Form 990 for tax year 2023
Filed by AMERICAN ASSOCIATION OF ADVERTISING AGENCIES INC.
Totals
- Total revenue
- $19,455,856
- Total expenses
- $18,993,401
- Contributions and grants received
- $0
- Grants paid
- $26,000
- Program service revenue
- $15,691,035
- Investment income
- $1,650,509
- Other revenue
- $2,114,312
- Total assets, end of year
- $21,397,392
- Total liabilities, end of year
- $14,130,759
- Net assets or fund balances, end of year
- $7,266,633
- Program services expenses (Part IX)
- not reported
- Management and general expenses
- not reported
- Fundraising expenses
- not reported
- Program service expenses (Part III)
- not reported
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
2a · Program service revenue: MEMBERSHIP DUES
total $13,697,446 · related or exempt $13,697,446
-
2b · Program service revenue: CONFERENCES & TRAINING
total $1,531,519 · related or exempt $1,531,519
-
2c · Program service revenue: PUBLIC. & TAPE SALES
total $172,345 · related or exempt $172,345
-
2d · Program service revenue: WEBINAR FEES
total $154,875 · related or exempt $154,875
-
2e · Program service revenue: COUNCILS REVENUE
total $130,350 · related or exempt $130,350
-
2f · All other program service revenue
total $4,500 · related or exempt $4,500
-
3 · Investment income
total $883,377 · excluded $883,377
-
6a · Gross rents
real property $1,332,134
-
6b · Less rental expenses
real property $0
-
6c · Rental income or loss
real property $1,332,134
-
6d · Net rental income or loss
total $1,332,134 · excluded $1,332,134
-
7a · Gross sales of assets other than inventory
securities $1,665,697
-
7b · Less cost or other basis and sales expenses
securities $898,565
-
7c · Gain or loss
securities $767,132
-
7d · Net gain or loss
total $767,132 · excluded $767,132
-
11a · Other revenue: ADMIN SVCS (RELATED PARTY)
total $696,467 · related or exempt $696,467
-
11b · Other revenue: REV. SHARE
total $74,413 · excluded $74,413
-
11d · All other revenue
total $11,298 · excluded $11,298
-
11e · Other revenue, total
$782,178
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $26,000
-
5 · Compensation of officers, directors and key employees
total $5,102,923
-
6 · Compensation of disqualified persons
total $33,437
-
7 · Other salaries and wages
total $5,910,263
-
8 · Pension plan contributions
total $80,673
-
9 · Other employee benefits
total $383,158
-
10 · Payroll taxes
total $499,883
-
11b · Fees: legal
total $303,516
-
11c · Fees: accounting
total $128,326
-
11g · Fees: other
total $1,089,229
-
12 · Advertising and promotion
total $60,000
-
13 · Office expenses
total $577,119
-
14 · Information technology
total $30,409
-
16 · Occupancy
total $2,148,373
-
17 · Travel
total $310,947
-
19 · Conferences, conventions and meetings
total $1,013,736
-
22 · Depreciation, depletion and amortization
total $201,403
-
23 · Insurance
total $108,273
-
24a · Other expenses: PUBLICATION & SUBSCRIP.
total $813,799
-
24b · Other expenses: DUES & FEES
total $76,623
-
24c · Other expenses: DC INITIATIVES
total $56,250
-
24d · Other expenses: AWARD PROGRAMS
total $20,611
-
24e · All other expenses
total $18,450
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $4,265,061 · end of year $2,346,929
-
2 · Savings and temporary cash investments
beginning of year $744,320 · end of year $749,394
-
4 · Accounts receivable
beginning of year $839,493 · end of year $602,867
-
9 · Prepaid expenses and deferred charges
beginning of year $404,410 · end of year $502,953
-
10a · Land, buildings and equipment: cost or other basis
$3,668,580
-
10b · Land, buildings and equipment: accumulated depreciation
$2,842,610
-
10c · Land, buildings and equipment, net
beginning of year $923,879 · end of year $825,970
-
11 · Investments: publicly traded securities
beginning of year $9,395,850 · end of year $9,550,086
-
12 · Investments: other securities
end of year $407,012
-
15 · Other assets
beginning of year $8,053,082 · end of year $6,412,181
-
17 · Accounts payable and accrued expenses
beginning of year $2,549,133 · end of year $3,101,408
-
19 · Deferred revenue
beginning of year $5,428,104 · end of year $3,229,797
-
25 · Other liabilities
beginning of year $9,755,024 · end of year $7,799,554
-
27 · Net assets without donor restrictions
beginning of year $6,893,834 · end of year $7,266,633
Mission and programs · 2023
Mission
THE 4A'S WAS ESTABLISHED IN 1917 TO PROMOTE, ADVANCE, AND DEFEND THE INTERESTS OF OUR MEMBER AGENCIES, EMPLOYEES AND THE ADVERTISING AND MARKETING INDUSTRIES OVERALL. TODAY THE ORGANIZATION SERVES MORE THAN 600 MEMBER AGENCIES ACROSS 1,200 OFFICES (CONTINUED ON SCHEDULE O).
