Totals
- Total revenue
- $14,211,029
- Total expenses
- $13,380,133
- Contributions and grants received
- $6,177,867
- Grants paid
- $145,411
- Program service revenue
- $7,738,023
- Investment income
- $40,206
- Other revenue
- $254,933
- Total assets, end of year
- $6,197,597
- Total liabilities, end of year
- $2,453,738
- Net assets or fund balances, end of year
- $3,743,859
- Program services expenses (Part IX)
- $12,353,098
- Management and general expenses
- $881,084
- Fundraising expenses
- $145,951
- Program service expenses (Part III)
- $12,353,148
Program services were 92.3% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1d · Related organizations
$191,114
-
1f · All other contributions, gifts and grants
$5,986,753
-
1g · Noncash contributions included above
$1,921,441
-
2a · Program service revenue: RACE ENTRY FEES
total $5,974,777 · related or exempt $5,974,777
-
2b · Program service revenue: MEMBERSHIP
total $1,331,630 · related or exempt $1,331,630
-
2c · Program service revenue: MISC RACE REVENUE
total $238,595 · related or exempt $238,595
-
2d · Program service revenue: TRAINING PROGRAMS
total $116,439 · related or exempt $116,439
-
2e · Program service revenue: TRADE SHOW/CONVENTIONS
total $76,582 · related or exempt $76,582
-
3 · Investment income
total $40,032 · excluded $40,032
-
4 · Income from investment of tax-exempt bond proceeds
total $0
-
5 · Royalties
total $0
-
6c · Rental income or loss
real property $0 · personal property $0
-
6d · Net rental income or loss
total $0
-
7a · Gross sales of assets other than inventory
securities $288,565
-
7b · Less cost or other basis and sales expenses
securities $288,391
-
7c · Gain or loss
securities $174
-
7d · Net gain or loss
total $174 · excluded $174
-
8a · Fundraising events: gross income
$0
-
8b · Fundraising events: direct expenses
$0
-
8c · Net income from fundraising events
total $0
-
9a · Gaming: gross income
$0
-
9b · Gaming: direct expenses
$0
-
9c · Net income from gaming
total $0
-
10a · Gross sales of inventory
$644,758
-
10b · Cost of goods sold
$392,566
-
10c · Net income from sales of inventory
total $252,192 · related or exempt $252,192
-
11a · Other revenue: MISCELLANEOUS
total $2,741 · related or exempt $2,741
-
11e · Other revenue, total
$2,741
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $10,000 · program services $10,000
-
2 · Grants to domestic individuals
total $52,611 · program services $52,611
-
3 · Grants to foreign organizations and individuals
total $82,800 · program services $82,800
-
4 · Benefits paid to or for members
total $0
-
5 · Compensation of officers, directors and key employees
total $786,236 · program services $479,604 · management and general $196,559 · fundraising $110,073
-
6 · Compensation of disqualified persons
total $0
-
7 · Other salaries and wages
total $2,162,802 · program services $1,957,009 · management and general $203,746 · fundraising $2,047
-
8 · Pension plan contributions
total $50,156 · program services $45,371 · management and general $4,785 · fundraising $0
-
9 · Other employee benefits
total $178,483 · program services $152,056 · management and general $23,939 · fundraising $2,488
-
10 · Payroll taxes
total $219,739 · program services $178,604 · management and general $33,071 · fundraising $8,064
-
11a · Fees: management
total $0
-
11b · Fees: legal
total $0
-
11c · Fees: accounting
total $82,854 · management and general $82,854
-
11d · Fees: lobbying
total $10,000 · management and general $10,000
-
11e · Fees: professional fundraising services
total $0
-
11f · Fees: investment management
total $7,740 · management and general $7,740
-
11g · Fees: other
total $1,499,502 · program services $1,409,828 · management and general $89,674
-
12 · Advertising and promotion
total $1,122,492 · program services $1,052,860 · management and general $69,302 · fundraising $330
-
13 · Office expenses
total $387,675 · program services $337,454 · management and general $48,686 · fundraising $1,535
-
14 · Information technology
total $179,552 · program services $145,956 · management and general $27,010 · fundraising $6,586
-
15 · Royalties
total $0
-
16 · Occupancy
total $202,941 · program services $164,657 · management and general $30,849 · fundraising $7,435
