs
    $0
    Other
    $26,185
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $344,612
    Bonus
    $75,000
    Other
    $0
    Deferred
    $9,600
    Nontaxable benefits
    $16,585
    Filer's total
    $445,797
  • Ashwini Karandikar

    EVP MEDIA, TECH & DATA

    Total calculated
    $529,460
    From this org
    $501,820
    From related orgs
    $0
    Other
    $27,640
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $408,820
    Bonus
    $93,000
    Other
    $0
    Deferred
    $9,900
    Nontaxable benefits
    $17,740
    Filer's total
    $529,460
  • Kristina Barrett 0423-0623

    VP MARKETING & COMMUNICATIONS

    Total calculated
    $33,779
    From this org
    $31,234
    From related orgs
    $0
    Other
    $2,545
    Hours/week
    45
  • Rupa Raman As Of 0823

    VP MARKETING & COMMUNICATIONS

    Total calculated
    $61,047
    From this org
    $56,398
    From related orgs
    $0
    Other
    $4,649
    Hours/week
    45
  • Kira Lacks As Of 1123

    VP, EVENTS & CONFERENCES

    Total calculated
    $23,294
    From this org
    $20,947
    From related orgs
    $0
    Other
    $2,347
    Hours/week
    45
  • Robert Duffy As Of 1223

    VP, WEBSITE STRATEGY, CONTENT, & OP.

    Total calculated
    $5,432
    From this org
    $5,019
    From related orgs
    $0
    Other
    $413
    Hours/week
    45
  • Matthew Kasindorf

    SVP BUSINESS INTELLIGENCE & INSIGHT

    Total calculated
    $297,507
    From this org
    $262,261
    From related orgs
    $0
    Other
    $35,246
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $231,261
    Bonus
    $31,000
    Other
    $0
    Deferred
    $7,188
    Nontaxable benefits
    $28,058
    Filer's total
    $297,507
  • David-Anthony Powell

    SVP MEMBER ENGAGE & DEV., CENT. REG.

    Total calculated
    $230,888
    From this org
    $205,547
    From related orgs
    $0
    Other
    $25,341
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $193,547
    Bonus
    $12,000
    Other
    $0
    Deferred
    $5,830
    Nontaxable benefits
    $19,511
    Filer's total
    $230,888
  • Mark Campanella

    SVP, ENTERPRISE TECH & DEVELOPMENT

    Total calculated
    $299,128
    From this org
    $284,957
    From related orgs
    $0
    Other
    $14,171
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $256,957
    Bonus
    $28,000
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $14,171
    Filer's total
    $299,128
  • Kevin Freemore

    SVP MEDIA, TECH & DATA

    Total calculated
    $289,033
    From this org
    $257,755
    From related orgs
    $0
    Other
    $31,278
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $229,755
    Bonus
    $28,000
    Other
    $0
    Deferred
    $7,177
    Nontaxable benefits
    $24,101
    Filer's total
    $289,033
  • Nicole Rizzo

    SVP, BUSINESS INTELLIGENCE & INSIGHT

    Total calculated
    $302,043
    From this org
    $276,048
    From related orgs
    $0
    Other
    $25,995
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $251,048
    Bonus
    $25,000
    Other
    $0
    Deferred
    $7,619
    Nontaxable benefits
    $18,376
    Filer's total
    $302,043

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 1a · Tax indemnification and gross-up payments
  • 1a · Health or social club dues or initiation fees
  • 1b · Written policy on the line-1a expenses
  • 2 · Substantiation required before reimbursing expenses
  • 3 · Compensation committee
  • 3 · Form 990 of other organizations
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement

The filer's explanations (Part III)

PART I, LINE 1A
TAX INDEMNIFICATION AND GROSS-UP PAYMENTS THE FOLLOWING INDIVIDUALS RECEIVED TAX GROSS-UP PAYMENTS IN 2023. THESE AMOUNTS ARE INCLUDED IN THEIR TAXABLE WAGES: MARLA KAPLOWITZ $5,000 MOLLIE ROSEN $50 HEALTH OR SOCIAL CLUB DUES IN CALENDAR YEAR 2023, MARLA KAPLOWITZ RECEIVED A REIMBURSMENT FOR HEALTH CLUB DUES THAT WAS TAXABLE TO HER AND INCLUDED IN HER TAXABLE WAGES.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Disregarded entities

Part I: entities that legally are the filer and file no return of their own.

  • 4A'S WORKPLACE ENLIGHTENMENT LLC

    EDUCATION · NY · income $0 · assets $0

    Directly controlled by AAAA

Related partnerships

Part III: related organizations taxable as a partnership, with the filer's share.

  • ADVERTISING DIGITAL IDENTIFICATION LLC

    RELATED · DIGITAL ID'S · NY · 50% owned · share of income $2,523,891 · share of assets $1,376,240 · general or managing partner

Related corporations and trusts

Part IV: related organizations taxable as a corporation or trust.

  • AAAA BENEFITS INC

    C · EMP BENEFITS · NC · 100% owned · share of income $3,013,951 · share of assets $5,702,865 · controlled entity

    Directly controlled by AAAA

  • AAAA INSURANCE COMPANY LTD

    C · INSURANCE · BD · 100% owned · share of income $18,559,188 · share of assets $28,511,633 · controlled entity

    Directly controlled by AAAA

  • AAAA GROUP INSURANCE TRUST

    T · SUPPORT SVCS · NC · 100% owned · controlled entity

    Directly controlled by AAAA

Provenance

Return type
form_990
Tax year
2023
Filed
12 February 2025
IRS schema version
2023v6.0
Source object
202520439349300907

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