Activities or mission (Part I)
WE AIM TO BE AN INDISPENSABLE RESOURCE THAT IS AS ACCESSIBLE AS THEIR (SEE SCHEDULE O)
-
SEE SCHEDULE O
-
SEE SCHEDULE O
-
SEE SCHEDULE O
-
THE 4A'S PROVIDES COUNTLESS OTHER SERVICES, INCLUDING MANAGEMENT STUDIES, TO APPROXIMATELY 600 MEMBER COMPANIES.
As filed on the 2023 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
Marla KaplowitzMARLA KAPLOWITZ
PRESIDENT & CEO
- Total calculated
- $993,797
- From this org
- $936,120
- From related orgs
- $0
- Other
- $57,677
- Hours/week
- 40 + 5 related
Schedule J breakdown matched by us
- Base
- $621,120
- Bonus
- $310,000
- Other
- $5,000
- Deferred
- $9,900
- Nontaxable benefits
- $47,777
- Filer's total
- $993,797
-
Sharon NapierSHARON NAPIER
CHAIR
- Total calculated
- $0
- Hours/week
- 1
-
Barry WacksmanBARRY WACKSMAN
IMMEDIATE PAST CHAIR
- Total calculated
- $0
- Hours/week
- 1
-
Abbey KlaassenABBEY KLAASSEN
VICE CHAIR
- Total calculated
- $0
- Hours/week
- 1
-
Vita HarrisVITA HARRIS
VICE CHAIR (AS OF 04/23)
- Total calculated
- $0
- Hours/week
- 1
-
Christine FruechteCHRISTINE FRUECHTE
SECRETARY/TREASURER
- Total calculated
- $0
- Hours/week
- 1
-
Amani DuncanAMANI DUNCAN
DIRECTOR-AT-LARGE (THRU 04/23)
- Total calculated
- $0
- Hours/week
- 1
-
Amber GuildAMBER GUILD
DIRECTOR-AT-LARGE (AS OF 04/23)
- Total calculated
- $0
- Hours/week
- 1
-
Angela SteeleANGELA STEELE
DIRECTOR-AT-LARGE
- Total calculated
- $0
- Hours/week
- 1
-
Christoph BeckerCHRISTOPH BECKER
DIRECTOR-AT-LARGE (THRU 04/23)
- Total calculated
- $0
- Hours/week
- 1
-
Devika BulchandaniDEVIKA BULCHANDANI
DIRECTOR-AT-LARGE (THRU 04/23)
- Total calculated
- $0
- Hours/week
- 1
-
Gina SmithGINA SMITH
DIRECTOR-AT-LARGE (AS OF 04/23)
- Total calculated
- $0
- Hours/week
- 1
-
Helen LinHELEN LIN
DIRECTOR-AT-LARGE
- Total calculated
- $0
- Hours/week
- 1
-
Jason GaikowskiJASON GAIKOWSKI
DIRECTOR-AT-LARGE & CX COUNCIL
- Total calculated
- $0
- Hours/week
- 1
-
Joe MaglioJOE MAGLIO
DIRECTOR-AT-LARGE
- Total calculated
- $0
- Hours/week
- 1
-
Kate MacnevinKATE MACNEVIN
DIRECTOR-AT-LARGE
- Total calculated
- $0
- Hours/week
- 1
-
Laura ManessLAURA MANESS
DIRECTOR-AT-LARGE
- Total calculated
- $0
- Hours/week
- 1
-
Matt HarringtonMATT HARRINGTON
DIRECTOR-AT-LARGE (AS OF 04/23)
- Total calculated
- $0
- Hours/week
- 1
-
Megan PagliucaMEGAN PAGLIUCA
DIRECTOR-AT-LARGE (THRU 04/23)
- Total calculated
- $0
- Hours/week
- 1
-
Rob SchwartzROB SCHWARTZ
DIRECTOR-AT-LARGE
- Total calculated
- $0
- Hours/week
- 1
-
Steve WilliamsSTEVE WILLIAMS
DIRECTOR-AT-LARGE & MLC CHAIR
- Total calculated
- $0
- Hours/week
- 1
-
Tim MaleenyTIM MALEENY
DIRECTOR-AT-LARGE (AS OF 04/23)
- Total calculated
- $0
- Hours/week
- 1
-
Angela TenutaANGELA TENUTA
CENTRAL REGION DIR. (AS OF 04/23)
- Total calculated
- $0
- Hours/week
- 1
-
Jeff KingJEFF KING