-
17 · Travel
total $281,762 · program services $279,379 · management and general $1,916 · fundraising $467
-
18 · Travel or entertainment for public officials
total $0
-
19 · Conferences, conventions and meetings
total $310,004 · program services $306,848 · management and general $2,537 · fundraising $619
-
20 · Interest
total $11,682 · management and general $11,682
-
21 · Payments to affiliates
total $0
-
22 · Depreciation, depletion and amortization
total $171,846 · program services $139,676 · management and general $25,863 · fundraising $6,307
-
23 · Insurance
total $56,220 · program services $56,220
-
24a · Other expenses: T-SHIRTS, GIFTS & PRIZES
total $1,827,827 · program services $1,827,827
-
24b · Other expenses: RACE EQUIPMENT & RENTAL
total $1,504,392 · program services $1,504,392
-
24c · Other expenses: RACE SUPPLIES
total $442,449 · program services $442,449
-
24d · Other expenses: ELITE ATHLETE SUPPORT
total $509,399 · program services $509,399
-
24e · All other expenses
total $1,228,969 · program services $1,218,098 · management and general $10,871
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $322,765 · end of year $354,076
-
2 · Savings and temporary cash investments
beginning of year $606,910 · end of year $890,450
-
3 · Pledges and grants receivable
beginning of year $0 · end of year $0
-
4 · Accounts receivable
beginning of year $242,032 · end of year $544,265
-
5 · Loans and receivables from officers and key people
beginning of year $0 · end of year $0
-
6 · Loans and receivables from disqualified persons
beginning of year $0 · end of year $0
-
7 · Other notes and loans receivable
beginning of year $0 · end of year $0
-
8 · Inventories for sale or use
beginning of year $169,077 · end of year $134,510
-
9 · Prepaid expenses and deferred charges
beginning of year $299,979 · end of year $426,016
-
10a · Land, buildings and equipment: cost or other basis
$4,480,090
-
10b · Land, buildings and equipment: accumulated depreciation
$1,489,477
-
10c · Land, buildings and equipment, net
beginning of year $3,012,096 · end of year $2,990,613
-
11 · Investments: publicly traded securities
beginning of year $0 · end of year $0
-
12 · Investments: other securities
beginning of year $0 · end of year $0
-
13 · Investments: program-related
beginning of year $0 · end of year $0
-
14 · Intangible assets
beginning of year $0 · end of year $0
-
15 · Other assets
beginning of year $686,334 · end of year $857,667
-
17 · Accounts payable and accrued expenses
beginning of year $1,553,576 · end of year $644,186
-
18 · Grants payable
beginning of year $0 · end of year $0
-
19 · Deferred revenue
beginning of year $871,302 · end of year $1,809,552
-
20 · Tax-exempt bond liabilities
beginning of year $0 · end of year $0
-
21 · Escrow or custodial account liability
beginning of year $0 · end of year $0
-
22 · Loans and payables to officers and key people
beginning of year $0 · end of year $0
-
23 · Secured mortgages and notes payable
beginning of year $0 · end of year $0
-
24 · Unsecured notes and loans payable
beginning of year $0 · end of year $0
-
25 · Other liabilities
beginning of year $0 · end of year $0
-
27 · Net assets without donor restrictions
beginning of year $2,914,315 · end of year $3,743,859
-
28 · Net assets with donor restrictions
beginning of year $0 · end of year $0
Mission and programs · 2024
Mission
ATLANTA TRACK CLUB IS A MEMBER-BASED ORGANIZATION CENTERED AROUND RUNNING THAT DELIVERS WORLD-CLASS EVENTS, TRAINING PROGRAMS, AND COMMUNITY OUTREACH ACTIVITIES TO THE METRO ATLANTA AREA. WE ENCOURAGE AND INSPIRE BOTH YOUTH AND ADULTS TO START AND CONTINUE RUNNING REGARDLESS OF ABILITY OR FITNESS LEVEL, AND PROVIDE OUTLETS FOR ALL ATHLETES TO CONTINUE TO GROW AND COMPETE. OUR STAFF AND VOLUNTEERS CREATE CAMARADERIE AND ENCOURAGE PARTICIPATION AND COMPETITION THROUGH A CALENDAR OF DIVERSE AND EXCITING EVENTS. WE COLLABORATE WITH OUR PARTNERS TO PROMOTE AND EXTEND THE BENEFITS OF RUNNING AND WALKING TO THE GREATER COMMUNITY.
Activities or mission (Part I)
COMMITTED TO CREATING AN ACTIVE ATLANTA THROUGH RUNNING AND WALKING, ATLANTA TRACK CLUB MOTIVATES, INSPIRES, AND ENGAGES OUR COMMUNITY TO ENJOY A HEALTHIER LIFESTYLE.
-
EVENTS: Atlanta Track Club (ATC), with the help of more than 7,500 volunteers, annually conducts more than 40 events, training programs, youth activities and social gatherings in the Atlanta area. Our premier races, such as the AJC Peachtree Road Race, Publix Atlanta Marathon, PNC Atlanta 10 Miler and Invesco QQQ Thanksgiving Day Half Marathon, as well as a Grand Prix Series, All Comers Track and Field, and Cross Country events engaged over 110,000 runners and walkers in 2024. In giving the community a variety of options, the Track Club works toward its mission of a healthier Atlanta through running and walking.
Expenses $8,205,124 · Grants $145,411 · Revenue $6,661,326
-
Performance Programming: Atlanta Track Club provides extensive training, education and athlete support to the Atlanta running and walking community. Our In-Training programs engage over 1,200 new and experienced runners and walkers. Our youth running programs inspire the next generation with physical activity and social emotional learning while supporting more than 6,500 annual participants. Atlanta Track Club also supports more than 500 youth, master, and Olympic-level athletes as they train to perform on local, national, and international stages.
Expenses $1,620,725
-
Members: Since 1964, Atlanta Track Club has been dedicated to inspiring and engaging runners and walkers of all ages and abilities to improve their lives through running and walking. In 2024, nearly 38,000 people chose to be members of Atlanta Track Club in various levels of membership from individual to family. Those runners and walkers enjoyed benefits including guaranteed or free entry into select Atlanta Track Club events, discounts on paid events and training programs and Atlanta Track Club apparel.
Expenses $1,526,823 · Revenue $1,331,630
-
YOUTH: Fight obesity thru Kilometer Kids program
Expenses $1,000,476
As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
Rich KenahRICH KENAH
CEO
- Total calculated
- $414,300
- From this org
- $335,052
- From related orgs
- $47,158
- Other
- $32,090
- Hours/week
- 32 + 8 related
Schedule J breakdown matched by us
- Base
- $177,802 + $47,158 related
- Bonus
- $157,250
- Other
- $0
- Deferred
- $12,651 + $2,983 related
- Nontaxable benefits
- $14,132 + $2,948 related
- Filer's total
- $361,835 + $53,089 related
-
Lisa McMahonLISA MCMAHON
VP SPONSORSHIPS/STRAT PTRS
- Total calculated
- $239,838
- From this org
- $224,072
- From related orgs
- $0
- Other
- $15,766
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $211,478
- Bonus
- $12,594
- Other
- $0
- Deferred
- $9,134
- Nontaxable benefits
- $7,256
- Filer's total
- $240,462
-
Kendyl MossKENDYL MOSS
DIR OF COMMUNITY RELATIONS
- Total calculated
- $185,914
- From this org
- $15,638
- From related orgs
- $157,346
- Other
- $12,930
- Hours/week
- 1 + 39 related
Schedule J breakdown matched by us
- Base
- not reported + $157,346 related
- Bonus
- $15,638
- Other
- $0
- Deferred
- $480 + $6,439 related
- Nontaxable benefits
- $0 + $6,635 related
- Filer's total
- $16,118 + $170,420 related
-
Cullen BryentonCULLEN BRYENTON
CFO
- Total calculated
- $183,338
- From this org
- $148,550
- From related orgs
- $14,308
- Other
- $20,480
- Hours/week
- 36 + 4 related
Schedule J breakdown matched by us
- Base
- $125,330 + $14,308 related
- Bonus
- $23,220
- Other
- $0
- Deferred
- $5,983 + $616 related
- Nontaxable benefits
- $13,289 + $1,217 related
- Filer's total
- $167,822 + $16,141 related
-
Eric HeintzERIC HEINTZ
DIRECTOR OF HIGH PERFORMANCE
- Total calculated
- $160,144
- From this org
- $137,627
- From related orgs
- $0
- Other
- $22,517
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $121,086
- Bonus
- $16,541
- Other
- $0
- Deferred
- $5,657
- Nontaxable benefits
- $17,484
- Filer's total
- $160,768
-
Natalie CabanasNATALIE CABANAS
DIR OF OPS & ADMIN
- Total calculated
- $154,798
- From this org
- $137,032
- From related orgs
- $0
- Other
- $17,766
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $115,179
- Bonus
- $21,853
- Other
- $0
- Deferred
- $4,712
- Nontaxable benefits
- $13,678
- Filer's total
- $155,422
-
Thomas Nohilly
VP of Marketing
- Total calculated
- $137,175
- From this org
- $119,569
- From related orgs
- $0
- Other
- $17,606
- Hours/week
- 40
-
William B SherrerWILLIAM B SHERRER
SR MGR-EVENT OPERATIONS
- Total calculated
- $127,779
- From this org
- $111,132
- From related orgs
- $0
- Other
- $16,647
- Hours/week
- 40
-
Enrique Tomas
DIRECTOR OF EVENTS
- Total calculated
- $114,984
- From this org
- $108,352
- From related orgs
- $0
- Other
- $6,632