CENTRAL REGION DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Karen SeamenKAREN SEAMEN
CENTRAL REGION DIR. (THRU 08/23)
- Total calculated
- $0
- Hours/week
- 1
-
Mark BachmannMARK BACHMANN
CENTRAL REGION DIR. (THRU 04/23)
- Total calculated
- $0
- Hours/week
- 1
-
Andrew GraffANDREW GRAFF
EASTERN REGION DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Daisy ExpositoDAISY EXPOSITO
EASTERN REGION DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
David AngeloDAVID ANGELO
EASTERN REGION DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Kyle AllenKYLE ALLEN
SOUTHERN REGION DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Shari DaySHARI DAY
SOUTHERN REGION DIR. (AS OF 04/23)
- Total calculated
- $0
- Hours/week
- 1
-
Michelle HeadleyMICHELLE HEADLEY
SOUTHERN REGION DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Richard WardRICHARD WARD
SOUTHERN REGION DIR. (THRU 04/23)
- Total calculated
- $0
- Hours/week
- 1
-
Aaron WaltonAARON WALTON
WESTERN REGION DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Eric JohnsonERIC JOHNSON
WESTERN REGION DIR. (THRU 04/23)
- Total calculated
- $0
- Hours/week
- 1
-
John GallegosJOHN GALLEGOS
WESTERN REGION DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Karen HuntKAREN HUNT
WESTERN REGION DIR. (AS OF 04/23)
- Total calculated
- $0
- Hours/week
- 1
-
James O'DonnellJAMES O'DONNELL
EVP FINANCE/TREASURER
- Total calculated
- $355,864
- From this org
- $322,357
- From related orgs
- $0
- Other
- $33,507
- Hours/week
- 45 + 5 related
Schedule J breakdown matched by us
- Base
- $276,357
- Bonus
- $46,000
- Other
- $0
- Deferred
- $8,455
- Nontaxable benefits
- $25,052
- Filer's total
- $355,864
-
Alison PepperALISON PEPPER
EVP GOVERNMENT RELATIONS
- Total calculated
- $500,533
- From this org
- $472,733
- From related orgs
- $0
- Other
- $27,800
- Hours/week
- 45
Schedule J breakdown matched by us
- Base
- $382,233
- Bonus
- $90,500
- Other
- $0
- Deferred
- $9,900
- Nontaxable benefits
- $17,900
- Filer's total
- $500,533
-
Mollie RosenMOLLIE ROSEN
EVP STRATEGY, INSIGHT, INNOVATION
- Total calculated
- $511,109
- From this org
- $474,474
- From related orgs
- $0
- Other
- $36,635
- Hours/week
- 45
Schedule J breakdown matched by us
- Base
- $384,424
- Bonus
- $90,000
- Other
- $50
- Deferred
- $9,900
- Nontaxable benefits
- $26,735
- Filer's total
- $511,109
-
Ann RubinANN RUBIN
EVP, MARKETING, COMM. & EVENTS
- Total calculated
- $327,555
- From this org
- $306,511
- From related orgs
- $0
- Other
- $21,044
- Hours/week
- 45
Schedule J breakdown matched by us
- Base
- $291,511
- Bonus
- $15,000
- Other
- $0
- Deferred
- $1,575
- Nontaxable benefits
- $19,469
- Filer's total
- $327,555
-
Tahlisha Williams 10-22-1223TAHLISHA WILLIAMS 10-22-1223
EVP, TALENT, EQUITY & LEAR. SOLUTIONS
- Total calculated
- $332,590
- From this org
- $312,304
- From related orgs
- $0
- Other
- $20,286
- Hours/week
- 20 + 20 related
Schedule J breakdown matched by us
- Base
- $294,304
- Bonus
- $18,000
- Other
- $0
- Deferred
- $0
- Nontaxable benefits
- $20,286
- Filer's total
- $332,590
-
Adam CotumaccioADAM COTUMACCIO
CHIEF OPERATING OFFICER
- Total calculated
- $564,784
- From this org
- $519,204
- From related orgs
- $0
- Other
- $45,580
- Hours/week
- 45
Schedule J breakdown matched by us
- Base
- $419,204
- Bonus
- $100,000
- Other
- $0
- Deferred
- $9,900
- Nontaxable benefits
- $35,680
- Filer's total
- $564,784
-
Juan C SuarezJUAN C SUAREZ
EVP MED HOLDING COMPANIES & GROWTH
- Total calculated
- $422,934
- From this org
- $385,866
- From related orgs
- $0
- Other
- $37,068
- Hours/week
- 45
Schedule J breakdown matched by us
- Base
- $310,866
- Bonus
- $75,000
- Other
- $0
- Deferred
- $9,469
- Nontaxable benefits
- $27,599
- Filer's total
- $422,934
-
Gregory WalkerGREGORY WALKER
EVP MED INDEP. AGENCIES & RETENTION
- Total calculated
- $445,797
- From this org
- $419,612
- From related orgs
- $0
- Other
- $26,185
- Hours/week
- 45
Schedule J breakdown matched by us
- Base
- $344,612
- Bonus
- $75,000
- Other
- $0
- Deferred
- $9,600
- Nontaxable benefits
- $16,585
- Filer's total
- $445,797
-
Ashwini KarandikarASHWINI KARANDIKAR
EVP MEDIA, TECH & DATA
- Total calculated
- $529,460
- From this org
- $501,820
- From related orgs
- $0
- Other
- $27,640
- Hours/week
- 45
Schedule J breakdown matched by us
- Base
- $408,820
- Bonus
- $93,000
- Other
- $0
- Deferred
- $9,900
- Nontaxable benefits
- $17,740
- Filer's total
- $529,460
-
Kristina Barrett 0423-0623KRISTINA BARRETT 0423-0623
VP MARKETING & COMMUNICATIONS
- Total calculated
- $33,779
- From this org
- $31,234
- From related orgs
- $0
- Other
- $2,545
- Hours/week
- 45
-
Rupa Raman As Of 0823RUPA RAMAN AS OF 0823
VP MARKETING & COMMUNICATIONS
- Total calculated
- $61,047
- From this org
- $56,398
- From related orgs
- $0
- Other
- $4,649
- Hours/week
- 45
-
Kira Lacks As Of 1123KIRA LACKS AS OF 1123
VP, EVENTS & CONFERENCES
- Total calculated
- $23,294
- From this org
- $20,947
- From related orgs
- $0
- Other
- $2,347
- Hours/week
- 45
-
Robert Duffy As Of 1223ROBERT DUFFY AS OF 1223
VP, WEBSITE STRATEGY, CONTENT, & OP.
- Total calculated
- $5,432
- From this org
- $5,019
- From related orgs
- $0
- Other
- $413
- Hours/week
- 45
-
Matthew KasindorfMATTHEW KASINDORF
SVP BUSINESS INTELLIGENCE & INSIGHT
- Total calculated
- $297,507
- From this org
- $262,261
- From related orgs
- $0
- Other
- $35,246
- Hours/week
- 45
Schedule J breakdown matched by us
- Base
- $231,261
- Bonus
- $31,000
- Other
- $0
- Deferred
- $7,188
- Nontaxable benefits
- $28,058
- Filer's total
- $297,507
-
David-Anthony PowellDAVID-ANTHONY POWELL
SVP MEMBER ENGAGE & DEV., CENT. REG.