- Hours/week
- 40
-
Kara FinleyKARA FINLEY
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 2
-
Erika Jolly BrookesERIKA JOLLY BROOKES
BOARD MEMBER - CHAIR
- Total calculated
- $0
- Hours/week
- 2 + 2 related
-
Da'Rel PattersonDA'REL PATTERSON
BOARD MEMBER - VICE CHAIR
- Total calculated
- $0
- Hours/week
- 2 + 1 related
-
Lee AllanLEE ALLAN
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Douglas AnderDOUGLAS ANDER
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Simon AngoveSIMON ANGOVE
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Ryan BrileyRYAN BRILEY
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Michael DavisMICHAEL DAVIS
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Phillip FinleyPHILLIP FINLEY
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Tim HynesTIM HYNES
BOARD treasurer
- Total calculated
- $0
- Hours/week
- 2 + 2 related
-
Gena MajorGENA MAJOR
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Katherine StanfillKATHERINE STANFILL
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Josh WeinrobeJOSH WEINROBE
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
David WilkesDAVID WILKES
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Stuart WilkinsonSTUART WILKINSON
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Aisha Wright-BurkeAISHA WRIGHT-BURKE
Board Member - Secretary
- Total calculated
- $0
- Hours/week
- 1
-
Leslie ZacksLESLIE ZACKS
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Greg Bluestein
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Chris Brown
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Charles Edwards
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Trisha Hardy
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Doug Shipman
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Robin Triplett
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
David Zafft
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 3 · Compensation committee
- 3 · Written employment contract
- 3 · Compensation survey or study
- 3 · Approval by the board or compensation committee
- 5a · Pay contingent on this organization's revenues
- 7 · Other non-fixed payments
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
- 5b · Pay contingent on a related organization's revenues
- 6a · Pay contingent on this organization's net earnings
- 6b · Pay contingent on a related organization's net earnings
- 8 · Paid under the initial-contract exception
The filer's explanations (Part III)
- Schedule J, Part I, Line 5
- COMMISSIONS PAID FOR SPONSOR SALES TO THE VP OF SPONSORSHIPS & STRATEGIC PARTNERSHIPS, LISA MCMAHON, ARE BASED ON A PERCENTAGE OF THE SPONSOR CONTRACT. THE PERCENTAGE WILL RANGE FROM 0 TO 10% DEPENDING ON ALL OF THE FOLLOWING SPONSORSHIP CONTRACT FACTORS: CONTRACT LENGTH, SPONSOR GROWTH OR DECLINE, CASH V. VALUE IN-KIND COLLECTIONS, AND WHETHER THE SPONSOR IS AN EXISTING SPONSOR OR A NEW SPONSOR. The director of marketing received bonuses based on a percentage of revenue beyond budgeted registration revenue targets. The percentage will range from 0 to 5% based on the size and type of the event or program.
- Schedule J, Part I, Line 7
- BONUSES ARE DETERMINED BY THE BOARD AND BASED ON A POOL OF STAFF SALARIES MULTIPLIED BY A SET BUDGET PERCENTAGE ESTABLISHED DURING THE BUDGET PREPARATION. THE POOL OF SALARIES IS THE BASE AMOUNT AND THE BOARD MAY APPROVE MORE IF IT'S DEEMED APPROPRIATE. BONUS AWARDS ARE ALLOCATED BASED ON PERFORMANCE. Some bonuses are awarded to staff based on participation in the Club's programming.
- Schedule J, Part II, Line 3
- LISA MCMAHON RECEIVES A COMMISSION BASED ON A PERCENTAGE OF SPONSORSHIPS SOLD DURING THE YEAR. SCHEDULE J, PART II, LINE 3 REPORTS THIS COMMISSION IN COL (B)(II): . COMMISSION 12,594
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
-
$10,000
Park Remediation
Related organizations on this return
Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.
-
ATLANTA TRACK CLUB FOUNDATION INC
501( C)(3) · FUNDRAISING · GA · controlled entity
Directly controlled by ATC
Taxable family on this return
Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.
Disregarded entities
Part I: entities that legally are the filer and file no return of their own.
-
ATLANTA TRACK CLUB PROPERTIES LLC
REAL ESTATE · GA · assets $2,695,359
Directly controlled by ATC INC
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 17 November 2025
- IRS schema version
- 2024v5.2
- Source object
- 202533219349318523
Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.
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