- Total calculated
- $230,888
- From this org
- $205,547
- From related orgs
- $0
- Other
- $25,341
- Hours/week
- 45
Schedule J breakdown matched by us
- Base
- $193,547
- Bonus
- $12,000
- Other
- $0
- Deferred
- $5,830
- Nontaxable benefits
- $19,511
- Filer's total
- $230,888
-
Mark CampanellaMARK CAMPANELLA
SVP, ENTERPRISE TECH & DEVELOPMENT
- Total calculated
- $299,128
- From this org
- $284,957
- From related orgs
- $0
- Other
- $14,171
- Hours/week
- 45
Schedule J breakdown matched by us
- Base
- $256,957
- Bonus
- $28,000
- Other
- $0
- Deferred
- $0
- Nontaxable benefits
- $14,171
- Filer's total
- $299,128
-
Kevin FreemoreKEVIN FREEMORE
SVP MEDIA, TECH & DATA
- Total calculated
- $289,033
- From this org
- $257,755
- From related orgs
- $0
- Other
- $31,278
- Hours/week
- 45
Schedule J breakdown matched by us
- Base
- $229,755
- Bonus
- $28,000
- Other
- $0
- Deferred
- $7,177
- Nontaxable benefits
- $24,101
- Filer's total
- $289,033
-
Nicole RizzoNICOLE RIZZO
SVP, BUSINESS INTELLIGENCE & INSIGHT
- Total calculated
- $302,043
- From this org
- $276,048
- From related orgs
- $0
- Other
- $25,995
- Hours/week
- 45
Schedule J breakdown matched by us
- Base
- $251,048
- Bonus
- $25,000
- Other
- $0
- Deferred
- $7,619
- Nontaxable benefits
- $18,376
- Filer's total
- $302,043
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 1a · Tax indemnification and gross-up payments
- 1a · Health or social club dues or initiation fees
- 1b · Written policy on the line-1a expenses
- 2 · Substantiation required before reimbursing expenses
- 3 · Compensation committee
- 3 · Form 990 of other organizations
- 3 · Compensation survey or study
- 3 · Approval by the board or compensation committee
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
The filer's explanations (Part III)
- PART I, LINE 1A
- TAX INDEMNIFICATION AND GROSS-UP PAYMENTS THE FOLLOWING INDIVIDUALS RECEIVED TAX GROSS-UP PAYMENTS IN 2023. THESE AMOUNTS ARE INCLUDED IN THEIR TAXABLE WAGES: MARLA KAPLOWITZ $5,000 MOLLIE ROSEN $50 HEALTH OR SOCIAL CLUB DUES IN CALENDAR YEAR 2023, MARLA KAPLOWITZ RECEIVED A REIMBURSMENT FOR HEALTH CLUB DUES THAT WAS TAXABLE TO HER AND INCLUDED IN HER TAXABLE WAGES.
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
-
$25,000
SUPPORT OF THE ADVERTISING COUNCIL
Related organizations on this return
Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.
-
501(C)(3) · SCHOLARSHIPS · NY · controlled entity
Directly controlled by AAAA
-
COALITION FOR HEALTHCARE COMMUNICATION INC
501(C)(6) · INFO EXCHANGE · NY · controlled entity
Directly controlled by AAAA
Taxable family on this return
Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.
Disregarded entities
Part I: entities that legally are the filer and file no return of their own.
-
4A'S WORKPLACE ENLIGHTENMENT LLC
EDUCATION · NY · income $0 · assets $0
Directly controlled by AAAA
Related partnerships
Part III: related organizations taxable as a partnership, with the filer's share.
-
ADVERTISING DIGITAL IDENTIFICATION LLC
RELATED · DIGITAL ID'S · NY · 50% owned · share of income $2,523,891 · share of assets $1,376,240 · general or managing partner
Related corporations and trusts
Part IV: related organizations taxable as a corporation or trust.
-
AAAA BENEFITS INC
C · EMP BENEFITS · NC · 100% owned · share of income $3,013,951 · share of assets $5,702,865 · controlled entity
Directly controlled by AAAA
-
AAAA INSURANCE COMPANY LTD
C · INSURANCE · BD · 100% owned · share of income $18,559,188 · share of assets $28,511,633 · controlled entity
Directly controlled by AAAA
-
AAAA GROUP INSURANCE TRUST
T · SUPPORT SVCS · NC · 100% owned · controlled entity
Directly controlled by AAAA
Provenance
- Return type
- form_990
- Tax year
- 2023
- Filed
- 12 February 2025
- IRS schema version
- 2023v6.0
- Source object
- 202520439349300907
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